Financial freedom starts with smiling at life

Chapter 461 What's a loss of a few billion!
Jiang Beicheng was quite satisfied after listening to the work report from Liu Tao, CEO of Yizhi Culture Media Group.

Barring any unforeseen circumstances, starting from the Spring Festival, Yizhi Culture Media will begin its massive takeover of the entertainment industry.

Films and television dramas invested and produced by Yizhi Culture Media will be released in various quarters and time slots next year.

The investment amount is huge.

Yizhi Culture Media has led or participated in more than ten S+ level TV drama projects alone.

The cumulative investment exceeds 1.5 billion.

In the film industry, nearly two billion yuan has been invested, with the company leading and participating in dozens of investment projects.

In particular, the film he collaborated on with Zhang Yimou during this year's Spring Festival season cost nearly 500 million yuan, and he also brought in other investors, bringing the total investment for the project to over 800 million yuan.

You only make money if the box office exceeds 3 billion.

In the eyes of industry insiders, Yizhi Culture Media has taken too big a step.

He's a high-stakes player.

If you win the bet, you'll be on a pedestal.

He lost the bet, and the losses were devastating.

But everyone knows that the big backer behind this, President Jiang, is very powerful and dares to do this.

This is a kind of business model that other big spenders in the entertainment industry can't pull off.

Bona Film Group, Huayi Brothers... these companies are struggling to make ends meet.

Wanda is currently also struggling with restructuring.

Only Enlight Media, Mango Excellent Media, and a few state-owned enterprises are doing relatively well.

However, given this environment, no one has the confidence to take a big gamble.

Yizhi Culture Media raised several hundred million yuan and, leveraging bank loans, poured three to four billion yuan into film and television investment and production in just six months.

In addition, businesses such as artist management, IP development, and content ecosystem building are also being vigorously promoted.

It will definitely cost at least four or five billion.

Some entertainment and financial media outlets are already reporting on Yizhi Culture Media's debt situation.

The internet is full of pessimistic views.

The group's top management had no worries whatsoever.

Especially CEO Liu Tao, who has taken such big steps, is a task assigned to him by President Jiang.

In Jiang's eyes, debt was not a problem at all; what he wanted was to quickly establish himself in the entertainment industry and build prestige and status.

With this amount of debt, even if the project is still unfinished and losses occur, President Jiang can remain calm and collected.

The main reason Jiang Beicheng allowed Liu Tao to make great strides forward, while he took responsibility for her, was that the entertainment industry was not his true calling.

He won't spend a lot of energy on this business.

I plan to support Yizhi Culture Media to go public in one or two years, and then I will gradually let go of my responsibilities.

Then, we will delve into cutting-edge technologies.

My entry into the entertainment industry stemmed from two reasons: firstly, it was out of personal interest, and I wanted to give it a try.

Secondly, they felt that money was indeed easy to make in the entertainment industry.

He lacks the towering and majestic image that artists admire, and he doesn't possess the lofty ambitions that his peers envision.

After listening to the work report, Jiang Beicheng and Liu Tao talked about Zheng Jiamin, the group's "eldest princess".

Liu Tao said that Zheng Jiamin's appearance fee has now reached 1.5 million yuan.

Business continues.

To be honest, Jiang Beicheng was quite surprised.

Her appearance on the show "Singer" has indeed increased her commercial value.

For a folk singer to perform exceptionally well on a mainstream music competition stage and have their songs featured on the popular playlists of multiple music streaming platforms for two consecutive episodes is already a historic achievement.

If the trend of stable development is maintained, it is very possible for Zheng Jiamin to earn a small fortune in a year.

Under his care, this thorny flower bloomed more and more beautifully, and it is still in full bloom.

"President Jiang, there's something else I need to report to you. It's a message the artist management department received this morning," Liu Tao said.

Judging from his tone, Jiang Beicheng guessed it wasn't good news. "Just say it!"

"Our company's artists were treated differently by the Weibo Annual Awards. What I mean is, for your sake, we're withdrawing directly," Liu Tao expressed her thoughts.

Jiang Beicheng could guess that the differential treatment he was referring to was nothing more than the order of appearance on the red carpet, being a runner-up in the awards ceremony, and other routine things.

Although Jiang Beicheng has a very low opinion of Weibo, he doesn't deny its influence in the entertainment industry. Weibo's annual awards ceremony is considered highly prestigious by celebrities.

At such a nationwide entertainment event, Weibo's treatment of artists under Yizhi Culture Media was quite disrespectful.

"Is this coming for me?" Jiang Beicheng asked with a smile.

His last outburst against Weibo CEO Wang Fei and Sina Chairman Cao Guowei sparked huge public debate and even drew in state media.

Cao Guowei was forced to cut off his arm to survive, sacrificing his right-hand man, Wang Fei.

He's probably been holding this in for a long time.

It seems they're planning to regain face at Weibo's annual awards ceremony.

"That old fox is really cunning. I couldn't subdue him in one or two tries." Jiang Beichen was not angry at all; instead, he smiled.

He and Cao Guowei have had many verbal battles, but they have never met in person.

"How about we arrange a race at Chaoyang Park?" Jiang Beicheng joked.

Liu Tao smiled.

I know Mr. Jiang was just making a joke.

The fight at Chaoyang Park was an unavoidable scandal for Beijing's internet tycoons back then.

"President Jiang, what do you mean..." Liu Tao listened to Jiang Beicheng's instructions.

Jiang Beicheng said, "Don't rush to withdraw. Let me meet this old fox face to face first."

Liu Tao nodded in response.

……

That noon, Jiang Beicheng was invited to participate in Sohu's charity marathon.

Zhang Chaoyang personally sent him an invitation, just to show his respect and give Zhang some face.

In terms of status and wealth, Jiang Beicheng and Zhang Chaoyang are not on the same level.

However, this veteran in the internet industry is very experienced and a decent person. The key point is that he looked a lot like Jiang Beicheng when he was young.

They live life with great clarity and enjoy a variety of activities.

Jiang Beicheng befriended him because of his quirk.

"Mr. Jiang."

Old Zhang was still very enthusiastic. When all the cameras were pointed at him and the guests were surrounding him, he didn't forget to run a few steps to greet Jiang Beicheng.

"Mr. Zhang," Jiang Beicheng greeted him with a smile as he got out of the car, shaking his hand.

"The weather isn't very good, so please keep warm," Zhang Chaoyang said with concern.

"Mr. Jiang, hello."

"President Jiang, I've heard so much about you."

"President Jiang, I'm so excited to finally meet you in person."

"..."

Today's guests include many celebrities, but they are mostly has-been artists like Huang Shengyi, Jin Sha, and Zhao Yazhi, or some young, third-tier actresses.

Sohu and Zhang Yimou no longer have the appeal they once did, and it's difficult for them to attract top celebrities and leading actresses.

However, many of them were things he had already done back then.

After all, it had its glorious moments.

Therefore, the appearance of Jiang Beicheng, this rising star in the entertainment industry, makes him seem very important.

very popular.

A group of celebrities rushed over to greet him and flatter him.

Zhang Chaoyang has a calm mindset and a clear understanding of the world; he believes it's the era of young people now.

On the contrary, people felt that these celebrities were showing Jiang Beicheng face by proving his seniority and connections in the business community.

"Mr. Zhang, I think you've invited the wrong people," Jiang Beicheng joked. "You should have invited Zhou Hongyi and Yu Minhong over; then you wouldn't have been overshadowed."

"An elderly trio?" Zhang Chaoyang joked. "This kind of event needs energetic guests, and we can't find anyone as suitable as President Jiang."

In the evening, I did my best to be a good host.

"Thank you for your hard work."

He smiled and patted Jiang Beicheng's shoulder.

(End of this chapter)