Financial freedom starts with smiling at life

Beicheng Hotel Shanghai branch also participated in the free New Year's Eve dinner event this year.

Some people saw the huge traffic and commercial value and started to play dirty tricks.

After reading the whole story, Jiang Beicheng simply shook his head.

"A social media influencer has even tried to blackmail me?"

He waved his hand and said, "Ignore it."

Shen Jun understood and relayed Jiang Beicheng's original words to Zhu Wei, the executive chef of the Shanghai store.

This internet celebrity with over 3800 million followers contacted Zhu Wei before the Spring Festival, saying that many of his coworkers couldn't go home for the holiday and wanted to get together at the Beicheng Hotel on New Year's Eve.

He gained his account and followers by posting content about construction sites.

The video content looks very simple.

Documenting the lives of migrant workers, visiting grassroots workers, doing charity work, etc.

This kind of content is easy to number.

Because working-class people are more empathetic.

I think this blogger is a "good person" and a socially responsible internet celebrity.

He relied on the support of these working-class people to kidnap the Beicheng Hotel and Jiangbei City.

Zhu Wei warmly welcomes his fellow workers to enjoy the free New Year's Eve dinner, a tradition of Beicheng Hotel.

It was also a kind act by the boss.

So he agreed to the online influencer's request and warmly welcomed his fellow workers.

However, this internet celebrity made a lot of demands, with the aim of getting Beicheng Hotel to cooperate with him in filming video content.

He requested a free, heartwarming New Year's Eve dinner, which he wanted to make quite a spectacle of.

Zhu Wei began to realize that the internet celebrity was likely just putting on a show.

We proactively communicated with them, welcoming them to a family reunion dinner to experience the Spring Festival atmosphere; we didn't film any videos.

There's no need for online celebrities to help promote Beicheng Hotel.

Beicheng Hotel is the restaurant brand with the highest traffic in China.

As a result, this internet celebrity with 3800 million followers started posting videos that subtly criticized Beicheng Hotel and Jiangbei City.

The video, posted on the second day of junior high, has now reached the third day of junior high and has already caused considerable controversy.

The video was rather subtle, not directly pointing the finger at Jiangbei City.

However, privately, the internet celebrity suggested meeting Jiang Beicheng in person so that they could film a video together to clear up the misunderstanding.

It's a win-win situation.

He gained traffic and positive word-of-mouth, and Beicheng Hotel received publicity.

This has once again earned the Beicheng Hotel a good reputation among the people.

Zhu Wei refused his request.

Don't tell me you didn't come to eat. Even if you did eat and there's a problem, just go directly to the store manager or the executive chef. Do you want to see General Manager Jiang?
Does President Jiang have the energy to deal with an internet celebrity like you?
If someone buys an LV bag and it has quality issues, does that mean Bernard has to personally resolve the problem?

Zhu Wei found it absurd.

“If President Jiang doesn’t show up, and we can all have a calm discussion, I’ll have my assistant release the second video. By then, it will be too late to salvage the situation.” The internet celebrity directly threatened, “You’re using the guise of a free New Year’s Eve dinner, but you’re not letting your coworkers into the house to eat?”
Is this truly an act of charity, or is it a marketing ploy using the plight of the underprivileged to create a persona?

That hat is way too big.

Zhu Wei was very angry, but considering his nearly 4000 million followers, most of whom are low-level workers, he was easily misled and became a tool for internet celebrities to spread rumors.

Influencers of this size have high commercial value on the platform, and even if they violate the rules, the platform will assess their punishment based on their commercial value.

After much consideration, I contacted Secretary Shen to convey the influencer's message.

Let's hear what President Jiang has to say.

After President Jiang clearly expressed his refusal, Zhu Wei relayed his words to the internet celebrity.

The online influencer posted a video of the show put on by the Beicheng Hotel Shanghai branch that same day.

In the video, he takes his coworkers who didn't go home for the Spring Festival to the Beicheng Hotel for a meal, and then recounts how they were turned away at the door.

They also showered the Shanghai branch of the Beicheng Hotel with praise, describing Jiangbei City as a bloodthirsty capitalist.

They feed on the blood of the working people.

With 3800 million followers, the influence is enormous.

"The Beicheng Hotel has collapsed? Really?"

"Hehe, I knew there's no such thing as a free lunch. It's all scripted."

"Severely crack down on these unscrupulous restaurants that use working-class people for marketing." "Hahahaha, that's hilarious! What kind of show are you two doing? Can you even afford to eat here? Do we need to use you for a publicity stunt?"

"The platform should step in and ban this kind of internet celebrity."

"I feel that this internet celebrity is involved in a pyramid scheme. Many of his fans have been brainwashed and he keeps trying to stir up trouble."

"Anyway, I'm not going to the North City Hotel."

"..."

The comments section was almost entirely filled with condemnation and insults.

Even those who stood up to clarify things for Beicheng Hotel were instantly drowned out by the comments.

The internet celebrity was very happy.

Although he didn't actually meet Jiang Beicheng or create a persona with this young billionaire to gain traffic, he still managed to gain some attention by stirring up hatred.

Find an opportunity to do another live stream, subtly alluding to Jiangbei City, buy some goods for yourself, or receive some gifts, and make a fortune again.

He's very good at scheming.

However, to his surprise, the video was throttled by the platform just a few hours after it was posted.

His first reaction was that Jiang Beicheng had used his connections to suppress the public opinion.

It probably cost a lot of money.

But given his size, he can continue to profit from Jiangbei City and Beicheng Hotel by relentlessly targeting them.

Internet celebrities who rise from humble beginnings and become rich overnight often fail to keep up with their wealth.

Treating luck as a skill.

Blind self-confidence leads to losing oneself.

Even though the platform has limited traffic, he hasn't grasped the situation yet. He's still calculating in his mind, continuing to criticize Jiangbei City and Beicheng Hotel in order to grab a big share of the traffic.

He edited a video, saying he was going to go live to talk about this.

As soon as the video was posted, the platform summoned them for a talk.

He was summoned by the department in charge of video content review.

He was asked to provide evidence.

He never expected to be summoned for questioning.

However, this kind of thing is quite common. For more sensitive social issues, the platform will step in to communicate and pursue authenticity.

He didn't take it seriously, and continued to stream as usual while just going through the motions with the platform.

The live stream was taken away in less than half a minute after it started.

The online celebrity thought she had been maliciously reported.

The studio's technicians said nervously, "Boss, the account has been banned by the platform."

The internet celebrity looked shocked.

While it's called a ban, it actually means a complete ban on all account operations.

What did the platform say?

"We're still in contact."

A moment later, the studio's technical staff nervously reported to the director: "The person in charge of the relevant department said that Zhang Nan, the CEO of Douyin, is paying attention to this matter."

They are now asking us to write a detailed and complete report. They have already launched an investigation and contacted our local police department.

If the investigation results do not match the content of the video we released, it may be possible that…

"What will happen?" The internet celebrity already sensed that things were going badly.

"The account will be banned."

The internet celebrity was momentarily stunned.

Things didn't go as I had envisioned.

Did Zhang Nan personally handle this matter?
It doesn't seem to have caused any major public outcry yet.

Doesn't the platform consider the commercial value of his 3800 million followers?

If they say they'll silence people, then they'll silence them.

If they say they'll ban an account, they'll ban it.

Before he could figure it out, the local police station called the studio and asked him to come to the station to assist with the investigation.

(End of this chapter)