Movie variety show soul travels between two worlds to become a rich man

Chapter 627 has its shortcomings, but its strengths are long enough!

"sit--"

As Gao Dongxu entered the office, he smiled and gestured for Ye Shan to sit down. He then walked around the desk, unbuttoned his suit jacket, and sat down in the executive chair.

Tea or coffee?

Ye Shan smiled and pursed her red lips, "Coffee, please."

Gao Dongxu smiled and nodded, then said to his secretary Su Yan, who was standing beside him wearing a houndstooth jacket over a black pencil skirt, showcasing her long, slender, fair legs, alluring long hair, fiery red lips, and stunning makeup, "Two cups of coffee—"

“Okay, boss—” Su Yan looked at Gao Dongxu with her beautiful, watery eyes, her allure overflowing unabashedly.

Gao Dongxu sighed inwardly, realizing he had gone a bit too far with the little girl, turning her from an innocent and beautiful girl into a money-devouring little devil.

Withdrawing his gaze from Su Yan's tight-fitting pencil skirt, Gao Dongxu looked at Ye Shan sitting opposite him and smiled, "Tell me, how do you want to reform things?"

Ye Shan, who was maintaining a smile with her lips pursed, showed a surprised expression on her fair face. Looking at Gao Dongxu, her young, wealthy, and charming boss, she was quite surprised. She didn't expect him to be able to guess the purpose of her report today.

Gao Dongxu smiled as he looked at Ye Shan. While she might not be considered top-tier in terms of beauty, with the help of filters, she was indeed impeccable, every detail exuding elegance and sophistication. Her face was more defined, her eyes more profound, and everything about her seemed meticulously sculpted.

Moreover, the skin is not only smooth without a single wrinkle, but also looks firm and not loose.

Her shirt perfectly accentuated her smooth neckline, creating a visually elongating effect that made her appear taller. The simple pieces and clever styling showcased the confidence, composure, and sophistication of a mature woman.

Ye Shan smiled and pouted, saying, "I didn't expect you to have guessed what I was thinking, boss."

"That's not hard to guess. Since you took office, you've never formally reported to me. Of course, it's also possible that I don't come here often, so you haven't had the opportunity to report..."

Gao Dongxu laughed and joked to himself, while Ye Shan also smiled knowingly.

"After this period of getting to know each other, understanding each other, and observing each other, I think you must have discovered a lot of problems and have thought of a reform plan. You're just waiting to report to me so we can start implementing the reforms according to your plan, right?"

Ye Shan smiled and nodded, saying, "Yes, the company's various rules and regulations are already very comprehensive and do not need to be changed."

In my opinion, what really needs to be changed is the mindset of everyone in the company.

I know that ever since I took over as CEO, everyone has had a lot of complaints about me spending money on events and parties every now and then. They've been gossiping about me behind my back, mocking me as a social butterfly—”

Upon hearing this, Gao Dongxu's smile vanished, and he frowned, saying coldly, "Whoever said that, fire them! There will be no leniency!"

Ye Shan was very satisfied with Gao Dongxu's attitude and said with a cheerful smile, "I have already informed Director Ma of the name."

"Hmm." Gao Dongxu nodded, fully appreciating Ye Shan's decisiveness and her uncompromising nature.

In his view, he would not expect his employees to treat the company as their own home; they were merely in an employment relationship. However, this did not mean that he would allow his employees to make money from the company while sabotaging it.

Ye Shan, as CEO, is merely a figurehead promoted by Gao Dongxu; to insult Ye Shan is to insult the company.

If Ye Shan's reputation as a socialite spreads, how will the industry and clients view 3B Company?

"Boss, I need to explain why I'm so keen on organizing events and parties. I think the common business model in the advertising industry of waiting for clients to come to us is seriously outdated."

My idea is to transform itinerant vendors into stationary vendors, shifting from traditional business models to a more proactive and assertive market positioning.

I know that over the years, everyone has become accustomed to the traditional business approach: carefully crafting a company introduction to make it unique and memorable in front of customers, and then waiting for customers to come to them.

I believe we must step into the limelight and try to do some different things. For example, our recent collaboration with artists in 798 on the "A Billboard" project brought us over a hundred inquiries from clients.

Therefore, I believe we must try to make our voices heard, take the initiative, and actively seek out projects. While organizing events and hosting receptions may cost money, the results and impact are significant.

click-

Just then, the secretary, Su Yan, walked in carrying a tray and placed two cups of coffee in front of the two of them.

Gao Dongxu gestured for Ye Shan to continue, and Ye Shan nodded and continued, "Although it seems simple, stepping from behind the scenes to the forefront is actually a challenge. We need to think about how, besides working quietly, we should also maintain our uniqueness and influence."

With the widespread adoption of smartphones, internet clients have entered a period of rapid expansion and market share acquisition. However, traditional advertising evaluation criteria remain relatively simplistic, such as producing high-budget TV commercials, prioritizing client satisfaction, and winning awards. However, with the changing media landscape, particularly the increasing trend towards decentralization, this traditional evaluation method is bound to face significant challenges. For example, clients today rarely spend large sums of money on film production. Therefore, we need to rethink the value of advertising.

I believe that creating events and content spaces to encourage self-media bloggers to share content multiple times, thereby bringing truly meaningful incremental value to clients, has become a new direction for industry development.

Gao Dongxu looked at Ye Shan with a bright smile, and couldn't help but admire her talent and strategic foresight. No one understood the development trend of mobile Internet and Internet better than him.

For example, in the future, the television, the largest advertising medium, will become nothing more than a household decoration, which alone will lead to the complete decline of the traditional advertising industry.

"I must say, choosing you as CEO was a wise decision. I firmly believe that the future belongs to the mobile internet and the online world. Therefore, I support your reform and transformation plan. Go for it!" Gao Dongxu said with a smile, looking at Ye Shan's fair and delicate face.

"Thank you for your support, boss." Ye Shan nodded happily and smiled. "I will make personnel adjustments to the company's creative department, laying off a group of people with outdated ideas who are unwilling to change, and recruiting younger creative talents."

"Okay, sure." Gao Dongxu nodded in agreement after a moment's thought.

Ye Shan knew that layoffs would inevitably affect some senior employees who had followed the boss's mother in starting the business. As far as she knew, Gao Dongxu had previously taken good care of these senior employees. In order to make Gao Dongxu understand her decision to make changes to the creative department, she explained.

"Boss, the creative genes of an advertising company are closely related to the person in charge. Differences in certain subtle knowledge levels determine where we each flourish and grow."

The future of the advertising industry requires the development of certain capabilities, enabling us to improve and refine our individual skills. The market itself will not change; we can only change our own capabilities.

In this industry, we sell not only talent and experience, but also our relentless pursuit of creativity and results.

Proactively transforming and changing is the best choice for facing a rapidly evolving future. In this way, no matter how the external environment changes, our destiny remains in our own hands.

“Okay, go ahead and do it.” Gao Dongxu smiled and nodded. “Everyone in the company thinks I’m a hands-off manager who doesn’t care about the advertising company. Okay, I admit, I do want to slack off, but that doesn’t mean I don’t value it.”

Because of this emphasis, I, as an outsider, did not personally give blind instructions. In my view, a company is not managed by an owner who does not understand the industry. A company is built by professionals who constantly explore new paths, find new directions, and create new growth points. Only in this way can a company have the potential to develop.

As for the boss, he could simply be a mascot, just like me.

Hearing Gao Dongxu's words, Ye Shan's beautiful eyes sparkled, the corners of her mouth turned up, and she looked at Gao Dongxu with admiration and appreciation, saying softly, "Thank you for your trust, boss."

"Hehe, you didn't have any plans for lunch, did you? Invite Director Ma and Director Zheng to lunch together, it's on me," Gao Dongxu said with a smile.

"Okay, thank you, boss." Ye Shan nodded and smiled, took a couple of sips of her coffee, and then gracefully stood up to leave.

Looking at Ye Shan's slender and tall figure, her straight legs and perky buttocks, Gao Dongxu was certain that she had put in a lot of effort to maintain such a figure; she was either a yoga expert or a fitness enthusiast.

He picked up his phone, sent a text message to Ma Lili, then smiled, picked up his coffee cup, and waited while sipping his coffee.

"咚咚-"

"Please come in——"

Five minutes later, upon hearing a knock on the door, Gao Dongxu put down his coffee cup and looked at Ma Lili as she pushed the door open and entered.

When Ma Lili stepped into the office in her seven-centimeter stilettos, Gao Dongxu's eyes lit up.

Her alluring red lips and the touch of retro red instantly amplified her aura, adding a sharp edge to her beautiful face, perfectly matching her role as an HR director.

The silver-gray bodycon maxi skirt unfurled a dangerous curve with each step, the side slit subtly shimmering with the sheen of black silk, like a fleeting decorative note on a piano key.

The Chinese knot on her swan-like neck gleamed like mother-of-pearl in the sunlight, accentuating the graceful lines unique to ballerinas—an elegance etched into her very bones by twenty years of pointe training. Her shoulder blades resembled folded wings, and the hollow of her lower back seemed to hold a pool of moonlight.

One has to admire the dancer's figure and demeanor, which are truly unmatched by ordinary people. Although she may lack conscience, it does not diminish her sex appeal in the slightest.

Snapped--

As Ma Lili looked at Gao Dongxu with a faint, charming smile and walked to the desk, before she could even speak, she saw Gao Dongxu grinning mischievously as he threw a pen on the ground.

"Help me pick it up—"

(End of this chapter)