My game, you have no right to award

Chapter 4 Don Quixote (Seeking follow-up reading)

Zhou Kuang pushed open the door of the conference room, and the people inside reacted quickly, standing up and greeting him.

"Brother Kuang."

"Mr. Zhou."

Zhou Kuang glanced around and found that everyone was there, so he waved.

"Everyone, please sit down."

The people in the conference room only then realized that there were two people following Zhou Kuang. One was Su Jing, who everyone knew. She was the boss's secretary and usually took over some unimportant tasks. But the other middle-aged man was a completely unfamiliar face.

The chief planner turned around and exchanged glances with the chief programmer, who shook his head slightly, indicating that he didn't know this person either.

At this time, Zhou Kuang turned around and pointed to a seat and said to Yang Ji: "Yang Ji, you sit over there first."

Yang Ji was not stage-frightened. He nodded, walked to the empty seat at the end of the table under everyone's curious gaze, and sat down.

Zhou Kuang also sat at the main seat at the table, and Su Jing sat naturally on the side, spreading out her notebook to take notes.

After Zhou Kuang sat down, he did not speak in a hurry. Instead, he looked at each person, trying to align them with the image of the character in his mind.

The first one on the left is the company's chief planner. He used to work in the mobile game department of a foreign manufacturer. After the company went bankrupt, he chose to return to China and joined a large company. However, I heard that this large company also went bankrupt later, so he came here.

The second one is the main programmer, a middle-aged man with a slightly bald head, who looks a bit dull, um... I remember he was about 35 years old.

The third one is a senior original artist who temporarily takes over as the lead artist. He was originally recommended by the chief planner and the art team. Although his skills are not top-notch, he has good interpersonal relationships and is particularly good at mediating conflicts between the two departments.

As for copywriting planning and system planning, Zhou Kuang did not have a deep impression of them. He usually had more contact with several team leaders and directors.

On the right are the audio director and marketing operations director.

Seeing that Zhou Kuang didn't say anything and kept looking at them, the people below became nervous.

What is the boss going to do?
Zhou Kuang finally ended his scrutinizing gaze, and several people breathed a sigh of relief. However, Zhou Kuang's next words made them nervous again.

"Everyone has been very hard-working and diligent during this period." Zhou Kuang paused, "But the few games we launched recently haven't been very successful, and the company's current revenue pressure is very high."

"What are your thoughts on the company's future development? Tell us."

As soon as he finished speaking, some people in the audience began to sweat and their sitting posture became unnatural.

The chief planner named Ma Tu slumped back in his chair in a daze. He had only been working there for two years, was he going to bankrupt the company again?
"Ma Tu, tell me."

Zhou Kuang directly mentioned the planner's name. Of course, the planner was the one who was most responsible for the failure of the game.

"Ah? Uh, uh-huh." Ma Tu coughed to cover up his panic and said, "Brother Kuang, in the face of the current challenges facing the company, I think we should focus on user pain points, identify players' real needs through big data analysis, build a closed-loop content ecosystem, and use fission marketing to expand our user base."

"I think we can focus more on the social elements of the game and enhance players' sense of belonging and activity through community marketing."

"Companies should adhere to the high-quality route, implement differentiation strategies, focus on product quality, enhance players' gaming experience, accumulate word-of-mouth and user base, and achieve overtaking in the curve of business through this approach."

Zhou Kuang's mouth twitched. Ma Tu looked like an honest man, but his words were very slick, and it was almost the same as if he had said nothing.

But Zhou Kuang nodded slightly without changing his expression. Seeing this, Ma Tu breathed a sigh of relief, sat down and wiped the sweat from his head when no one was paying attention.

It was a close call. I almost had to take the blame. "Wu Qianhe, what do you think?"

The middle-aged programmer, who was a bit bald, stood up, hesitated for a moment, and answered honestly: "Brother Kuang, maybe we still don't communicate enough. I will communicate more with other departments in the future to improve the team's capabilities."

Zhou Kuang nodded. The failure of the game could not be blamed on the programmers. After all, they had completed their job by making the required functions complete.

Zhou Kuang looked at the temporary lead artist, Zhang Yi. Seeing his gaze, Zhang Yi stood up and said, "Mr. Zhou, market demand has changed recently. We may need time to improve based on player needs."

"In addition, Chai Jiayang's departure has also had a certain impact on our progress."

Chai Jiayang is the former head of the art team. He suddenly jumped ship, and for a while there was really no one in the company who could take over the position of head of the art team, so Zhang Yi had to take over temporarily, so what he said was not wrong.

Then he asked around again, but no one offered any practical suggestions. They were all afraid of being blamed. After all, his initial remarks had made them think the boss was out to find fault, and they were afraid they would be fired as scapegoats.

It seems that no one understands my feelings!
Zhou Kuang sighed slightly and shook his head.

"Ahem, let me say a few words." Zhou Kuang slowly stood up and said with a firm look in his eyes, "I have decided that our company's business direction must be transformed."

"We want to make a 3A stand-alone game!"

As soon as the words were spoken, the room fell silent.

"3A?"

Ma Tu repeated subconsciously in a low voice, his expression becoming even more confused.

Wu Qianhe touched his bald head and sweated even more.

Zhang Yi looked at Zhou Kuang with a worried expression. The boss might have gone crazy because of the huge blow.

The one who has it the hardest is the marketing operations director. His biggest task is to negotiate profit-sharing agreements with various domestic channels. If he switches to making 3A stand-alone games, what will he do?

The only one with a smile on his face was Yang Ji, who had just joined the company. There was a hint of fanaticism in his eyes as he stared at Zhou Kuang.

Just because the other party dared to make a stand-alone game in the country, and it was a 3A stand-alone game at that, he was willing to contribute his strength.

The worst that could happen is just another failure.

Don Quixote, who charged towards the windmill, was destined to be the leader.

"This is not a discussion, but my final decision."

"From now on, we at Megvii Game Technology will focus on developing AAA stand-alone games!" Zhou Kuang declared decisively. Seeing the anxious and worried looks on their faces, he continued, "I know you all have many questions and concerns, but you must resolutely carry this out. We'll discuss the specifics of how to proceed in a later meeting."

"Your current mission is to complete all tasks at hand. Besides maintaining the operation of "Hot Blood Battlefield," all other tasks must be completed!"

"Leave no one behind!"

"Kuang, Kuang brother!" Ma Tu hurriedly raised his hand and said, "But we're already halfway through 'New Fairy Mountain'."

"Cut it off!" Zhou Kuang didn't even think about it. This "New Fairy Mountain" was the kind of game that looked like it would fail as soon as it was launched.

(End of this chapter)