Don't get married if you're reborn.

Chapter 253 was plagiarized extensively.

The lucky charm bead is quite a powerful weapon.

Its emergence has enabled it to quickly capture the low-to-mid-end market. A single lucky charm weighs less than a gram, yet it looks beautiful and trendy when strung on a cord and worn on the finger.

When Zhuang Bifan was making the lucky charm beads, he was amazed by Zeng Wenjie's ingenious idea. A lucky charm bead weighing 0.5 grams could be sold for 88 or 98 yuan, which even college students could afford.

Moreover, such a gift is not at all embarrassing to give, and it is much better than imported chocolates or roses.

"Let's put the lucky charms on the counter tomorrow, and put up some ads too, so that Fengxiang and Huajin know how powerful they are," Zeng Wenjie said with a smile.

"Okay!" Zhuang Bifan grinned, already imagining the surprised expressions on the faces of store managers Li Hongqiu and Huang Zixiang.

After chatting with Zhuang Bifan for a while, Zeng Wenjie politely saw Yang Mi and her agent off.

Li Hongqiu happened to be at the entrance of Huaguo Gold Store when she saw Zeng Wenjie seeing off a minor celebrity. Coupled with the fact that he had just taken pictures of Yang Mi in the store, she realized something.

"Xiao Zeng, your store wouldn't have hired this Guo Xiang as a spokesperson, would it?" Li Hongqiu asked.

“Yes, Aunt Li, what do you think?” Zeng Wenjie said with a smile.

Li Hongqiu clicked her tongue and said, "I don't think it'll work. You're an authorized store of an international brand, how can you hire a nobody? If you're going to hire someone, you should hire a top-tier celebrity like we do!"

Her words revealed a hint of arrogance.

Zeng Wenjie found Aunt Li's behavior baffling. It was true that Huaguo Gold had hired a top-tier spokesperson, but that person wouldn't patronize her small shop. What was there to be proud of?
His appearance reminded him of those idiots who only receive a meager salary each month, have terrible benefits, yet are proud of their company.

Zeng Wenjie sighed, "There's nothing we can do. Our store is just starting out! We finally came up with a gold brick challenge and a new customer lottery, but you guys have no sportsmanship and just copied and pasted everything."

Li Hongqiu replied, "The business world is like a battlefield, Zeng! Besides, if there are good ideas, everyone should learn from them."

Zeng Wenjie nodded and said, "It's alright. Anyway, after these two events, our store has gained quite a few loyal customers. Especially Mrs. Wu, she's incredibly generous!"

Li Hongqiu's expression instantly turned strange, and then she felt green smoke rising from the top of her head.

Mrs. Wu was a regular customer of Huaguo Gold, but after Marlenia opened her shop, she never came back. She even complained that Huaguo Gold's gold jewelry was too nouveau riche and old-fashioned, while praising Marlenia to the skies.

"Oh, by the way, the store is getting new products tomorrow, I'll call Mrs. Wu to let her know," Zeng Wenjie said with a smile.

"..." Li Hongqiu's eyes were practically daggers.

Finally, Li Hongqiu sighed helplessly and said earnestly, "You should be content. Everyone is eyeing your store. Whatever marketing plan you come up with, everyone will imitate it. It will be very difficult for you to break through and establish yourself in the entire Golden World."

The implication is that Zeng Wenjie should focus on his current territory and not try to expand further to seize additional markets.

Marlenia is now somewhat famous and has a good customer flow. Its conversion rate is about 5% higher than that of ordinary gold shops, but outside of Fengzhou, probably no one recognizes them.

Moreover, the two innovative activities created by Marleneia, the Gold Brick Challenge and the new customer referral lottery, have been replicated by major gold shops and promoted in their stores in various cities.

The current situation is that if Marlene wants to open more branches, the only way out is to die.

“Yes, I can earn enough by just holding onto this little bit of territory,” Zeng Wenjie sighed. “After all, you big brands have been around for so many years, it’s really not easy to compete with you for market share.”

Li Hongqiu nodded, a smile appearing on her face, and said, "It's already quite good that you've established yourself here. Moreover, your shop's profits are considerable. If you can hold onto this small piece of land, you won't have to worry about the rest of your life." "Yes, just Mrs. Wu alone is enough for me to earn a lot more," Zeng Wenjie nodded.

"..." Li Hongqiu wanted to hit someone. She realized that this little bastard was just stroking her hair and was just teasing her.

After rolling her eyes, Li Hongqiu said coldly, "All the major companies have sent people to Fengzhou, just to keep an eye on your store. They'll be the first to learn what promotional activities you do! I'm only advising you out of kindness. If you don't listen to my advice, then just pretend I didn't say anything."

Zeng Wenjie became famous in NagaWorld thanks to the BRICS Challenge and the new customer referral lottery. In addition, his background in running a snack shop was investigated and even the giants of NagaWorld recognized his marketing ability.

Therefore, the Marlene store is an object of constant scrutiny.

Whenever he introduces a new marketing tactic, major companies immediately imitate it.

Business warfare is that simple and straightforward; it's all about plagiarism.

You can ask a penguin if you don't believe me.

“If I were you, I would honestly focus on researching women’s products and not waste any time on gold,” Li Hongqiu said.

"Tch, tomorrow I'll make sure your store and Fengxiang Jewelry's customer traffic drops to 10%!" Zeng Wenjie said unhappily.

Upon hearing this, Li Hongqiu felt a tightness in her chrysanthemum, wondering what kind of marketing trick this little bastard was going to come up with this time.
She's genuinely worried now. Whenever Marlenia launches a new marketing tactic, the customer traffic at Huaguo Gold and Fengxiang Jewelry immediately drops like a flood.

"Let's try to break a million next week to celebrate with Aunt Li." Zeng Wenjie clapped his hands happily and grinned.

Li Hongqiu's mouth twitched, and she nearly suffered a stroke!

Marlene's marketing tactics are terrifying, and the styles she sells are more attractive than those on the market, so her sales volume is very considerable.

A single-day revenue of one million is truly astonishing, especially in an era when the highest value of gold is only 130 yuan per gram.

This sets a new daily revenue record for all gold shops in the entire Chongshan Province.

It's worth noting that brand stores located in second-tier cities can only achieve such results during major promotional events like holidays.

As soon as Li Hongqiu returned to the store, she called the headquarters to report the situation and inform them that Marlenenia might launch a new marketing campaign the next day.

When Zeng Wenjie saw that the brand store next door was in a state of panic, he immediately grinned.

Aunt Li always tries to take advantage of her own brand to put him down, but it's not that easy.

Zeng Wenjie drove his A8 back to the university town, slowing down as he passed a snack shop.

The snack shop was doing quite well. Liu Qi stood in front of the small cart at the entrance, serving mulled wine and hot chocolate to customers who had bought snacks.

Christmas decorations were hung outside the store, as were those in the surrounding shops, creating a festive atmosphere.

He parked his car outside the school's entrepreneurship base and then went to 208 to find Feng Xiao.

There's a lot of work to do today; everyone's still at get off work.

(End of this chapter)