The unparalleled talent of the country started from Harbin Institute of Technology

Chapter 308 The Big Boss
On September 1, 1986, a grand fashion show was underway in Times Square, New York.

This was the first time that a special fashion show featuring Hanfu (traditional Chinese clothing) sponsored by Pandora had been held on the American continent.

Wang Jianchao spent a lot of money, spending five million US dollars just to promote this fashion show, not even counting other expenses.

This time, Wang Jianchao also invited Michael Jackson, a superstar, to grace the event, and his appearance fee was already quite high.

After 1983, Michael Jackson's status in the North American music scene changed dramatically.

Therefore, Pandora's invitation of such a superstar to grace the event has indeed garnered a lot of attention.

This show cost over 20 million US dollars in total. Was it worth it?

If we only look at the sales volume of Hanfu, then it is definitely not worth it. Even though Hanfu is very beautiful, it is also very expensive, and it is not everyday clothing, so not many people wear it.

On the contrary, celebrities bought a lot, and some big stars even ordered custom-made items.

Because Hanfu represents the forefront of fashion.

Michael Jackson also spent one million US dollars to have several sets of Hanfu (traditional Han Chinese clothing) made.

I wonder if he'll look out of place wearing it?
But what does it matter?

As long as the other person is happy, that's fine.

Spending over 20 million US dollars on such a show has proven quite effective in terms of publicity over the past period.

Compared to the same period last year, Pandora's daily revenue across all its stores in the United States has increased significantly by more than $5,000.

Based on this alone, they could have already recouped those 20 million US dollars in marketing revenue.

Pandora spent so much money on this marketing campaign, and many media outlets across the United States reported on it.

It wasn't just because Wang Jianchao arranged for these media outlets to receive "writing fees," but also because this fashion show was truly unique and eye-catching.

It wasn't until this time that everyone realized that Hanfu could be so beautiful.

Unfortunately, this kind of Hanfu can only be a luxury item and cannot be widely promoted.

It's quite difficult for ordinary people to wear Hanfu because it's very expensive. Even on Pandora's box, Hanfu is much more expensive than ordinary clothes.

In New York, at the headquarters of Want Want Group, Zheng Baoyin, who had just returned from Europe, was having a casual chat with Wang Jianchao and others.

"Jianchao, you're too laid-back. I should have had my uncle manage a luxury goods company for me back then."

"I've seen a lot of news about Hanfu fashion shows in New York, especially in Paris. The media there are going crazy, reporting on your Hanfu show everywhere."

"By the way, how much money did Pandora actually make this time? Tell me so I can be envious."

Zheng Baoyin was filled with mixed emotions, both envious of Wang Jianchao for making money while lying down and curious about how much Pandora's revenue had increased.

Upon hearing this, Wei Ruolai, Liang Shengzhi, Qu Haiping, and others echoed his sentiments.

Everyone has been busier this year, and we don't have time to get together on weekdays. We can only make time to get together in New York or other cities once a month.

To determine which city it is, you need to look at which city has the largest population.

For example, this time the gathering was held in New York because Wang Jianchao, Wei Ruolai and Liang Shengzhi were all here, so Zheng Baoyin and Qu Haiping had to come from other places.

Of course, they didn't come here specifically for that purpose; after all, Zheng Baoyin and his team also needed to come back here to handle some work in the United States.

"To be honest, not many!" Wang Jianchao shook his head and said:
"As you all know, this Hanfu fashion show is just the first wave of promotion. We'll be launching more every year, but next year will be the real highlight."

Hanfu comes in both commoner and traditional styles worn by royalty and nobility. The Hanfu currently displayed on the shelves of Pandora stores is actually the commoner style.

Combining embroidery, Shu brocade, and other traditional crafts with Hanfu creates true luxury and a true work of art!

After the Spring Festival this year, Wang Jianchao had already arranged for people to make investments in various aspects across the country, but it has only just begun.

The fabrics used in these everyday Hanfu styles are actually the same as those used in other Pandora clothing; they're just styled like Hanfu.

So to some extent, even though this is a commoner's style of Hanfu, it is indeed a luxury item.

"Our Pandora revenue yesterday—I'm referring to all our stores in the US—averaged $119,000 per store."

"Sigh, it's not even comparable to our revenue during the Christmas carnival. I wasted over 20 million US dollars."

Upon hearing Wang Jianchao's words, Zheng Baoyin and the others were speechless.

That damned Versailles, it's just too much.

How can a person be so shameless?

"Go! Beat him up!"

Zheng Baoyin took the lead, and Qu Haiping and the others immediately followed suit.

The group joked and played around for a while before calming down and starting to analyze and discuss the matter.

When Wang Duoyu told them about many marketing strategies, he only gave them a general outline.

As Want Want Group expanded rapidly, Wang Duoyu didn't have the time or energy to teach Wang Jianchao and the others how to do marketing step by step; he could only give them a general overview.

Then Wang Jianchao and his team would hold a separate meeting to finalize all the details of the marketing strategy that Wang Duoyu had mentioned earlier.

So whenever they get together, they actually talk about these things, and it's not just a simple gathering.

Pandora spent over 20 million US dollars on a Hanfu fashion show this time.

Judging from the current revenue, it has already been quite successful.

The average daily revenue per store reached $119,000, which is $60,000 to $70,000 more than the usual $30,000 to $40,000.

In January 1986, there were a total of 55 Pandora stores across the United States. Based on the revenue of $119,000, the total revenue for that day was $6,545,000.

And this is just one day's revenue. Over the previous two weeks, Pandora's daily revenue across all its stores in the United States had also increased significantly.

Even though the Hanfu fashion show has ended, the marketing and advertising will continue for some time.

Even if daily revenue decreases sharply over time, Pandora has already recouped its investment of over 20 million US dollars.

For Pandora, as long as they can recoup their costs, this marketing campaign would have been a success long ago.

Hanfu is a new product with a very strong oriental flavor. If it weren't for this kind of marketing, it would be difficult to promote it.

While Wang Jianchao and Zheng Baoyin were having a meeting to discuss Hanfu marketing, Huaxin Company was also discussing the same thing.

The Motorola 8000S had been on the market for several months. At that time, Huaxin Company's strategy was to remain unchanged and focus on increasing sales volume to clear out some of the inventory of cordless phones and first-generation PHS phones.

After all, the price of the first-generation PHS phone hasn't changed, but it's now a buy-one-get-one-free deal, which is equivalent to a 50% discount.

Following this strategy, the price of the first-generation PHS phone will definitely not increase again, and the price of the first generation may even continue to drop after the second-generation PHS phone is launched.

However, the Motorola 8000S was priced at a whopping $3,000, which gave Huaxin a huge opportunity.

"The prevailing opinion in China is that it will be launched on October 1st, and our current marketing and promotion activities are focused on this."

"Currently, more than 1.5 million second-generation PHS mobile phones from China have been shipped to the United States and will arrive at the port smoothly soon."

"Therefore, everyone needs to be extremely vigilant."

According to Huaxin Company's sales report in July and August, Liu Deben and his team held a meeting in early September, right after the start of the school year, to discuss and decide on October 1st to launch the second-generation Xiaolingtong mobile phone.

From the launch of the Nokia S100 on New Year's Day this year to the launch of the Motorola 8000S in May, the global mobile phone market has ushered in a new era of change.

Huaxin Company is bound to face challenges from many strong players; this is an inevitable market phenomenon.

Nokia and Motorola were just pioneers; other competitors will certainly emerge later.

While Huaxin Company was discussing marketing and promotion, Wang Duoyu was also called in to attend a small meeting in the administration building of Harbin Institute of Technology, Weizigou Campus, Bingcheng.

Han Jue reported the situation, mainly because Morris Chang actually went to Taiwan and established a TSMC chip manufacturing company.

That's absolutely outrageous!
This TSMC chip manufacturing company is clearly targeting Huaxing chip factory.

In the eyes of Liu Deben, Ou Wenhui and others, this was vicious competition, but Wang Duoyu did not feel that there was anything wrong with it after learning about it.

Morris Chang chose TSMC instead of Hua Hsing, which is perfectly normal. After all, Morris Chang is a born rebel.
Wang Duoyu had previously invited the other party to visit Harbin, thinking that if he could successfully snatch the job, that would be great.

But if we don't manage to snatch it away, it's not a big deal.

Huaxing Chip Factory's first-mover advantage is something TSMC simply cannot match.

Moreover, even if there are advanced lithography machines available, it will be Huaxing Chip Factory that will be the first to use them, not TSMC.

In conclusion, from the current perspective, the establishment of TSMC can actually put some pressure on Huaxing Chip Factory, preventing Ou Wenhui and his team from developing a sense of arrogance.

Chip manufacturing is never a simple matter. Its process consists of six major steps: chip design, wafer fabrication, photolithography and etching, ion implantation and thin film deposition, annealing and cleaning, and packaging and testing.

This is a highly complex and meticulous process, involving several key steps and highly specialized technologies.

From design to packaging and testing, every step requires precise control and strict management to ensure the performance and quality of the chip.

Furthermore, in terms of current market trends, chips are mainly divided into three categories: logic chips, memory chips, and power chips.

These three different chips have different application scenarios. For example, power chips, by definition, focus on the control and transmission of electrical energy to ensure the stability and efficiency of power supply. They are mainly used in the fields of power, electronics and communications.

For example, base station equipment requires the use of power chips.

Because this thing can be used for power amplification and signal processing, communication equipment such as base stations and modems need to use this kind of chip.

Logic chips, on the other hand, focus on the design of digital circuits and are indispensable components in fields such as computers, communications, and control. They are mainly used in microprocessors, memory, controllers, and sensors.

The Dawning supercomputing project requires the use of a large number of logic chips, simply because these chips demonstrate powerful capabilities in data processing and algorithm execution, supporting complex computing tasks and real-time data processing.

Storage chips need no further explanation; as the name suggests, they are storage devices that use semiconductor circuits as the storage medium. They mark different storage states by charging and discharging electrons and live charges on the storage medium, thereby realizing the data storage function.

Therefore, even with the emergence of TSMC, Huaxing Chip Factory does not need to worry too much. Instead, it should continue to focus on developing chip manufacturing technology.

"Duoyu, you're too calm, aren't you? Aren't you worried that our Huaxing chip factory will be crushed by TSMC?"

Seeing that Wang Duoyu was still busy with his own things, Liu Deben couldn't help but ask.

Upon hearing this, everyone turned to look at Wang Duoyu, their eyes filled with anticipation.

The emergence of TSMC has caused some panic among everyone.

Despite Huaxing Chip Factory's seemingly dominant position, TSMC should not be underestimated.

Let's start with Morris Chang. He started his own business when he was over fifty years old, which shows that he is definitely an ambitious person.

In addition, Morris Chang himself has been operating in the United States for many years, from the 1950s to the present, spending nearly 30 years at Texas Instruments.

If this person raises his arms and shouts, many talents in the chip industry will probably be willing to come to Taiwan to work for Morris Chang.

Secondly, Taiwan provided strong support, which enabled TSMC to receive a lot of funding and talent support right from its inception.

Finally, there's Morris Chang's personal connections. Even before TSMC was officially established, it had already secured orders from major client Intel.

Intel was founded by Robert Noyce and Gordon Moore, and has been around for 18 years since 1968.

As early as 1983, Intel's revenue had already exceeded one billion US dollars, and in 1985, Intel's annual revenue reached 2.9 billion US dollars.

In that year, Intel launched the 386 chip, which was the most powerful microprocessor of the year.

Of course, this means that the Nebula supercomputer doesn't sell microprocessors separately; otherwise, Intel wouldn't be so powerful.

Therefore, TSMC is a company with almost no weaknesses and is definitely the biggest competitor of Huaxing Chip Factory.

"Secretary, I do have that thought, because in my opinion, the emergence of TSMC is actually a good thing for Huaxing Chip Factory."

Wang Duoyu chuckled and put down his pen, saying:

"I know you guys were worried after learning that Morris Chang went to Taiwan to establish TSMC, but you don't need to worry so much."

"I won't go into the advantages of Huaxing Chip Factory; everyone is very clear about them."

"Secretary, President, Xiao Ou, you all seem to have overlooked one thing: behind our Huaxing Chip Factory stands Harbin Institute of Technology, and our Harbin Institute of Technology system now possesses a range of products including Powerbook personal laptops, Nebula supercomputers, PHS mobile phones and base station equipment, handheld game consoles, and solid-state drive storage devices."

"As long as Harbin Institute of Technology maintains its market share in these products, Huaxing Chip Factory will not need to worry about TSMC."

"On the contrary, TSMC's emergence can actually spur you on."

Owen Hui: "."

After hearing Wang Duoyu's words, Ou Wenhui was completely dumbfounded.

However, he really didn't want this kind of encouragement.

But whether he wants it or not is not something he can decide.

"This meeting today was actually completely unnecessary."

Wang Duoyu hadn't finished speaking:
"TSMC is very strong, but if we are strong enough, we don't need to pay attention to others..."

"Instead of wasting this time, you'd be better off researching technology..."

"Alright, that's about all I have to say. Figure out the rest yourselves."

After saying that, Wang Duoyu picked up his pen again and buried himself in continuing to deduce the phonon hypothesis.

Liu Deben and the others looked at each other, especially Ou Wenhui, who didn't know what to say at this moment.

Ten minutes later, Wang Duoyu left the office and then took a car back to the old campus.

As soon as Wang Duoyu got home, he heard crying again. This time it was the same sound – Wang Junhong's crying.

A few days ago, the little guy took the home phone and called his father, crying as he complained that his mother had hit him.

why?
Here's what happened: That day, Wang Junhong, Li Rongrong, Lu Yuening, and a few other kids went outside to play with the neighbor's children. They pulled up a lot of 'wild vegetables' in a somewhat messy vegetable patch.

The reason the kids thought these were wild vegetables was because the vegetable patch was full of weeds, some of which were much taller than the vegetables. The neglected patch looked like a desolate wilderness, and the vegetables looked malnourished, so they naturally resembled wild vegetables.

Five- or six-year-old children certainly don't understand these things.

Li Rongrong and Lu Yuening are girls, and they are relatively well-behaved, but they don't know what vegetables grown at home or wild vegetables are.

So they also joined Wang Junhong and other older children in digging for wild vegetables.

Just as they were happily pulling the plants, an old man appeared behind them.

When the old man saw that most of the vegetables he had worked so hard to grow had been pulled up by these kids, he was furious and grabbed a stick to teach them a lesson.

The little ones, however, managed to dodge quickly thanks to their agile movements.

The old man was so angry he could hardly breathe. He also recognized Wang Junhong and the other children. He immediately stopped caring about the rest and went to find the children's parents to seek justice.

The old man is a retired professor in the Department of Agriculture at Harbin Institute of Technology. He was called to Kunming before the summer vacation to exchange planting techniques, and he was gone for more than three months. He just returned the day before yesterday.

I'm planning to clean up this large vegetable patch behind my house in a few days. After all, there are still two months until November, when winter is approaching, so I can let these malnourished wild vegetables grow.

This will serve as his vegetable supply for the winter.

Although the old man is not short of money, he enjoys growing vegetables himself and enjoying the fruits of his labor.

However, Wang Junhong and his team's actions completely thwarted the old man's efforts.

Because of this, the old man came to complain, and Liu Xiaoli was furious. She immediately beat up the little brats.

At that time, there weren't so many rules; there was no such thing as a child not being able to be hit.

Especially at Harbin Institute of Technology, education is highly valued, and corporal punishment is common.

Even Wang Duoyu, if Wang Junhong and the others misbehave, will still pick up a willow branch to discipline those little brats.

Liu Xiaoli beat up Wang Junhong, the "ringleader," but the little guy was still angry and insisted on his point of view, believing that it was just wild vegetables and why should he be beaten up.

As he spoke, the little guy picked up the phone and called his father to complain and ask him to punish his mother. Needless to say, when Wang Duoyu returned, he gave Wang Junhong, that brat, another beating.

Unexpectedly, only a few days later, Wang Junhong cried again. What happened?

"What's going on today? Has he gotten into trouble again?"

After entering the room, Wang Duoyu looked at Liu Xiaoli, Wang Meili, Wang Meihe and the other adults with a puzzled look in his eyes.

"It's all because your son got into a fight. He can't even beat a girl. It's shameful."

Upon hearing Liu Xiaoli's words, Wang Duoyu almost lost his composure.

It's such an age that everyone hates and despises us!

Five-year-old Wang Junhong always runs out to play with his friends after finishing his homework.

Either he made someone else's child cry, or he got beaten up.

Today's situation is a bit unexpected; he actually couldn't beat a girl?

After all, Wang Junhong is only five years old, but he looks like an eight or nine-year-old child. He is quite tall and strong. A girl probably couldn't beat him, right?

"You got into a fight with a girl? Does it hurt? Did you put any medicine on it?"

Wang Duoyu sat down, looked at the little guy with a smile, and asked.

The little boy turned his head to the side, sobbing uncontrollably, and didn't answer his father's question at all.

As children grow up, they develop a strong sense of self-esteem, and they are embarrassed to talk about such shameful things.

However, to Wang Duoyu's surprise, there was a knock on the door, and Yuan Zuliang came in shortly afterward.

"Professor, Professor Li Liangshun, our neighbor, has brought his daughter, Li Xinyue, to visit you."

Li Liangshun? Li Xinyue?
While Wang Duoyu was still wondering, his younger sister Wang Meihe spoke up to explain, "The one who fought with Junhong was Li Xinyue. I heard she just came back from abroad."

To be honest, Wang Duoyu didn't know Li Liangshun. Although the other party was a professor, Harbin Institute of Technology was not the same as it used to be.

When Wang Duoyu was admitted to Harbin Institute of Technology in 1977 or 1978, the Department of Computational Mathematics had only one full professor, Wu Congxin.

But now?
Harbin Institute of Technology has too many professors. Not counting associate professors, there are more than 300 full professors alone. Wang Duoyu had not paid attention to the exact number.

Harbin Institute of Technology now has nearly 40,000 undergraduate students, not even counting master's and doctoral students.

However, now that undergraduates have all moved to the Weizigou campus, the old campus is much quieter than before.

Those who can afford to live in the villa area are generally professors, and relatively well-known ones at that.

This Li Liangshun must be an overseas Chinese professor who has recently returned to China, right?

After all, Shing-Tung Yau has joined Harbin Institute of Technology, so it's quite normal for Liang-Shun Li to become a professor at Harbin Institute of Technology as well.

Wang Duoyu glanced at Wang Junhong, then got up to greet Li Liangshun and his daughter.

At this moment, Wang Junhong also got up and ran back to his own room.

He probably knew he was too ashamed to face anyone, so he ran away beforehand.

Soon, Wang Duoyu saw Li Liangshun and his daughter Li Xinyue at his doorstep.

When he saw Li Xinyue, he finally understood why his son couldn't beat the other party.

Because Li Xinyue is almost 1.5 meters tall, right?
Moreover, he's not petite; he weighs at least 100 pounds, which is typical for a teenager.

"Professor Wang, I've long admired your reputation and have always wanted to visit you, but I haven't had the chance. I never expected our first meeting to be like this. I'm truly sorry; I haven't been strict enough with my children."

Li Liangshun adopted a very humble attitude and even made his daughter bow her head and apologize.

"Professor Li, you flatter me. I just got home and I don't know what's going on yet," Wang Duoyu said politely, then invited the father and daughter to come in and sit down.

After exchanging pleasantries, everyone entered the hall.

After another round of commotion, Li Xinyue, under pressure from her father, stood up and apologized to Wang Junhong with great dissatisfaction.

The little guy had originally gone back to his room, but his father called him out.

After Li Xinyue finished apologizing, Wang Duoyu realized that Professor Li Liangshun's daughter was only ten years old, not very old at all.

But to be honest, it's a bit of an exaggeration to say that a ten-year-old child is no different from a fifteen or sixteen-year-old girl.

However, Li Liangshun and his family had been living in the UK until August of this year when they returned to China and started working at Harbin Institute of Technology.

After apologizing, Wang Duoyu politely invited Li Liangshun's father to stay for dinner, but Li Liangshun, of course, understood and declined.

Anyway, we're neighbors, there will be plenty of opportunities in the future.

However, Wang Duoyu's stay at the old campus will only last until this year. After the Spring Festival next year, his family will move to the Weizigou campus.

Compared to the old campus, the new campus in Weizigou is not as well-equipped in many aspects, but he was very interested in the fact that he could fish there.

There's a big lake on the Weizigou campus, and it's even bigger than West Lake.

Wang Duoyu's new home is right by the lake.

In other words, if he wants to go fishing, he can cast a line right outside his door anytime, which is incredibly convenient.

Time passed slowly, and before we knew it, it was October 1st.

This day is National Day, and it is also a very important day for Huaxin Company, because the second generation of Xiaolingtong mobile phones is about to be launched.

Even with the second-generation PHS phone, Huaxin Company did not hold a so-called new product launch conference. They simply convened a press conference a week in advance with reporters from multiple media outlets.

The technology of PHS (Personal Handyphone System) phones is too low-end and not worth it.

However, global consumers and competitors were stunned when they saw the second-generation PHS phone.

The second-generation PHS phone even had SMS, radio, and a light function.

Yes, it's exactly what it sounds like: an electric light.

In other words, the PHS phone could also be used as a flashlight when night fell.

Furthermore, this phone has pretty good lighting, and the battery of the PHS phone has been upgraded, resulting in better battery life.

With these three additional features, it completely outclasses the Motorola 8000S and Nokia S100.

Of course, while these fancy features may seem impressive, what people really care about is call signal strength and call quality.

The second-generation PHS phone naturally also improved signal and call quality. Consumers can experience and compare the two models in stores before choosing between the first and second generation phones.

Motorola and Nokia, their two competitors, were definitely the most nervous, even more so than CEFC.

Although they cursed Huaxin's second-generation PHS phone more than once, its sales were disastrous upon release.

However, judging from the publicity in major media newspapers and the forum discussions on portal websites such as Facebook, the sales of this wave of second-generation PHS phones are absolutely rock solid.

It might even be a huge explosion, resulting in unprecedented mobile phone sales.

Several Motorola executives traveled to major cities such as New York, Los Angeles, and Boston to check on the sales of PHS (Personal Handyphone System) phones.

When they arrived, they found that there were already people queuing up.

It's just a cell phone, is it really necessary to come so early?

They didn't understand at first, but they soon found out what was going on.

Huaxin Company announced that the price of the second-generation PHS phone was US$1,986, which was only two US dollars more expensive than the first generation.

Too cheap!

Compared to the Motorola 8000S's $3,000 price tag, it's more than $1,000 cheaper.

Furthermore, the second-generation PHS phone added three major functions: text messaging, radio, and electric light, although the electric light function sounded absurd and was practically useless.

However, according to information revealed at Huaxin Company's press conference, electric lights are also very useful in certain situations, and can even save lives.

At a Sears department store on one of Los Angeles’ busiest streets, a long line had formed in front of the PHS (Personal Handyphone System) mobile phone counter.

Many people came to buy PHS phones, some simply wanting the second generation, while others were buying them on behalf of others.

Regardless of the sales figures for the PHS phones, it is a fact that many consumers lined up to buy them on the first day.

The price of $1,986 is still too expensive for many people.

But this is America, there are too many rich people here.

A few years ago, the median annual salary in the United States was $18,000, but it has increased significantly now, and an annual salary of $20,000 is definitely achievable.

In the United States, there are many poor people, but there are also plenty of rich people.

In footage from Columbia Television's news channel, a beautiful female reporter is interviewing a handsome young man in his early twenties.
"Hi, I'm a reporter from Columbia Television. What brings you to this queue?"

The female reporter asked a somewhat idiotic question, but it was intentional; she was just doing it for the sake of the show.

"Of course, it's to buy a PHS (Personal Handyphone System) phone!"

"Oh God, you mean you're in line to buy a phone?"

At this point, the female reporter's expression had become somewhat exaggerated; she was putting on a great show.

It didn't quite sound like a normal conversation.

Although the handsome guy didn't quite understand, he still answered the question according to his own understanding.

"Yes, I came to queue up to buy it last night. Oh, you ask why? Because a classmate of mine wanted to be among the first to buy a PHS phone, but he didn't want to queue up himself, so he paid for me to buy it."

"Yes, I think it's pretty good that they gave me two hundred dollars for the delivery, and I also have a PHS phone."

"I watched the press conference, and to be honest, I don't think text messaging is anything special, and the radio function is also quite useless."

It will soon become clear how terribly wrong this young man's statement was.

For many people, text messaging is definitely the most suitable function.

However, people are now focusing more on the $200 delivery fee.

Meanwhile, the female reporter's subsequent interviews all corroborated this point.

Scalpers have emerged, and there are quite a few of them.

Bang!
After watching the news report on television, a Motorola executive angrily threw the remote control in his hand.

The television couldn't withstand the strain and quickly shattered, causing the picture to stop abruptly.

Televisions of this era all used CRT screens, which are cathode ray tube technology.

The advantages of cathode ray tube screens are their high resolution and good display effect, but their drawbacks are also very obvious: they are huge, heavy, and emit a lot of radiation.

Of course, these are not problems for consumers in this day and age, because they have no choice.

The television was broken, but the Motorola executive was still unable to quell his anger.

If Huaxin's mobile phones sell well, then Motorola's 8000S sales will decline. After all, the market is only so big. If the incremental market remains unchanged, Huaxin's products are better and sell better, and the sales of other similar products will inevitably decline.

If Motorola's sales decline, then year-end bonuses for Motorola executives will certainly be affected.

"Lower the price! We must lower the price!"

The next day, October 2nd, at Motorola's headquarters in Schoenberg, Illinois, executives gathered in the office to discuss strategy.

Last week, Huaxin announced its second-generation PHS phone, so Motorola should have lowered the price of the 8000S.

It's a pity they didn't lower the price; otherwise, sales could have increased significantly.

Yesterday, the second-generation PHS phone performed exceptionally well. If no changes are made at this point, the sales of the Motorola 8000S will definitely plummet.

The heated argument ended in less than half an hour, but the price was not lowered because Motorola wanted to maintain the prestige of high-end phones and could not lower the price.

"Aren't they going to lower the price?"

The news quickly reached Harbin Institute of Technology. When Liu Deben and his classmates heard about it, they all laughed. This was great! Let Motorola continue to dream about high-end mobile phones.

High-end mobile phones?

Ha ha!

Wang Duoyu said:

"If they don't want to lower the price, so be it. We don't need to worry about that. Now that the second-generation PHS phone has been successfully launched and is performing well in the market, we should prepare for the launch of the new phone next year."

The golden sales period for the second-generation PHS phone was one year.

Therefore, we need more marketing strategies to sell as many phones as possible in the coming period.

One strategy is to artificially create the illusion of scarcity.

The strategy is simple: hire people to queue, arrange for reporters to conduct interviews, and do a good job of marketing.

This sends a signal to the outside world: sales are so good that production can't keep up with demand.

Once this trend takes hold, it will attract more consumers to spend money to buy.

In Wang Duoyu's previous life, whether it was genuine scarcity marketing or fake scarcity marketing, these strategies were already overused by businesses.

Even so, many people still fall for it.

Many products are like this; if it's just an advertisement, most people will only glance at it.

But what if you traded a kidney for a cell phone?

Regardless of whether this is fake news or not, wouldn't many people take a second look when they first see such news?
At the same time, will this phone generate more discussion?

That's marketing!

And it's much more powerful than those overwhelming hard-sell advertising campaigns.

Through this marketing tactic, the sales volume of the second-generation PHS phone can be increased in a very short period of time.

It might even be able to clear out the current inventory.

There are currently five million units in stock of second-generation PHS phones, and production has not stopped.

Why limit the timeframe to a mere year?
Because mobile phones using 2G communication technology are about to be launched.

2G communication technology was developed this year, and the mobile terminal product has passed the final test.

Previously, Nokia and Motorola were always the first to launch new mobile phones. Although PHS phones were not bad, they ultimately had flaws.

You should know that the Xiaolingtong mobile phone was touted as an enlarged version of a cordless phone.

Since 2G communication technology had already emerged, there was no need to hide it anymore.

The PHS (Personal Handyphone System) market can gradually stabilize, and the profits from this segment will be roughly exhausted.

Moreover, even if 2G phones were launched, it wouldn't mean that PHS phones would have to leave the market. They would still be sold as low-end phones or as a supplement to the market, but the profits wouldn't be as high as they are now.

After Wang Duoyu finished speaking, Liu Deben and the others nodded in agreement.

At that moment, the office door was pushed open, and Fang Guangchao walked in with his mobile phone in his hand.

"Secretary, a leader from Beijing called and wants you to answer the phone."

Is there something urgent?
(End of this chapter)