Financial freedom starts with smiling at life

Jennie Kim, a global ambassador for Chanel, belongs to a girl group that is another world-class idol entertainment group created by South Korean company YG Entertainment after BigBang.

YG Entertainment, one of South Korea's three major entertainment giants, wields enormous influence in the global fashion industry.

The artists under its umbrella have access to the world's top fashion resources.

Domestic entertainment artists can only dream of such a thing.

After Jiang Beicheng became the emperor of the Chinese entertainment industry, he opened up many connections and channels, and only then did the world's top fashion resources begin to tilt slightly towards the Chinese entertainment industry.

In the entertainment industry, Peninsula is indeed very authoritative.

The three major entertainment companies are backed by well-known South Korean conglomerates and international capital.

Even the Bernard family of LVMH had invested in and held shares in YG Entertainment, but later, due to various scandals involving the company's artists, the Bernard family decided to withdraw their investment.

Unless there is particularly negative news affecting the brand's reputation, global luxury giants are still quite willing to continue collaborating with the core members of several idol groups.

Jennie Kim is the former creative director of Chanel and a global ambassador appointed by Karl Lagerfeld, the global fashion icon who made enormous contributions to the Chanel brand.

Chanel's boss, Alain Wertheimer, gave her face and let her sit next to him while watching the show.

That's enough for her to generate buzz in the media.

However, Alan Wertheimer felt a little uncomfortable when Jenny Kim interrupted Mr. Jiang's speech.

After reminding her, she was still in a hurry to come up and find the scene.

It's understandable that Mr. Jiang would ignore you.

They don't take you seriously at all.

As Chanel's global ambassador and the biggest star at tonight's Singapore show, your unruly behavior is a disgrace to the Wertheimer family.

Alain Wertheimer noticed the smiles on Jiang Beicheng and Mrs. He's faces and felt extremely embarrassed.

He made a fool of himself in front of the two most important guests tonight.

They should quickly apologize on behalf of their brand ambassador.

He certainly didn't want to become a laughing stock among wealthy businessmen and celebrities in the Chinese community on his first public appearance.

The Greater China market is extremely important to Chanel.

Jiang Beicheng looked at Jin Zhenni and smiled at Wertheimer, saying, "Mr. Wertheimer, your global ambassador doesn't seem to think there's anything wrong with his behavior tonight."

Not only that, this means they're preparing to call for reinforcements to save face.

Wittheimer and Mrs. He followed Jiang Beicheng's gaze to Jin Zhenni and the male artist beside her.

The two looked puzzled. Judging from Jiang Beicheng's words, the male celebrity seemed to be someone of considerable importance.

“Li Shengjun, the son of Li Haizhen,” Jiang Beicheng introduced.

The "Emperor of Chinese Entertainment" is also very knowledgeable about the entertainment industry in mainland China, especially those entertainment companies and artists with big financial backers.

When he mentioned Li Haizhen, Madam He knew who he was.

The founder of Naver, South Korea's largest search engine.

Naver's market capitalization is similar to Baidu's, fluctuating around $350 billion, but its market position and influence are much higher than Baidu's.

In addition to search, it also offers payment, e-commerce, social networking, and other services, essentially integrating the functions of Baidu, WeChat, Alipay, and Zhihu into one software.

It delves into every aspect of life for South Korean residents.

The founder, Lee Hae-jin, is backed by the Lee family of Samsung.

It can be said that he was a loyal servant of the Lee family of Samsung, and a servant highly regarded by two successive chairmen of the Samsung Group.

The journey from a Samsung employee to the founder of South Korea's largest search portal is inseparable from the support of the Samsung family.

Jin Zhenni's friend, Li Shengjun, is also considered a chaebol heir.

In the Korean Peninsula, the entertainment industry and the chaebol system are deeply intertwined.

Especially for representative entertainment companies like YG Entertainment, their survival and development are inseparable from the financial capital support of conglomerates.

YG Entertainment is a triad, so it's only natural that Jennie Kim and Lee Sung-joon, a chaebol heir, know each other.

After being ignored by Jiang Beicheng, she went to Li Shengjun to complain and seek comfort from the wealthy young master.

After all, he lost face in front of so many colleagues.

Deep down, she hoped that Li Shengjun could step in and help her save face.

Although she had heard of Jiang Beicheng's reputation as the "Emperor of Chinese Entertainment" in South Korea, in the eyes of South Korean celebrities, the only people above them are chaebols.

The major conglomerates are incredibly powerful and capable of anything.

Li Shengjun is fully qualified to be on par with Jiangbei City.

Jennie was already picturing Sungjoon oppa supporting her in her mind.

As Mrs. He watched Jin Zhenni perform the tea ceremony in front of Li Shengjun and express her grievances, she smiled—the kind of smile one gives when watching a comedy. She casually remarked, "The biggest flaw of young people is that they don't realize it."

Jiang Beicheng knew that Madam He's words were a compliment to him.

You, a top idol girl group member, plus a wealthy young master from a three-star company, are you ready to come to Mr. Jiang and feel superior?

Although Mr. Jiang is the same age as you, it does not mean that he is a person of the same status or position.

You young people in the Korean entertainment industry need to understand this.

Jiang Beicheng didn't take it seriously and replied, "Madam, this is also the greatest advantage of young people."

Mrs. He smiled.

Mr. Jiang's way of speaking is indeed an art.

Alan Wertheimer, sitting next to her, felt even more awkward, and even considered removing Jennie Kim as global ambassador.

But they were also afraid of offending Karl Lagerfeld and causing dissatisfaction in the fashion world.

Our opponents will definitely make a big deal out of these things.

Chanel is undergoing a period of reform, and maintaining its brand image and reputation is of paramount importance.

Wittheimer shifted his focus, setting aside the artists, and with a smile, said to Jiang Beicheng, "Mr. Jiang, I hope the artists' behavior hasn't affected your enjoyment of the show."

"The fact that you came to the fashion show tells me that you appreciate the Chanel brand."

Very kind of you.

They completely disregarded the celebrities.

This means that the Wertheimer family is the one who truly wants to be his friend.

The artists under their management are not qualified to sit at the same table as them.

Jiang Beichen smiled. He could understand Wertheimer's feelings at this moment. If he were still in charge of the entertainment industry, he would also feel ashamed if domestic artists acted so recklessly after going abroad, like Jennie Kim.

“Mr. Wertheimer, you are overthinking it. I am honored to accompany Mrs. Ho to your event and witness Chanel’s new image.”

A humble remark elevated both Wertheimer and Mrs. Holmes to a high level.

Both of them smiled at the same time.

This is a true representative of outstanding youth!
Then look at the Korean celebrities and chaebol sons who are the same age as Mr. Jiang; the difference in their demeanor and manners is like heaven and earth.

Mrs. He admired Jiang Beicheng's art of speaking. With just this sentence, she could have easily said that she was accompanying Jiang Beicheng to the show, thus elevating her own status in front of Wertheimer. There was nothing wrong with that, as they were both important guests tonight.

However, Jiang Beicheng said that he accompanied him to attend Wertheimer's event.

He took on the role of "protagonist" for himself.

This is another instance of giving face to the Li family.

Anyone would want to be friends with Mr. Jiang.

"President Wu." Jiang Beicheng waved his hand and beckoned Wu Wen over when he saw her walk in after the red carpet.

He introduced Alan Wertheimer: "Mr. Wertheimer, this is Wu Wen, the founder and CEO of Shangcheng magazine, a very talented fashion magazine editor-in-chief."

Her fashion events have received unanimous praise from the industry.

"Hello, Mr. Wertheimer."

"Hello, madam."

Wu Wen was addressed politely.

Mrs. He smiled and nodded. Although she didn't pay much attention to the entertainment and fashion circles in China, she treated Mr. Jiang's friend with courtesy.

Wertheimer and Wu Wen greeted each other warmly.

Chanel and Shangcheng are strategic partners.

Wertheimer also knew that Jiang Beicheng was an investor in "Shangcheng". He didn't care about Wu Wen's abilities for the time being, but gave Mr. Jiang face first.

Looking at the empty seat next to him, he said, "Mr. Wu, please sit down. While we're enjoying the show, I think we'll have a lot to talk about and find inspiration."

And our creative director, Blazy, said that the guest he most wanted to meet for this show was the editor-in-chief of *Mall* magazine.

These words made Wu Wen feel embarrassed.

I feel like I've been promoted to a higher level and am now on the international stage.

It's normal for the other party to be polite to you when you're cooperating, but such praise and compliments are just giving Mr. Jiang face.

However, Wu Wen did not feign modesty and accepted the honor.

Haitangxi is right. As the woman in Jiang Beicheng's bed, you have to accept the honor he brings you, and you have to accept it well, otherwise you will bring shame to Jiang Beicheng and the Jiang family.

Without any hesitation, Wu Wen took her seat in the center and exchanged views on fashion aesthetics and market trends with Alain Wertheimer and Chanel's creative director, Blazy.

While still performing tea ceremony for Lee Sung-joon, Kim Jenny noticed that someone had sat down next to Wertheimer, and her face instantly fell.

That position should have originally belonged to her, the Chanel global ambassador.

She was the biggest star at the show tonight, and she should have sat next to the Chanel boss to highlight her status and importance.

Is that a seat that just anyone can sit in?
He looked down on Wu Wen.

While we were still deciding on our seats, the guest areas on both sides of the runway were almost full.

Especially for those next to Wertheimer and in the two rows behind him, there isn't a single empty seat.

"Oppa~"

She stomped her foot and then threw a tantrum at Li Shengjun.

Li Shengjun came to Singapore to study when he was five years old, so of course he knew Mrs. He.

He still had some manners; it would be very inappropriate for him to disturb Wertheimer and Mrs. Holmes at this time.

Looking at her seat, she said, "Jennie, go sit in my seat."

Jennie Kim pouted.

Although his seat was also in the first row, it was on the left side of the runway, opposite Wertheimer.

That spot only had the first two rows designated for guests; the rows behind were for media reporters. It was completely unworthy of my status.

Then we'll become a laughing stock online again.

Li Shengjun showed his concern for Jenny, and coaxed her with a smile, "After the show, I'll take you to see Mr. Jiang."

Jin Zhenni thought that his mention of seeing Mr. Jiang meant he was speaking up for her, so she reluctantly accepted it and nodded, saying, "And that woman who took my place, Oppa, I don't like her."

“OK, I’ll help you find out her identity,” Lee Sung-joon said. “Let’s begin. Please take your seats as usual, Jennie!”

Kim Jenny pouted and walked towards Lee Sung-joon's seat.

When he sat down, his gaze was fixed on Wu Wen across from him.

Wu Wen smiled and waved at her, a polite greeting, unaware of what had happened before she arrived.

Thinking that the other party was a member of a well-known girl group, with multiple top luxury brand endorsements, and a darling of the fashion industry.

Let's get to know Jennie Kim as a fashion editor.

Jin Zhenni felt even more uncomfortable, thinking that Wu Wen's smile was the kind of smug smile that comes from a petty person.

Without responding to Wu Wen, he turned to look at the end of the stage.

Jiang Beicheng smiled.

Wu Wen raised an eyebrow and shrugged.

Express not understanding.

Are Chanel's global ambassadors really this arrogant?
Fortunately, Wertheimer and creative director Blazy took the stage to give the opening remarks for the show; otherwise, Jennie Kim's performance would have greatly damaged Wertheimer's image of her.

The show begins.

Jiang Beicheng and Madam He chatted while watching the show.

Chanel was given a very high price.

Breaking away from the original refined and elegant model, it adopted bolder fabrics and more diverse designs, allowing the audience to see more possibilities.

Jiang Beicheng turned to look at Creative Director Blazy and smiled and nodded at him.

Blazy received Jiang Beicheng's praise, clasped his hands together, smiled and nodded in response, expressing his gratitude.

Wertheimer also smiled.

The praise from Mr. Jiang and Mrs. He indicates that Chanel's reforms have been effective.

“Mr. Wertheimer, tonight’s show was fantastic. I have never seen such a creative Chanel show since Karl Lagerfeld left. I can only congratulate you on behalf of myself. Chanel has entered the public eye with a brand new image.”

Jiang Beicheng then reminded the creative director, Blazy, "Buddy, you're a very imaginative creative director, but your work may not be accepted by Chanel's consumer base in the short term."

This is a controversial performance; be prepared.

Blazy clasped his hands together again and bowed to thank Jiang Beicheng for his encouragement and advice.

“Mr. Jiang, your praise makes me feel that tonight’s show was a success,” Wertheimer said gratefully.

It wasn't all just polite talk.

The main purpose of Chanel's first major show after the reform was to test the waters of the Greater China market.

As the godfather of the fashion circle at Dongda University, Mr. Jiang has orchestrated fashion events that have shocked Asia. His evaluations and suggestions are of great reference value to Chanel, especially for the market at Dongda University.

This is also why Wertheimer considers Jiang Beicheng to be the most important guest tonight.

"I look forward to your future works." Jiang Beicheng shook hands with Wertheimer to say goodbye as he and Madam He prepared to leave.

"Mrs. He, Mr. Jiang, let me see you off."

Wertheimer and Blazy were sent out as well.

As soon as we stepped out of the show and into the lobby, Lee Sung-joon and Kim Jennie approached us.

“Mr. Jiang, let me introduce you. I am Li Shengjun. My father is Mr. Li Haizhen, the founder of Naver.” Li Shengjun took the initiative to speak.

Jiang Beicheng didn't stop, but just glanced at them, gave them a smile, and let them figure it out for themselves.

“Mr. Jiang, I just heard your comments on tonight’s show, and I have many questions…”

These words were grating to Wertheimer, who looked at Jennie with a sharp gaze.

Jennie tugged at Lee Sung-joon's hand, not wanting him to comment on tonight's big show, especially in front of the Chanel boss, as it would embarrass her.

“Please watch your words and emotions, sir. You have offended Mr. Jiang.” Wu Wen, who had caught up, interrupted Li Shengjun upon seeing the situation. (End of Chapter)