In order to live in seclusion, I tricked my roommate into falling in love

Chapter 157 The Times Are So Cruel
So Zi Xiaowei then said, "Okay, now we're going to start taking stock of the well-known shortcomings of new energy vehicles. Perhaps this will affect the ups and downs of your future lives..."

Not only did netizens not leave, they also listened to the teacher's lectures even more carefully.

Three new energy vehicles were placed in a triangular shape in front of the big screen.

Anchor Xiong stood there and spoke eloquently: "First of all, everyone should understand why policies are pushing new energy vehicles so hard, because this is a world war in the automotive industry..."

Nine live streaming platforms and more than 10 million netizens.

Everyone was stunned to see this anchor who used to talk about underwear in a romantic way, but now he was talking about political economics!
Fortunately, it was incredibly simple: "No matter how hard we work, we will continue to provide some of the profits from all profitable aspects of the automotive industry to developed countries in Europe and the United States, because this is the market they have pioneered. 40% of Jiaoben's manufacturing output comes from automobiles, while the automotive industry accounts for only slightly more than 10% of our GDP..."

Such a big gap?!

Lao Chang couldn't help but look back.

Luckily, he had a really smart assistant: "Well, he must have been making a deliberate comparison. Jiaoben's automobile industry accounts for 40% of the manufacturing industry, while my country's automobile industry accounts for 10% of the national GDP. There's also agriculture, tourism, and so on."

This is the mystery of journalism and statistics.

They are all true, but arranging them like this only makes people feel that the gap is huge.

It will also easily arouse some people's mentality, and no matter how big or small the matter is, there is basically no need to mobilize.

"So why do European and American countries live so comfortably? It's all because they're entitled to live off their legacy... New energy vehicles are opening up a new market, putting the initiative in our hands. We need to work hard to make our lives better, rather than just watching developed countries enjoy a relaxed lifestyle with fewer tasks and more vacations."

Boss Chang stopped talking.

At the level he is at, he must see more, be involved in it, and think more.

But with more than 10 million people saying this in so many live broadcast rooms, you can imagine the impact.

This is equivalent to speaking to one percent of the Chinese people!
Can the power of Internet celebrities be like this?

As far as live streaming platforms are concerned, we see a lot of funny and weird performances, but this style of teaching and lecturing is indeed rare.

It wasn't banned, but: "So there will inevitably be a lot of attacks on new energy vehicles. In addition to external voices, all the profit-making links in the fuel vehicle system, from manufacturers, sales companies, maintenance personnel and even academic research, will also desperately suppress new energy vehicles. Especially when you buy a car, you will hear a lot of it..."

"These shortcomings, including but not limited to dizziness, charging difficulties, range anxiety, spontaneous combustion, loss of control, sitting on a bomb, poor value retention, and high insurance premiums, have been deliberately exaggerated. I'll explain them one by one, and by the way, I'll also be giving you a chance to win a special offer..."

Everyone came to the live broadcast room to watch beauty PK and underwear anchors, but now they are listening to lectures on new energy vehicles.

Most of the people behind Boss Chang are from the fuel vehicle system, from marketing to 4S and dealers. At least most of their current income still comes from fuel vehicles.

Some people must be full of resistance and disdain.

But some people followed Boss Chang's example and squinted their eyes and listened quietly.

Smart people seemed to have heard that this anchorman was definitely not just trying to sell cars: "Think about it, buying a new energy vehicle is exempt from purchase tax, you can register it in cities like Pinghu, Shanghai, and Guangdong, and even street parking is free. The country has gone to great lengths to provide preferential subsidies to this extent. You can imagine how determined they are. You can think about it in your own profession..."

"Most people would say, 'What does this have to do with me? What I do has nothing to do with new energy vehicles.' But if you're a car mechanic, and all your peers are looking down on trams, and you learn how to repair them, wouldn't that make you a hot commodity in your local area? If your factory's products and your company's services could be connected to this, wouldn't that be a new starting point for your career?"

I am still deeply affected by the education and training storm.

The universe seems so big, but in fact, every time a butterfly flaps its wings, it will affect everyone's life to some extent.

Some people are so dull that they find it difficult to perceive changes throughout their lives, while others can grasp the changes.

Zi Xiaowei definitely believes the latter: "Of course, after saying so much, some netizens will definitely say that I'm paid by the car manufacturers and speaking for them. But reason doesn't lie. I can only give you advice based on my own experience. At this critical stage of era change, compare more, try more, and use your brain to do more calculations. Cars are not small appliances. How can you buy them to conform to the general trend as much as possible? For example, the difference in fuel and electricity costs is only about one-tenth..."

Boss Dai, who had never cared about the price of oil, just looked down at his mobile phone at this time.

Just as she instructed Zi Xiaowei, she wanted to start a fight between the platforms.

The deliberately created traffic really got the key account managers, who were closely monitoring the data, busy. "Mr. Dai, the Douyin live broadcast room clearly has the most users right now. We can monitor 11 million users versus 9 million on Taobao... This number is diverting traffic to Taobao. If you do this, we may have to shut down the Douyin live broadcast room."

Boss Dai still had her strategic thinking. "Don't Taobao users have greater spending power? What do the sales data show when we saw the 99 to 48 ratio just now? These are high-priced consumer goods worth tens of thousands or even hundreds of thousands of yuan. We're aiming for sales of over million yuan, no, we have to break even billion yuan. Even if we have half as many Taobao users, we can still generate hundreds of millions. Are you really giving up instead of supporting a win-win situation?"

The same thing happened during the last Double 11 shopping festival. In the early stages, Taobao's shopping attributes weren't as strong as Taobao's, but thanks to its large user base, it managed to drive traffic and ultimately secured nearly half of the billion-yuan sales.

Now we find that this threat is useless, and the main thing is that the sales volume starts at one billion?
Once it is confirmed to be a big battle, account managers can apply for more resources to join the battle.

Taobao has learned from its last lesson and has been working hard to increase the volume, with recommendations on the homepage and banners being displayed in turn.

Try to attract as many buyers as possible who are logging into your own website or APP to enter the live broadcast room.

But without the preparation in the first half, netizens who joined in halfway now have a very high drop-off rate after hearing Zi Xiaowei’s “popular science” promotion.

The key account manager also repeatedly reminded us not to just talk about the sales. We have detected another wave of traffic starting...

Of course, according to Boss Dai’s habit, he started slicing the meat.

After the live broadcast room was opened, the e-commerce customer service department, which now has hundreds of people, whether they work at the underwear company or the live broadcast e-commerce department of the media company, began to desperately distribute the sliced ​​video everywhere.

This requires spending a lot of money to promote it through various traffic sources.

The opening music rhythm is sonorous, and the Chinese character next to the word "女" is cleverly integrated into the brand promotion. This is a very stylish opening for a new car launch. You can cut a 20-30 second video and post it everywhere.

Then we immediately won 99 discounted cars, saying that if we bought one, we would make a profit. We also made some footage of the opening remarks into a -second short video for wider promotion.

Even if there are only two slice videos circulating everywhere.

However, like an elite soldier, it firmly grasped the two major characteristics of novelty, beauty, affordability and effectiveness, and quickly attracted netizens to enter the live broadcast room.

This is like two powerful Border Collies, flanking the flock from both sides and driving it towards the fence.

Knowing that there is food here, even a short lecture atmosphere is acceptable.

Of course, Zi Xiaowei quickly opened the second live broadcast channel under the reminder of the headphones.

As expected, orders were placed on both sides at a two-to-one ratio, but Zi Xiaowei, who had already received feedback, didn't actively say it to stimulate the platform: "The Changjiang H7 was discontinued last year. 999 units were in stock. The original price was 16.3 yuan for the front-engine, front-wheel drive, 7-speed wet dual-clutch, 2.0 version, and now it's 9.9 yuan."

This model is actually a popular "mid-to-high-end" model of Changjiang Automobile since 15, and its interior imitates the BMW design.

But after five or six years, they are still using that somewhat old-fashioned style.

More importantly, the competition among car companies has become fierce in the past two years. Domestic models have risen from 100,000 yuan to above, while joint venture models have fallen from 200,000 yuan to below.

Therefore, there are many options at the price range of 160,000 to 170,000 yuan, and they are naturally eliminated due to inventory accumulation.

In fact, social awareness is very high.

Many netizens were excited in the barrage and comments, saying, "Oh, I know this car, I've seen it, luckily I didn't buy it at that time!"

40% off is also very attractive!

The middle and senior managers behind Boss Chang all frowned: "If he does this, isn't he destroying our livelihood?"

"Give us 99,000, but we still have to consider supporting so many people. With such a large scale, we definitely can't sell it for that price. What's he trying to do?!"

Lao Chang didn't say anything.

Instead, Chang Yueling turned around and said, "Didn't you hear him talking about change? The internet has developed to this point. If he doesn't do this, sooner or later more anchors will do the same. If you choose to resist this trend of change, you can imagine the consequences. If we don't seize the opportunity to change in advance, adjust unnecessary positions, and add new profit-making departments, then other brands will do it."

Zi Xiaowei on the stage was counting down: "Let me see if the link is ready. Three, two, one... Ouch, that's it!"

Boss Dai, who was in the middle of a tight tussle with the account managers on both sides, choked up. "Maybe the quantity was too small just now, so they sold out in seconds. This time, with 999 cars, let's see which one is faster... Shit!"

No matter whether it was sold on Taobao with 666 units or on Duoyin Mall with 333 units, they were sold out in seconds!
The power of the Internet is terrifying.

Boss Chang couldn't help but stretch his waist.

(End of this chapter)