Chapter 196 Realm
The problem with "Heart Signal" is not that big, and it can be successful by just giving it more volume.

It certainly caused a stir at first, but it was just some quick money.

It is absolutely impossible to occupy the entire market.

Once you make a breakthrough, countless "xx signals" will immediately pop up like mushrooms after rain to divide the market.

Su Cheng’s approach is to allow “Heart Signal” to take up as much market share as possible in the early stages.

Therefore, the user experience must be polished to the best.

Problems such as activity + user volume + latency cannot be improved simply by modifying the software page and limiting the number of matches.

It is also necessary to attract new customers and promote them.

But just pumping traffic into the software is useless if you can’t retain users.

So we have to use a combination of methods.

On the premise of sufficient promotion, optimize the page and design of "Heart Signal" to increase the matching rate as much as possible, so as to retain more users.

At this time, Su Cheng had to take out the "Happy Ferris Wheel Experiment" of a big boss in the database again.

Take a new house as an example.

You move into a brand new big villa. The shiny wooden floor makes you feel excited, the open layout makes you feel clear-headed, the latest high-tech appliances make your dopamine secretion crazy, and the custom orange cabinets in the kitchen are even more eye-catching.

But after a few months, these things will become background graphics.

I'm no longer excited about the flooring, the cabinet colors aren't as eye-catching, the open floor plan seems like a complete waste of space, and kitchen fumes drift onto the sofa.

This effect can also be applied to dating.

Although users will check the option of "blocking mobile phone contacts".

But everyone knows the purpose of downloading and using this app.

The main theme of "Heart Signal" is fast-paced and lightning-fast love.

Users are embarrassed to admit that they use this app, but the designers behind the scenes have nothing to be ashamed of admitting it, as it is a business activity.

When there is demand, there is market.

And this is a huge demand, and there is a huge market hidden behind it.

How to improve the matching rate?
Su Cheng will design a questionnaire to sort out users.

However, this still requires the cooperation of Zhao Peng and others to allocate traffic pools and algorithms based on the questionnaires filled out by users.

As for the most important question.

How to implement commercialization?
Su Cheng thought about it for several days but couldn't make up his mind.

Finally, he considered that the top priority for "Heart Signal" was to promote it quickly, occupy the market, and not let others preempt it.

and so.

Su Cheng is ready to play his trump card.

free!

This is a dangerous and deadly red Joker.

No one can hold this card.

Those who know Su Cheng know that he had already made his position and attitude clear to others when he first met Tang Ke.

Su Cheng would not play this card easily unless it was absolutely necessary and the opportunity was ripe.

This is something Zhao Peng cannot do independently.

If we continue to operate in the conventional way, it will take one or two years to occupy a part of the market, and various competing products will emerge in the meantime.

Want to make a profit?

Then aim for more than three years.

Su Cheng's method can be commercialized quickly and perfectly, and can quickly achieve profitability by monetizing the software.

I want to know how the questionnaire design can divert customers and what this trump card is.

Then you have to pay.

Su Cheng signaled to Qin Fen, and he presented Zhao Peng and others with a customized contract for a paid consulting solution with a price of 500,000 yuan.

Pan Shuai was shocked after seeing the contract.

No wonder Su Cheng didn't count by minutes.

After such a long preparation, what was waiting for them here?
What they want is not the consultation fee of 5000 yuan/30 minutes, but the expensive plan fee!

They came in around two o'clock.

Pan Shuai thought he could charge them at most 20,000 yuan.

But the first thing he asked for was 50.

A quarter of the funds in the company's account were gone in an instant.

This quotation contract is equivalent to Zhao Peng and his brothers contributing 12 yuan, Wang Zhiying contributing 22.5 yuan, and Su Cheng contributing 15 yuan.

But Su Cheng didn't need to pay 15 yuan just by transferring the money from one hand to the other.

Zhao Peng was also a little confused.

Didn’t Mr. Wang say that he wouldn’t give him a very high quote?
But Zhao Peng signed the contract without any hesitation.

"Thank you, Mr. Zhao, for your cooperation." Ye Li said with a smile, "We will send the detailed plan to your email within 48 hours."

Only then did Ye Li introduce some of the group's rules and administrative procedures, and at the end he gave additional instructions:

"Mr. Zhao, if you have any additional questions during this period, you can contact us at any time."

"Team Leader Ye, are we done here?"

"Yes, if you don't have any other questions, today is the end. We will keep in touch with you later."

"Oh, alright."

"Wait a moment." Su Cheng stopped Ye Li and Zhao Peng who were standing up, "I have something else I want to say."

In fact, Su Cheng realized from the first time he met Zhao Peng that he didn't really want to sell his shares.

The problems with "Heart Signal" are not that big. As long as it takes another year or two for big investors to see the opportunity, it will definitely be able to raise money.

But what Zhao Peng lacked was money and time.

If I'm not mistaken, the brothers who worked with him might be clamoring to divide up and break up every day.

So the last point Su Cheng emphasized was corporate culture.

The Dihao Group practices a wolf culture. Everyone has a copy of "Wolf Nature" and has to write a review after reading it.

As far as Su Cheng knows, the book reviews written by employees of many other companies in the group can move people to tears.

Wolf culture has been imitated and learned by many companies, but most people only learn the surface and not the substance.

The company that learns the best is Xiao Feizi’s.

If you want everyone to be as aggressive as wolves, you have to give them meat to eat!

Some rubbish bosses just let everyone rush in, but don’t even give them a sip of soup. What about you?

What Su Cheng wanted to express was.

Whether it is a comprehensive multinational group with tens of thousands of employees or a small studio with only a few people, it needs a culture and a belief to bring everyone together.

Su Cheng dared to guarantee that tomorrow the headquarters of Dihao Group would send a notice stating that the group had suffered an economic crisis and would not pay any salary for the next three years. However, the company would definitely not fall apart, but would operate more efficiently.

The people around Zhao Peng are not so good.

Even if there are objective difficulties, we can come together to find a solution.

The solution they came up with was to sell 75% of the shares, which made Su Cheng unbelievable.

But then again.

If it weren't for the people around Zhao Peng, Su Cheng wouldn't have been able to get 30% of the shares of "Heart Signal".

But Su Cheng still wanted to remind Zhao Peng that he must correct the bad habits at the root.

After the meeting, several people sent Zhao Peng to the elevator and returned to Ye Li's office.

Zhang Yangwen couldn't help but sigh in his heart.

Oh my god.

Making money again. Although Zhang Yangwen couldn't get much of the money, he felt an inexplicable sense of pleasure.

In the eyes of others, Su Cheng might have brought hundreds of thousands of dollars in revenue to the group in just this morning.

But Zhang Yangwen knew how much preparation and effort they had put in for the "Heart Signal" case this week.

Only after completing the preliminary work can they accurately describe the product problems to Zhao Peng and others at the meeting like a torrent of water.

But in the final analysis.

They didn't take much time.

Hundreds of thousands in a week is an exaggeration.

Shengyue Consulting has a small staff, but its ability to generate profits for the group is faster than that of ordinary large companies.

Ye Li and Su Cheng only lead half of Shengyue's team. Shengyue has many such teams, and Dihao Group has many consulting companies like Shengyue.

What shocked Zhang Yangwen even more was the attitude Su Cheng showed towards different customers.

Whether it was Tang Ke before or Pan Shuai today.

Su Cheng always had an indomitable look on his face.

He can confront Tang Ke head-on.

He can also criticize Pan Shuai in a sarcastic way.

This is something Zhang Yangwen cannot do or even imagine.

If Tang Ke gets angry, Zhang Yangwen might give in.

When Pan Shuai urged him, Zhang Yangwen probably felt that he had really wasted the client's precious time, and then he started to get straight to the point.

But Su Cheng has his own rhythm, which is his service standard and model.

If you can accept it, accept it. If you can’t, forget it.

Regarding Su Cheng's "high school girlfriend", Zhang Yangwen felt that he would never be able to come up with such a sentence in his entire life.

Some people even directly asked the boss if he copied Tinder.

How can I describe this feeling?

It's like a male doctor asking his yh patient how many times a week he masturbates.

If this is the case, then Zhang Yangwen can understand it, because this is a question that must be known in order to understand the disease.

But Su Cheng’s question is like asking a patient: What type of movies do you like to watch when you masturbate?

It's straightforward and involves privacy, which is somewhat offensive.

If you don’t know, you might think it’s a test of people’s obedience.

Zhang Yangwen felt that as an intern, he still had a long way to go. If he wanted to reach Su Cheng's level and realm, he still had a very long way to go.

"Qin Fen, Xiao Zhang, you two go ahead and do your work. Su Cheng and I have something to talk about."

After Ye Li sent the two away, he deliberately locked the office door.

Su Cheng asked with a playful smile: "Hehe, Sister Li Zi, what do you want to tell me? Are you going to praise me?"

"Praise you? I'm glad I didn't scold you." Ye Li stared at Su Cheng straight in the eyes, "Stop smiling at me!"

Su Cheng: ???
"??? Sister Lizi, what are you doing? Are you still trying to scold me? I just signed a big deal for the group, okay?"

Ye Li would not fall for Su Cheng's trick.

"The case is the case, and the attitude is the attitude. These are two different things. Don't confuse them with me!"

What Ye Li wanted to talk to Su Cheng about was this attitude problem, and she had emphasized it to Su Cheng many times.

Although she would sulk when she encountered stupid, difficult, brainless and impolite customers, she still tried to remain decent and polite.

"Sister Li Zi, you have to listen to my explanation."

"???"

"No, no, I'm not trying to quibble. Listen to my explanation."

"Okay, then tell me what fart you can come up with."

The reasons Su Cheng gave were also very sufficient.

"First of all, who is this Pan Shuai? He's just a programmer who got laid off by a big company. Anyone can do his job. He has no right to tell me what to do and rush me."

In Su Cheng's opinion.

Pan Shuai has achieved his current status only by following Zhao Peng. Does he really consider himself the founder of the product?

Even if I hold shares, so what?
Su Cheng holds more shares than Pan Shuai.

Why do you, a small shareholder, speak to the major shareholder like this?

Whether Pan Shuai knew or not that Su Cheng held shares, he was the one who was impolite first.

Second.

This "Heart Signal" is equivalent to a case that one introduces to oneself, to improve the company's performance.

"Excuse!"

"That's not an excuse!" Su Cheng denied, "Sister Li Zi, I'm going to tell you a secret."

"What secret?"

"Do you want to hear it?"

"Say it quickly and don't show off."

Su Cheng told Ye Li about Wang Zhiying's acquisition, and then reminded her, "Sister Li Zi, please don't tell anyone else."

Ye Li: ???
After listening, Ye Li understood.

No wonder Su Cheng dared to quote such a high price, and the other party agreed so readily.

So this is Wang Zhiying’s company!
"No, Zhao Peng and his team still hold a small portion of the shares, but there's nothing wrong with your understanding of it."

"Have you and Wang Zhiying discussed this?"

"Yes, we have discussed it."

Oh.

So this is ah.

Then Ye Li would understand.

Considering Su Cheng's personality, it is indeed understandable.

However, the information Su Cheng revealed to Ye Li also made her suspicious.

"You're not going to invest, are you?"

Considering Su Cheng's borrowing of money, Ye Li had every reason to think so.

“??? I don’t have any.”

"There is no best!"

"You should know that if you also invested in 'Heart Signal', it would be a violation of the company's principles."

“I have no control over Wang Zhiying, but you can’t invest.”

"Ah? Sister Lizi, you can't control Wang Zhiying, so you control me?"

"I don't know her. What she does has nothing to do with me."

Ye Li cleared his throat and changed his tone: "Comrade Su Cheng."

"To!"

"You are my subordinate. Can't I manage you? Is it right for me to manage you? Do I have the right to manage you?"

"Yes, yes, of course I did. Don't worry, Sister Lizi, I really didn't invest in Heart Signal. I used all our money to buy funds."

"Climb, who's following you!"

Ye Li didn't expect Su Cheng to use the money to buy funds. It was not like his style.

But as long as Su Cheng didn't invest in "Heart Signal", she didn't care what he did: "Anyway, just pay me back on time."

(End of this chapter)

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