Financial freedom starts with smiling at life

Chapter 160: Taking the Money but Not Doing the Job
Jiangbeicheng set the opening date of the Beicheng Hotel brand image store on the second day of the Chinese New Year, the same day as the opening of the Lv flagship store in Central MixC. There are some reasons for doing this.

The Lv flagship store in Central MixC claims to be the first store in the west, and its scale will exceed that of the Lv flagship store in Chengdu.

This slogan was shouted loudly.

The two developers, China Resources and Hongkong Land, also provide strong support.

The brand has officially announced that on the opening day, it will invite global ambassador Liu Yifei to participate in the opening ceremony, and executives from Greater China should also attend.

The battle was grand.

If the North City Hotel stole the limelight from the opening of the Lv flagship store on the same day, it would be equivalent to getting a traffic buff, and various marketing accounts on the Internet would jump out to criticize the influence of Lv and Liu Yifei.

The discussion and popularity of Beicheng Hotel will rise rapidly and quickly enter the public eye.

On the other hand, even if you fail to steal the limelight from luxury goods and celebrities, you can still take advantage of the celebrity traffic, which is equivalent to getting a celebrity endorsement for free.

Jiang Beicheng instructed Xu Ru: "This time, we must not only make a big splash online, but also offline.

Let’s talk about the ten screens in the financial center and guarantee at least one week of advertising space.”

The night view of Jiangnan City is truly unique.

There are a large number of tourists during the Christmas and New Year holidays.

New Year's Eve is the most distinctive and influential event in Jiangnan City.

The big screen advertising in the financial center at night is definitely the best this week.

But the price will also be high.

Jiangbeicheng didn't care about the advertising fee. This store in Central MixC, including the purchase of shops, has already cost half of the budget. Why would he still care about that little bit of advertising fee?

It would be best to rent the large screen of the Jiangnan City landmark building and the Grand Theater as well.

Let’s have a LED large screen advertising linkage.

The Grand Theater's large screen is the fourth largest LED screen in the world, with a total area of ​​2100 square meters and 180-degree panoramic view.

Get the advertisement on this big screen and cooperate with the ten screens in the financial center to make a splash during the double holidays.

It's definitely a blockbuster advertising campaign.

Xu Ru understood Jiang Beicheng's meaning. The promotion of this new store can be simply summarized in two words: "big".

We need to have “big internet celebrities” online, at least two internet celebrities with tens of millions of followers to promote the new store.

Offline, it will have a "big show", with ten screens and a large theater. Beicheng Hotel will surely become a shining pearl in the unique night view of Jiangnan City.

It has become a backdrop for many tourists to take photos.

Jiang Beicheng turned around and instructed Shen Jun, "Assistant Shen is very experienced in developing and maintaining public relations. Please help Manager Xu explore the appropriate enterprises and institutions."

Shen Jun nodded and told Xu Ru to contact her anytime if she had any problems.

After seeing the decoration of the new store, Jiang Beicheng returned to the company to handle some daily affairs.

I went home for lunch and took a short nap at noon.

In the afternoon, I went to attend the Jiangnan Catering Association’s year-end summary meeting.

In the current Jiangnan Catering Association, if Jiangbei Cheng does not enter or take a seat at any important gatherings or meetings, few other members dare to move.

They all hope that when the term of office changes, Jiang Beicheng will take the position of president and take better care of them.

Share government resources.

The game between President Zeng Wei and Executive Vice President Long Fei basically disappeared, and the two interest groups automatically disbanded.

Everyone knows that there is no point in continuing the fight, and Jiang Beicheng is very likely to be elected in the next term.

Zeng Wei also corrected his attitude and decided to continue serving as a "servant" for the Jiang family.

Then there is no suspense.

On the surface, Jiang Beicheng is just a director, but in fact, his voice and influence in the association now surpass Zeng Wei and Long Fei.

In addition to the support of several government leaders, the current reputation of Beicheng Hotel also allows Jiangbeicheng to hold its head high and walk sideways in the catering industry.

Other restaurants cannot offer such amazing employee benefits.

If the welfare benefits of employees cannot be improved, the quality of service will not be improved either.

He may make more money than Jiang Beicheng, but his reputation is not as high as his.

"Mr. Jiang!"

"Mr. Jiang, please take a seat!"

"Boss Jiang, President Zeng and the others are here."

Jiang Beicheng signed in and went directly to the meeting room.

Cooperated with the association to go through a process.

The representative of the Council also said a few words.

It's all conference table clichés.

After the meeting, Jiang Beicheng, Zeng Weilongfei and several restaurant owners who held important positions went to the tea room to drink tea and chat.

After sitting for a while, I went to the annual meeting and dinner later.

"President Zeng, this is the list submitted by the Secretariat's review team. Please review it." Secretary-General Zhou Hua came over with the list of new members and handed it to Zeng Wei, "If there are no problems, please sign it.

We posted it on our WeChat official account.”

Zeng Wei took the list, review opinion form, and basic information of each restaurant and read them patiently.

He asked Long Fei, "Would you like to take a look, President Long?"

Long Fei smiled and shook his head, picked up the teacup and drank the tea, "Just let Lao Zeng take a look."

Zeng Wei looked at Jiang Beicheng: "Boss Jiang, would you like to take a look?"

Jiang Beicheng smiled and waved his hand, jokingly saying, "I didn't take any money and I won't participate."

Everyone in the room laughed.

Some negative news about the catering association has spread within the circle.

The association's annual membership can be purchased with money.

And the price is not low. In order to join the association and expand their network of contacts, many small business owners are rushing to spend money to buy places.

This matter is no longer a secret in the circle, it is even an open channel.

He is not yet in the position of president, so he has no comment on this.

Just a joke.

Zeng Wei stuffed the list into his arms and joked, "Boss Jiang needs to take a look at it, or else he'll say we divided the money.

The money is all in the account, and every expense can be checked." Jiang Beicheng shook his head and smiled, and symbolically flipped through the account with these old guys.

While flipping through the pages, I saw a familiar name, Sanmei BBQ Restaurant and its owner Liu Shuyun.

But it didn't pass the review.

The Secretariat review team's opinion was that the business scale was too small.

Jiang Beicheng pointed at the application form for Sanmei Barbecue Restaurant and joked to Zhou Hua, "Secretary Zhou, did this restaurant not pay enough?"

There was another burst of laughter in the room.

Everyone thought it was Jiang Beicheng's joke to liven up the atmosphere.

Zhou Hua took a serious look and asked curiously, "Boss Jiang, do you know the owner of this store?"

Dozens of restaurants were rejected, but Jiang Beicheng only mentioned Sanmei'er Barbecue Restaurant. Zhou Hua guessed that the owner of Sanmei'er Barbecue Restaurant was most likely acquainted with Jiang Beicheng.

Jiang Beicheng smiled and nodded: "A good friend, I often go to her place to drink and listen to music.

Although the restaurant is small, the location is great and the night view is amazing.”

Zhou Hua nodded: "Boss Jiang, I'll send it back to the review team for re-examination."

Jiang Beicheng had explained everything, so he naturally knew what to do.

Jiang Beicheng smiled at the old friends at the tea table and said, "Isn't this considered overstepping my authority?"

"It doesn't count!"

"Mr. Jiang, you're being too serious. These are just small matters."

In fact, circles are a manifestation of a relationship-based society.

The primary purpose of joining the circle is for one's own benefit.

Then we can talk about the overall situation and so on.

For others, it was no big deal for Jiang Beicheng to recommend someone to come in.

It means just one sentence.

Zhou Hua said that sending it back for re-examination was just a formality, but once he left the door, he added Liu Sanmei'er's name.

Jiang Beicheng attended the evening dinner to lay the foundation for his election as the next president.

I took the initiative to talk to restaurant owners above the board level.

After drinking, I found an excuse to leave.

There were so many members in the banquet hall, and everyone was rushing to toast him, and he couldn't handle it.

……

"Mr. Jiang, we have negotiated the price for the ten-screen project at the financial center and the large screen at the Grand Theater. This is their quote." Shen Jun handed the quotation sheet to Jiang Beicheng.

"Lowest bid?" Jiang Beicheng took a glance.

"The price is the lowest, but they will give you 10 exposures." Shen Jun said.

The weekly advertising quotation is 165 million.

Total duration of 15 minutes per day.

Each ad is displayed on the screen for 30 seconds and is shown times every day during the two-hour lights-on period from : p.m. to : p.m.

Jiangbei City can accept this price.

Jiang Beicheng said: "Let Xu Ru sign it, and hurry up to finalize the advertising design plan.

By the way, those ten free times are directly converted into five minutes of time. If I don’t use ads during these five minutes, I can use them extra.”

Haitangxi's birthday is coming soon.

The form still needs to be done well.

Shen Jun responded and went to do it.

Jiang Beicheng didn't eat dinner at home, but rode his Harley to Sanmei BBQ Restaurant.

Liu Sanmei'er did not personally receive any customers today. She sat in the tea room and talked with Liu Yun, the head of the audit team of the Catering Association Secretariat.

The words were harsh.

"The price was 30,000 per place before, and suddenly it increased to 50,000. How can this be possible?" Liu Shuyun said dissatisfiedly.

She also heard that she could buy a membership in the catering association with money, so she asked someone to find Liu Yun and wanted to spend 30,000 yuan to buy a membership.

Last time for the salon training, and this time for buying a catering association membership, Liu Shuyun’s purpose was the same: he wanted to squeeze into the circle.

There are always benefits to being in the circle.

At the beginning, Liu Yun did say it was only 30,000.

She had paid the money, but today she was told that the review had not passed, there were not many places left, and she needed to pay another 20,000 yuan.

Liu Shuyun was not reluctant to part with the 20,000 yuan, but felt that his IQ was insulted.

Some emotions.

Liu Yun said: "I'm so sorry, Boss Liu.

Believe me, I will definitely get it done for you this time.

All you have to do is sit at home and wait for the express delivery, and the membership card will be sent to you on New Year's Day.

You can attend the membership meeting next year."

Liu Shuyun fell into thought, still a little moved.

"Third sister is not in the store?" Jiang Beicheng asked the front desk.

"In the tea room, Mr. Jiang, I'll go inform her." The front desk clerk hurried to inform Liu Sanmei.

All the waiters in the store knew that she had a crush on Jiang Beicheng.

"Boss," the receptionist knocked politely, "Boss, your idol is here."

Liu Shuyun's eyes lit up, and he smiled as he said to Liu Yun, "Let me think about it for two more days."

Going out to meet Jiang Beicheng.

"Boss Liu, there are really not many places left. You have to seize the opportunity." Liu Yun felt that the duck in his hand was about to fly away, so he chased after it.

"Idol! Long time no see." Liu Sanmei ran to Jiang Beicheng and welcomed him warmly.

"Jiang...Mr. Jiang." Liu Yun called out to Jiang Beicheng when he saw him.

Jiang Beicheng looked at Liu Yun: "Have we met before?"

(End of this chapter)