I was forced to start the second round because I was raised in poverty

Chapter 288: Taking Down "I'll Tell You"

After receiving approval from Long Ruoli to submit the case files related to "I'll Tell You" to headquarters for processing, Su Cheng immediately contacted Xiao Chen.

He sent Xiao Chen a website address and told her to keep a close eye on an asset information platform called "I'll Tell You" for the next two days. He also sent Xiao Chen the relevant case files so she could familiarize herself with them.

Yes, that's right.

The Dihao Group has a dedicated portal website for managing its assets.

There are no complicated procedures or dedicated personnel; it's like listing assets for sale on Taobao.

This approach may seem frivolous, but it is actually quite sophisticated.

There are no complicated procedures or dedicated staff, only customer service personnel.

The group has already done all the necessary assessments, audits, and other procedures behind the scenes.

The final step is to upload the asset information and list it for auction.

The price listed is the selling price; no bargaining is accepted.

This approach eliminates the need for negotiation and bargaining, significantly improving asset processing efficiency.

Don't even say it.

Most of the assets can be sold.

What the Emperor Group considers non-performing assets are, in the eyes of other small studios or companies, gold slipping through the fingers of a large hand.

Moreover, the prices are affordable, making these assets very cost-effective for them.

Take the product "I'll Tell You" as an example.

There are still several million users.

Anyone could recoup their investment simply by taking on advertising revenue.

Even though your user base will drop rapidly after you start advertising, wouldn't it be profitable to push out a few more ads before users uninstall the app?
It takes millions of dollars in advertising fees to grow a software from zero to millions.

There will definitely be bidders for this product. Su Cheng gave Xiao Chen a bid of ten million, which is already a very high price. He should be able to secure it.

I just contacted Xiao Chen.

Su Cheng's phone received a call, a video call from Ye Li.

Su Cheng adjusted her posture, fiddled with her hair, and answered the video call.

"Hey? Sister Chestnut, what's up? I was just about to contact you when you called me."

"Huh? Really?"

"Of course it's true! How's your research going? When are you coming back?"

Su Cheng took the initiative to inquire about Ye Li's recent situation.

I learned over the phone that Ye Li had already studied all the major supermarkets and shopping malls, and was currently conducting research at local supermarkets on Hong Kong Island. She would be back in about a week.

"Don't rush me, why are you rushing me? I'm not in a hurry, why are you?"

"I'm just worried that you're working yourself to the bone by running around all the time. How can you not appreciate my good intentions?"

"What are you worried about? You rarely ask me anything, so why are you pretending now?"

Ye Li started cursing right there on the other end of the phone.

Su Cheng chuckled and quickly changed the subject: "Hey, Sister Chestnut, what's up with your call?"

"I almost hung up on you if you hadn't told me."

"There are a few bonded stores around here. Is there anything you want to buy? I can bring you a few pieces back."

"Um, there's a Burberry trench coat I'd really like."

"You sure know how to shop, always picking the expensive ones... Fine! I'll go shopping tomorrow, take some pictures for you, and see which one you want."

"middle!"

"Thank you, Sister Chestnut!"

hang up the phone.

A warm feeling flowed through Su Cheng's heart.

Not bad.

Ye Li was so busy with her research trip, yet she still remembered to buy him clothes.

Su Cheng laughed from the bottom of her heart.

It feels so good to be cared about!

Love it!

night.

Su Cheng forwarded the compressed file he had sent to Chen Suna to Zhao Peng, instructing Zhao Peng to begin familiarizing himself with and studying it immediately.

The email had two additional attachments: one about measures to optimize and improve "I Tell You," and the other about how to commercialize it.

Zhao Peng only needs to thoroughly understand the plan and then act as Su Cheng's executor on the outside; the rest is Su Cheng's job.

……

Su Cheng recognized the immense potential of the product "I Tell You" from the very first glance.

Why did this product create such a stir in such a short time?
The reason why people observe price trends is essentially because they want to take shortcuts and avoid the hassle; this is determined by human nature.

Anything related to one's nature can make money.

To put it more accurately, consumers cannot determine or have a practical way of knowing the true price of these goods.

For example.

McDonald's Spicy Chicken Burger costs 12.9 yuan, a medium Coke costs 10 yuan, and fries cost 10 yuan each. The total price of the three items is 32.9 yuan.

However, if you buy the three-piece set, it will cost 21.9 yuan, which is 10 yuan cheaper than the above.

Then the problem is coming.

Spicy chicken burger, medium Coke, fries—which one isn't worth ten yuan?
Some might think that a can of cola is definitely not worth 10 yuan, but at least 3 yuan. So how much are the fries worth? And how much is the hamburger worth?

What should the actual selling price of these two items be?
Ordinary people probably don't know or understand this, but they do know one thing: a three-piece set is more cost-effective than buying individual items.

Selling items individually is the anchor point, making you feel like it's a great deal.

Even if Su Cheng knew it was an anchor point, he would still buy the three-piece set because that was the only way to get the best value for his money.

However, Su Cheng could not quantify the exact value of these three items.

In addition, another example can be given.

A large box of chocolates might normally sell for 100 yuan, but occasionally it can sell for 95 yuan or 90 yuan during promotions.

However, during the 618 shopping festival, after consumers used various coupons, the final price was 105.

Users calculate and use coupons one after another, and even go to the farm game in your app to plant, water, and fertilize crops, all in the hope of getting a discount.

And yet you're charging five dollars more?

Isn't this just treating consumers like dogs?
Is this box of chocolates worth 90, 95, or 100?

No matter how much it's worth, it's definitely not 105 yuan!
However, some consumers who don't pay attention to historical prices will feel that they have made a great deal, and that the items are a very good value!

This calculation method makes consumers feel smart and professional, when in reality they are not as smart as they think.

The buyer is never as shrewd as the seller.

"I'll Tell You" quickly went viral after its release, focusing on information transparency and using a program to quantify prices, breaking all the usual promotional and sales tactics of merchants.

This is something that really appeals to consumers; otherwise, it wouldn't have been possible to accumulate millions of users in such a short time.

Third.

This is the last point, and Su Cheng feels it is also indispensable.

This has nothing to do with the product itself, but rather with how people expend energy.

In more academic terms, it's called objective law. A person may make hundreds of decisions every day, and the continuous decision-making and response to changes can deplete a lot of energy reserves.

Everyone wants to take the easiest shortcut and use the most efficient method.

How does it work?

That means looking at price trends. No matter what tricks merchants play or how users calculate the cost, if it's not an essential need and it's not at its lowest price ever, then it's not worth it.

To reduce the risk of decision-making, reviews from other consumers who have already purchased and used the product are also taken into consideration.

"I Tell You" follows and satisfies this objective law, so it is very successful from a certain perspective.

Its emergence is of great significance; it was just targeted.

Capital doesn't care about meaning or significance.

My chocolates could have sold for 105 more, but now they can only sell for 89. These people are definitely not happy about that!

I earned 16 yuan less than before!
wrong!

Earning 16 yuan less means I lost 16 yuan!
The fact that I lost 16 yuan is equivalent to you stealing 16 yuan from me!

Each order costs 16, and with such a high transaction volume in a year, how many 16s would I lose!
I have to get rid of you.

So "I Tell You" died; it was classified by the group as a non-performing asset that could no longer be developed sustainably and put up for auction.

……

The headquarters is very efficient, especially in handling time-sensitive matters. "I'll tell you" was already online on the asset management portal the next day.

Xiao Chen acted quickly, sending a message to Su Cheng that afternoon, saying that she had bought it for 850 million and asking Su Cheng about her next plans.

Before Su Cheng could reply to Xiao Chen, she was invited to Long Ruoli's office by her assistant.

He told Xiao Chen to follow the procedure first, as he had something to do and would reply to her later.

Su Cheng straightened her collar and then knocked on the door to enter Long Ruoli's office.

"Team Leader Su, please take a seat."

"Did you need something from me, Mr. Long?"

"Yes, yes, the asset 'I'll Tell You' has already been sold."

"Ah? So fast?"

"Yeah, that was pretty fast. Guess how much it sold for?"

"It can't be higher than seven million, can it?"

"Since I've said so, of course it is!"

Su Cheng put on her best acting skills, feigning surprise.

He learned a lot from the old man, including acting skills.

How her eyebrows moved, how her eyes blinked, whether her mouth was closed or pursed—Su Cheng not only acted out the emotions, but also controlled these subtle micro-expressions on her face.

Su Cheng knew that the old man's team included micro-expression analysis experts, so he couldn't afford to reveal any flaws at this moment.

"Mr. Long, just tell me directly."

"850 million, that's 50 higher than the number you quoted!"

"Mr. Long, is the bidding very competitive?"

"It wasn't intense. Only three buyers made bids, each adding up to 100,000 at a time. After a few bids, it was settled, and the deal was completed within a few hours of being listed."

Long Ruoli praised Su Cheng without reservation.

"Thanks to your idea, Team Leader Su, the market has proven it; it can indeed sell for over 700 million."

The senior's original suggested price was 650 million, Su Cheng's suggested price was 800 million, and the final transaction price was 850 million.

"With just one sentence from you, the group has earned an extra two million!"

Su Cheng felt a little uneasy when he heard Long Ruoli praise him. He was very uncomfortable with and resistant to being praised by an old man.

Old people almost never praise themselves.

"No, Mr. Long, it was actually a result of our team's discussion, not just my idea."

"Oh, Team Leader Su is too modest."

However, Long Ruoli also expressed her doubts, because she felt that "I Tell You" was not worth 850 million.

800 million is a bit too high, it's probably not.

Long Ruoli was even prepared to lower the price to the range of five million or even four million.

"Who do you think would spend 850 million on a product that's about to die? They can't be a fool, can they?"

Long Ruoli added that she was thinking of doing some background research on the buyer.

"Mr. Long, I don't think there's any need for that."

"why?"

"It's better to close the deal and sign the contract as soon as possible. What if this guy is a clueless sucker who hasn't realized what's going on? Our deal will fall through."

Su Cheng wasn't afraid of Long Ruoli conducting a background check; he had already hidden everything well, so no matter how much Long Ruoli investigated, she wouldn't find anything.

"That seems to be true. The buyer appears to be a foreign company based in Selamat."

"Mr. Long, this is what I think."

“They might also want to create a similar company, but this isn’t what they want at all; they just want to buy the remaining user base of their product,” Su Cheng said, sharing her thoughts.

"What's the point of buying it? To advertise? If it can run for a week, I'd be lucky; otherwise, the number of users will plummet to single digits!"

"But it's hard to say. If you take on a dozen or so a day, you should be able to break even?"

Su Cheng had to be more explicit: "What I mean is that their original business is dead, and they will most likely start a new business, and the target audience of the new business is very similar to that of 'I Tell You,' which is why they are willing to pay 850 million."

What Su Cheng is saying here is his true inner thought, and it is also the optimization plan for the subsequent operation of "I Tell You".

If you won't let me climb, then I won't track price trends anymore. What Su Cheng wants is the current stock, at least to prevent it from dropping any further.

The e-commerce platform's business is definitely dead, and it certainly won't be revived anytime soon.

If you won't let me crawl, I won't track price trends anymore. What Su Cheng wants is the current stock.

What he really wants to do is offline business.

This is something that "I Tell You" doesn't have.

Just as Su Cheng said to Long, the core businesses are different, but the core functions are the same.

Users are happy to use it, and they see the price as a way to increase the volume of their own product.

Once all the programs are updated, it will be practically a brand new product. Su Cheng calculated that it should be able to retain most of the users, since it hasn't been commercialized yet and is a free software with a high approval rating.

Long Ruoli thought about it carefully and felt that Su Cheng's words made sense.

If a company were to buy such a large quantity from scratch, let alone 850 million, even if it spent 8500 million, it might not make a splash.

How much conversion rate can be achieved with a single campaign through conventional channels?
Buying "Heart Signal" for 850 million saved a huge amount of money on advertising, promotion, and attracting viewers. Only a company like that would make such a purchase.

"Team Leader Su, how about this, I'll allocate 20 yuan to you, you can use it to distribute bonuses to the team."

Su Cheng was stunned.

Ok?
Long Ruoli allocated funds?
This was probably her own decision, not the old man's idea.

What is Long Ruoli planning to do?

Since she's a newly appointed team leader, she wants to approve a sum of money for him so he can win people over.
Su Cheng took Long Ruoli's behavior as a gesture of goodwill.

Since it was a gesture of goodwill, Su Cheng had no reason to refuse.

He readily agreed: "Thank you, Mr. Long!"

"May Mr. Long be magnanimous, and may Mr. Long enjoy good health!"

(End of this chapter)