Don't get married if you're reborn.
Chapter 320 Tony Ma's Sudden Visit
Chapter 320 Tony Ma's Sudden Visit
Zeng Wenjie has been quite busy lately.
I have to give interviews to the media, cooperate with publicity, and also take care of the operation of the gold shop and the online shop.
After the second episode of "The Voice of China" aired, the ratings soared to 6.0, becoming a hit comparable to "Super Girl".
To Zeng Wenjie's amusement and dismay, after the program team launched a text message voting campaign in conjunction with the three major telecom operators, he became the most popular contestant with the most votes, leading the second place by more than 100,000 votes.
This is not surprising, as Zeng Wenjie was the first to appear, which already made a deep impression.
In addition, he has a good public image, is good at evoking emotions, and has the best program effect when interacting with mentors, so it is natural for the audience to be willing to support him.
These voting activities are very profitable, as SMS fees are not cheap. Zeng Wenjie is happy to cooperate with the program team to garner votes for himself, encouraging viewers to send more SMS messages to vote, so that he can also get a larger share of the profits.
Looking at the bustling Marlenia store and then at her own deserted store, Li Hongqiu felt desolate.
"Xiao Zeng, aren't you planning to expand your offline stores?" Li Hongqiu asked tentatively.
"Of course we need to expand! Our brand awareness has increased, and the Palace Museum series is unique. We'll definitely be making moves next year," Zeng Wenjie said with a smile.
Previously, whenever Marleneja Gold launched a marketing campaign, other major gold brands would frantically copy it.
They promoted the marketing tactics of Marlenia Gold Shop all over the country and made a lot of money. They were all very excited and thought they could trap the brand in Fengzhou.
Who would have thought that Marlenia would secretly sponsor the major music variety show "The Voice of China"? What's even more shocking is that this terrible TV station in Chongqing actually managed to produce a hit show comparable to "Super Girl"!
For a show of this caliber, the sponsorship fee can be tens of millions or even hundreds of millions of yuan, and major brands will fight tooth and nail for the title.
Moreover, the launch of the Palace Museum co-branded series has left many brands that were planning to copy it dumbfounded.
How can I copy this?
Not only would they receive a lawyer's letter for copying their work, but they also couldn't obtain joint authorization from the Palace Museum!
Marlene is unique in that it has carved out a path for itself amidst the pressure from numerous branded gold shops. With just one physical store and one online store, it has risen to a level where it can compete with major brands in terms of brand recognition.
Now, even if Zeng Wenjie opens a gold shop in a major first- or second-tier city, he doesn't have to worry about not having customers.
Brand awareness has already increased.
Moreover, he spent a lot of money to have the media write many advertorials, so that everyone who read the articles would know that the founder of the BRICS Challenge, the new customer lottery, the lucky charm, and so on, was Marlenia, and that the major brands were nothing more than despicable and shameless copycats.
Li Hongqiu couldn't help but ask, "The Palace Museum series must be selling very well, right?"
Zeng Wenjie nodded and said, "It's alright, after all, the price is high, it's an option for wealthy people. But, our profit margin is high!"
Li Hongqiu immediately cursed in his heart, "How can the profit margin not be high? They dare to sell something for over a thousand yuan per gram, it's simply outrageous."
She felt that those customers who bought Palace Museum-themed products were simply fools with too much money!
But despite her inner complaints, she was actually green with envy.
Inspired by Zeng Wenjie, major brands also started to collaborate, with Lukfook being the first to launch a collaboration, but... it didn't sell!
"Aunt Li, wait a moment, I need to take this call!" Zeng Wenjie said hurriedly when he heard his phone ring.
"You answer it." Li Hongqiu smiled and raised her hand.
Zeng Wenjie answered the phone immediately and said, "Teacher Gao, what's up?"
Principal Gao said, "Xiao Zeng, you need to come back to school right away. A tycoon has arrived and specifically asked to see you!"
Zeng Wenjie was a little surprised and asked, "Which tycoon?!"
The university president whispered, "The penguin boss."
"What the hell?"
Zeng Wenjie was startled upon hearing this, somewhat confused, and exclaimed, "Tony Ma? He came to the school to see me?!"
Principal Gao said, "Yes, I don't know what happened either... Come over quickly, don't neglect our distinguished guest." Zeng Wenjie turned around and told Li Hongqiu, then drove back to the school.
Li Hongqiu was also dumbfounded after hearing this. The boss of Tencent had come to Fengzhou and even went to his school to look for him.
What a fantasy!
Zeng Wenjie was completely bewildered on his way back to school, but he still managed to get to the principal's office quickly. As soon as he opened the door, he saw Xiao Ma, who was wearing glasses and sitting there chatting and laughing with the principal.
"Hello, Mr. Zeng." Tony stood up and solemnly extended his right hand to Zeng Wenjie.
“Hello, Mr. Ma…” Zeng Wenjie was a little dazed and blankly reached out to shake his hand.
Tony Ma then smiled and said, "I'm here to apologize for the mistake my employees made last time, and also to learn from your experience."
"Mr. Ma, you must be joking. What qualifications do I have to ask you to learn from me?" Zeng Wenjie said with a smile.
He dares not become arrogant.
Although his startup was extremely successful and its prospects were very promising, Tencent is a super giant.
Tony said, "Jack has learned from your company's new customer referral lottery campaign, and the results have been surprisingly good."
Upon hearing this, Principal Gao couldn't help but glance at Zeng Wenjie in surprise. He hadn't expected that this kid would have connections with Jack Ma. No wonder he'd been getting calls from several juniors lately, asking him to help them get a discount on Taobao.
He was even a little annoyed by it.
“I’ve been going through a bit of a tough time lately, so I thought I’d get away for a bit. I’d like to apologize to you and also chat with you to see if I can get any inspiration,” Tony Ma said politely and gently.
Zeng Wenjie was completely confused.
It's possible for someone as important as Tony Ma to take notice of me, but it's highly unlikely that I'll be noticed by someone as important as him...
Damn, has Shi Jing taken over your brain?!
“This is rather sudden and presumptuous of you, Mr. Zeng. Please don’t take offense,” Tony Ma said.
"No, no, no, I feel very honored, Mr. Ma, please don't say that." Zeng Wenjie remained modest, though he had a million questions in his mind.
While exchanging pleasantries with Tony Ma, Zeng Wenjie also exchanged a glance with Principal Gao.
The principal was also baffled and couldn't understand what was going on.
When Tony Ma suddenly appeared at Fengyuan, he was also taken aback. After learning that he was looking for Zeng Wenjie, he hurriedly called him back.
Tony Ma smiled and said, "I wonder if Mr. Zeng could take me to the headquarters of Marlenia's online store? Jack talked to me and said that your store is very unique and professional. I would like to take a look."
Zeng Wenjie looked at him thoughtfully and asked, "I am honored by Mr. Ma's visit, so I would like to ask the reporter to record the process. Is that convenient for Mr. Ma?"
Tony replied generously, "There's nothing inconvenient about it."
He knew Zeng Wenjie was trying to use his influence for some marketing strategy, but he didn't care.
"Teacher Gao, could you please ask the head of the publicity department to arrange for a few campus reporters to take some photos?" Zeng Wenjie said to Principal Gao with a grin.
“No problem.” Principal Gao immediately picked up the landline and made a call.
Zeng Wenjie said, "Please come, Mr. Ma. I will take you there for a tour, and I would appreciate your guidance."
Tony Ma, this top business tycoon, was brought to Fengyuan's entrepreneurial base by Zeng Wenjie.
The moment he appeared in 208...
Feng Xiao was completely petrified, and the other part-time college students were also dumbfounded!
No, our little business has alarmed Brother Ma?
(End of this chapter)
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