I am a master in India

Chapter 260 The Big Dog

In just ten days, the 3 television sets that Suer Electric had prepared in advance were sold out.

The sales boom not only attracted widespread media coverage, but even Suer Electric itself was taken aback.

Many of the company's managers had expected the product to be popular, but they didn't expect it to sell so quickly.

A household appliance costing 4,000 rupees is definitely a big purchase, but it sold like hotcakes, with customers buying it without batting an eye.

Half of those sales came from Mumbai.

As India's most developed city and a consumer capital, many shopping malls in Mumbai pick up their goods directly from the Suer Electric store.

The televisions coming off the production line were packed and taken away before they even entered the warehouse; there was a complete shortage of supply.

Many eager consumers, unable to purchase the goods, even resorted to buying them at inflated prices on the black market.

India's black market sells everything, and the more sought-after something is, the more people will trade it.

The vendors lined up at the mall entrance overnight, or used threats and inducements to coerce small wholesalers in order to get more goods.

The Sull TV, which was originally priced at 3999 rupees in the mall, was priced at 6000 rupees by them.

Will anyone buy it? Of course!
Six thousand rupees is still much cheaper than the other two local brands.

Seeing that it's impossible to buy the goods in the mall, some impatient people will turn to the black market to buy them.

It's a bit pricey, but Suer TVs look high-end and beautiful.

To create even greater panic buying, the black market dealers also spread rumors, such as that Suer televisions were about to run out of stock, that the factory was experiencing problems and had to temporarily stop production, and that Suer had been arrested.
In short, all sorts of rumors and gossip are circulating, and these rumors are quite effective; some major distributors couldn't resist calling to find out more.

Finally, Ron had to personally step forward to clarify to the media that Suer Electric's production capacity would soon see a leap forward, and there was no need for panic.

After the news was reported, the controversy finally subsided.

Not only the management of Suer Electric, but even Ron himself underestimated the sensational effect of this unprecedented marketing campaign.

It first used suspense to guide public opinion, and then slowly fermented into a social hot topic, arousing discussion throughout the Indian subcontinent.

At its climax, it revealed the answer in the most glamorous way: the full name is Poster, Hot Air Balloon, and Television.
This kind of marketing tactic has never been seen before in Indian history. It turns everyone who participates in the discussion into an advertising promoter, penetrating the entire society without any blind spots.

But most importantly, the price of the Suer TV lives up to its advertising slogan.

What a wonderful vision that everyone can afford it.

Ron succeeded; he drove the price of televisions in India to an all-time low.

The media sang his praises, the public lauded him, and even the Maharashtra minister said, "Mr. Sur has made outstanding contributions to the development of India's electronics industry."

This is truly a win-win situation for both fame and fortune.

Ron was busy counting money in his office at the time, with 3 television sets in hand.

"Have all the payments received in Mumbai been credited to your account?"

“Yes, they paid in cash for all the goods, settling the payment in one lump sum,” replied Harus, the finance officer.

"That's right, how much profit is there?"

"A total of 5400 million rupees, of which 3000 million from Mumbai has already been received, and the remaining amount for other regions will be settled within the next month."

In ten days, I made a net profit of 5400 million rupees, which is pretty good.

Sure enough, it's high-end home appliances that make the money.

How many water-cooled air conditioners and electric fans would you have to sell to make that much profit? It's incomparable.

"What did they say at the workshop?" Ron asked the production supervisor.

"Half of the 7 newly ordered picture tubes have arrived, and the rest will all arrive within this month."

"Keep an eye on the progress of the new workshop; we need to press our advantage."

"Yes," production supervisor Anis replied respectfully.

That's right, new factories are springing up in the Suer Industrial Park.

They were right next to the black-and-white television production line; Ron was planning to build an industrial cluster.

Yes, Ashish is in charge of this matter.

"When will the eight production lines we ordered from Dongda University arrive?"

"Boss, we bought too much this time, so it may take a while. But two have already been shipped and will begin installation this month, and the rest will be delivered gradually over the next six months."

Ashish has been extremely busy lately; his new house is already renovated, but he hasn't had time to move in yet.

Ron has a huge appetite; he wants to buy eight production lines at once. Including the two he already has, that's ten black-and-white television production lines.

When Dongda received the order from India, he was overjoyed.

They are seeking industrial upgrading and preparing to phase out outdated black-and-white television production lines.

These junk items are difficult to dispose of, and the rural market can become saturated.

Before they could even start worrying, a wealthy Indian dog suddenly appeared—brilliant!

With a total of eight production lines, several television manufacturers have their eyes on this lucrative market.

Some people gave gifts, others used connections; everyone wanted to get rid of their junk as quickly as possible.

After coordination by relevant departments, Suer Electric bought six 14-inch cables at a unit price of $250,000 and two more 18-inch cables at a unit price of $500,000.

Yes, Suer Electric Appliances is ready to launch 18-inch televisions.

With the Indian domestic market booming, it's sensible to seize more market share as soon as possible. This large purchase totaled $2.5 million, a truly massive order.

After taking Industrial Bank President Rajan to Sapphire, Ron's 3 million rupees have been successfully transferred out of the country.

The Swiss bank converted the money into US dollars in just three days, which was incredibly efficient.

It has to be said that using an offshore account for overseas trade is really convenient; Ron can spend it however he wants.

The entire transaction process was conducted without any review. As long as the deal was reached with Dongda, he could pay and ship the goods.

This mechanism effectively bypasses the Indian government and circumvents all regulations.

It is precisely because of this that Suer Electric was able to complete the other eight production lines in such a short period of time.

Otherwise, given the efficiency of the Indian government, just wait and see; it's uncertain whether you'll even get the paperwork in six months.

"Let's sound them out and see if they're willing to give us the display tube production line ahead of schedule." Ron was already thinking about the complete localization of television sets.

"Boss, according to the original agreement, we have to purchase their display tubes for two years before we can discuss the technology transfer of the production line."

"According to the contract, how many sets of display tubes do we need to import over two years?" Ron tapped his fingers lightly on the table.

"20 sets, that's the minimum requirement."

“We’ve already bought 10 units. We’ll fax the remaining half to them now and get them all.”

"Huh?" Ashish was stunned.

"Aren't all 20 sets complete?" Ron shrugged.

"This this."

"We talked to them and we want to get the picture tube production line up and running this year."

It's always more reliable to control the supply of core components ourselves.

Now Ron can rely on his relationship with customs to turn a blind eye to ships coming from Dongda.

What will happen in the future? Nobody can say for sure.

The political environment is unpredictable, especially between two neighbors.

If an unexpected problem occurs one day, wouldn't his TV factory have to shut down?
This is unacceptable! The money printing production line absolutely cannot be stopped!

Based on current market performance, a business that can earn 100 million rupees a month is enough for Ron to spend a lot of money to maintain.

Another advantage of placing the display tube production line in the Sull campus is that it can effectively reduce costs.

They bought them from the University of Tokyo for $20 each, which was indeed cheap.

However, if it were done in India, it would only cost $12 after scaling up, which is about 400 rupees.

This could raise the profit margin of a 14-inch TV to 2000 rupees, which is too much!

Ron had no reason to let it go, especially since domestic production would save on the dollars used for trade.

“Boss, there’s also pressure on supplying other states. I suggest we build more factories in India,” said Sales Manager Damendra.

"Where is the demand the greatest?" Ron asked.

“Punjab, Gujarat, West Bengal, and Tamil are the most urgent.”

These are some of India's well-known wealthy states, with relatively well-developed infrastructure and higher-than-average literacy rates.

Such a location is indeed worth considering for building a branch factory. Taking advantage of the current trend of televisions, Suer Electric should also expand nationwide.

"We'll make an internal plan for this first, and try to open branch factories in several wealthy states next year."

“Our industrial park is still under construction. Won’t this expansion put too much pressure on us?” some people expressed their concerns.

"Don't worry, with the reputation of Suer Electric, those state governments will welcome us." Ron smiled nonchalantly.

This isn't just him bragging; this unprecedented marketing campaign truly gave Sull Electric a boost in the public eye across India.

After producing televisions, his brand awareness was much greater than when he only sold water-cooled air conditioners and electric fans.

In an era when entertainment was relatively scarce, everyone loved television.

The meeting in the office was still ongoing, and they were mainly discussing the layout of the workshops in the industrial park.

According to the original plan, excluding office buildings, employee communities, and other facilities, the entire Suer Industrial Park was expected to be able to build 150 production lines.

Ten slots were allocated to black and white televisions, while color televisions were just beginning to be built, and more of both would inevitably be added later.

If the localization of core components such as picture tubes is also achieved, it is estimated that there will be about fifty production lines dedicated to serving the television industry.

Water-cooled air conditioners and electric fans should also continue to expand. Although these appliances are significantly affected by the seasons, they are still considered essential products.

If all of these are taken into account, about half of the industrial zone reserved in the Suer Industrial Park has already been used.

What about the remaining space? Of course, we'll continue to expand our product range.

Ron's goal is to focus on the small home appliance market, preferably one that is cheap and affordable for most people.

Low-cost small appliances will sell better until there is a significant increase in India's middle class.

The products discussed by the crowd were incredibly diverse, ranging from blenders and grinders, coffee makers, microwave ovens, and ovens to rice cookers.

Before everyone could come to a conclusion, an assistant whispered to Ron that Oda from NEC had arrived again.

Xiaotian is furious; he feels Ron is playing a trick on him.

(End of this chapter)