You said you were going to make games, how did you become the richest man without doing anything?

Chapter 236 Cat Girl Paradise DLC [Midnight Coffee and Encounter in Another World]

"Developing an expansion pack?"

Not only the employees of the cat cafe, but also the employees of the cat girl project team were dumbfounded.

But Wan Xiaotong obviously has her own ideas. She said:
"Hurry and find two otherworldly beauties for my favor."

Xu Qin translated, "Miss Wan is asking Mr. Lin to find two of our store's most representative cats for our signature display."

"???"

Although he didn't know what Wan Xiaotong was up to, Lin Ming had no choice but to do as he was told.

After a while, she came over with a lion cat in her arms.

"This lion cat is called 'Kame'. He's a veteran cat in our shop, but he can be a bit grumpy sometimes. He often gets into fights with me..."

Wan Xiaotong leaned over to observe. Ke Meng was covered with a layer of soft white fur, like a little lion, and her heterochromatic eyes flashed with intelligence and cleverness.

There is a sense of pride and confidence in Ke Meng's eyes, like a dancer in the center of a theater, giving people a sense of mystery.

That look seemed to be saying "stupid human" at any time.

Immediately afterwards, the clerk next to Lin Ming came over holding a Persian cat.

"This Persian cat is called 'Linghua' and is our second signature. She's sweet and loves to please customers."

Linghua's long hair is like snow-white feathers and very soft.
Her eyes are a deep purple, her face is sweet, her nose is straight, and her small ears are slightly tilted backwards, sometimes revealing a hint of mischief.

Seeing these two cats, Wan Xiaotong's eyes sparkled and his ideas started flowing. He took out a small notebook and started to record quickly.

Soon, Xu Qin translated the design plan written by Wan Xiaotong to everyone:

The DLC expansion pack of this Cat Girl Paradise is called "Midnight Coffee and Encounter in Another World".

The story of this expansion pack takes place after hamster John meets the cat ladies, but before John discovers the conspiracy of his father, Old John.

In the story of the expansion pack, when John explores the wasteland park, he will find a strange cafe called "Cat's Tea".

John noticed that the atmosphere of this cafe was out of tune with the rest of the park.

Because it is so new, it seems like it came from another parallel world!

But John and his cat friends were hungry, so they decided to stay overnight in this empty cat cafe.

however!
When the old clock pointed to 12 o'clock midnight, John woke up from his sleep and suddenly found that all the cat girls had disappeared!
Everything became empty, and the warmth of the cafe seemed to disappear.

Soon, John found a letter left on the counter. The mysterious person who wrote the letter mentioned a portal that only appeared at midnight.

After John found the portal, he was transported to a mysterious other world.

In order to find the cat girls, players must explore this mysterious world and solve a series of difficulties, including jumping, solving puzzles, collecting items and other elements.

Of course, in the process of exploring the alien world, John also encountered two new mysterious cat girls——

Dancer of the Night Sky - Kamen:

Kamen is a cat girl wearing a shining star dance dress. She is good at dancing in the night sky and can use the power of stars to perform unique attacks.

She will guide players through the starry maze and unlock the path forward with special dances.

Time Traveler-Linghua:

Ayaka is a veiled catgirl with the ability to time travel. In the game, Ayaka will lead players back to the lost days of the cafe and uncover the reason why the catgirls disappeared.

However, after revealing the life stories of the two cat girls, John discovered that this mysterious cafe also hides a shocking secret...

……

After listening to Wan Xiaotong's introduction, everyone was stunned.

"How, how should I put it, it feels... quite exciting?"

The employees of the Cat Girl Paradise team looked excited.

Afterwards, Wan Xiaotong continued to spout off his second-grade lines, and Xu Qin hurriedly translated:

"Miss Wan means that the main purpose of this game expansion pack is to promote the cat cafe, Mao Zhi Ming.

Therefore, simply having Cat Tea appear in the game is definitely not enough!
Players must be able to leave their homes and go to the real Cat's Tea House while playing games.

Therefore, we must launch some joint activities outside the game simultaneously:
Special Item Drop Rate Increase Day

During Cat Tea's discount promotion days and store anniversaries, when players kill monsters in the game, the drop rate of the special item "Cat Tea Discount Coupon" will be increased, and there is also a chance to drop Cat Tea's Coffee Coupon.

At the same time, if players come to Maozhiming to consume, they will randomly drop in-game item redemption codes, which can be used to redeem rare equipment production materials.

「Limited appearance unlock」

By purchasing a designated cat-stroking package at Maozhiming’s physical store, you can unlock limited cat girl costumes and accessories in the game.

Moreover, these accessories cannot be obtained through other game means and can only be purchased at Maozhiming.

In addition, after defeating the hidden BOSS in the difficult maze level of this expansion pack, you will also get the surrounding prop redemption code.

With this redemption code, you can redeem limited edition capsule toy figures of "Kamemon" and "Ayaka" at the counter of Cat Tea!

"Encounter in another world, enjoy delicious food"

Maozhiming will launch a theme package related to Wasteland Park. When players come to the offline store, as long as they shout out the mysterious password "Encounter in another world, enjoy delicious food" at the counter, they can find the store clerk to exchange for the limited posters, key chains and acrylic pendants of this collaboration.

Offline check-in

During this joint event, the official Cat Girl Paradise game will put up a large number of offline billboards in Jiangdong District of Jianghai City and the commercial area of ​​University Town to promote the game.

As long as players find any offline billboard, take a photo with it and upload it to the Weibo super topic, they can get a limited-edition linkage avatar frame of the Taoyuan Fantasy Game Platform.

Permanent Achievement Wall

This expansion pack will feature an extremely difficult maze. The first players to clear it will have their Utopia Fantasy game accounts permanently displayed on Mao Zhiming's store achievement wall for players who come to the store to admire.

……

After Wan Xiaotong came up with his series of plans, the entire Maozhiming restaurant fell into a long silence.

Whether it is the cat cafe staff or the project team staff, the first problem they worry about is -

This seems like a bit of a big deal.

Originally, their task was to think of some tricks to increase the popularity of Mao Zhi Ming.

I never expected that a game would have an expansion pack specifically for it, and even have advertisements placed in most of the city.

Qu Cheng, the business girl from the Cat Girl Paradise team, calmly analyzed:
"Although your idea is good, Sister Tongtong, I am a little worried.
First, Cat Girl Paradise was the work of Mr. Lu and Mr. Liu in the early days of their business. From our current perspective, it is already a very simple old game that still uses ready-made materials from Youyi Workshop.

Besides, her storyline is over.

It is questionable how many players can be attracted to play again.

Secondly, as you all know, many of the current players are autistic otakus, and they all have some social anxiety.

What if they don't want to go out? Wouldn't all our initial investment be wasted? Product Manager Yao Huina nodded in agreement:
“Indeed, to put it bluntly, this plan involves a question of “cost-effectiveness”.

The development of the online expansion pack itself is a big deal.

In addition, the location of this Cat's Teahouse is too remote, and many players may not be willing to participate, especially players from other places.
So I'm worried that the input and output of this activity are not balanced and that we may not get enough returns."

Server programmer Wang Heng also raised his hand and said:
"This collaborative project involves synchronizing a large amount of online and offline data. Our company's platform may not be able to support such a large number of users participating simultaneously due to technical issues..."

As soon as the development team member finished speaking, the employees from Maozhiming also raised their hands:

"Well... can I tell you what our staff think? First of all, the linkage process sounds too complicated, and we are worried that we will make mistakes when executing it.

Then, this collaboration may bring some unknown cost pressures, such as the production of billboards, physical props, event organization costs, etc...."

Of course, the fundamental reason why everyone is not optimistic about it is that this plan itself was a decision made by Wan Xiaotong, a person with a middle school syndrome.

The "Chuunibyou" syndrome may have advantages in terms of game creativity and imagination, but when it comes to real-life business plans, whether it can be successfully implemented is probably a big question mark.

"..."

Wan Xiaotong fell into a brief silence.

At this moment, Lin Ming stood up:
"Everyone, let me first tell you something. I actually think Miss Wan's plan...is not without merit.

How about this? After all, Miss Wan's proposal is too different from the original planned investment scale. I will call Mr. Lu directly to find out the situation."

After Lin Ming finished speaking, he called Lu Yu.

A leisurely and comfortable voice came from the other end of the phone, and Lu Yu seemed to have just finished a nap.

"Um... Mr. Lu, regarding the operation of Maozhiming, Miss Wan Xiaotong has proposed a very bold plan. The investment required for this plan may exceed expectations."

Lin Ming was about to report the plan to Lu Yu in detail, but was interrupted by Lu Yu:
"It doesn't matter. Money is not a problem. You can cooperate with Wan Xiaotong in whatever she wants. There are no taboos."

After hanging up the phone, the employees of the Cat Girl Group no longer had any doubts and began to divide the work and implement the plan.

Since the company boss and the producer have completely let themselves go, what else can they say? Just risk your life for the gentleman!
However, the employees of Maozhiming still had a hint of worry on their faces.

They have just joined Taoyuan Township and seem to have not yet gotten used to Taoyuan Township's all-out corporate culture.

……

However, Liu's Commercial Company did not give Mao Zhiming any time to hesitate.

While the Cat Girl Paradise team was fully focused on developing this DLC, the Liu Group stepped up its siege on Cat Ming.

First, Liu’s Commercial Group began to renovate its directly-operated coffee shops to attract more consumers.

Immediately afterwards, a price war broke out!
Several directly-operated stores nearby jointly reduced the prices of common drinks that overlapped with Mao Zhiming's, forcing Mao Zhiming to follow suit, resulting in further compression of its profit margins.

In addition, the store in the commercial plaza, based on Mao Zhiming’s shortcomings, launched unique drinks and desserts that Mao Zhiming did not have, and sold them at ultra-low prices, attracting a large number of customers who only wanted to drink coffee.

In addition, these stores offer more discounts during Mao Zhiming's peak business hours to capture Mao Zhiming's customer flow.

At the same time, the company began to advertise heavily, occupying prominent advertising spaces in commercial streets in advance.

After the inside tricks are used up, the outside tricks are also not idle.

Their human resources department secretly approached the store staff at Mao Zhiming, promising higher salaries and benefits in an attempt to poach Mao Zhiming's employees.

Under this swift attack,
The shop assistants at Maozhiming gradually looked tired, with obvious bags under their eyes and heavy expressions.

Their efficiency also dropped significantly when working in the store. They looked panicked and had difficulty concentrating.

When working, I also neglected many details, and some detailed errors that would not normally occur occurred repeatedly.

The employees' expressions also began to become worried.

Can this store really survive?

……

At this time, opposite the cat cafe, Mr. Cao from Huihuang Investment Fund was standing on the busy pedestrian street, watching Maozhiming from afar.

Seeing that the employees of Maozhiming looked tired, the customer flow had obviously decreased, and the business was in a slump, Mr. Cao frowned slightly and doubts arose in his heart.

As an investor who considered himself shrewd and wise, the scene before him left him confused.

He held a folder in his hand, which was filled with market research and analysis reports on Maozhiming.

At this time, an employee of Maozhiming hurried past, his face full of fatigue.

Mr. Cao quickly stopped him and asked, "Hello, what's wrong with Mao Zhiming? Why is business so bad recently?"

The employee looked up and saw Mr. Cao's attire, thinking he was a customer, so he sighed:

"Hey, competition has been fierce recently. The Liu Group has adopted many measures, and we are under great pressure."

Mr. Cao frowned and muttered to himself.

The current situation confused him. Mao Zhiming was a project that Lu Yu had just invested in, and he had high expectations for Lu Yu's investment.

Is it possible that Mr. Lu's investment methods have failed?

……

The headquarters of Liu's Commercial Company, Manager Sun's office.

He picked up his phone and dialed the chairman's office number.

Liu Lan was busy in the office and answered the phone with an expressionless face.

Manager Sun said excitedly:
"Mr. Liu, regarding the Liu's Commercial Plaza project in Jianghai City, the project is currently progressing smoothly."

Liu Lan said in a deep voice, "You must take this project seriously, because it is a model project for our nationwide promotion of commercial plazas. Any potential risks must be reported to me. Do you understand?"

Manager Sun hesitated for a moment. He knew that nothing could escape Liu Lan's scrutiny, so he whispered:

"There are no major problems with the project at the moment. There are only a few holdouts who haven't signed the transfer agreement with us."

Among them, the most influential one is a coffee shop called Mao Zhi Ming. We have already put pressure on the owner through negotiation.

But Mr. Lu from Taoyuan Township intervened and paid a higher price to snatch it away..."

After hearing this, Liu Lan was stunned. Taoyuan Township again?
Why are you everywhere?

"But don't worry, Mr. Liu. The business of that store is no longer sustainable. It's only a matter of time before it closes down and is sold."

Liu Lan nodded slightly. Manager Sun has been her subordinate for many years and has extensive experience in running physical stores. Liu Lan is confident in his work.

"Manager Sun, you must continue to keep a close eye on the commercial plaza project and remain sensitive to the market to ensure that nothing goes wrong."

He nodded solemnly: "Boss Liu, don't worry, I will do my best."

After hanging up the phone, he felt happy.

It looks like this time the promotion and salary increase is a sure thing!

(End of this chapter)