I am a master in India

Chapter 257 Shopping Spree
As Ashish said, the launch of Sull televisions will cause a major earthquake.

In just a few days, the advertising slogan "Affordable for everyone" spread throughout the streets and alleys.

Newspapers, magazines, and television stations are all discussing this matter, and various editorials are speculating about the final price of the Suer television.

Everyone eagerly awaited it, as if they were waiting for a Bollywood actress to unveil her mysterious veil.

Even Mabang Minister Naval couldn't contain his curiosity and called Ron to ask what he was up to.

He personally endorsed the Suer television project in front of the media, and if it fails, he will also be affected.

Ron smiled and told him that the answer would be revealed after he took a nap.

Yes, it happened just that suddenly.

People in Mumbai woke up to find the entire city had been given a fresh new look.

"3999 rupees, I'm taking the Suhr TV home!"

Housewives who opened their windows to let in fresh air forgot to go back to the kitchen to heat up milk.

The men standing on the balcony smoking didn't even realize they were burning their fingers with cigarette butts.

Only the children who went to the crack in the door to get the newspaper were making a fuss, and the newspaper also revealed the price of the Suer television.

A commotion broke out. At first, people were incredulous, then they couldn't help but engage in a heated discussion with their neighbors.

They were so enthusiastic, as if they had heard the city's most secret and irresistible gossip.

Less than four thousand rupees? How could that be possible? They all thought six thousand was a pipe dream.

But the posters outside and the newspapers at home all told them that this was the truth.

Furthermore, Suhr televisions went on sale today and are available in major shopping malls in Mumbai.

Many people immediately picked up the phone and dialed the mall's order hotline, only to be told that the goods had already been sold out.

They would then immediately switch to a second or third store, or simply leave the house and rush to the nearest shopping mall as quickly as possible.

This is insane; this price has completely extinguished people's rationality.

It was so cheap that even people who hadn't planned to buy a TV joined the buying frenzy.

3999 rupees, what more could you ask for? Even if it explodes, everyone will praise how loudly it explodes.

The fact is that the high-end feel of the poster almost completely eliminates this possibility.

In front of the Erco shopping mall, Bandera's commercial center, long queues had already formed early in the morning.

People chatted excitedly, clutching wads of cash in their hands. They glanced at the front of the line every now and then, their eyes filled with anticipation and anxiety.

“The whole of Mumbai is talking about your television.” Mary came over and handed him a glass of milk.

“This is good news, isn’t it?” Ron turned his gaze away from the balcony.

Mary and her friends' apartment was near the Erco shopping mall, which is the busiest street in Bandera.

“You succeeded again,” Mary sighed.

“Don’t worry, honey, we’ve already made a profit this time,” Ron reassured her.

Sun Entertainment's first film investment, "Love in the Time of War," flopped at the box office.

The film was released in July, and its opening week box office was only a little over ten million rupees.

Anyone familiar with Bollywood rules knows that such films are almost impossible to make money at the box office.

Sure enough, after two months, by mid-September, the total box office had only reached 40 million.

It's a complete flop. To make a profit, the box office needs to exceed 1.5 million rupees.

Because cinemas take a cut, and the entertainment tax collected by each state is also a significant portion.

Fortunately, the film's music rights sold well, earning 300 million rupees, with Sun Entertainment taking 50 million.

Chopra is also planning to release the film overseas, hoping to earn some US dollars.

Sun Entertainment might end up making 60 million rupees from this movie.

Very good, at least Ron is very satisfied.

Mary was just disappointed; she had really liked this romantic movie.

The dismal box office results made her start to doubt her judgment.

"I bet you'll be busy again soon?"

"As you can see outside, I have to go back to Suer Electric Appliances to take charge."

"This advertisement was a great success; even Bollywood is talking about your marketing tactics."

"You think this is the end?" Ron smiled mysteriously.

"What do you mean?"

“Look outside,” Ron said, pointing out the window.

Mary turned her head, and under the clear Mumbai sky, a huge and colorful hot air balloon was extremely eye-catching.

Equally eye-catching is the enormous red banner hanging below it.

"3999 rupees, a Suhr TV is within reach!"

A banner hundreds of meters long hung under a hot air balloon, flying low over the city.

The crowd on the street gasped in amazement and cheered, and many children chased after the hot air balloon below.

This is so novel; there has never been such sky advertising in India before.

"How much did you actually spend on this marketing spree?" Mary couldn't help but ask.

“More than thirty million rupees.” Ron shook his head in a very Indian manner.

Wow, that's a big spender.

An advertisement costing millions of dollars, especially in India, is absolutely astronomical.

“It was all worth it.” Ron looked out the window.

People were already coming out of the Erke Department Store, carrying brand-new television boxes, looking excited.

The huge "SUR" logo is prominently displayed on the front, making it visible to everyone.

Ron quickly finished his breakfast and rushed downstairs, where Anil was waiting.

By the way, the Mercedes-Benz S600 he ordered has arrived.

The black body looks extremely impressive, and the triangular emblem is even standing up, which is classy!

Anil opened the car door for Ron; because it was bulletproof, the door was very heavy, and it was a physically demanding task.

The soft leather seats made Ron almost groan with comfort, and the cool air from the air conditioner was already blowing gently.

"Let's go to the park." He sighed contentedly.

"Yes, boss." The driver started the car.

A luxury car is a luxury car indeed; there was no bumpy ride at all, and not even a trace of noise from outside could get in.

When Ron arrived at the Suer Appliances building, he was taken aback. The place was packed with people, not customers buying televisions, but dealers picking up their orders. They had completely blocked the entrance, making it impossible for Ron's car to get in.

They had no choice but to take a detour through the construction zone to enter the factory.

"Boss, you've finally arrived!" Ashish was covered in sweat.

"how is the situation?"

"Breaking news! Breaking news! None of the five of us operators have had a single glass of water since then."

"Are all the dealers outside local Mumbai distributors?"

"Yes, other cities are contacted by phone."

Two days before the sale began, Suer televisions had already been delivered to major cities in India.

Today's listing is being conducted simultaneously across the country, making a grand and impactful debut.

"We have prepared nearly 30,000 units in stock, why are they so eager to expedite delivery?"

“Oh dear,” Ashish was almost slapping his thigh in frustration, “Boss, this amount of goods isn’t even enough to fill a tooth gap in Mumbai.”

"Sold out?" Ron was stunned.

"Many items were pre-ordered before they even had a chance to be put on the shelves in shopping malls."

"How many television sets can the factory produce now?" Ron asked.

"Twenty thousand units. We have a total of fifty thousand sets of display tube components, and they are all here."

"Not enough? Add more! Contact Dongda University and place an additional order for 100,000 sets, we need them in stock!"

"Boss" Ashish looked at him pitifully.

"what happened?"

"Dollar, we don't have enough dollars."

Ron paused, realizing he had almost forgotten that international trade was conducted in US dollars.

Even if Ron were willing, the University of Tokyo wouldn't want rupees.

He has been frantically swindling money for the past two years, but his secret stash of US dollars only has $125 million in stock.

Because of his cooperation with NEC, the Maharashtra government approved an additional $200 million in funding for him.

Both public and private funds combined amount to only 325 million dollars, which is all the US dollars Ron has.

I paid a deposit of 60 to NEC. I bought two production lines from Dongda University, plus some spare parts and personnel expenses, which cost me 50.

They ordered 100 picture tubes, at $20 per tube, which adds up to another million.

After deducting various fees, Ron's secret dollar stash was left with only $110 million.

The 10 picture tubes were worth $200 million, which was far too much money for him.

"Buy as much as you can, spend all 110 million. We'll pay in cash and have them prepare the goods so they can be loaded onto the ship and sail out to sea immediately."

"Then what will happen in the future?" Ashish asked with some worry.

"I'll figure something out later."

The problem is still a shortage of US dollars; the whole of India is in need. Every bit of stockpiled currency we have is a finite resource.

This can't go on. Ron must find a sustainable path; he can't keep living off his savings for long.

The safest approach, of course, is to engage in international trade, such as selling Suer Electric's products overseas.

All of these transactions are settled in US dollars. Once the channels are established, Ron will have a steady stream of US dollars.

However, the idea was beautiful, but reality was cruel.

India can only export raw materials; its electronic products are not qualified to participate in international competition.

Suer Electric might be able to give it a try, given the low prices of parts provided by Dongda.

Before joining the WTO, the West had largely excluded East Asia from international trade.

India, however, is completely unguarded in the international market, despite being the "largest democracy" in the literal sense.

Especially after the fall of Russia to the north, Western countries have been extending olive branches to India in an effort to win it over.

This is a great opportunity! Suer Electric can act as a middleman and sell its relatively inexpensive products overseas.

Ron became more and more excited as he thought about it; this was a path he had never imagined.

Who says being a comprador can't last? Before Dongda joined the WTO, Ron thought he could do it.

But not now; distant water cannot quench an immediate fire.

The immediate priority is to seize the Indian domestic market and allow Suer Electric to grow and expand.

Dollars, Ron racked his brains.

Suddenly his eyes lit up; perhaps he could ask Hela for help first.

She plans to run a passport business for foreigners and also act as an international diamond broker, earning money in US dollars.

She took more than 100,000 from that corrupt Brazilian official last time, and Ron doesn't believe she doesn't have other stockpiles.

He figured he'd just eat more seafood; he was going all in.

However, when Ron found Hela and explained his purpose, she was quite puzzled.

"You want dollars?"

“Yes, my business needs cash flow lately, and I can't do without dollars. I have rupees, if you need them.”

"How many do you want?" she asked directly.

"The more the better, that's a big deal."

"Wait, you mean millions or tens of millions of dollars?"

"Well, if there's a way, of course there's no problem."

“There is someone who can help you,” Hela said with a mysterious smile.

"Who? Let me make this clear first, I don't want to do this deal with the mob." Ron hadn't done business with Had Khan in a long time, and he was consciously cutting ties.

"It's not the mafia, it's Ellie."

"Who?" Ron asked, confused.

"Ellie, the girl you rescued from the palace."

“Oh, it’s her,” Ron remembered, “but what does this have to do with her?”

“Didn’t I say that? Well, it’s my fault. You know she’s Swiss, and her family is very powerful.”

"so?"

“Her family has influence at Swiss banks,” Hela shrugged. “Come on, let’s give her a call.”

(End of this chapter)