Financial freedom starts with smiling at life

Chapter 116 The mysterious rich man half-aims to buy a shop
The best shops on the ground floor of the multi-billion dollar luxury shopping malls basically serve high-end luxury brands such as LV, Hermès, Bulgari, etc.

Luxury brands are also willing to spend money.

The primary pursuit of city image stores and flagship stores is not profit, but brand promotion.

However, these luxury flagship stores rarely lose money; on the contrary, their profits are exaggerated.

Catering shops will be arranged on the upper commercial floors.

Jiangbeicheng wanted to make the flagship store of Beicheng Hotel, but renting a store in a shopping mall would not achieve the effect he wanted.

The best locations cannot be snatched away by high-end luxury brands, so in order to attract them to move in, the businesses may even waive rent for a period of time, and their actions also depend on the other party's mood.

I'll give you a bunch of requests.

You have to beg people to come.

Without high-end luxury brands, “high-end luxury business” is just an empty title.

Unable to acquire the well-located shops owned by the developers, Jiangbei City can only target the street-facing shops they sell.

The area of ​​this type of shop is very small, ranging from dozens to hundreds of square meters.

As long as the floor height is high enough and the stores can be connected, it’s just a matter of buying a few more.

The MixC in Central has offered 35 street-facing shops, which would definitely be snapped up if the prices were not outrageously high.

Jiangbeicheng made an appointment to view the house in advance through the connection he had established with the middle-level managers of Hongkong Land last time.

Before going to see the shops, Jiang Beicheng asked her personal assistant Shen Jun to register a "Baicheng Catering and Entertainment Investment Co., Ltd." in her name.

The legal representative is also Mr. Shen.

The purpose of registering this company is to withdraw the system's business investment funds and transfer them through the company's account.

In addition, it is more cost-effective to purchase a shop in the name of a company than to sell it in the name of an individual.

On the surface, a company that purchases a shop pays more taxes and has a higher tax rate, but this can offset part of the company's corporate income tax.

When you think about it, it's definitely more cost-effective.

The company name "Baicheng" was chosen by Jiang Beicheng, which is a homonym of his own name.

At the same time, he also expressed his strategic ambition to expand the "Beicheng Hotel Series" restaurants to hundreds of cities.

It does not entirely focus on domestic cities, but will expand overseas when opportunities arise, just like Xin Rong Ji opened a store in Tokyo.

As long as the brand's overall strength is strong enough, it will have a market abroad.

After registering the company, Jiang Beicheng met with the commercial store manager of Central MixC as scheduled, who was responsible for the leasing and sales business of this project.

A middle-level manager of the group.

"Mr. Jiang, nice to meet you." Manager Luo and several of his subordinates warmly welcomed him.

Jiang Beicheng brought Shen Jun and Xu Ru here today. All future work of this store will be coordinated by Xu Ru, and Shen Jun will be responsible for conveying his instructions and requirements.

"Hello, Manager Luo." Jiang Beicheng shook hands with Manager Luo.

Manager Luo: "Mr. Jiang, would you like to go to the sand table first? Or go directly to the store?"

“You can take a look at the sand table.”

"Mr. Jiang, please."

Moving to the sand table, Manager Luo first introduced the positioning and planning of this project to Jiangbei City.

Then the 35 stores that were to be sold were introduced in detail.

Mainly distributed on two sides of the shopping mall.

It is adjacent to the pedestrian street on one side and the main transportation line on the other.

It is not far from the square in front of the commercial center.

The traffic and exposure are very good.

Jiangbei City attaches more importance to shops adjacent to the pedestrian street.

Manager Luo said: "Boss Jiang, there is a shortcoming here, can you accept it?
Most of them are small shops of 50 to 60 square meters, with only a few shops of over 100 square meters and corner shops of more than 30 square meters.

"How many rooms are there in total?" Jiang Beicheng asked with concern.

"Eleven rooms!"

"Can I get through?"

"can!"

"How high up is the floor?"

"6.5 meters!"

“What are the requirements for decoration?”

Manager Luo: "In addition to basic safety requirements, the decoration style of the facade must be consistent with the commercial entity.

We need to review your design proposal."

Jiang Beicheng nodded and accepted the request.

Pointing to the shops in the plaza at the front of the sand table, he asked curiously, "Are these shops rented out?"

Manager Luo nodded and introduced, "The 2300-square-meter shop next to this one was taken over by LV, with three floors in total.

The shop here, which is over 800 square meters, has been rented by Rolex.”

He joked, "If Mr. Jiang chooses a shop here, he will be the neighbor of LV and Rolex in the future."

Jiang Beicheng followed up with a joke: "Is this considered taking advantage of their brand influence?"

Indirectly raise the status of Beicheng Hotel.

It's just a few steps down the corner.

Manager Luo praised: "Beicheng Restaurant has become the ceiling of Jiangnan City's catering industry.

It is also our honor that Mr. Jiang can bring North City Hotel to Central MixC.

We also took advantage of some internet fame.”

It's just a compliment.

Even a multi-billion dollar luxury commercial complex wouldn't lack the internet traffic of the North City Hotel.

All the brands that have settled here are high-end luxury brands, and each one is more willing to spend money on marketing than the other.

Jiang Beicheng still has self-awareness.

He asked with concern, "None of the eleven shops here have sold anything, right?"

"It is still in the internal pre-order stage and will be launched on the market in a few days." Manager Luo said.

He also has to thank Uncle Hailin for connecting him with the developer, so that he could get first-hand information and be the first to participate in the internal pre-order stage.

In a few days, only the edges and corners will be put on the market.

Jiang Beicheng nodded and said, "Show me the shop." "Mr. Jiang, this way please."

Jiang Beicheng went to see the shop in person and found that it met his expectations.

"Can the terrace be connected to the pedestrian street?" Jiang Beicheng asked directly, "I want to build a corridor at my own expense.

It is convenient for tourists to take photos and check in.”

"It should be no problem on our end. We'll also help you coordinate with the urban construction and municipal departments. I think it's possible." Manager Luo said bluntly, "There's also an escalator down from the skywalk at the back.

It can also meet Mr. Jiang’s needs.”

"Let's talk about the price!"

Jiang Beicheng went directly to his office for tea.

The street-facing shops are priced at 45580 per square meter.

To be honest, it’s not expensive. Before the rise of e-commerce, during the heyday of the real estate industry, stores in this business district sold for over 100,000 yuan per square meter.

At that time, people boasted that one shop could support several generations.

Now many stores are selling at half price but no one is buying.

The asking price for Central MixC is 45580, and Jiangbeicheng mentally accepts this price.

But I still had some discussions with Manager Luo and his team.

Not ground down.

They guarantee that the shops they build in the future will only be higher and not lower.

It will not fall below the reserve price of 45580.

Jiang Beicheng was too lazy to bother with them.

Bought it directly.

After the system upgrade, investments such as buying shops will be included in the investment scope covered by the special investment fund.

Including value-added tax, deed tax, stamp duty and other taxes, the total area of ​​the eleven townhouses is 931 square meters, and the total price is nearly 4500 million.

Jiangbei City was taken directly.

Personal assistant Shen Jun was once again in shock.

President Jiang's actions in the past few days have exceeded her level of understanding.

Even for large projects worth tens of millions, large companies have to study and analyze the investment risks and then report them to the board of directors, who will hold meetings to discuss and vote on the final decision.

Mr. Jiang was just talking.

Jiang Beicheng: "Secretary Shen will coordinate with us regarding subsequent financial issues.

After completing the procedures, Xu Ru began to coordinate the decoration, personnel and other work here.

For the Halo store, please recommend a candidate for store manager and have her take care of it during this period.

After the flagship store opens, you will come here and take up the position of City Manager of the North City Hotel."

"Thank you, President Jiang, for your trust." Xu Ru said excitedly.

She couldn't even imagine that Mr. Jiang would take such a big step.

If he manages to run the flagship store well, Mr. Jiang’s achievements in the catering industry will be comparable to those of his mother, Ms. Li.

But Mr. Jiang only used it for less than a year.

Xu Ru felt that the future was bright.

……

More than half of the street-facing shops at Central MixC have been sold through internal pre-sales.

When it was officially put on sale, there were only a dozen or so seats left.

The second-hand real estate agents and companies in Jiangnan City were the first to come and see the shops.

They are not buying, they are shooting short videos to gain traffic.

This multi-billion dollar luxury business was reported at the municipal party committee press conference and is an important business card for building an international consumer city.

It can be said that in the real estate circle, it is the representative of the top stream.

Isn't this just to get some traffic?

The developer's attitude towards them was very confusing. They neither drove them away nor received them.

Just let them take pictures.

Just use their mouths to create momentum for the opening.

When the real estate agents inquired and heard that all eleven shops adjacent to the pedestrian street were bought by one person, they were all shocked.

But I immediately realized that this is a hot topic and it’s traffic.

So when Jiangbei City saw the sale status of shops in Central MixC on short videos, it was all bragging from the real estate agents.

A 300,000-fan intermediary: “Family members, you may not believe me.

35 shops opened for sale at MixC Central were sold out in seconds.

In this market environment, there are still people spending a lot of money to buy shops. What does that mean?
Maybe I have not seen enough, there are still many rich people in this society.

The most explosive news is that a mysterious rich man directly bought eleven shops, and the developer did not disclose the name or the selling price.

But I think it's at least tens of millions. Rich people are really awesome."

Intermediary self-media: "Jiangbei's highly anticipated multi-billion dollar luxury commercial project is about to be unveiled.

This time, 35 street-facing shops were sold out in seconds.

A mysterious tycoon has bought eleven shops in one go. He has considerable financial resources, but we don't know whether he bought them for investment or to open his own shop. We'll have to wait and see."

Intermediary self-media: "Big news, big news, a wealthy man in Jiangnan City has acquired eleven shops in the MixC. If calculated based on today's unit price of over 50,000 yuan per square meter, this man spent nearly 50 million yuan.

Half a small goal, big brother has the ability."

Jiang Beicheng shook his head and smiled. No one could flatter better than these real estate agents.

It's quite pleasant to listen to as a joke.

Number of smiles: 56/100

"Idol, we're organizing a catering salon this weekend and would like to invite you to attend. Could you please give me a favor? [Please]"

When he opened WeChat, Liu Sanmei sent him a WeChat message.

Last time I accompanied my good sister Wu Keqing to Nanshan to see the night view and eat barbecue at the owner of Sanmei BBQ.

In private, they call each other "idol" in a very affectionate way.

(End of this chapter)