Huayu: Starting from intercepting Duan Yu

Chapter 45 Divide the money!

Xu Yi put a lot of Jiang Yiyan's posters in the gift box.

Although things are valuable when they are rare, they are worthless when they are in large quantities.

But Jiang Yiyan still got great benefits.

Her popularity nowadays is probably no less than that of some second- and third-tier stars.

At least for now.

Recently, many advertisers and film crews want to invite her to shoot commercials and movies.

The pay offered is not low either.

So naturally she also has to take good care of herself... to repay Xu Yi!
However, popularity is popularity, and there is still a big difference between it and fame.

Popularity represents how many people know you, while fame represents recognition of you.

For example, the internet celebrities in Xu Yi’s previous life may be more popular than many stars.

But internet celebrities are internet celebrities.

There is an essential difference between them and celebrities!
Including Xu Yi before, his popularity is far greater than his fame.

That's why many people don't take him seriously.

But now the album "Turning Corner for Love" has become a huge hit.

In other words, there are works that are truly worth showing off.

Everything is naturally different!
In the blink of an eye, it was mid-May.

Xu Yi's album "Meeting Love at the Corner" was released a whole month ago.

According to the contract, the first profit sharing will be made one month after the album is released.

And because the album sales were so good, all purchases were made in cash.

There is no situation where you cannot receive money.

At the same time, the sales volume for this month has also been calculated.

Of these, 180 million tapes were sold.

Including 120 million boxes in the mainland, 30 boxes in Taiwan, 10 boxes in Hong Kong, and 20 boxes in Southeast Asia.

The CD sold 108 million copies.

Including 75 tickets in the mainland, 15 tickets in Taiwan, 8 tickets in Hong Kong and cities, and 10 tickets in Southeast Asia.

29 gift boxes were sold.

Including 22 in the mainland, 4 in Taiwan, 2 in Hong Kong and cities, and 1 in Southeast Asia.

If we calculate based on one gift box containing two albums, the total album sales would be 326 million copies!

That’s right, 326 million copies!

This is just one month’s sales!
But don’t think this sales volume is too high.

You should know that Xu Yi’s album is actually equivalent to two albums.

When other singers release albums, they mainly release cassette albums, and CDs are just a side effect.

The MV was just shot casually.

Anyway, the cost is not high, and you will make a profit if you can sell it.

But Xu Yi's MV this time, from the plot, picture quality, acting, to costumes and props.

It not only cost a lot of manpower and material resources.

It also requires continuous improvement!
Plus the entertainment industry’s leading combination of handsome men and beautiful women!

That’s why the sales of CD albums are so high!

What's more, this sales volume, to be more precise, should be the amount of goods purchased by dealers, and not all of them have been sold.

But cash is required to get the goods.

Can't retreat either.

So it can also be equated with sales volume.

Of course, the main reason for such high sales volume is the promotional strategy and Xu Yi's...

Cash ability!
In this day and age, releasing an album is actually very troublesome.

Once the album is finished, the release date must be determined.

Then contact the media in advance and prepare for publicity.

Before the final official release, it must first be played on the radio station and used to make the charts.

Even if the results on the charts are not good, you still have to buy and manipulate the charts!

This set of ideas was also learned from the United States.

Billboard, the most famous music chart in the United States, is specifically used for charting.

But as a reborn person, Xu Yi certainly would not do that.

It's not because it's too troublesome. But because what's the difference between doing this and begging on your knees?
Will you buy it only if the song is good?
Not buying it if the song is not good?

If that's the case, then he's not even as good as those popular singers in his previous life!
After all, he is a popular singer, and no matter whether the songs are good or not, he has fans who will pay for them!

So this time, Xu Yi also adopted this traffic strategy!

First find some internet trolls to lead the charge and then saturate the entire network with publicity!
Then the whole network provoked, black and red are also red!

Finally, they spend a lot of money to hire those "professional" media to clean up the mess...

No, it's publicity!

With this whole process, the traffic and attention will definitely be maximized!
With traffic and attention, the early sales will naturally not be bad!
Especially in this day and age, everyone is still relatively simple.

I didn’t know that people on the Internet are so vicious, and I haven’t been fooled many times.

Naturally, the experience is not that rich.

At the same time, Xu Yi is fundamentally different from those traffic singers.

That is, the quality of his songs is really solid!

Instead of just cheating fans’ money!
So as long as the initial sales are achieved, relying on the quality of this album, it will be played in the streets and alleys.

Subsequent sales will naturally not be a problem!
The so-called blind box drawing is just icing on the cake at most!

As for the album's profits...

The unified purchase price of Xu Yi's album is 40% off.

When signing the contract, Xu Xiaofeng, as the president of Warner China, also represented the entire Warner.

This way, there will be no additional fees for distribution in other regions.

So, with 180 million tapes and a purchase price of 18 yuan per tape, the sales volume is 3240 million yuan.

108 million CDs, each purchased at 18 yuan, the sales volume is 1944 million.

29 gift boxes, each purchased at a price of 48, the sales volume is 1392 million.

The total sales volume is 6576 million!
Then the material cost is 1440 million - the gift box is 3 yuan each, and the poster is 4.5 yuan each.

The cost of the water army is 200 million.

The total media costs for both sides of the Taiwan Strait and Hong Kong and Macau total 850 million.

All these costs were paid by Xu Yi alone.

Fortunately, once the album became completely popular, there was no need for media promotion.

They will even take the initiative to promote Xu Yi.

This also saves a lot of advertising costs.

So the total cost is 2490 million.

The net profit is 4086 million.

Xu Yi can get 2860%, which is million!
Adding the advance payment costs, Xu Yi can get a total of 5350 million this time!
Then the mainland profits and costs were calculated, which added up to 2850 million.

The money was also directly transferred to Xu Yi Studio’s account.

But after deducting the 2600 million that Xu Yi had previously "lent" to the studio, and the 6% value-added tax that had to be paid subsequently.

In the end, the "profit" left in the studio's account was only a pitiful 79...

And if Xu Yi wants to withdraw the 79 yuan, he only needs to pay 6% personal income tax.

That’s right, it’s 6% personal income tax!

Because the income of celebrities in this era is very opaque, the tax authorities are too lazy to check, let alone find out clearly.

So according to regulations, the highest tax rate can reach 35%.

But it is generally calculated based on only 6%.

How much money they earn is also reported by the stars themselves.

It's just that there is often a minimum standard.

That is, the tax authorities know that you will pay less tax, but as long as it exceeds the minimum standard set by them, they will not pursue it.

Until an incident in 2018.

Plus, celebrities earn too much and pay too little tax.

It is required to be strictly implemented in accordance with the regulations.

That means you have to pay a maximum of 35% personal income tax!

Add to that the 6% value-added tax, and the maximum tax rate is almost 42%!
And instead of celebrities filing their own tax returns, the tax authorities now directly audit their taxes!

最重要的是，这个规定是2018年8月下达的，却要求从2018年1月1号开始执行。

Therefore, celebrities who paid less tax in the first half of 2018 need to pay the additional tax.

However, there is no need to pay for taxes that were underpaid before 2018.

Or to be more precise, before 2018, it was completely legal to pay 6% value-added tax and 6% personal income tax!
It’s not even tax avoidance because that’s how it’s stipulated!
(End of this chapter)