Don't get married if you're reborn.

Chapter 291: The Forbidden City Series Debuts
In the past few days, all the major gold shops in the entire Wind City have felt uneasy, and even the small gold shops that specialize in creating designs according to customer requests are keeping an eye on Marleneja Gold Shop.

Marlenia's big move this time has been brewing for a long time. The words "Stay tuned" made people feel like they had been waiting for a long time, but there was still no news.

That day, Zeng Wenjie received news that "The Voice of China" would be broadcast on Friday.

"It's time to let our competitors know that plagiarism only leads to their demise! Palace Museum series, start it up!" Zeng Wenjie drove his Audi A8 to the jewelry store and directed the sales assistants to open the posters that had been locked in the cabinet.

Gan Lin was stunned the moment she saw the poster.

So, gold jewelry can be sold like this?

She wasn't surprised by the novelty and uniqueness of the gold jewelry designs, but rather by the collaboration with the Palace Museum!
Each piece of gold jewelry comes with a certificate stamped by the Palace Museum to prove its authenticity.

Moreover, the price made Gan Lin's heart skip a beat.

A 1.7g Palace Museum series lucky charm is selling for 1088 yuan!
Those 3.5g and 5.0g gold jewelry are even more outrageous, with prices skyrocketing to several times their original value.

The cheapest is a lucky charm bead weighing about one gram, which can be had for around 800 yuan. The more expensive ones are outrageously expensive.

For example, the 32.5g "Fluttering Butterflies" Palace Museum series bracelet has an extremely eye-catching design and sells for 18888 yuan!
Gold prices rose slightly after the new year, breaking through the 130/g mark, but Marlene's Palace Museum series is still extremely profitable!
"Boss, with such a high price, are we really going to be able to sell it?" Gan Lin asked, looking at the price tag with some trepidation.

"Why can't you sell them? Don't underestimate people's vanity! Selling them individually will definitely not sell, but what is this? This is a certificate with the official seal of the Palace Museum." Zeng Wenjie took out a certificate and shook it vigorously in front of Gan Lin.

Gan Lin was stunned, still finding it hard to believe that a customer would spend so much money on a certificate.

Zeng Wenjie said, "Our previous actions were aimed at attracting new customers and securing a certain market share. Now, we have a group of loyal and stable customers, and the next step is to move as far as possible in the direction of accessible luxury set by headquarters."

"What is meant by luxury goods?"

"If it doesn't have a premium price, can it still be called a luxury item?"

"What's more, it comes with a certificate from the Palace Museum. Which jewelry store has that? It's got that kind of prestige!"

"Moreover, we have endowed gold jewelry with the culture that our country has inherited for thousands of years! Culture is priceless, and you must all remember this."

The saleswomen, all dressed in Marlenia uniforms, nodded in agreement. Indeed, the advertising slogans displayed earlier had mentioned culture.

Can culture be measured in money?
"Remember the value of our Palace Museum series: gold is not just about wealth and luxury, but also about culture and elegance!"

"Our series of gold jewelry not only pays tribute to traditional Chinese culture, but also incorporates classic elements from Palace Museum artifacts into jewelry through modern design techniques, promoting the protection and inheritance of cultural heritage and showcasing the enduring vitality of our culture!"

“What you are selling is not just jewelry, but also the cultural heritage accumulated by our country over thousands of years.”

Zeng Wenjie's brainwashing rhetoric, reminiscent of a pyramid scheme, got the saleswomen quite excited. This rhetoric certainly had a high-class feel to it.

Zeng Wenjie understands the marketing of this stuff all too well. Without the collaboration with the Palace Museum and without a certificate, this thing would never have any customers! But with the collaboration and the certificate, it's a completely different story.

Moreover, other companies can't copy it even if they want to; if they do, it's considered copyright infringement, and a lawyer's letter can be sent to warn them.

Zeng Wenjie said, "In addition, our company's large-scale music variety show will be broadcast this Friday at 8 pm. Please tune in to Chongqing TV station to watch the show."

The sales assistants were all excited after hearing this. They didn't care about the show itself; what mattered was that sponsoring a major music variety show would definitely bring excellent advertising results! Customer traffic would increase, sales would surge, and their commissions would be even higher!
After the initial surge in popularity of Marleneia's lucky charm beads, the business has entered a period of stability, leaving the sales staff in the store feeling somewhat bored.

Gan Lin was secretly excited. It was time to show off his top sales skills at China Gold. He had to convince customers to make him the store's top seller!
Yang Mi's endorsement posters were also hung in the most conspicuous places.

She was dressed in ancient court costume, looking elegant, noble and dignified. Her hands, neck, ears and hair were adorned with gold jewelry from the Palace Museum series. She looked radiant and dazzling, yet without appearing vulgar at all.

"I'll really make a killing when you become like Yang Mi!" Zeng Wenjie exclaimed, beaming with joy as he looked at the poster. Yang Mi's face is still very attractive, especially in period dramas, which perfectly showcase her unique features.

It's no wonder that Yang Mi ultimately became a huge star thanks to period dramas; her period makeup and styling were truly stunning.

Marlene's drastic change to posters and advertisements immediately attracted the attention of nearby gold shops.

The first person to notice was Li Hongqiu of China Gold, who has recently become extremely anxious, dreaming about Marleneja's gold jewelry.

Today, upon seeing those classic yet creatively designed gold ornaments on posters and advertisements, a sigh immediately escaped my lips.

"A major collaboration with the Palace Museum? What on earth is this collaboration? Why the Palace Museum?" Li Hongqiu was stunned.

"Aunt Li, of course it's because our product line was jointly developed with experts from the Palace Museum, and each product comes with a certificate stamped by the Palace Museum!"

"Also, I must remind you."

"This series of copyright infringements will be prosecuted!"

Zeng Wenjie appeared beside Li Hongqiu mysteriously and whispered in her ear.

Li Hongqiu was stunned for a moment, then looked at the price and immediately sneered, saying, "I thought you were holding back a big one, but it turns out you've pulled out a huge one! At this price, only a fool would buy it!"

Then she heard Mrs. Wu's voice.

"Xiao Gan, pack up every single item from both the 'Good Fortune and Prosperity' and 'Auspiciousness and Good Luck' categories for me!"

"Oh, and... I also like this 'All Things New' category, I want them all!"

Li Hongqiu turned her head blankly and saw Mrs. Wu waving her bank card and spending lavishly.

Zeng Wenjie immediately said to Mrs. Wu, "Mrs. Wu, Li Hongqiu called you a fool!"

Li Hongqiu looked at Zeng Wenjie with a huge question mark in her mind, feeling that this person's head was not a human head, but a dog's head!
"Manager Li, I don't need to curse me like this just because I don't shop at your Huaguo Gold store?" Mrs. Wu said unhappily, her face darkening.

"I...I didn't," Li Hongqiu hurriedly defended herself.

“She just said that only a fool would buy our Palace Museum series,” Zeng Wenjie said.

Li Hongqiu: "..."

Mrs. Wu sneered twice and said, "Only fools don't understand culture!"

As she spoke, she waved the certificate stamped by the Palace Museum in her hand.

Unable to explain herself, Li Hongqiu slunk away.

Although Mrs. Wu was generous, she didn't think the Palace Museum series would sell, after all, the price was too outrageous!
The sign didn't list any labor costs or anything; it was just a fixed price.

Gold is only a little over 130 yuan per gram, is it really worth spending several times that price to buy gold jewelry? Just for some so-called culture?

Who the hell buys gold for cultural reasons?!

(End of this chapter)