My wife is in my arms

Chapter 1383 Men's Fashion Sense Part 2

The sales trend chart on the large screen presented men's clothing trends in an extremely clear way. After the release of "Crazy Stone," as the movie became a huge hit, the sales of their own brand gradually declined.

Looking at that dark-skinned figure.

Zhou Ping, the owner of Men's Fashion, felt a pang of pain in his chest whenever he glanced at it.

At first, when sales of men's clothing suddenly declined, he didn't attribute the reason to the movie. He thought there was a major problem within the company that caused this phenomenon.

After all, the Chinese New Year is a peak sales season for many industries. People will buy a piece or two of gifts, cigarettes and alcohol, tea, and even mid-to-high-end clothes that they wouldn't normally buy.

Even if I'm reluctant to spend the money myself, I'll still buy my dad a nice one. Filial piety is ingrained in Chinese people. Even the most frugal person will do this during the Chinese New Year.

The sales figures for men's clothing in previous years have also confirmed this.

Thicker coats, base layers, and down jackets were selling very well, but today... everything was fine before the Lunar New Year, but suddenly a heavy blow came after the New Year.

If it weren't for the fact that superstar Zhang You hasn't raised any objections to the endorsement fee yet, he would really think that this superstar was deliberately messing with Men's Fashion because he was dissatisfied with the endorsement fee offered to him.

Because the other party didn't ask him to increase the endorsement fee, he had no choice but to swallow this bitter pill, even if he didn't want to.

Damn it, what bad luck.

Even if it's for the sake of the plot, you can't just cast an actor with a dark complexion to wear men's clothing! And to make matters worse, they specifically named the clothing brand.

When he first heard about it, he thought it was a good thing.

Now, looking at it... I can't bear to watch anymore; if I keep watching, my heart will stop.

Several senior executives in the conference room were still arguing. Zhou Ping knew that if he let them continue arguing, sales would continue to decline as long as they couldn't find a solution.

paralysis.

Who found the actors?!

He can be so extreme that every part of him exudes the aura of a loser, even his expressions and movements while acting naturally embody that aura.

From the look in his eyes to the smile on his lips and the way he pulls his clothes, everything is so expressive.

Zhou Ping raised his hand and slammed it hard on the conference table a few times. The senior executives in the conference room immediately stopped arguing and looked over. Zhou Ping said, "When something happens, we have to find a solution. What's the use of arguing?"

"Jay Chou, I think we should talk to Zhang You and have this scene removed..."

Before one executive could finish speaking, another retorted, "How can we delete it? They didn't receive a single penny for product placement, especially now that the movie has been out for so long. The line 'Brand, men's fashion, endorsed by superstar Zhang You' is already deeply ingrained in people's minds. Besides, even if the company made such a request, Zhang You would never agree."

"So we're just going to let him ruin our brand like this?!"

The executive who had just spoken said angrily, "We're positioned as a mid-to-high-end clothing brand. Now that this has happened, who among the business elites will still wear our brand? Mr. Jay, I think you should personally talk to Zhang You. This scene must be cut; it's caused too much damage to our brand."

"Mr. Zhou, I think Manager Tian is right. Even if it's a bit late to delete it now, it's better to delete it than to let it fester. Yesterday, 'Crazy Stone' still firmly held a box office of over 300 million. Assuming each ticket costs 50 yuan, even excluding those who watched it two or three times, millions of people still saw the movie yesterday alone. They are all potential customers for our men's clothing brand. Once 'Crazy Stone' has labeled our brand as 'loser,' it will be difficult to remove that label later."

Another senior executive shared his analysis.

What do you all think?!

Zhou Ping glanced around at the other senior executives in the conference room and asked in a deep voice. Since entering the business world, he had only seen some spokespeople who seemed to be incompatible with the brands they endorsed. One brand would go bankrupt, and the next brand would go bankrupt, and so on, sometimes several brands would go bankrupt in a row.

It's truly remarkable that I've ever seen a movie cause such a huge blow to a brand based on just one line of dialogue.

Although this line increased the brand awareness of Men's Fashion, it was not the kind of brand awareness Zhou Ping wanted. Now, when Men's Fashion is mentioned, many people immediately think of the following twelve words: "Brand, Men's Fashion, endorsed by superstar Zhang You".

I don't think Zhang You will agree.

Someone looked at Jay Chou and said, "This line has practically become a classic joke in 'Crazy Stone,' so neither Zhang You nor EE-Media will agree to our request."

"Then what do you suggest we do?!"

Manager Tian, ​​who spoke first, angrily said, "Are we just going to ignore it and let men's fashion sense be ridiculed like this?!"

Jay Chou

The speaker didn't even glance at Manager Tian, ​​but looked directly at Zhou Ping, who was sitting in the boss's seat, and said, "Putting everything else aside, this movie has indeed boosted the reputation of Men's Style. As for the damage to the brand, that's undeniable. But since they didn't receive any product placement fees and voluntarily promoted Men's Style, asking them to remove their scenes is petty, regardless of whether they agree or not."

"continue"

Zhou Ping thought about it and it seemed to make sense, so he gestured with his hand.

"Personally, I think we could be more generous and release a statement thanking Mr. Zhang You and Huang Xin, the actor who plays Hei Pi. If we were to invite Huang Xin to be a brand ambassador as well..."

"Him..."

Manager Tian scoffed.

He didn't say what followed directly, but the meaning was quite concise and clear.

This means that Huang Xin's image doesn't quite match his usual style of dressing.

"Image is something that needs to be cultivated. We can come up with some good advertising slogans, such as 'Men's fashion sense reveals a side of you never before seen.'"

The man expressed his opinion.

After listening, Zhou Ping fell into deep thought. After a while, he raised the same question as Manager Tian: "Are you sure there's room for flexibility in shaping Huang Xin's image?"

"I think……"

The product manager, who had been speaking eloquently not long ago, now showed hesitation.

The image of Huang Xin, the actor who played Hei Pi, flashed through his mind: small eyes, single eyelids, dark skin, and protruding teeth. Then his gaze became uncertain.

If we were to invite him to be the spokesperson for men's fashion, although the release of "Crazy Stone" has affected the company's clothing sales, at least for now, most of the comments are jokes. If he were to become the spokesperson, it would be difficult to reverse the brand once it becomes entrenched.

After a long time.

The product manager opted for a conservative approach, saying, "Let's just release a thank-you statement! We'll skip the rest; there's not much creative room for Huang Xin's image."

(End of this chapter)