Release of the fairyland blue bird, the witch said she couldn't stand it

Chapter 301: Horseshoe disease in the spring breeze

Rikka returned to her office and began chewing on a pen cap.

She likes to chew on pen caps whenever she's thinking about a problem.

The plan was finally completed overnight and sent to Director Murong.

Performance Review Report on Operational Optimization and Marketing Strategies of Disneyland's High-End Projects

Reporter:
Rokka, Senior Specialist in the Market Analysis Department.

日期:

Disneyland's initial phase summary report.

I. Analysis of the current status of project operation.

Since the opening of Disneyland.

High-end amusement projects (such as the thrilling drop tower, the screaming roller coaster, and the Three Thousand Mirror Sea) are characterized by their original designs (such as the top-level spirit-blocking array and the quantum chaos portal) and immersive experiences.

It quickly became the focus of public opinion, and the topic remained at the top of the online popularity charts.

The daily discussion volume exceeds ten million times, creating a phenomenal dissemination effect.

However, based on on-site research and data analysis conducted by this specialist, we found that...

The current high-end projects face a core contradiction: "high popularity, low conversion rate."

The number of consumers was lower than expected.

The actual participation rate of the project was less than 15% of the number of people in line, and most sessions did not even reach full capacity, resulting in extremely low resource utilization.

Long user decision-making cycle:
Many tourists are hesitant due to the project's risk warnings (such as signing a waiver of liability and the cost of soul restoration), resulting in a clear wait-and-see attitude.

Word-of-mouth marketing is polarized:

Users generally reported that the level of stimulation was "excessive," with negative emotions (such as being frightened and fainting) indirectly deterring potential consumers.

II. Analysis of the root causes of the problem.

1. Market positioning deviation

Currently, high-end projects use "extreme thrill and challenge" as their core selling point.

The target customer group is concentrated among high-level cultivators above the Integration Stage, but the actual park's visitors are mainly mid-to-low-level cultivators and families, resulting in insufficient matching of demand.

2. Single marketing strategy
Over-reliance on the natural spread of "stimulating experiences" and a lack of in-depth packaging of the project's value (such as inner demon tempering, reversal of fortune, etc.) leads to a one-sided understanding among users.

2. Shortcomings in supporting services

The risk warnings are too straightforward and do not present difficulty levels (such as "mild version" or "hell version").

Secondary expenses (such as soul restoration) are not included in the ticket package, which increases the psychological burden on consumers.

III. Optimization Suggestions and Marketing Plan
(a) Launching the “High-End Project Challenge Mode”

Tiered experience mechanism
Three difficulty levels, "Beginner - Advanced - Ultimate", have been added to correspond to different array strengths (such as the activation rate of the Spirit-Binding Array ranging from 30% to 100%).

A differentiated pricing strategy was implemented, and package deals were introduced.

Achievement-based incentive system!
Those who successfully complete the challenge will receive the "Tessni Hero Certification" and limited-edition commemorative rewards (such as limited-edition Tessni hair clips), which will encourage viral spread of the challenge on social media.

(II) Integrated Marketing Plan
KOL traffic generation plan.

Invite respected experts to livestream and demonstrate safe gameplay techniques to downplay the fear factor.

They partnered with Douyin to launch the #DisneySurvivalChallenge#, offering high prize money to attract traffic.

Penetration of family customer groups

The "Guardian Package" allows children to enjoy low-cost activities like the carousel for free while parents take on high-end rides, thus increasing related spending.

(III) Service Optimization Measures

Risk hedging services.

They launched the "Worry-Free Pass" (which includes admission, full-service insurance, and one free soul repair), priced at 1888 spirit stones, targeting the middle-class customer base.

IV. Expected Results

Through the above adjustments, we strive to achieve:
Within 3 months, the participation rate in high-end projects increased to 60%, and their revenue contribution accounted for 40%.

Negative review rate decreased by 50%, and repeat purchase conversion rate increased by 30%.

To cultivate a "hardcore yet friendly" brand image and solidify Dishini's benchmark position in the cultivation entertainment industry.

Please review and approve the above suggestions.

She paused, then added a paragraph to the end.

Recommended by: Rikka
Position: Senior Specialist, Market Analysis Department
Department: Disneyland Offline Operations Management Center
Note: The plan can be further refined by combining it with the joint marketing of projects such as "Yin Yang Reversal House" and "Floating Life Gambling Dice" to form a matrix effect.

"Hmm, that looks perfect now!"

"what?"

Little Purple Hair, who had just climbed out of the mountain of potato chips after "evaluating" snacks all night, received a long article from Liu Hua.

She might have dismissed it in the past.

However, now that she holds a high position, she inevitably has to analyze such a beautifully formatted and neatly arranged performance report frame by frame.

This is the best employee in the customer service department; they must have some skills.

hiss.
Murong Ziyue carefully read the simple performance report several times.

This is a talent, no, this is a genius!
For a fleeting moment, Little Purple Hair even felt greedy and wanted to keep the job report for himself.

Compared to the empty and grandiose performance reports currently submitted within the group, this is a far cry from the superficial ones.

The overall implementation of the document provided by Rikka is extremely strong.

Moreover, you don't even need to implement it; just a few glances are enough to tell that her suggested approach is absolutely correct!

Should we transfer her back to work by our side?

With Rikka's assistance, he would be even more powerful, gaining greater influence within the group.
Little Purple Hair blushed.

At the same time, I'm sure I'll also gain more favor from the CEO!
She eventually knocked on the CEO's conference room door and submitted the report in the name of Liuhua, along with some additional information.

In the section on "Service Optimization Measures", Murong Ziyue added her own comments.

In addition to the risk hedging services mentioned by Rikka.

She added a separate item called "Emotional Counseling Package".

A "Soothing Tea Break Area" will be set up at the project exit, offering calming drinks and psychological counseling services provided by Wan San Snacks to alleviate negative experiences.

As for what's wrong with taking it for oneself?
I just had that thought on a whim.

She knew her own limitations; she couldn't even do the simplest kick, let alone produce such a high-quality report.

Rikka?

Jiang Chen chuckled upon hearing this. He hadn't even noticed it during this period.

Is the Evil King no longer working in customer service?
Senior Specialist in Market Analysis?
Looks like he got promoted.

Tsk!
Jiang Chen also took a look at Liu Hua Da Wang's performance, which was among the best in the entire Eternal Elite Customer Service Department.

Not bad, working so hard?
After making a mental joke, Jiang Chen finally focused his attention on the report.

hiss.
Like Xiao Zimao, Jiang Chen realized after a few glances that Liu Hua's market research insight was exceptionally forward-looking.

Regarding the issue of Tesni.

Jiang Chen is planning to hold a meeting soon to summarize everyone's opinions.

After all, Tesni had only been established for a few days, and even he himself hadn't considered things as deeply as Rikka.

The Challenge Mode and Reward Mode no longer require internal discussion and can be launched directly.

Aren't there many hotels on Earth that have launched similar challenge activities?

There are challenges to test your spiciness or to challenge your eating skills; if you finish within the allotted time, your meal will be free.

Regardless of how good the food is at these restaurants, business is always much better than before whenever they launch this kind of challenge.

"Ziyue, why did you send someone as talented as Liuhua out on a foreign mission?"

"I"

Standing to the side, Murong Ziyue blushed and immediately replied in a serious tone:
"Because I think that as an emerging strategic project, Dishini urgently needs outstanding talents to improve its offline operation system."

"Liuhua has performed outstandingly in the customer service department and has strong market sensitivity and execution capabilities, which aligns with the Group's personnel policy of 'transferring key personnel to emerging businesses'."

"Furthermore, the snack marketing department can be deeply integrated with various scenarios of Dishini, and the dispatch of Liuhua can strengthen inter-departmental collaboration and promote the implementation of the closed-loop business model of 'offline experience + snack consumption'."

em
Jiang Chen patted the little purple-haired boy's head.

"Next time it's not a public occasion, there's no need to speak so formally."

Feeling the warmth of the president's palm, Little Purple Hair's face became even hotter.

"Oh, I'll be more careful next time."

"Then why exactly did you send someone abroad?"

"I think, I'm thinking of arranging for my people to go to Disneyland so that they won't have to queue to buy tickets when they go out to play."

soon.

Rikka received a reward from the company.

Furthermore, an internal announcement was issued to commend her and encourage all employees to learn from her.

And she was promoted to the position of Offline Operations Manager at Disney!
He skipped two levels again.

Rikka, who had never been a supervisor, went straight to manager!

Overjoyed, Rokka took a day off and went to the Paradise Park next to Disneyland to buy a Black Swan professional haute couture suit.

She was dressed in a female OL (office lady) uniform.

Although the salesperson suggested she choose another Lolita outfit.

Although Rikka's petite figure seemed slightly out of place with the mature business attire she was wearing, she was quite satisfied with it.

If she weren't wearing this outfit, who would know she was the manager of Wan San Group?

As for the price...

Managers of Wan San Group can apply for professional credit loans by making purchases at Le Di Li.

In other words, there's no need to pay; the cost of the items will simply be deducted from her future salary proportionally.

how to say
Anyway, Rikka-sama now feels superior to everyone else when she walks down the street!
Riding a horse in the spring breeze, one can see all the flowers of Chang'an in a single day!
Dry!
He was doing the work that Tessini sent out!

Moreover, this feeling of being superior to others is not only external, but also deeply satisfying internally.

Right after the group announced her commendation, she received many congratulatory messages from her former colleagues.

[Customer Service Department - Wang Jing]:
[Huahua!! The manager sent a group announcement saying you got promoted?! (Shocked) You went from specialist to manager in just six months? My goodness! Don't forget me when you're rich and powerful! (Subtly hinting at a red envelope)]

[Customer Service Department - Li Batian]:
[@Manager Liuhua Liu, hello! (Dog head with rose in hand) Can I get Disneyland tickets through your connections in the future? (Rubbing hands)]

[Sister Sun]:
A message has been retracted.

〔)60″〕

[Wow! I knew our Huahua was a golden carp, not something to be trifled with! I could tell from her very first day! (Background sound: Customer service phone ringing) That aura! That conversation! Thinking back now, she had the air of a leader even on our first meeting! (Thumbs up)]

[Head of Department Three, Group Four]:
[Congratulations, Manager Liu! (Flowers) Your promotion speed is truly the pride of our customer service department!]

[(Wiping sweat) I was wrong to say your 'workstation snacks were due to a printer malfunction' before. (Humble) Um, could you please reserve a spot for an older colleague in the Tesco employee entrance? (Pitiful)]

[Eternal Elite Customer Service Department - Manager Zhang]:
〔)2″〕

【Hua Hua (smiling)】

〔)5″〕

Everyone in the company says you've had a 'rocket-like promotion,' and I already told Director Murong you're a talent!

〔)5″〕

[(Clears throat tactically) Ahem, I heard that Disney is expanding its project team? We have a few elites in our department who are ready to be transferred at any time!]

〔)5″〕

[Including me, my current position is completely visible. Speaking of which, there must be a lot of opportunities for development over there, right?]

Rikka, with a lollipop in her mouth and her delicate feet crossed, sat on the sofa in her private office, slowly sending out group replies.

First, send Wang Jing a small red envelope.

She used to bring me food often.
Li Batian, get out of here!
He had previously made sarcastic remarks about being blind in one eye on several occasions.

Sister Sun?

She's a bunch of old hags who takes advantage of her seniority and has made me do things for her all the time.

Supervisor
The supervisor is a good person and quite responsible.

Manager, huh?
He's at the same job level as me, but as a new industry within the group, my future career advancement potential is far greater than his.

However, I still have to save face.

[Manager Zhang, you're too kind. Without your guidance, I wouldn't be where I am today. As for the project expansion plan, it is indeed true.]

Manager Zhang was overjoyed and immediately recommended several of his trusted confidants to go there.

Even before we finished talking about Rikka, another message came:
【I also know a few top customer service representatives. So, if the manager thinks it's okay, could you transfer a customer service representative named Wang Jing from Group 4 of Department 3 to me?】

(End of this chapter)