I am a master in India

Chapter 384 Down-to-earth Advertising

Chapter 384 Down-to-earth Advertising
Once inside Ramswami's room, Ashish quickly connected the VCD player after a few quick steps.

He then opened the inner compartment of his canvas bag, revealing a colorful array of seafood.

"This...this..." Ramswami stared wide-eyed.

"Do you know what this is?" Ashish pulled out a card and waved it.

"CD?"

Ramswami has seen people use this thing to play music; it's even found in some high-end cars.

His eyes were completely drawn to the cover; it was indeed very impressive.

“DVD!” Ashish corrected him.

"What?" Ramswami was a little confused.

"You'll know right away."

Ashish didn't offer any explanation and immediately launched into a smooth combo.

The image on the television screen looked very familiar.

Warning
"Huh, is this something like a videotape?" Ramswami exclaimed in surprise.

He had figured it out; this machine was similar to a VCR and could play pre-recorded tapes.

Ashish didn't answer, and pressed the fast forward button on his own.

Only release your fingers when the screen switches to the main scene.

A loud shout suddenly rang out in the room, making the three of them tremble.

Without saying anything more, they all stared wide-eyed, craned their necks, and held their breath.

Absolutely fantastic! Absolutely intense! Absolutely daring!

The shocking scene left the three of them speechless, their mouths agape.

They were Indian men who had never even seen their own wives' bodies, let alone witnessed such a scene.

Not to mention the film is incredibly detailed, leaving no room for imagination; it's just slapped right in your face.

Ashish was indeed prepared; he quickly looked away and straightened up.

But feeling the tightness of his pants, he pretended to put his hand into his pocket and tugged at the lining.

The breathing in the room grew increasingly rapid, and Ashish found it strange that the two of them seemed to be getting more and more engrossed in what they were watching.

When I looked up, I found that the doorway was already crowded with many heads.

"Cough!!" He coughed suddenly.

Ramswami then looked up and was startled by the sea of dark heads.

"Bastards! Who let you in?" he roared, making a move to slap them.

Ashish stopped them; he was thick-skinned and didn't care.

“It’s all business, let’s go outside and talk.”

It's their fault, they were making such a loud noise and watching so intently.

The decadent music had already spread to several alleyways, almost like an invitation being sent out.

He ushered everyone out to the outer room, and before they could ask any questions, Ashish raised the canvas bag in his hand.

"CDs that solve the urgent problems of Indian men, 20 rupees each, as many as you want."

"CD?"

“Yes, it was played on a VCD player.” Ashish pointed to the machine in Damendra’s hand.

"How do I use this?", "How much does it cost?", "Can the TV be on a little longer?"
A barrage of questions came at Ashish, but he loudly interrupted them.

"You can get the answers to these questions if you come back tomorrow."

"Get out of here! No business today! We'll talk tomorrow." Ramswami waved them away.

Helpless, the gathered crowd had no choice but to retreat. A few, unwilling to give up, secretly peeked over from a distance.

Ramswami closed the door, and only then did his shiny belly relax slightly.

"What the hell, buddy? This place was almost demolished just now."

“Those are all your potential clients,” Ashish replied with a smile.

"What do you mean?" The shrewd Ramswami's eyes were already darting around.

"Okay, let's talk openly."

Ashish tilted his head, and Damendra placed the VCD player on the bar.

"This is a VCD player. I won't go into its function, you've already seen it. But I still want to remind you that it can play Bollywood and other Western movies, in addition to great films."

"Dude, you want me to do that kind of DVD business?"

"Yes, you've seen the results; it will definitely be a huge hit."

“But that’s the key point,” Ramswami glanced at the machine on the bar, “How much does it cost?”

"Six thousand rupees."

"It's too expensive. Not many families can afford a Chogashvali."

"It's cheaper than a color TV, but that's not the key point."

"What are you trying to say?" Ramswana had slowly come to her senses.

"Before VCDs became widespread, you could have easily run a video arcade business. You know, it's just putting a few VCD players in a room and charging admission."

"Wow!" Ramswana's eyes lit up.

"You can set up private rooms, or you can set up a small screening room, whatever you like. Just like a movie theater, you can set the price yourself, and this deal will definitely not be a loss."

“Sounds good.” Ramswana nodded repeatedly.

Based on that display of force just now, this business definitely has potential.

Indian men cannot resist a naked woman, even on television.

He could easily set up a few machines, partition off a few rooms, and then a small movie theater would be ready.

Tickets don't need to be expensive, just a few rupees, and the business might even be better than selling magazines.

"If those people have VCDs at home, that's easy too. You can just rent or sell the discs."

"Oh, by the way, these CDs in your bag."

“The cost price is 15, you can sell it for 20 rupees, or even cheaper. I will tell you where to buy it, and when the time is right, you can even make your own CDs.”

"Manufacturing?" "Yes, it's up to you which movie you want to burn onto the disc."

“Wow, I’m getting more and more interested,” Ramswana exclaimed excitedly.

Look at all these magazines in the room, it's like he's a publisher, printing whatever he wants.

Then Ashish pulled him aside and explained the relevant knowledge about VCDs.

Ramswana didn't hesitate and immediately ordered one.

Putting business aside, surely it wouldn't be a problem for me to have sex with a dozen or so wives a few times.

With Chogshwari easily handling things, Ashish became increasingly confident in bringing VCDs to market.

He plans to send his sales team to canvass buildings along the streets of Mumbai once he returns.

He insisted that every store should have a Sull VCD player, and as for the video arcades in the slums, he thought it would be more appropriate to ask Anand for help.

In the past two years, his cable TV installation business has been thriving, and he is very familiar with the streets and alleys of Mumbai.

The problem is with CDs; currently, Ashish has Damendra's brother-in-law running the pirated CD business.

It was a small workshop, with machines imported from Japan, capable of pressing hundreds of DVDs a day.

It is highly efficient, but for a city as large as Mumbai, it seems like a drop in the ocean.

However, the boss also spoke with the new members of the federation, who should be better at this kind of thing.

They acted immediately, returning to Suer Electric Appliances, where Ashish personally oversaw the project.

Hundreds of salespeople took to the streets, all with one goal: to get Suer VCDs into their stores.

Even if they don't buy anything, they will provide the small shops with the equipment for seven days free of charge.

The results were excellent; over a thousand VCD players were shipped from Mumbai in just one week.

These thousand VCD players are advertisements, showcasing their presence to tens of thousands of customers every day.

At the same time, traditional advertising methods such as television and posters also began to exert their influence.

To coincide with the launch of VCDs, SunMedia also released pre-pressed, officially licensed Bollywood movies to the market.

With a series of combined measures, they directly opened up the entire ecosystem market.

VCD sales began to explode, and Ashish immediately launched this sales model throughout India.

However, Anand is the busiest, ever since he took on the VCD sales job as well.

He became even more popular with the women in the slums, who would often grab his arm and ask, "Brother Anand, what are you going to do to take care of us?"

Just like the old code, these women wanted to get their hands on the latest adult DVDs.

Yes, it's a new anime series.

They were already tired of the previous tricks and couldn't wait to see something new.

Anand rushed to find Ashish, the two of them already old friends.

"Why is your brother-in-law's shipment so slow? The people in the slums can't wait any longer."

"That's not my brother-in-law. Oh well, anyway, they're working overtime."

“The product range isn’t wide enough to cater to all groups,” Anand complained.

"What do you mean?" Ashish asked curiously.

"Why are they all young women? Why aren't there any women in their fifties or sixties?"

"This!" Ashish gaped.

He was shocked; there were still people who didn't like young people.

“The tastes of Mumbai people are incredibly varied, you know,” Anand declared confidently. “I’m just worried about Ron Baba’s business; you’ll be dragging him down.”

"Alright, alright, I'll send someone abroad to look for it right away." Ashish was finally convinced by this old man.

"It's too troublesome and not timely enough."

"Then what do you think we should do?"

“What do you think about us starting our own media company? We’ll specialize in making these low-budget films.” Anand’s true intentions were revealed.

"What?" Ashish instinctively took a few steps back.

He felt dirty for making friends with someone like Anand.

"What's the rush? This is a very promising opportunity, isn't it? Mumbai's demand for this is endless and will never be satisfied."

"You actually want to start a media company?" Ashish asked as if he had just met him.

"Is there a problem? I've already thought of names: Golden-Winged Bird Media, Happy Bean Media, and Elephant Media."

"Golden Wing Bird is the boss's telecommunications company, you idiot!"

"You can call it a woodpecker."

“These are our French counterparts,” Ashish said helplessly.

“How did you know?” Anand discovered the blind spot.

"I've been abroad."

“You’ve only been to the University of the East, which is next to the French National Centre for the Performing Arts?” Anand asked, somewhat puzzled.

"Yes, they are neighbors, separated only by the Maginot Line."