I am a master in India
Chapter 409 Suer Real Estate
Chapter 409 Suer Real Estate
Of Ron’s businesses, only Sun TV in New Delhi is worth mentioning.
As India’s largest private television station, it brought Ron extraordinary exposure.
People in New Delhi mostly heard about his story through Sun TV; they didn't really have a direct impression of Sull Electric.
There are no electrical appliance factories, power plants, cement plants, international schools, or Suer Hospital here.
To put it bluntly, it has no real industrial base and a weak presence.
To make up for this shortcoming, Ronne thought that Suer Real Estate was the most suitable option.
This is a newly formed group this year, focusing on real estate development and infrastructure construction.
Breaking it down further, it includes residential development, commercial real estate, industrial park construction, and urban operations, and may also involve retail in the future.
With five-star hotels, luxury apartments, and power plants completed in Uttar Pradesh, he plans to move his team to New Delhi to establish the headquarters of Sur Real Estate.
The first project is the Sunshine Five-Star Hotel. How could the capital city be without Mr. Su's property?
After using a lot of connections, Ron managed to acquire a piece of land in the area between India Gate and the Grand Chambers, near the roundabout north of Responsibility Avenue.
The land isn't large, but it's more than enough to build a five-star hotel.
This is a prime location; the land alone cost over 20 million US dollars, totaling 1 billion rupees.
It's even more extravagant than Mumbai; considering the subsequent hotel construction and decoration, it won't be possible to secure it for less than $2 million.
This cost is high, and it may take many years to break even.
However, this is just for show; even if it loses money, it's not a big deal. Once the hotel is completed, it will inevitably attract a large number of politicians and officials.
The network of contacts they bring will greatly benefit Ron; the hotel's profits will be secondary.
The Sunshine Hotel in Delhi can no longer embrace a religious theme; a modern urban setting and a solemn, dignified atmosphere are more suitable.
Ron hired an international team to design it, and construction could begin in a few months if all goes well.
In addition to this five-star hotel, he also acquired a massive 350-acre plot of land in South Delhi.
This area is close to the city's outskirts, so the land is relatively cheap, much cheaper than at the Sunshine Hotel.
As the capital, New Delhi's urban area will inevitably expand outwards in the future, and Ron is preparing for this in advance.
This plot of land is similar to the one in Mumbai, both planned as large commercial districts, including shopping malls, apartments, office buildings, open-air plazas, entertainment venues, and international schools.
At the same time, Suhr Land's headquarters will also be located here, as one of New Delhi's future landmark buildings.
An initial investment of $500 million is quite ambitious.
The plan attracted considerable attention upon its release. The media gave it extensive coverage, and politicians touted it as Asia's largest business ecosystem.
If you want to make Suer Real Estate famous, nothing works better than throwing money at it.
The effect was remarkable; more and more parties and salons began inviting Ron, even though he had never lacked such attention before.
Ron mostly declined offers of investment and sponsorship.
In India, do not easily invest in other people's projects, because the probability of losing money is extremely high.
Indian businessmen have some of the lowest ethical standards in the world.
They would put the money in their own pockets first, and only start thinking about business when the project deadline was approaching.
By then it was too late; the only options were to either invest more or accept the loss.
Even if some people are actually working on the project, they will be interrupted by various abstract factors, causing the project to be delayed again and again until it is abandoned.
There are countless examples of this, with Indian government projects being a prime example.
The mothership that can kowtow has been under development for decades, and the three or four five-year plans of the University of Tokyo have been completed.
There was also the so-called space program, which was proposed very early on, but there was no news until Ron's landing on the Indian subcontinent.
Of course, all of the above are normal business practices. Abnormal practices, like those of Arlindam, are fraudsters, and they are the mainstream among Indian businessmen.
There were praises for Ron's generous gesture, but also some criticisms.
The commentators, however, seemed to be worrying unnecessarily. They said that if a country or region receives a large influx of capital and quickly escapes poverty, it is very likely that it will neglect the homeless and destitute.
One newspaper even created a detailed diagram of India's wealth pyramid, with the height of the pyramid representing the amount and concentration of personal wealth.
The tower in Mumbai is the tallest, and the reason is obvious.
Several prominent families have settled there, including Ron's.
New Delhi follows closely behind; it is the center of power, and most of North India's wealthy are concentrated in the core area.
International magazines like The New Yorker are also increasingly focusing on reporting on India's emerging wealth groups.
Decades ago, the undisputed richest man in India was Nizam, Osman Khan, the last ruler of the Hyderabad dynasty and the ruler of South India.
After India gained independence, he was ousted from power by the government and forced to surrender his wealth.
However, his deeds are still frequently mentioned. The article says that Ottoman was eccentric, thin, and insisted on eating with a tin plate while squatting on a mat.
His attitude towards wealth was distinctly aristocratic; he was never keen on outward extravagance or lavish consumption. However, in contemporary India, the newly rich are largely opponents of Ottoman. They act hastily, pursue extravagant consumption, and go to great lengths to attract attention.
They pursue everything better, bigger, and more unique, coldly observing the adoration from the public while attempting to build their own kingdom of wealth and their own pyramid, at the very top of which float all sorts of desires incomprehensible to ordinary people.
These emerging groups have dedicated clubs in Delhi, formerly colonial institutions, located right next to the capital.
Ron was invited to come over today, something he wouldn't normally do. He just had a few guests at the club that he needed to see.
They stopped the car, walked through several empty rooms with high ceilings, through long brown corridors typical of colonial-era clubs, and into a crowded, noisy bar.
Looking from the entrance, Ron noticed that the locals who came here were mostly businessmen, civil servants, and politicians, and they received subsidies for their food and drink.
With a ring of a bell, a waiter would come to their table piled high with food. Thursday was the bar's dance night.
As evening fell, a large group of young urban men and women flooded into the hall, causing the middle-aged men to become restless as they began searching for young dance partners in tight pants.
Ron wasn't going to this place, but upstairs, where the space was more private and the decor was more comfortable.
Ron sat down in the sofa area. The dance downstairs had just started, and soon a man walked up to them.
He had white-streaked hair, a thick beard, and wore two gold chains under his green polo shirt.
The club staff introduced them, but Ron had difficulty hearing what the bar's band was playing.
“I work for the whole world,” he said.
"What kind of work do you do for the world?" Ron asked curiously.
“Ambassador,” he said, “I am the world ambassador.”
He glanced downstairs, then back at Ron, finding his joke amusing.
He handed me a business card that read: World-Ape Varma-Ambassador
"World" is a round-the-world yacht company incorporated in the Bahamas, with its headquarters in Miami.
Walmar simply wanted to give the impression that his yacht company was large and powerful, and his words carried a hint of pride.
If you want to buy a room on a yacht, you'll need at least $50. He emphasized the word "room," just as he had previously stressed the words "world" and "ambassador."
The price includes all onboard expenses, and the amount paid determines the number of votes a customer can hold, allowing them to decide the ship's travel route through democratic elections.
In other words, you can buy multiple tickets to decide the yacht's next destination.
$50 a ticket, which is equivalent to 2250 million rupees, is indeed not cheap.
After these people landed, they went their separate ways, each paying for their own trip on land.
In comparison, life on the ship is more comfortable, allowing one to quietly enjoy delicious food and art.
Americans made up a large portion of the crew on the yacht, but there were also quite a few Indians.
Walma's job was to assign different cabins to guests from India.
To put it simply, "the world" is a yacht, and the ambassadors on board are the salespeople.
Walmart must guarantee the safety and ownership of the purchased portion of the yacht to its customers.
He wouldn't reveal the customers' names, but only picked out a few company names from the marketing records, such as American Express.
He said he had to consider that some people didn't actually want to get on the ship; they just wanted to show off how much money they had made.
Ron understood why Varma was worried that people might talk about money on the boat, since Indians almost always talk about money.
To avoid this situation, Walmart tries to get its customers to choose shorter trips.
The cost of “The World” is $5000 a day. “That’s the starting price,” he said. “When you’re dining with these clients on the ship, you have to learn not to flaunt your wealth.”
Everyone around me is rolling in money. Talking about money would be extremely inappropriate; either shut up or get off at the next stop and never come back.
Ron listened with great interest. He was also very wealthy, but he rarely went out and had such a wild time.
Listening to Varma recount the lives of the world's wealthy satisfies his small curiosity.
As the two were chatting idly, several more figures appeared on the stairs.
These were the guests Ron was waiting for today: Nilekani, one of the founders of Infosys; Premji, the CEO of Wipro; and Raju of Satyam Computers.
Varma acted as an intermediary, and his yacht hosted many wealthy Indians, especially emerging tycoons in the computer industry.
These people all knew Ron and seemed quite pleased. He was young enough to understand the changes the computer information industry would bring to the world.
Unlike the old money in traditional industries, who subtly look down on the so-called software industry, they always feel that this stuff is invisible and intangible, and therefore unreliable.
Sure enough, after only a few words, they were amazed by Ron's vision in the field of computers.
If they didn't know about the famous Suer Electric, they would have thought Ron was from Silicon Valley.
"Alright everyone, let's get down to business today," Ron said with a smile.
He didn't meet with those people to discuss the future of computers; he was there to do business.
(End of this chapter)
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