Financial freedom starts with smiling at life

After Jiang Beicheng and Liu Qiangdong's live stream, the title of "national-level entrepreneur" was confirmed. Whether it is social influence or internet traffic, it is unmatched by other entrepreneurs in China.

In the words of netizens, if President Jiang had continued to build his personal corporate brand, he would have at least 5000 million+ fans.

Far ahead.

Lei Jun can only look up to him from afar.

But he simply refused to do it, which just goes to show how reckless it is to be rich.

The benefits that personal branding can bring to a company are obvious, especially for personal brands with tens of millions of followers.

A single promotional or marketing campaign can save a company an untold amount of money.

President Jiang seemed to disdain this "small amount of money".

It was precisely because of his disdain that his positive image was further solidified.

Marketing shouldn't be overdone.

Otherwise, like Xiaomi and Lei Jun now, it will be difficult to evoke consumers' emotions again.

Xiaomi's anniversary speech and new product launch have just begun, and various leaks have already surfaced.

Even before Lei Jun took office, some self-media bloggers began to satirize his "emotional marketing."

In the past, he would have been universally condemned and even subjected to online harassment by Lei Jun's and Mi Jun's factions.

But now, everyone seems to have woken up a lot more.

I'm not buying it anymore.

An annual speech had fewer viewers in the live stream than Andy Lau's online concert.

Lei Jun seems to have suffered a major setback this time.

Jiang Beicheng had also been invited by Lei Jun to attend his annual speech event.

However, because she had cultivated a very positive online image during this period, Aunt Shen helped her politely decline, as she did not want to get involved in the negative public opinion surrounding Xiaomi and Lei Jun.

Jiang Beicheng outwardly criticized Aunt Shen a couple of times, and then called Lei Jun to inform him that his secretary hadn't arranged the schedule properly...

Actually, I approve of Aunt Shen making this decision on her own.

There's really no need to get involved in Xiaomi's mess.

However, Jiang Beicheng didn't find this marketing approach offensive at all, as Lei Jun used him as a topic of conversation and paid tribute to him during his annual speech.

He was even making fun of people on his live stream!
They had a good personal relationship.

Industry leaders pay tribute to him on important occasions, which also demonstrates his status in the business world.

Jiang Beicheng plans to stay in Beijing for a few days to meet with old friends before visiting Thailand.

Attended the groundbreaking ceremony for the global headquarters of SSG Military Security Company.

That morning, I went to Yizhi Culture Media.

Liu Yifei is now the legal representative of the cultural media company, and matters such as company equity and finance are being followed up.

From the outside perspective, Jiang Beicheng's appearance at Yizhi Culture Media this time is either to complete the final procedures or to do some handover work.

In fact, Liu Tao, the CEO of Yizhi Culture Media, still reports to him.

Liu Yifei will only return to work and take full control of the company after she has given birth and recovered her health.

This also gave her a buffer period.

After all, it is currently the most powerful media group in the Chinese entertainment industry.

It is difficult to clarify the management approach in a short period of time.

When Liu Tao was reporting to Jiang Beicheng, Jiang Beicheng's best friend Zheng Jiamin happened to be at the company handling some matters.

I sent a message to the old man, saying that I was going back to Beijing today and that I knew he was having tea in Mr. Liu's office, so I came straight over.

"President Jiang, President Liu."

Zheng Jiamin addressed her respectfully.

"Just arrived? I was just talking to President Jiang about you, saying you're preparing to start a tour." Liu Tao offered her a seat, moving to sit opposite him so that Zheng Jiamin could sit next to President Jiang.

Zheng Jiamin is not the biggest star signed by the company's artist management department, nor is she the artist with the highest commercial value, but she is given the best resources.

Everyone in the music industry knows that she is the eldest daughter of Yizhi Culture Media.

Liu Tao naturally knew about her relationship with Jiang Beicheng.

They truly treated her like a princess.

"Liu Tao keeps saying you've taken on ten shows this month, most of them high-intensity gigs like music festivals," Jiang Beicheng said with concern. "Why don't you take a break for a while and then talk about the tour?"

“I can’t rest at all. President Jiang has spent so much money and energy training me, so I have to create greater value for the company,” Zheng Jiamin said.

This isn't the first time she's said something like this.

When I first started out, all I thought about was making money for Jiangbei City.

When she gradually realized that Jiang Beicheng didn't care about money at all, she buried herself in her creative work again, feeling that she needed to become more famous before she would be worthy of mentioning her best friend Jiang Beicheng's name, so that she would feel that having her as a best friend was not a shameful thing.

The previous album broke folk album records on multiple music websites.

She has now truly secured her position as the "Queen of Folk Music".

She is also one of the few folk singers in China who dares to hold a "10,000-person concert" tour.

On this track, there really aren't many competitors.

She even dreams of putting on a "stadium" level performance, preferably with a four-sided stage.

In China, you can count on one hand the number of singers who can hold a concert of this scale and still make a profit.

Jiang Beicheng smiled and joked with Liu Tao, "This young lady has too much ambition."

Liu Tao chimed in, "With both talent and ability, and having met a mentor like President Jiang, if you don't have some ambition, you shouldn't be in the entertainment industry."

Jiang Beicheng: "You're still so direct."

Liu Tao: "That's why President Jiang recognized me in the first place, so I guess I haven't forgotten my original intention."

"Haha, Jiamin, do you usually like Mr. Liu's tone?" Jiang Beichen asked Zheng Jiamin with a smile.

Zheng Jiamin: "Without Mr. Liu's strictness, my progress would not have been so fast."

Mr. Jiang is my mentor, and Mr. Liu is my guide.

“You’re too worldly, girl,” Jiang Beichen joked.

He joked about it, but he was actually quite pleased.

This girl knows how to navigate the social dynamics of this circle.

Music, as an art form, needs to tell the truth to be moving.

Speaking the truth requires personal experience and understanding.

Falling into mediocrity is an inevitable path.

Many independent musicians still don't understand that "independent thinking" and "integration into the secular world" are not contradictory, so they can no longer create moving works.

Jiang Beicheng can share a lot of experience with my best friend in this regard.

Just like spending money, only after you've seen material things will you become a person of good character.

Otherwise, what you say and what you sing are just illusions, just trendy songs with only melodies to listen to.

“I have been working hard to learn from President Jiang,” Zheng Jiamin replied.

Jiang Beicheng gave her a look, hinting that she was being a bit too deliberate.

She smiled, but the politeness between the two "acquaintances" who shared the same bed made her feel awkward.

"Alright, you guys talk about the tour." Jiang Beichen stood up and gave Liu Tao one last instruction, "As for President Liu, you should communicate with her more. If she agrees, just do as she says."

"Understood, Mr. Jiang," Liu Tao replied.

Jiang Beicheng understood what Liu Yifei meant and let her make the decisions she wanted or was able to make.

Regardless of who his superiors are in the future, as a professional manager, he only needs to be clear that he is serving the Jiang family.

Jiang Beichen walked to the door and glanced back at his best friend, Zheng Jiamin. Zheng Jiamin had already finished her business and was now in the old man's arms.

……

"Old man!"

Zheng Jiamin left the company and went directly to the private room in the courtyard of Beicheng Hotel.

With a smile on her face, she opened her arms to hug Jiang Beicheng and affectionately called her best friend.

"You've come at just the right time, I was just about to take a nap," Jiang Beichen said, patting her bottom.

Zheng Jiamin smiled.

She was still a shy girl and not good at flirting.

But she knew in her heart what the old man was trying to say.

Similarly, when sitting on the old man's lap, she was very focused, even more so than when she was singing.

Regardless of the type of woman, especially those in their twenties, it is very difficult for them to control their physiological emotional expressions.

That's why the contrast is so striking.

"I'm going to take a shower?"

Zheng Jiamin pointed to the bathroom.

Jiang Beicheng: "Did you shower last night?"

"Yes! I only got back to Beijing in the early hours of the morning."

"Then no need." Jiang Beichen picked her up and pulled her onto the bed, burying his nose in her chest. "Does it smell good?"

Zheng Jiamin kept smiling, holding Jiang Beicheng tightly in her arms.

Wait until her best friend wolfed down her dish.

My best friend used to savor it carefully, tasting it very thoroughly.

But it had been a long time since they had met, and it wasn't just the old man who was anxious.

She couldn't be more patient either.

Jiang Beicheng: "They've become more proactive."

Zheng Jiamin tilted her head back and smiled.

Do you often think about these things?

"When I have free time, I think of you, and when I think of you, I can't help but think about these things."

"Are you blushing?"

Zheng Jiamin shook her head: "I'm not sure, but I can always feel the body temperature in my height."

"Jiamin, I find you more and more interesting now, much more interesting than the taciturn person you used to be."

"Can this be considered providing emotional value to the old man?"

Jiang Beicheng stroked her face and said, "Of course."

Take a nap, have dinner together when you wake up, and then go to the National Centre for the Performing Arts in the evening.

"Hmm, it seems there's a performance by the school's folk orchestra today, and Dean Yu will be on stage. I haven't seen Dean Yu in a long time, and I'm planning to visit her when I have some free time. It just so happens that we're at the Grand Theater tonight..."

“You’re distracted, Jiamin,” Jiang Beicheng reminded her.

Zheng Jiamin covered her mouth and burst into laughter.

Jiang Beichen stroked her thighs with both hands and scolded, "If you do this again next time, I'll give you a good spanking."

"You're wrong, old man. Go ahead and hit me now, I'll accept the punishment."

"A proper attitude."

……

The National Centre for the Performing Arts.

When Jiang Beicheng comes to Beijing on business, he will go to Deyun Club to have a couple of drinks with Guo Degang and Yu Qian in his spare time, and listen to crosstalk while having a couple of bowls of tea. Or he can go to the National Centre for the Performing Arts to listen to symphonies and watch stage plays. He spends his time relaxing and is also immersed in art.

Sometimes they even go for a walk with their birds or take a stroll.

With this kind of attitude towards life, it's no wonder that Zheng Jiamin calls him "little old man".

The Central Conservatory of Music's Chinese Orchestra is renowned, having performed at various large-scale events and even when receiving important foreign guests.

Add to that Dean Yu's erhu playing, and it becomes a truly unique performance.

"Time cannot diminish beauty; Dean Yu's charisma is still captivating." Zheng Jiamin exclaimed while watching the performance, "The spiritual realm of artists is truly different from that of us entertainers."

Jiang Beicheng nodded in agreement, "Dean Yu is a person of both high moral character and artistic talent, with students all over the world. She is not only a top artist, but also deserves the title of educator."

He greatly admired Dean Yu's erhu playing, especially the two classic pieces, "Horse Racing" and "Moon Reflected in the Second Spring".

The experience is completely different when performing on the Dean's stage.

Others are simply showing off their skills, but Dean Yu's erhu playing allows one to glimpse into his state of mind.

Jiang Beicheng was even able to find the same artistic conception and see life in the two completely opposite pieces, "Horse Racing" and "Moon Reflected in the Second Spring," through Dean Yu's performance.

These are the top artists in China.

He can also be considered one of the world's top erhu performers.

After all, this instrument can only be seen at its most exquisite level in the country.

After enjoying the performance, Jiang Beicheng accompanied Zheng Jiamin to the dressing room to visit Dean Yu.

Zheng Jiamin studied at the Central Conservatory of Music for a period of time. At that time, Jiang Beicheng paid for her admission, and Lao Lang and his friends used their connections to get her in.

She had the privilege of meeting Dean Yu once, receiving guidance from him, and even obtaining his contact information.

I often bothered Dean Yu in private, but he always replied patiently.

At that time, she had not yet debuted; she was just a contestant on an iQiyi folk music variety show, and had no background whatsoever.

Because back then, her best friend Jiang Beicheng didn't have the same fame and status as she does now.

Therefore, she was very grateful to her mentor.

Holding a bouquet of flowers, she walked into the lounge and greeted the teacher warmly.

"Oh my, my little folk pop diva, what brings you here?"

Dean Yu, dressed in his performance costume and holding a thermos, was very excited to see Zheng Jiamin. He put down the thermos and hugged Zheng Jiamin.

She has too many students, including many well-known musicians, but she can't forget Zheng Jiamin.

I admire her dedication and love for music.

Those in positions of power are sometimes easily moved by the experiences of those in positions of power.

Especially for someone like her, an "educator," Zheng Jiamin's journey of pursuing her dreams moved her.

"I've been busy lately. I came back to Beijing to discuss the tour with the company, so I came to see you." Zheng Jiamin said, "President Jiang came with me."

"President Jiang!" Dean Yu was taken aback.

Of course she knew that Zheng Jiamin was referring to Jiang Beicheng, the "former boss" of Yizhi Culture Media, who was also Zheng Jiamin's mentor.

However, in her eyes, President Jiang's image had already far surpassed that of the entertainment industry.

Their thinking transcended the entertainment and education sectors to understand Jiangbei City.

He is a new-era entrepreneurial leader and an elite of our time.

Just like the difference between "celebrity" and "artist," the difference is huge, a hurdle that most people can never overcome in their lifetime.

The same applies to entrepreneurs who aspire to become "leading entrepreneurs of our time".

She spent half her life before she was worthy of the title "artist," but Jiang Beicheng became an elite of the times at the age of thirty.

Even if they weren't in the same industry, their work would still amaze these educators and artists. (End of Chapter)