Don't get married if you're reborn.

Chapter 296 Killing three birds with one stone

The second trainee also appeared; he was a middle-aged office worker.

But after Zeng Wenjie left, everyone present felt that something was missing from the show. There was no way around it; this guy was just too entertaining.

However, despite its shortcomings, the show is still entertaining.

Every contestant's appearance was full of suspense, and the interactions between the mentors were also very interesting, making the whole show incredibly exciting.

Marlenia's brand name and products appeared on the program time and time again.

Li Hongqiu was also watching TV at home. She liked the show the moment she saw it. Then, she discovered that the show was exclusively sponsored by the ditch's Marleneia!
Immediately afterwards, Zeng Wenjie, that college student, actually went on stage to sing, and what's more, he's the owner of a snack shop!

Marlene's products frequently appeared on screen, especially the Palace Museum series. A short video was even inserted into the program, which was made in a very high-end way, promoting traditional Chinese culture and working with the Palace Museum to promote the protection of cultural relics.

Li Hongqiu was stunned, and murmured, "It seems that the Palace Museum series is really going to sell well now, after all, it's the only one of its kind in the world."

She had a feeling that Marlene's Palace Museum collection would sell like hotcakes online and offline as well.

It seems that they can firmly establish themselves in the highly competitive gold and jewelry industry with this Palace Museum series!
Even if they later expand into first- and second-tier cities to open offline stores, they don't need to worry about not being able to attract customers.

"The Palace Museum's collaboration with and sponsorship of 'The Voice of China' is a powerful combination! Individually, they might not be fatal, but when combined, the effect is terrifying." Li Hongqiu felt a chill run down her spine, already imagining the bustling scene at the Marleneja Gold Shop the day after the show aired.

Moreover, Marlene's Palace Museum series looks incredibly high-end, classic, and grand in its TV commercials, and with the added touch of a stamped certificate, its prestige is off the charts!
Li Hongqiu immediately called Zhang Suiyun and hurriedly asked, "Mr. Zhang, have you watched the program?"

“I didn’t want to watch it at first, but then I saw Marlene’s name and started watching. And my wife and kids actually quite like the show.” Zhang Suiyun, who had already returned to his city, replied with a bitter tone.

"I thought Zeng Wenjie's Palace Museum series was a huge blunder, but I never expected he had a backup plan!" Li Hongqiu said in a mournful tone, almost on the verge of tears.

"Sigh, the Palace Museum series will be ruthlessly taking over the high-end market from major brands in the future! Moreover, this is a co-branded product; if it's copied, we'll be sued for infringement..."

"Even if we launch innovative co-branded high-end products, we still can't find a hit show to sponsor..."

"This is indeed a bit of a headache!"

Zhang Suiyun also sighed, unable to understand how he could be so thoroughly defeated by an eighteen-year-old boy. He felt that the world was just too surreal.

In the gold jewelry business, simply having novel designs is not enough to open up the market, because they are easily replicated.

The key is to have brand influence, and to carve out a path for yourself among giants like Tai Fook, Luk Fook, Hua Jin, Feng Xiang, and Tai Seng.

How long has Marlenia been established?

This momentum has already begun, and they've truly carved a bloody path through!
Zhang Suiyun could only hope that Marlenia didn't have enough cash and gold reserves to open offline stores in major first- and second-tier cities; otherwise, it would face another fierce attack.

Li Hongqiu asked, "What should we do? How do we fight back? We can't just sit here and take a beating!"

Zhang Suiyun then said, "There will definitely be a meeting at headquarters tomorrow. Let's talk about it after the meeting! However, I estimate that there probably won't be any good strategies. At most, they'll just do some price reductions and promotions..."

It's safe to say that these two brand stores on the central street are incredibly unlucky, as they were located right next to the Marleneja Gold Shop.

People used to laugh at Marlene, saying that opening a store next to these two big brands meant it was bound to fail. Little did they know that this upstart was actually beating the two established giants to a pulp.

Not only China Gold, but all major gold and jewelry brands have announced that they will hold an emergency meeting tomorrow morning. They are watching closely as Marleneia's various marketing strategies are copied: the BRICS challenge, new customer referral lotteries, and lucky charms. Now, the Palace Museum series has suddenly appeared and is destined to be a hit, but they can only watch helplessly, unable to copy it.

"How are the ratings?"

An hour after the program aired, Zhuang Aimin took out his phone and called He Jianguo.

"Boss! The ratings have exploded! Real-time monitoring shows it's already at 5.1, and the second episode has a chance to break the 6.0 mark!" He Jianguo said excitedly.

Upon hearing this, Zhuang Aimin couldn't help but smile with relief. A viewership rating of 5.1 was already a hit! And this was only the first episode of the show!

After the first episode airs, it will build a good reputation and gain spontaneous publicity from the audience!
When the second episode airs, the ratings will explode!

The neighboring show, "Super Girl," had a viewership rating of over 6.0, with some popular competition areas reaching over 8.0, and the final even setting a terrifying record of 11.0!
"If the first episode got 5.1, then the second episode will definitely break 6.0. After word of mouth spreads, there's still room for improvement. If it's the finals, maybe we can even challenge the record of 'Super Girl'!" He Jianguo said.

"I have to say, Zeng is really amazing. I have no idea how he came up with such a brilliant idea!"

"The blind auditions by the mentors were absolutely fantastic!"

Hearing He Jianguo's praise, Zhuang Aimin hung up the phone with relief, then asked his wife, "What do you think of this program?"

My partner nodded and said, "It's beautiful, and the contestants sing well too, except for the first contestant's English chanting, which I didn't quite like..."

Zhuang Aimin couldn't help but burst into laughter after hearing this, thinking that he should tell Zeng Wenjie about this evaluation.

The Super Girl fanbase is largely comprised of young fans, and the fan culture is very strong.

But The Voice of China is different. It attracted fans from all three generations from the very first episode. Even elderly people who don't listen to pop music can't help but shout out a few lines of Liu Cixin's "Wind and Fire Roaming the Nine Provinces".
Zhuang Aimin increasingly felt that Zeng Wenjie's selection of four celebrity mentors was extremely effective, and that he had a truly excellent eye for talent. Without these four mentors who could represent three generations, the first season probably wouldn't have had such an impact.

So, Zhuang Aimin, unusually, settled down and sat on the sofa to watch the first episode of "The Voice of China" attentively.

This program boosted the ratings of the provincial TV station in Chongshan, and the subsequent insertion of "Village BA" news into the program immediately attracted widespread attention.

Similarly, Zeng Wenjie's brand name, Namaliania, has also grown significantly, and it's likely to become widely known after the program airs.

More importantly, if Zeng Wenjie's business expands further, Zhuang Aimin will also benefit from it. After all, this college student entrepreneur was someone he had personally mentored.

A large-scale music variety show can be described as killing three birds with one stone!

"Hopefully, this year's turning point will arrive soon."

Zhuang Aimin walked to the window, lit a cigarette, and smiled, his ambition soaring.

The first episode of "The Voice of China" lasted about two hours, from 8 pm to 10 pm, which perfectly covered prime time.

In this day and age, watching television is one of the mainstream forms of entertainment.

The students from the Fengyuan Academy also stayed in the square until the program ended.

(End of this chapter)