I was forced to start the second round because I was raised in poverty

Chapter 178 Naive Tang Li

Tang Li thought Su Cheng meant to let the coffee shop settle down for a year or a year and a half.

Use this loan to buy funds and try not to touch it.

After a year and a half, they will use this money to expand, and things will be much smoother then.

Tang Li could actually accept this plan.

But Su Cheng added at the end that he would give him a lower quote when the time comes.

Does that mean... I'll have to pay for another consultation then?
He paid 50 yuan, and the solution he got was... to accept a loss of to yuan.

If Tang Li had not worked with Su Cheng before, he would have thought that Su Cheng was trying to attract business for the financial company under the Dihao Group.

Tang Li looked embarrassed: "Team Leader Su...this..."

This is much more expensive than consulting business.

He received 50 yuan in just a few minutes.

Plus the interest lost.

That means he did nothing these days and lost 1.3 or 1.4 million?
This money is enough to fill the holes in his old store.

"Mr. Tang, please don't have that expression. I'm asking you first if you are determined to expand."

"If you're undecided, this is my best option."

"Well, I've now made up my mind to use this money to expand."

"Okay, then I have another plan for you."

Tang Li breathed a sigh of relief, and then he pricked up his ears to listen to Su Cheng's words.

Conservativeness is also not Su Cheng's character.

The money has already been loaned, only a fool would admit the loss.

Su Cheng also wants it.

But not all of them are used.

He only used half of the 600 million and left the remaining 300 million untouched, treating the money as working capital.

"Only use half, and leave the other half alone?"

"correct."

Su Cheng's algorithm is as follows.

As long as the money is used and put to good use, the interest can be ignored and instead included in the cost item.

If your money just sits there doing nothing, that's a loss.

This means that Tang Li only loses 48 yuan in interest.

"What kind of fund can I buy with 300 million yuan and save tens of thousands of yuan in losses?"

Tang Li explained: "Team Leader Su, can I interrupt?"

"You said."

"If I don't move these three million, won't it be a big loss?"

Tang Li felt that it was a loss for him to just lie there and do nothing for 650 million, and he still felt that it was a loss for him to just lie there and do nothing for 300 million.

In that case, wouldn't it be enough for him to just borrow 300 million at the beginning?
Su Cheng asked in return: "Suppose you subscribe to a one-month video membership, but only watch it for two days, do you think you've lost money?"

"It seems a bit of a loss. I usually watch more videos when I sign up for a video membership."

Su Cheng:......

"Mr. Tang, that's not how you calculate the bill."

"If you watch too many movies and TV shows with the mentality that you'd be missing out if you didn't, then aren't you just wasting a lot of time?"

"If you go to your own shop and make one more cup of coffee, can you earn back this member's money in a few minutes?"

Tang Li thought about it.

It seems that there is nothing wrong with Su Cheng's way of settling accounts.

Sometimes he would indeed buy a month's membership just for a movie.

After watching that movie, Tang Li actually didn’t want to watch anything else, but with the mentality of being at a loss if he didn’t watch any, he watched a few more movies that he didn’t like.

"Yes, Mr. Tang, the same principle applies to business."

"Okay, Team Leader Su, please continue. I won't interrupt you."

Zhang Yangwen frowned.

He didn't expect that Su Cheng could convince Tang Li so easily with just a small case.

In fact, Zhang Yangwen himself sometimes makes this mistake.

It seems that this needs to be corrected in the future.

Working and learning with Master Su really helps me improve a lot!

It feels like he has learned more in the past few days at Dihao than he has in the past few months.

Su Cheng decided to let Tang Li continue to take the high-end route and leave this alone.

On this basis, the first solution Su Cheng proposed was to hurry up and renew the contract with the current landlord for three years.

Try to minimize future objective factors such as rent increases, relocation, and non-renting to avoid these things affecting the normal operation of the store.

If the coffee shop becomes big, someone may offer the landlord a higher price to rent the shop to them and open another coffee shop instead of Tang Li.

This is a shortcoming of the high-end route that cannot be ignored.

They don’t even have to change the decoration, the signboard can continue to run your store.

The relationship between landlords and tenants has been like this since ancient times.

If something unexpected happens to the shop, Tang Li will need to relocate. During this process, he not only has to calculate his relocation costs and decoration costs, but also the income from normal operations.

You even have to calculate the location of the new store, the amount of customer traffic it can bring, and whether the rent is cost-effective.

In addition, there is inventory backlog. If you cannot find a store in the short term, your materials will expire.

Even the master chef who sells egg-filled pancakes and small vendors in their hometown know this.

This is not the key point.

The key is whether these employees of yours need additional arrangements?
If you quit, they will definitely go to work somewhere else. Not to mention the gap and efficiency between skilled and novice employees, the most worrying thing is that skilled and old employees will go to work for their peers, and you will have no way to poach them back then.

The soldiers you trained yourself ended up going to the other side and fighting against you, your old boss, because of these external reasons that you didn't consider carefully.

Brandishing swords and guns
Su Cheng thought that anyone who opened a shop and did business should know this.

But Tang Li seemed unaware of this, because neither last time nor this time did Tang Li mention this matter, and there was no "lease renewal" item included in this plan.

The default is that the landlord will continue to rent to them.

So Su Cheng applied this patch to Tang Li first.

"Hey, Team Leader Su, I don't mean to interrupt you. If I don't renew the lease, shouldn't the landlord compensate me? I've asked some friends who study law before."

Su Cheng:......

I'm a little speechless.

"Then you are too naive."

"The law is the law, and reality is reality."

"People are about to pick your peaches, what's the compensation for you?"

"The law does have this provision, but there are so many cases like this every day. If you want to sue for this, you'll have to wait for a year or six months just to get a court hearing."

Su Cheng thinks that if Tang Ke is a fool, he is a smart person.

Then Tang Li is just a normal fool.

He's too idealistic about some things.

"Ok."

"If you just renew the lease for another three years and pay it off in one lump sum using the money from the old store's account, the landlord will most likely not refuse."

"Okay, Team Leader Su, I'll remember that."

To resolve the biggest objective factor, Su Cheng will have to change Tang Li’s current business model.

There is no need to open source. After all, only a few customers are willing to spend 80 yuan on coffee, and the cost-effectiveness is very low.

No matter how hard you promote it, it will still be a bubble, so Su Cheng does not plan to open source it, and just let it grow naturally for now.

When Su Cheng was calculating the bill just now, he charged Tang Li about 150 cups a day.

In reality, the average daily order is less than 100 cups. Only on busy days can we get 150 or 60 cups, and on special holidays can it soar to 200 or 300 cups. Su Cheng believes that what Tang Li needs to focus on most right now is his customer retention.

Simply put, it means eating more and attracting repeat customers.

"Did you bring your current menu? Is it on your phone?"

"Yes, I'll find it for you."

The four of them began to look at Tang Li's menu.

When Zhang Yangwen saw the menu of the cafe, he couldn't even read it. He only knew it was in French.

He had wanted to say it the last time he was in the store.

If there is no translation next to it, he can't even tell the difference between Americano and latte.

Qin Fen asked from the side: "Brother Cheng, can you understand?"

"Do not understand."

"So, should we suggest Mr. Tang change the name of the menu? Make it simpler?"

Tang Li stood by without saying a word.

He actually didn't want to change them. These names were extracted from French books, and he put a lot of effort into each name.

But if Su Cheng insisted on changing it, he would do it.

Su Cheng knew that Tang Li had this problem. He had noticed it last time. Tang Li liked to suffer from that kind of literary youth disease. He would always use words like "the banks of the Seine" and "the Left Bank". He must feel that it was particularly poetic and romantic.

However, this is in line with the route of the coffee shop. To a certain extent, Su Cheng is in line with the plan made by Tang Li.

This kind of awkwardness is what we want.

What we want is a name that we can’t even recognize or pronounce.

"It's okay, there's no need to change it. It's a good name." Su Cheng praised.

Tang Li breathed a sigh of relief when he heard Su Cheng say that there was no need to change the name.

It was a rare occasion for him to hear Su Cheng praising him today.

Su Cheng's focus is on the dishes column.

It has been a few months since I last met Tang Li, and there are so many new items on the menu.

"Did you research all this yourself?"

"Yeah, most of it is my own research, and some is borrowed. I researched more, and I mainly kept the French flavor. American and Italian styles are both extremely finely ground and extracted under high pressure. Italian styles are directly extracted, which makes them more intense and richer in fat. American styles are diluted with water, but they are lighter and cleaner..."

Su Cheng just asked a question, and Tang Li started to have his old habit, going off on a tangent and talking about his research on coffee, and chatting with the four people about the differences between French, Italian and American coffee.

However, Su Cheng did not interrupt him and let Tang Li continue.

Although the machine in his shop is imported from Italy, it makes French coffee.

“Simply put, Italian style is about technique and concentrated purity.”

"American style is about pragmatism, convenience and refreshment."

“The French style I make is rich and slightly grainy, striving for a balanced taste, but overall it’s more casual.”

From what Zhang Yangwen had been listening to till now, he felt that Tang Li could indeed be called a coffee master, and his research on coffee had almost reached the pinnacle.

I can develop two or three new products every week.

But Tang Li seems to have no idea how to do business!
There is a sense of déjà vu of "the stupid son of a landlord".

Ye Li, who had remained silent the entire time, spoke up: "Is that why you bought the upstairs, Mr. Tang? Just to put up some extra tables? To provide seating for customers?"

"Yes, that's what I thought. Even if my cousin didn't give me advice, I would still want to do it."

Well, you are balanced, but everyone drinks it as American coffee, so who cares whether you are balanced or relaxed?

Buddy, your store is located in the commercial CBD, not an entertainment-oriented commercial plaza.

We are all busy people.

Su Cheng looked at the business table and found that the restaurant was only fully occupied on one or two days a week, and usually not.

Su Cheng's motivation for renting the second floor was to support his other playing styles, which was completely different from Tang Li's motivation.

But the rent upstairs is not expensive, so let it be wasted. Su Cheng will not make any suggestions in this regard.

As long as Tang Li is happy.

Isn’t the main purpose of opening a cafe to have fun?

Subsequent renovations can allow internet celebrities to come and take photos and check in, which can also increase customer flow.

Su Cheng looked at the menu carefully and finally gave his diagnosis: "Mr. Tang, you have too many dishes."

“I think a few of these should be removed from the shelves.”

"How about this, let's go to your cafe now and try all these new products. Let's eliminate a few."

"By the way, let's take a look at the two new store locations you selected. How about we choose one from the other?"

Tang Li readily agreed: "Okay."

"I forgot to ask you, your cousin is not in the store, right?"

"He's not here? What's the matter?"

"Nothing, I just don't want to see your cousin."

"Oh ok, he's not here, shall we go now?"

"Well, go now."

Ye Li quickly dispatched a business car, and the four of them rode in a Maybach and followed Tang Li's Tesla.

On the road.

Qin Fen, sitting in the back row, asked, "Brother Cheng, I didn't expect you to know so much about coffee. I didn't realize it last time. Have you been studying it in depth lately?"

"Of course not." Su Cheng explained with a smile while driving. He glanced at the rearview mirror and looked at Qin Fen. "I am the kind of American person that Tang Li said, pursuing practicality and efficiency."

"Ah? Then what are we going to taste? I don't know anything about coffee, and Sister Li doesn't know anything about coffee either. Do you, Xiao Zhang?"

"I... am just average. I don't know much, just the basics."

Su Cheng deliberately kept it a secret: "Guess."

Qin Fen shook his head. How could he guess what Su Cheng was thinking?

Ye Li, who was standing by, saw through it and directly exposed Su Cheng: "It's just a formality. After accepting 500,000 yuan from others, you have to move your body, otherwise Tang Li will still feel at a loss."

"Ah...so that's it." Qin Fen suddenly realized.

"How can it be considered a formality?" Su Cheng denied it. "Look, we went through the motions just to go through the motions, so it's not a formality."

Ye Li agreed: "That's true."

Zhang Yangwen had some questions: "So, Brother Cheng, have you already decided which coffees to remove from the shelves?"

"I haven't decided yet, but the key is not which models to take down, but which ones to take down. It doesn't matter which ones to take down."

"Oh, so that's how it is. I think I understand." Zhang Yangwen continued to ask, "Brother Cheng, there's one thing I don't quite understand."

"You ask."

"Just now, in front of others, I didn't have the courage to ask..."

"It's okay, just tell me now."

"Why don't you change those difficult-to-pronounce names? Is it because they sound classy?"

"Well... yes, but not entirely."

Su Cheng patiently explained to Zhang Yangwen.

“Customers can’t read the French, but the clerk can read it for them!”

“That’s the feeling they want.”