Don't get married if you're reborn.

Chapter 238 Genius
After some of the "lucky bastards" that Zeng Wenjie had arranged in advance won the prizes, the scene became even more exciting.

Customers frantically made phone calls to recruit new customers, and even paid their friends to buy gold jewelry, promising to pay them back later, so that they could all get a chance to win a prize.

Boss Zhuang laughed and said, "Today's revenue is probably going to break a million?"

Zeng Wenjie nodded and said, "Just those friends that Mrs. Wu brought along spent nearly 200,000 yuan. Breaking the million mark is definitely within reach!"

Marleneja Gold Shop has relatively high profit margins, with gross profit margins of approximately 15%-20% for ordinary finished products.

For fine gold jewelry, the profit per gram is between 20 and 40 yuan.

Some of these best-selling items are sold based on creativity and labor costs, with extremely high profit margins per gram. For example, a small pendant with a cost price of only three hundred yuan is priced at outrageous prices such as 998 or 888 yuan.

Opening a gold shop is far more profitable than buying and selling gold, which only yields a small profit per transaction and requires a large volume of transactions.

Moreover, Marleneia is marketed as an Italian luxury brand, so even if it's priced higher, buyers will still feel it's worth the money, since it's a foreign brand.

Li Hongqiu, the store manager of Huaguo Gold, had tears in her eyes. She called headquarters again to report the situation there.

Headquarters had just provided her with a 30-kilogram gold brick as an emergency measure to hold a gold brick challenge to deal with Malenia's offensive. But as soon as it was set up, she changed her tactics!
Li Hongqiu detailed the lucky draw event at Marleneja Gold Shop, leaving the headquarters staff in a state of silence, gasping in surprise.

"Amazing, amazing, how can they be so amazing! This store is so good at marketing!!!" the manager exclaimed in astonishment.

That's amazing, isn't it? Pinduoduo started out using this kind of tactic? All sorts of fancy prize draws to get customers to bring in new customers to help them cut prices, it's outrageous.

Zeng Wenjie has other impressive tricks up his sleeve, such as group buying for members.

Take out a piece of gold jewelry and sell it for 99 yuan. Thirty people are required to join the group. Once the group is full, a lottery will be held. The winner can take the gold jewelry for 99 yuan, and the participants will get a refund.

This method can still attract a large number of new customers!

Gold shops rely heavily on conversion rates. While higher customer traffic may lower the conversion rate, it does mean more people actually make purchases.

Moreover, the jewelry at Marleneja Jewelry Store is all novel and trendy, and the light luxury style of the store's decoration is in line with the style of international brands. This allows it to maintain the normal conversion rate of a branded jewelry store under such a huge flow of customers, which is truly amazing!

Li Hongqiu asked anxiously, "What should we do? Today, our store's conversion rate is frighteningly low. I'm afraid our daily revenue won't even reach 50,000."

"Alright then, I'll personally come to Fengzhou to see for myself what this Marlenia is really like," the person in charge sighed and said.

The opponent's smooth combo attack, which completely crushed the two giants, Huaguo Gold and Fengxiang Jewelry, made him feel the crisis! Although Fengzhou is not a first-tier city, the stores on the central street are still very profitable. If this continues, the territory will be flattened and the stores will have to close down sooner or later.

Huang Zixiang, the store manager of Fengxiang Jewelry, was also calling headquarters to report the situation. This is the advantage of directly operated stores: they can call for help from headquarters at any time.

After hearing the details of the lottery event, the person in charge of Fengxiang Jewelry was also shocked and gasped, exclaiming "genius" three times in one breath.

They are people of a higher level, with a much broader vision and perspective than a mere store manager. They can see through the essence of this lottery event and its terrifying new customer acquisition effect.

Without a doubt, in their eyes, Zeng Wenjie was an extremely talented prodigy!
Such a simple customer acquisition method was not thought of by business tycoons, but an eighteen-year-old boy came up with it and put it into practice. Isn't that amazing?
Of course, nobody knew that Zeng Wenjie was actually a shameless cheater.

What's even more shameful is that this guy often complains that he didn't get a "ding" sound after being reborn, which is purely a case of wanting both ways.

"Oh, Professor Gao, what brings you here? Please come in!"

When Zeng Wenjie was resting and smoking at the entrance, he saw Principal Gao and immediately ran up to greet him.

Upon seeing the overwhelming number of people in the store, Principal Gao blinked hard and asked, "Are they selling gold or cabbages? How can there be so many people!"

Zeng Wenjie said, "I've started a lucky draw where you can win gold for free. Would you like to participate?"

Principal Gao said, "I won't participate in the lottery. It just so happens that my wife's birthday is coming up, so I'll buy her a necklace." Zeng Wenjie exclaimed, "Professor Gao truly stays true to his original aspiration and remains steadfast in his commitment. He is a role model for us all."

Principal Gao thought this kid was really good at flattery, and he knew how to say it very well; he loved listening to it.

So Zeng Wenjie personally led Principal Gao into the store and helped him choose a few necklaces, giving him a discount price, but they barely made any money.

Principal Gao was very satisfied and said to Zeng Wenjie, "I never expected that our little Yifeng College would produce a business genius."

Zeng Wenjie said, "What business genius? I only became enlightened because of the strong cultural heritage of Fengyuan. Without the guidance of Professor Gao and the school leaders, as well as the kind care of my advisor Li Jiaqiang, how could I have achieved what I have today? All my glory belongs to Fengyuan."

There are no reporters here.

Principal Gao looked at him expressionlessly and said coldly.

Zeng Wenjie gave an awkward laugh and said, "Professor Gao, I'd like to give you another pair of wedge heels for your wife as a birthday gift, and wish her a happy birthday and that your love remains as strong as ever."

After finding out the teacher's wife's shoe size, Zeng Wenjie ran to the storeroom and brought out a pair of wedge heels with studs for Principal Gao.

Wedge heels don't have as many fancy straps, especially the nude ones, which are versatile enough to be worn by even older women.

"It's a good thing that your business is booming, but don't let your busy schedule interfere with the provincial government's affairs," Principal Gao earnestly advised.

"Don't worry, I will definitely not neglect my senior brother's affairs!" Zeng Wenjie said.

The opportunity to meet Zhuang Aimin was presented by the university president, and he seized it with his own abilities, so of course he wouldn't waste it.

In China, it's nearly impossible to do business without the support of some official connections.

Principal Gao gave Zeng Wenjie a deep look, smiled smugly, and turned to leave.

Shouldn't he be proud that the academy has produced such a student?
Moreover, Principal Gao felt that the layers of golden statues that Zeng Wenjie had created were already visible to the naked eye.

The first person to help develop the tourism industry in his hometown—what an honor and a prestigious title!

After bidding farewell to his beloved principal, Zeng Wenjie felt a warm glow in his heart. Principal Gao had indeed taken good care of him, even handling the fight by using his influence.

Huo Lei and others will all face imprisonment, or at the very least, administrative detention and a criminal record.

Horry's hat is probably completely out of reach.

Ye Yixuan alone will not let him go.

After returning to the store and chatting with Zhuang Bifan and Zeng Xiangdong for a while, Zeng Wenjie left and drove his Audi A8 to the sock factory to ask for a box of samples.

There was no need to take so many samples, but Zeng Wenjie felt that these things were consumables. For example, he tore up three of them last night.

Leather factories and sock factories now treat him like a god of wealth. Online sales have increased, and product profits are high, so everyone wants to worship him.

"Zeng Wenjie, can I buy this bracelet that I drew?"

Xiao Mu called at this moment, asking in a very uncertain tone.

"Buy it? Are you kidding me!" Zeng Wenjie said, his anger rising.

"Ah... don't be mean, I'll give it back to you," Mu Qingyang replied, looking aggrieved.

(End of this chapter)