In order to live in seclusion, I tricked my roommate into falling in love

Chapter 413 This family is not ordinary rich

There were still some who didn't like to use their brains and shouted out loudly: "Boss Zi, just tell us what to do!"

Zi Xiaowei wasn't exaggerating. "Thirty years ago, Changjiang Automobile didn't have a 4S sales system. Those who built it back then went on to become bigwigs. Now it's been proven that the old system can't adapt to the new situation. I simply pioneered a new marketing model, but will the massive Changjiang Automobile simply outsource all after-sales and maintenance to third-party companies? So, whoever can create a marketing model truly suited to the new situation will become a bigwig of the new era."

The whole place was so quiet that even Chang Yueling was surprised and looked back.

Everyone then understood what Zi Xiaowei meant when he said that a crisis is also an opportunity.

The more complete and perfect the huge system that follows an orderly process is, the more it treats each person as a screw, and the more it treats each person as a collective slave to produce benefits.

Only when the mechanisms and systems that encounter major changes are overturned and rebuilt will there be a chance for a new generation to emerge.

Well, didn’t the marketing tycoon who was previously known as Lao Chang’s right-hand man single-handedly build the entire sales system and thus achieved his current status?

Having said that, all those who are engaged in marketing are eager to try it out.

Zi Xiaowei was certainly able to persuade people: "Changjiang Automobile's advantage lies in the fact that we have the Ella sales model as a foundation. This gives us the opportunity to make mistakes and the courage to rebuild. No other automaker has dared to abandon 4S stores and various terminal dealers. Ella has done so, but there are still many imperfections. Changjiang Automobile doesn't necessarily have to adopt the same model as Ella, but how should we do it? This is the opportunity before all of you."

"A new model created by the changing times and circumstances will arrive sooner or later. If your company doesn't change, it will go bankrupt and disappear like countless other car companies. If you don't change, you will inevitably become insignificant in the company and be kicked out."

"Being the first to make reforms, and having Ella Auto to help and accommodate mistakes, is the dream of countless automakers. If successful, Changjiang Auto's marketing team will be unstoppable among its peers! Forty percent of marketing costs will become a huge weapon for us!"

"But medals don't just fall from the sky. Now, in these turbulent times, you have this chance to prove yourself, rather than just watching your salary fluctuate over the next few months and struggling to survive. Maybe next year, the entire brand won't be able to sell, and all the 4S dealerships will run away and collapse. Will you regret having this opportunity before you?"

"I can suggest a few areas. 4S stores and dealers should stop using vehicles as financial products. They won't play the game, but some repair shops are willing to participate. This model of using repair shops to directly form authorized repair outlets was the original approach of Ella Auto before Jingxi Auto and I reached an agreement on a partnership. Now, about 400 technicians from all over the country come to Jiangzhou for training every month. I still prefer to turn on the car computer and use the navigation system to find an authorized repair shop within a few kilometers or even a few hundred meters that can guarantee after-sales service. Everything is transparent and clearly marked with real prices."

"Selling cars online exclusively relies on our understanding of product features and the salespeople's ability to promote them. Consumers should be able to see the cars, so I'm planning to learn from the new forces and place one or two cars in major shopping malls nationwide, with two or three people maintaining them. The maintenance and display alone will significantly reduce costs and increase efficiency for the entire marketing system, and we can completely eliminate 4S dealerships. But how can we achieve perfection and precision? What are the business processes and specific operations? Is there a better way?"

The marketers couldn't help but open their mouths and were speechless.

That’s right, the reason why the automobile sales industry can still maintain its old model despite the impact of online shopping is that cars, which cost hundreds of thousands of dollars, mostly require selection, experience, and comparison. The insurance, loan and other procedures involved at the time of delivery, as well as after-sales repairs and maintenance, all rely on offline physical stores.

Only then can 4S dealers in various places become big bosses with annual output value of tens of millions or even hundreds of millions.

What Zi Xiaowei is doing now directly squeezes out the value of dealers in various places and further increases the manufacturers' voice.

Of course, the status of his online sales platform is even higher.

Zi Xiaowei gestured to the audience, "The future marketing center might be right here, with livestreams running brightly until midnight. How to gather traffic, attract potential customers, and bring them to the livestreams—that's what the marketing center should be doing. Whether you outsource and establish your own sales, after-sales, and display teams, or provide services and direct these outsourced companies from within the marketing center—you can strive to make these changes based on your abilities. In short, I'm currently focused solely on the launch of the Ella Chinchilla and the improvement of its various supporting systems. If I manage to get everything done, and even expand it to other car models, and you still don't see a better solution, then you're truly useless and can prepare to lose your job."

There are really all kinds of people.

When Zi Xiaowei said earlier that he wanted to overturn all this, the whole audience was excited.

Now when people talk about preparing to lose their jobs, they can see excitement shining in their eyes.

Regardless of whether they have enough ability or not, there are always some people who still fight and kill with hope, which is fundamentally different from those who have already laid down.

Now some people can't wait to applaud.

Those who can think, have dreams and are unwilling to be mediocre know that their chance has come.

Maybe this is a once-in-a-lifetime opportunity.

The whole audience gradually burst into applause.

No one applauded ignorantly and foolishly like when they welcomed the event. Now everyone has their own thoughts and considerations.

Compared with his last speech mainly to the workers in the canteen of the old group center, this young General Zi gave everyone, especially the workers, a brighter future expectation, and the conversations were full of praise.

Now the impression left on the marketing center is too bitter.

Who would have thought.

As a modern large automobile company, the profit ratio of R&D, manufacturing and marketing is approximately 5:1:4.

Manufacturing plants work tirelessly, yet only manage to achieve a 10% profit. R&D investment is the highest, but the benefits of technological leadership are also the highest. The largest fluctuation in the floating ratio is in marketing costs and profits.

This also shows the importance of marketing.

In the 1990s, marketing was king, meaning that even a piece of shit could be sold with strong marketing capabilities.

No matter how good a product is, it still needs a marketing team to sell it to consumers.

Now it will be cut off!

It is actually being replaced by internet celebrity anchors. The 4S sales system that could not be defeated by text and picture e-commerce in previous years is actually being replaced by live streaming e-commerce.

This is incredible.

Watching the chairman and his family of three get on the business car, the entire marketing center immediately fell into a huge debate about the future.

There was no argument in the car. Lao Chang sat silently in the VIP seat, propping up his face and smoking.

The driver and assistant in front were so scared that they dared not speak and focused on driving according to the chairman's instructions.

Chang Yueling was originally sitting next to her father. When she turned around, she saw Zi Xiaowei sitting in the last row in a disorderly manner, with his thin body and legs stretched out in front.

Xiang Xiang also stood up and went to the back, lying down like Zi Xiaowei. Marco even gave Ruth a flattering smile to make some space for her.

Ruth, who was originally very nervous, wanted to grab him, but she finally relaxed.

The convoy got on the elevated road as soon as it left the city, not far from the city center, about twenty or thirty kilometers away, just like the route from the northern suburbs to Jiangzhou city.

This area is the North China Plain, which is so flat that you can see many kilometers around with a ladder.

An industrial park is neatly divided out in the standard northern wilderness.

The most eye-catching and central feature is of course the giant test track circle that spans several kilometers.

Passing through the underground tunnel and entering this stadium-like capsule-shaped running track circle is Changjiang Automobile's largest production base.

But the team parked right at the track. Zi Xiaowei, who had been slumped in the back row, got out and saw the huge test track. He gasped, "Holy shit, is this all from the company?"

Because I feel that the factories that stretch to the horizon are not so uncommon. After all, they are the capital of production and manufacturing, and factories are not uncommon.

This racetrack, which surrounds the huge factory, not only crosses the road connecting the factory to the outside, but also seems to have a grandstand-like slope at the arc at the far end.

The entire track looks like a huge city wall.

The area is several kilometers long, and many county towns are not as big as this one.

The financial resources of a multi-billion dollar enterprise are truly extraordinary.

Old Chang still didn't say anything. He walked to the side with a sullen face. Someone was already waiting to help him put on his racing suit and helmet, and motioned Zi Xiaowei to follow him and put them on.

Zi Xiaowei was of course still very curious and did as he was told. Chang Yueling whispered to him while buttoning his clothes: "Don't argue with him..."

Zi Xiaowei was completely bewildered. What was there to argue about? Besides, when had you ever seen me get angry with someone... Oh, not counting when we were being intimate.

The car driven by the other helmeted test drivers should be a mecha-style racing car registered under the name of Ella Automobile, which is low and fierce.

Lao Chang got into the driver's seat himself, and Zi Xiaowei quickly took the passenger seat. With a quick click, the beige-gray mecha-style car roared onto the track...

The wind blew up the hem of Chang Yueling's long skirt, which was quite beautiful.

But the girl just frowned and watched the two men disappear at the end of the track, then quickly jumped back into the MPV to play with her mobile phone. It was so sunny outside!
So of course she didn't hear Zi Xiaowei's screams...

(End of this chapter)