Financial freedom starts with smiling at life

Chapter 367 Who in the Chinese entertainment industry dares to mess with me?
No matter how much the outside world praises Jiang Beicheng, Jiang Beicheng is still not worthy of Wang Xing's attention due to his extremely arrogant personality.

Outsiders only know that Lian Capital is very powerful now, but they don't know that Hailin is the main contributor.

Jiangbei City doesn't have many noteworthy projects in the investment circle.

What gives him a certain social influence and makes him proud is the North City Hotel.

Wang Xing was getting annoyed by Jiangbei City, so this time he directly targeted the Beicheng Hotel in Jiangbei City.

The Black Pearl selection incident made Jiang Beicheng a trending topic and he was criticized by many people.

At the service industry CEO summit, Jiang Beicheng made veiled accusations, and he was once again criticized by netizens.

As soon as Meituan and JD.com made their move, he sent JD.com $1 million.

What he found most unbearable was that Jiangbei City had publicly provoked a conflict with Meituan.

The battle between JD.com and Meituan is unlikely to end anytime soon, but it's perfectly reasonable to take a little time and effort to remind Jiangbei City of this.

As soon as Wang Xing finished making that phone call...

This effectively cut off one of the key traffic drivers for the Beicheng Hotel.

Jiang Beicheng received a call from Xu Ru in the afternoon. Xu Ru informed him that Meituan and Dianping had removed the group-buying deals and all the recommended lists for Beicheng Hotel.

The cancellation of the group-buying deal for Beicheng Hotel doesn't actually have a huge impact. It only applies to a portion of the daytime lobby customers and is essentially a perk for its loyal customers.

The revenue share is not high.

However, removing all the recommended lists will have a significant impact on Beicheng Hotel.

Customers, especially tourists, have developed the habit of checking recommendation lists before making purchases.

The recommendation lists from Meituan and Dianping carry considerable weight in the minds of tourists.

Before being targeted by Meituan, Beicheng Restaurant consistently ranked high on various lists, including Must-Eat List, Local Hot List, Taste List, Service List, and Popularity List.

This is a marketing strategy that a restaurant's key influencer IP must master.

Now that this marketing channel has been cut off, it's like turning away many tourists.

The revenue of the two stores in Jiangnan City and the store in Rongcheng will definitely show a significant downward trend.

Jiang Beicheng could guess that it was Wang Xing who was reminding him this time.

In fact, the two of them have very similar personalities; they are both very arrogant.

After acquiring the system, Jiang Beicheng's confidence in everything he did reached a new level.

Therefore, Wang Xing's reminder was completely useless to him.

Having chosen to stand up and change the rules of the food delivery market, and to try to promote the transition from a hard business society to a soft business society, does he still care about this one city or one battle?

Moreover, the largest public traffic source for Beicheng Hotel is Douyin (TikTok).

Wang Xing was able to get his fellow townsman Zhang Yiming to boycott the Beicheng Hotel together.
Zhang Yiming's current low-key attitude suggests he'd rather the public forget about him altogether. He'd rather stay quietly in Singapore and count his money than get involved in any business disputes or personally get involved.

The traffic on TikTok is so huge that it's impossible for him to control many issues.

He probably won't even answer Wang Xing's calls now.

Jiang Beicheng instructed Xu Ru to adjust the marketing strategy, on the one hand, to seize the public domain traffic of short videos and carry out in-depth cooperation with Douyin Local Life.

On the other hand, we can explore high-quality and long-term customers within the private traffic of WeChat.

It feels like they were forced to upgrade their status.

Continue to enhance the brand value of Beicheng Hotel.

After explaining the strategic adjustment, he added to Xu Ru, "Efficiency may decrease, but benefits will not."

This means that the newly implemented welfare system will continue to be implemented and will not be changed due to market pressure.

At worst, I can give up another one or two percentage points of profit to compensate the employees.

The image of being the "ceiling of the catering industry" must not be shattered at times like this.

……

"What's going on? Dianping removed Beicheng Hotel from their recommended list?"

"Damn, the group-buying deal is gone too. I really can't afford to eat at Beicheng Restaurant now."

"Was it caused by President Jiang's stance on Liu Qiangdong's position?"

"It's very likely that Douyin (TikTok) also has group-buying deals."

"Dianping and Meituan are really ruthless. They cut such a good restaurant brand just like that."

"Does Beicheng Hotel even need Meituan? Its offline business is still booming."

"..."

Liu Yifei's assistant noticed the related information online and became nervous.

From the moment Jiang Beicheng invested in JD.com, Liu Yifei instructed her to pay attention to the power struggle between Meituan and JD.com, and to promptly inform her of any information detrimental to Jiang Beicheng.

Because she is Meituan's spokesperson.

This relationship shouldn't affect her feelings for Jiang Beicheng.

The cooperation on reproductive health is not yet complete!
After seeing various analyses of Jiangbei City on the internet some time ago, Liu Yifei started to get nervous.

"Sister, the Beicheng Hotel is being suppressed by Meituan." The assistant immediately reported to Liu Yifei after seeing the news.

Liu Yifei frowned instantly.

He took the assistant's phone and glanced at it.

After reading it, he told his assistant, "Please cancel the Meituan Flash Delivery promotion for me because I'm not feeling well."

She's going to do an offline event for Meituan Flash Delivery this month.

Meituan Flash Delivery is a door-to-door delivery service launched to compete with JD.com's JD Daojia.

The current scale has reached 1800 million orders per day, squeezing the market share of JD Daojia.

Meituan Flash Delivery is ramping up its promotional efforts, and as Meituan's spokesperson, Liu Yifei needs to cooperate with the brand in offline activities.

There is no doubt that her participation in this offline event will bring greater exposure to Meituan Flash Delivery.

She felt like she was standing on the opposite side of Jiangbei City.

It's a taboo for celebrities to get involved in the games of capital, but Liu Yifei seems to be taking her personal feelings for Jiang Beicheng too seriously. While turning down those events, she also called her studio's business department to inform them that her endorsement contract was expiring soon and she wouldn't be renewing it with Meituan.

She previously signed a two-year endorsement contract with Meituan, worth 15 million yuan per year, totaling 30 million yuan over two years.

The collaboration has been very pleasant over the past two years. Meituan has increased her endorsement fee to 20 million yuan a year and wants to renew her contract.

If it weren't for the Jiangbei incident, she would definitely have renewed her contract with Meituan.

She has no interest in earning this endorsement fee now.

Jiang Beicheng learned about these things from Liu Yifei's assistant, who had the assistant's WeChat.

To be honest, I was a little touched.

It's rare to see such a humane side in the entertainment industry; everyone is still thinking about practical interests.

Jiang Beicheng called Liu Yifei and said directly, "Give me an account!"

Liu Yifei was amused, "What are you pretending for?"

"You're a seasoned artist, why are you doing something so foolish? Meddling in others' business."

The words were critical, but the tone was one of concern and care.

Liu Yifei could tell that Jiang Beicheng had appreciated the sentiment behind her actions.

Just fine.

Forty million cannot buy the bond between her and President Jiang.

"Don't be so narcissistic. I'm doing this for my child, not for you."

Jiang Beicheng was also amused by Liu Yifei; she occasionally pouted, which was quite cute.

"For the sake of your child, you're not working hard to earn money for baby formula, and you won't even accept it when it's offered to you."

I'll say it one last time: send me the account details.

"Beibei, don't be so domineering towards me."

Liu Yifei smiled and sent the account information to Jiang Beicheng.

She also knew that money wasn't that important to Jiangbei City.

By actively making up for her own losses, she highlighted the importance of her role as a reproductive partner.

Jiang Beicheng replied with one last sentence: "Please check your inbox."

……

"Mr. Wang, Liu Yifei has rejected our offer of 20 million and will not renew her contract with us. We need to consider a new spokesperson."

Wang Xing received the call from the Brand Operations Department, and his expression was serious.

At this point in time, the image of the spokesperson and the effectiveness of the publicity are very important.

JD.com has officially announced Liu Xiang's participation.

I originally thought that renewing the contract with Liu Yifei was a sure thing, and I even offered to raise the endorsement fee, but I didn't expect Liu Yifei to refuse.

Two years ago, when choosing a spokesperson, Liu Yifei was recommended by Wang Xing.

Many business leaders in China admire Liu Yifei, and one very important reason is that she has maintained a good reputation in the entertainment industry for many years, without much negative public opinion or scandals.

This is extremely important for businesses and brands, especially given the frequent scandals involving spokespeople in recent years, which further enhances Liu Yifei's value.

Wang Xing didn't know why Liu Yifei refused, but he knew he had to find a new spokesperson as soon as possible.

The role of the spokesperson in this battle is like that of the two armies beating drums to cheer each other on during a confrontation.

Very important.

"Send me the list of recommendations by the end of the month," Wang Xing ordered.

The brand operations department is under tremendous pressure.

She began to work with actresses born in the 85s who were at a similar level to Liu Yifei, as well as some top-tier young actresses.

JD.com has taken the route of using sports stars, but Meituan certainly won't follow that path.

Otherwise, you'll lose half the momentum.

Yang Mi also received an invitation.

She was still in Paris attending a brand event when she received a call from her studio partner when she returned to her hotel that evening.

"Mi-jie, Meituan is in contact with us and wants you to be their spokesperson."

Yang Mi frowned and said, "Isn't Liu Yifei the spokesperson for Meituan?"

I heard they're all planning to renew their contracts.

They would privately seek out these endorsement opportunities through various channels.

"It seems Liu Yifei has refused to renew her contract, Sister Mi. Should we talk to them further?"

Yang Mi: "No, we don't want this endorsement."

It's so embarrassing that Liu Yifei accepted the endorsement that she didn't want.

The improved reputation of her September issue and the Li Xing incident have boosted her public image, so she's not going to take on this hot potato now.

Yang Mi guessed that Liu Yifei's refusal to renew her contract might be related to Jiang Beicheng.

I've only just become close to President Jiang, and now I'm standing against him for the sake of an endorsement?

I'm not stupid.

After refusing, she took the initiative to tell Jiang Beicheng about the matter and her attitude.

Yang Mi was pleased to receive a few kind words from President Jiang.

Yang Mi's attitude served as a reminder to Jiang Beicheng that Meituan was now in a hurry to find spokespeople, and was planning to continue to seek out entertainment stars as spokespeople.

Jiang Beicheng will definitely have to respond to Wang Xing's suppression of Beicheng Hotel.

"Aunt Shen, give a call to Mr. Liu of Yizhi Culture Media and spread the word that anyone in the Chinese entertainment industry who dares to accept Meituan's endorsement is going against me," Jiang Beicheng said directly.

(End of this chapter)