Food: Random stalls, customers chase me all over the country

Chapter 658-Central Gate Sniper, Burger King Battle
"Is that Boss Wang?"

"That should be right. King of Glory is so tall and has such a rich fragrance. Most people probably can't make it."

"When did you have the nerve to open a shop here? It's not big, but land is very expensive here. The rent must be at least 100,000 a month, right?"

"Boss Wang is such a big internet celebrity, how could he be short of this little money? He could easily take tens of millions."

"Impossible. He doesn't sell products or accept advertising. It's not that easy to monetize."

"Let's not talk about that. What is he busy with now? It's almost noon and he's not open yet?"

"Who knows? I was just thinking about buying burgers from the five strong guys across the street, but when they saw this King of Glory store, they couldn't resist and ran out. If they have to queue up again, who knows when they can get a meal."

"Me too. When I left the team, my buddies laughed at me, saying I was eating at a crappy internet-famous restaurant instead of a world-renowned brand."

“I hope the store recommended by so many people isn’t too bad, otherwise I’d have waited in line for two hours for nothing.”

Wang Fan's shop is not big, similar to an ordinary milk tea shop. With all the kitchen utensils and equipment in the shop, there is not even a place to dine in.

But at this time, there was already a line at his door. Even though these diners didn't even know what Wang Fan was selling today, curiosity still drove them to stop.

Wang Fan’s hamburger bun is ready. Compared with ordinary hamburgers, his is obviously bigger. It can cover the entire palm when held in the hand. It looks very heavy and textured.

The surface of the hamburger bun had been baked to a golden brown, with black and white sesame seeds dotted on top. When pinched with the hand, the hamburger bun deflated with the pressure of the fingers, but when Wang Fan opened his palm again, the hamburger bun quickly swelled up again, appearing very elastic.

The meat patties on the electric griddle were also sizzling under the high temperature. The oil bubbles under the thick meat patties kept breaking, and the rich aroma of beef was continuously released.

His meat filling is 3% fat and 7% lean, and the meat patty is very fat. The butter and the fat in the meat patty cause a mysterious reaction on the side of the meat patty that contacts the electric griddle. When the light red color completely turns into burnt brown, the unique flavor of the beef becomes richer and more diverse.

Wang Fan did not add any extra seasoning to the meat filling, but simply sprinkled a little rose salt and pepper.

After Professor Liu's guidance, Wang Fan has completely chosen his own way in the use of spices, that is, all spices serve the ingredients and highlight the original flavor of the ingredients to the extreme!

Moreover, when using spices, if you can use three, never use four; if you can use two, never use three; absolutely keep it simple if possible.

Wang Fan placed a few onion rings on the side of the beef and then flipped the beef patty over with a spatula.

Then pick up a knife and split the hamburger bun in the middle, use a brush to dip oil from the edge of the patty, evenly spread it on the cut surface of the hamburger bun, and then put the hamburger bun back into the oven.

Washing lettuce, cutting tomato slices, pickle slices and other tasks were all completed during the secondary baking of the hamburger bun and the frying time of the other side of the beef patty. After Wang Fan put two slices of cheese on the beef patty, he put a glass lid on it and turned off the electric griddle.

His busy work allowed people outside to see what he was making.

After these people confirmed that Wang Fan was making hamburgers, the wonderful feeling in their hearts was really difficult to express in words.

The nationally famous Five Strong Burgers restaurant across the street opened today, and he came here to sell burgers across the street?
"This isn't really just face-to-face sex, is it? I think it's more like riding on someone's neck and taking a shit..."

"Ah, this... should I say he's confident, or should I say he's arrogant?"

"Look at all the stuff they're using, it's all American-made. Oh my goodness, do we really have to fight like this?"

"But Boss Wang, these things seem to be all handmade. I saw the pictures my friend just shared with me, and some of the things the five strong men used were semi-finished products."

"Oh my goodness! I love watching these tit-for-tat scenes. My friend just laughed at me, so I'll take Boss Wang's burger and clash it with his to see whose burger is worse."

Amid the excited whispers of the crowd, Wang Fan had already prepared all the hamburger parts.

After the hamburger bun is baked twice, the side coated with butter and tallow has become very crispy. Turn it over and the freshly prepared tomato sauce is evenly spread on it.

Two leaves of tender green lettuce, a beef patty covered with cheese slices, cheese sauce, pickle slices, tomatoes, raw onion rings and cooked onion rings that have just been fried until caramelized.

As these things were added layer by layer, Wang Fan's first beef burger was completed.

Wang Fan held the hamburger close to his face, squeezed it with both hands slightly, and the orange-red ketchup and oily, transparent beef fat were squeezed out.

The effect was exactly as he expected. The beef patties were tender and juicy, perfectly meeting his expectations.

"Gudu..."

"Hmm? What's the sound?"

The strange sound caught Wang Fan's attention. He looked in the direction of the sound and was surprised to find many faces crowded outside the small doors and windows.

Wang Fan was shocked and had no idea when so many people came here.

The people outside the door couldn't help swallowing their saliva. Those who came specially to buy hamburgers on the opening day of the five strong men were very fond of this food. Wang Fan's shop was small, and his actions just now were clearly seen by these people. They could even see the scene of the hamburger patty oozing with grease.

In addition, the milky white cheese sauce slowly flowed down, wrapping the beef patties while also providing more temptation, which immediately aroused the gluttony in their stomachs.

"This looks good... doesn't it?"

"I've been eating McDonald's, KFC, and Burger King for so many years, but I've never had a burger like this that's completely handmade. I wonder if it tastes any better?"

"Boss Wang, are you selling this burger? I'm getting hungry just looking at it."

"It's already 12 o'clock. It would be abnormal if I wasn't hungry."

"Boss Wang, hurry up and open the shop. Are you selling those burgers in your hand? Give me three to fill my teeth first." Wang Fan opened the door. Only five customers could enter the shop. Wang Fan estimated the time and said, "This is a test product, but I think it's a success. However, if we want to start selling it, it will probably take another half an hour. Are you willing to wait?"

"It's only half an hour. I've been waiting here since 9 o'clock in the morning for the five strong men across the street to open the door. I don't mind half an hour."

"Good food is never too late. As long as what you cook is delicious, Boss Wang, I'm willing to wait a day. But if it's not delicious, don't blame me for scolding you at night."

"Hey, we in Shanghai tend to be quite straightforward. If it tastes good, we'll definitely help promote it. If it doesn't, we'll be harsh on you, so just bear with us."

Unappetizing?
Wang Fan raised the left corner of his mouth. "Handmade beef burgers are 100 yuan each. I have only one rule here: if it doesn't taste good, you don't have to pay."

Huh?

Hearing Wang Fan's arrogant words, the group of young diners became even more excited: "Boss Wang, I'll remember what you said. If you say it tastes bad later, don't think we're unwilling to spend money. It's only a hundred yuan, not even a drop in the bucket."

"That's right. If it tastes good, it tastes good. If it doesn't taste good, it doesn't taste good. It doesn't matter if the money is refunded or not. The main thing is that we can't tolerate any injustice."

"What a coincidence! My friend just said he'll be able to queue up for the burger place across the street in half an hour. I told him to bring his burger here after he buys it, and then we can compare them. I even made a small bet with him. Boss Wang, you better give it a try. It's not that I'm sorry about the 1 yuan, but the main thing is that we're in China, and we can't let the food in the food desert disappoint us, right?"

Thinking about what Zu Lingxiao had said just now, Wang Fan felt that if his hamburger could lose to this kind of semi-assembly line product, then he might as well just give up his involvement in the food industry.

Holding the beef burger he had just baked and assembled, he said confidently, "Don't worry, I'm sure to win."

The people of Shanghai are always very proud, and Wang Fan's domineering words really suit their tastes, making these young diners even more favorable towards him. At the same time, it also makes them even more curious about the burger in Wang Fan's hand.

What kind of burger can make a person so confident?

For something this simple, with prices similar to each other, is there really a model that can guarantee a win in terms of taste?

After the first one was completed, the subsequent ones became much simpler. With the experience of the first one, Wang Fan was like a human assembly line.

Most of the people who managed to make it out for half a day on a weekday just to grab a hamburger were just there to watch the fun. They'd already spread the word about Wang Fan's plans to face off against the five burly men at the newly opened restaurant across the street. Then, even more people flocked to the restaurant. By then, almost the entire internet knew that Wang Fan was going to single-handedly defeat the five burly men on the day their first Chinese restaurant opened.

Some people ridiculed him for overestimating his own abilities, while others believed that he could defeat his opponent. However, more people still felt that the two burgers were at most equally good, and the final result would probably be that everyone had their own preferences and it would be difficult to tell the winner.

"Things like hamburgers are so simple, I really can't imagine how they can determine the winner."

"Different seasonings will appeal to different people. It's just fast food anyway. Isn't this just a gimmick to attract traffic?"

"Does Boss Wang really need traffic? He's a traffic generator himself, and his traffic isn't monetizable. I'm sure the burgers he makes are definitely different from others."

"Are there any food bloggers who have tried this place? I'd really like to see what it's all about."

What's more, several well-known food bloggers actually received the news.

At this time, Di Renjie was lamenting that the fate between people was really hard to explain. He had just finished exploring the Peace Hotel when he saw the news that Wang Fan was going to have a sniper fight with Ren Zhongmen.

He himself is a great admirer of all kinds of delicious food made by Wang Fan. Since he happened to catch up with him, he would definitely join in the fun.

Lao Ding is also a veteran restaurant blogger. Although he is not a professional chef, he has maintained a good reputation over the years, and everyone recognizes his restaurant exploration results. He once went abroad to eat authentic Five Strong Men, and he thinks the first one in China is quite worth exploring.

Coincidentally, the two of them arrived at Huaihai Road almost at the same time, and then ran into each other by chance.

"Hey, Lao Ding, you're here too."

"What a coincidence, Old Di."

It is inevitable that two people will have intersections in the same track, and they usually interact with each other, so it is reasonable for them to know each other.

Looking at the long lines on both sides, Di Renjie suggested, "I guess we can only choose one store. How about this? You go and queue for Five Strong Men, and I'll go for King of Glory. Then we can swap half of the queues. That way we can compare them as quickly as possible."

Old Ding smiled and said, "Okay, that's settled. I happened to have eaten at Five Strong Men before when I was abroad, so I'm quite curious about this restaurant."

The two hit it off immediately and then went their separate ways towards the two stores. As well-known store bloggers, both had fans willing to give up their seats to them.

With the addition of some people who wanted to watch the fun, the two of them started to move forward. In just ten minutes, they each wandered into the store.

Wang Fan still knew old Di Renjie. Seeing him coming, he smiled and greeted him, "Brother Di, what a coincidence."

Di Renjie laughed heartily: "That's right, I didn't expect to meet you in the Magic City."

After exchanging pleasantries, he continued, "Give me a burger and cut it in half. Let me warn you, I won't say a single good word about the taste of your burger. If it tastes good, I'll praise it. If it tastes bad, I'll criticize it."

Wang Fan smiled and said, "Brother Di is welcome to offer valuable suggestions."

He knew Di Renjie's style. He was indeed a man who told the truth. He also had a characteristic: if the dish was cheap, his requirements would be lower, and if the dish was expensive, his requirements would also rise. His own beef burger cost a full hundred yuan, and Wang Fan believed that his expectations would also rise to a very high level.

But he was not afraid. He would have to take it out for a walk to know whether it was a mule or a horse. Wang Fan was very confident in his beef burgers.

Wang Fan's knife was very sharp, but when he cut the hamburger, he still squeezed out some fat from the beef patty. Seeing this, Di Renjie knew that the beef patty must taste very tender, and he couldn't help but feel a little more excited.

But the price of 100 yuan still made him raise an eyebrow, and at the same time, his taste buds were turned up to fifth gear.

If the taste of this burger doesn't live up to the price, he will definitely spray it to pieces without mercy.

(End of this chapter)