Financial freedom starts with smiling at life

Chapter 365 Liu Qiangdong quits, I'll take over!
No sooner had JD.com CEO Xu Ran left the Southwest headquarters than Liu Qiangdong flew to Chengdu. The official arrangement was to inspect the Southwest headquarters, but in reality, he personally went to mobilize JD.com's food delivery business.

His "brotherhood" theory, which has been in place for over a decade since JD Logistics was launched, remains reliable and consistently effective.

Jiang Beicheng, in his new capacity as a director of JD.com, traveled to Chengdu to accompany Da Dongzi on an inspection of the Southwest Headquarters and JD.com's Chengdu Warehouse, gaining a deeper understanding of JD.com's management and operations.

I exchanged experiences on enterprise management with Da Dongzi.

In the evening, Jiang Beicheng and Da Dongzi treated representatives of full-time food delivery workers from four southwestern provinces to dinner at the Beicheng Hotel in Rongcheng.

After that hotpot dinner in Beijing, Liu Qiangdong's shining image in the public eye has been established, and the internet has been flooded with videos of him toasting others.

As soon as I entered the Beicheng Hotel today, I was greeted with enthusiastic applause.

Liu Qiangdong smiled and waved to the representatives of JD.com's deliverymen.

"Sorry to keep the brothers waiting."

A simple "Brothers" reignited the atmosphere.

The applause was enthusiastic, and the cheers were loud.

After greeting everyone, Liu Qiangdong continued, "This is my second time in Chengdu. The first time was when JD.com's Chengdu warehouse started operation, and six or seven years have passed in the blink of an eye."

But I have a very deep impression of Chengdu and our Southwest F4.

This is how people in Southwest China are referred to online now, and I'd like to use that term too, as it sounds more intimate.

Our brothers in the Southwest region are loyal, righteous, and full of chivalrous spirit.

With drive and determination, undaunted by powerful enemies and hardships, countless heroes and heroic stories have been born on this land.

This first cup is a toast to our ancestors in the Southwest region, offered by my brothers and me.

The dozen or so people at the tables in the hall all stood up and raised their glasses in a toast.

Dry in one gulp.

Jiangbei City was moved by Da Dongzi's words.

You have to admire Da Dongzi's ability to create a persona.

In just a few words, he immersed himself in the history, culture, and customs of Southwest China.

To bridge the gap between yourself and the delivery drivers.

The effect was obvious; the delivery drivers' enthusiasm was ignited.

The word "brother" suddenly sounds like "close brother."

After finishing his first drink, Liu Qiangdong continued, "In the historical tide of reform and opening up, our western region has made significant contributions to the country's development."

Guided by national policies, the western region is now facing new development opportunities. JD.com will remain committed to its roots in the west, working with its partners to usher in a new chapter and share the benefits of the new era.

The second toast is to the new era and new opportunities, and to every brother who strives for a better life.

Another shout rang out in the hall.

Raise your glass and down it in one gulp.

Liu Qiangdong smiled and said, "I really enjoyed these two drinks tonight."

Finally, let's raise a toast to Mr. Jiang, the owner of Beicheng Hotel, to thank him for the sumptuous feast he's prepared for us brothers tonight.

Jiang Beicheng smiled and raised his glass: "Eat and drink well, everyone."

"Thank you Mr. Jiang."

"Mr. Jiang and Mr. Dong are both responsible entrepreneurs."

"President Jiang, thank you for the happiness and love conveyed by Beicheng Hotel."

"General Manager Jiang, your brothers salute you."

Jiang Beicheng readily downed a drink.

After finishing his drink, Liu Qiangdong put his arm around Jiang Beicheng's shoulder and reintroduced him, saying, "The brothers here may not know about this yet."

Mr. Jiang is also an important shareholder of JD.com. The board of directors just approved the proposal to elect Mr. Jiang to the board of directors of JD.com. Mr. Jiang is now a member of the board of directors of JD.com.

To put it bluntly, General Jiang is a brother who fights on the same front as everyone else.

The delivery drivers were even more excited.

Liu Qiangdong and Jiangbei City, JD.com and Beicheng Hotel have cultivated a very positive image in the minds of working-class people.

The fact that the two have now joined forces undoubtedly gives everyone more confidence.

"Damn Meituan!"

Suddenly a voice came from the crowd.

A moment later, all the people at the dozen or so tables in the hall started chanting the slogan "Take down Meituan!"

Jiang Beicheng was stunned for a moment.

He exchanged a glance with Liu Qiangdong and gave an awkward smile.

This was something they hadn't anticipated.

This is also a scene they don't want to see in public.

As an entrepreneur or manager, publicly inciting conflict or mobilizing the working class is not something to be praised.

It could even have negative social consequences.

Employees can use whatever slogans they want to boost morale in private, but managers shouldn't come forward to publicly incite conflict.

Liu Qiangdong immediately invited everyone to drink and eat, changing the subject.

"Please say a few words, Mr. Jiang." Liu Qiangdong found an empty seat and sat down to eat and drink with the delivery guys.

Now it has become Jiangbei City's home ground.

Jiang Beicheng smiled and said, "What President Liu just said was very inspiring."

As someone who grew up in the southwest region, I was deeply moved.

Tonight, my main task here is to answer everyone's most pressing questions.

The first question is, how long will this battle between JD.com and Meituan in the food delivery market last?

All eyes turned to Jiangbei City.

Jiang Beicheng waved his hand and said, "The opponent can fight for as long as they want, until we achieve complete victory."

"General Manager Jiang is awesome."

"Just do it, no half-heartedness."

"Stay with me to the end."

"..."

Liu Qiangdong looked at Jiangbei City with some shock.

He didn't expect Jiangbei City to make such a promise.

However, this complete victory has a defined meaning; it could be how much market share is captured, or it could be changing the way the food delivery industry operates, allowing more delivery workers to enjoy social welfare benefits.

It could also be about ensuring that the job of a food delivery worker is respected.

Although Liu Qiangdong was surprised, he did not think that Jiang Beicheng was making unrealistic promises.

Clap along with the brothers.

Jiang Beicheng continued, "The second question that everyone is concerned about is, how long will JD Waimai operate, and how long can it operate?"

Compared to the previous question, the second question that Jiang Beicheng mentioned is the one that delivery drivers care about most.

From the current perspective, working as a delivery driver for JD.com is indeed a good option, as it offers a guaranteed base salary and social security benefits.

But the most important thing is whether JD.com's food delivery service can survive in the long run.

After all, Baidu and Douyin have already been defeated by Meituan in this field. Ele.me is barely surviving and is just Meituan's sidekick to avoid being labeled as a market monopoly.

The concern among full-time delivery drivers is whether JD.com will abandon this market due to profit concerns or after achieving certain goals.

If you quit and go back to working for Meituan, they won't pay your social security. In the end, it'll all be for nothing.

Therefore, everyone is eagerly awaiting Jiang Beicheng's response.

Jiang Beicheng said, "I believe that President Liu will not abandon any of the brothers who have fought alongside him."

If one day JD.com chooses to abandon its JD Takeaway business due to some force majeure factors.

I, from Jiangbei City...

Everyone can open their phones and record a video.

Many people took out their phones to record videos of Jiang Beicheng's speech.

I look forward to his promise.

Jiang Beicheng promised in front of everyone, "I will take over."

I personally communicated with Mr. Liu about the idea of ​​splitting up or acquiring JD Waimai, and continued to lead everyone forward.

I'll work until I retire.

"Oh oh oh~"

"Thank you, General Jiang, for leaving us brothers a way out."

"General Manager Jiang, the brothers believe in you."

"President Jiang, let's do it."

"..."

The atmosphere at the scene was absolutely electric.

Liu Qiangdong frowned slightly, not expecting Jiang Beicheng to have such a plan in mind.

He could sense that Jiangbei City had ideas about the food delivery market.

However, for a startup to enter this industry, there is only one way out: failure.

Jiang Beicheng chose to indirectly invest in JD.com to enter the food delivery industry. If JD.com is forced to give up, it would be the ideal choice for him to step in and take over.

Saved a lot of money.

Liu Qiangdong shook his head and smiled; he had underestimated this young man from Beicheng.

The two are now in a state of both rivalry and friendship.

However, Jiang Beicheng's assumption is unlikely to hold true, because in his heart, from the moment he took this step, he never thought of turning back.

JD.com's food delivery business is something we're going to do long-term.

It may even gradually become a part of JD.com's main business.

Without his approval to split up or sell JD Waimai, it would be difficult for Jiang Beicheng to acquire the company with his limited shares. If other shareholders wanted to transfer their shares, JD had sufficient funds to repurchase them.

He has a very high voting right in JD.com's equity structure.

After Jiang Beicheng finished speaking, he smiled and clinked glasses with his brothers.

I found a seat and sat down.

For him, the food delivery industry is optional. If Liu Qiangdong can do it well, he won't get involved personally; he can just play the role of a director and shareholder.

If Da Dongzi loses confidence in doing it, he will take over.

The reason is simple: the soft business society theory he mentioned to Wei Hua of Rongkai Capital last time, JD.com's takeout service is already showing the beginnings of a soft business society.

If it fails halfway, the entire business world will regress to a rigid, uncompromising business world.

This is the last thing Jiangbei City wants to see.

Jiang Beicheng stole the show at tonight's dinner.

Before they had even finished their meal, his conversation with Liu Qiangdong had already spread on social media.

"Holy crap, even General Manager Jiang of Beicheng Hotel has entered the food delivery industry?"

"No one questions President Jiang's character."

"After eating a free New Year's Eve dinner at Beicheng Hotel, I started over as a food delivery rider. JD.com was recruiting riders, and I just joined JD.com. Now, President Jiang has become a director of JD.com... It's a perfect closed loop, hahaha."

"Following Brother Dong and General Manager Jiang is definitely the right thing to do."

"Just who is this General Manager Jiang? He seems very powerful."

"A powerful alliance has formed; is Meituan worried?"

"..."

For every fan who praises him, there's someone who criticizes and hates him.

Especially under such high-pressure public opinion, the opponent must be feeling uneasy.

Some unfriendly comments gradually surfaced.

"Ha, you actually believe what a restaurant owner says? Do you know how much money the food delivery industry burns?"

"I'm dying of laughter. I don't know what they're so excited about. Selling the Beicheng Hotel will only keep them afloat for two or three days at most, and they still dare to say they're taking over the entire JD.com takeout market."

"Hahahaha, the biggest joke on the internet this year is that a restaurant owner wants to take on Meituan."

"Wake up, brothers, I have a feeling that this Mr. Jiang is a product of a pyramid scheme."

"..."

The online discussion was lively, and it quickly became a trending topic.

While netizens were discussing the powerful alliance between Jiang Beicheng and Liu Qiangdong, many financial media outlets began to dig into Jiang Beicheng's business empire.

You won't know until you dig, and what you find will shock you.

(End of this chapter)