1990My Entertainment System

Chapter 142 Spring Festival Gala, "Dreams Are Burning"

February 9th arrived quickly, and the 1994 Spring Festival Gala began broadcasting promptly at 8 PM.

The three hosts this time were two men and one woman, one of whom was also the chief director. Only Sister Ni was an acquaintance.

The first performance was a large chorus, with several song and dance troupes coming up together to warm up the audience.

Then came children's songs and dances, and Mao Amin's songs...

Then came children's song and dance performances, this time titled "Dog Boys Celebrate Spring," performed by the Songjiang Martial Arts School of Yuncheng, Shandong Province.

I remember this show from the summer. It was really innovative, combining martial arts, dance, and comedy, which was quite good.

Later, it also won the "My Favorite Spring Festival Gala Program, First Prize in the Song and Dance Category" this year.

However, what impressed Xia Tian most was not the show itself, but a TV series called "Water Margin Boys" that was later made based on the show.

The drama mainly tells the story of a coach who teaches martial arts to the children of Songjiang Martial Arts School, teaches them the principles of being a good person, leads them to a series of big stages, participates in a series of big competitions and achieves excellent results, and finally even makes it to the Spring Festival Gala stage.

The child actors in the play all came from Songjiang Martial Arts School...

Adapting the process of appearing on the Spring Festival Gala into a TV series is truly a novel idea.

……

After that, a female Peking Opera performer with a painted-face role sang two excerpts from Peking Opera, including the classic "The Case of Chen Shimei".
The prince consort stepped closer to examine him closely.
It is written on
Qin Xianglian was thirty-two years old.
Accusing the Imperial Son-in-Law

……

Then there's the skit by Guo Da and Cai Ming. Are they now considered a fixed duo?
After several performances, Yan Weiwen sang "One Two Three Four".

This song was written in the summer when I was in college and training in the military. Less than a month after I finished writing it, it was being sung in military units around Beijing.

Then came another skit, and one of the performers surprised Xia Tian—Gao Xiumin.

This Ms. Gao didn't expect to participate in the Spring Festival Gala so early?
During the rehearsal in the summer, I made a point of getting to know her. She was from Northeast China. She obtained the second-level actor qualification in 86, resigned in 92 to become a freelance actor, and started performing in sketches. This was her first time on the Spring Festival Gala.

This lady seems to have started working with Benshan around 97 or 98.

He later died of a sudden heart attack...

……

After Song Tuan's song "When I Grow Up, I Became You," came Zhao Lirong's skit, followed by Huang Hong and Hou Yaowen's skit "Playing Poker."

This work is adapted from the short story "A New Type of Poker Game" published in Reader magazine.

The story tells of a purchasing agent who bumps into his old classmate, a journalist, on a train. To pass the time, they play cards using their business cards.

Hou Yaowen was wearing a cotton-padded jacket on stage because he was running a fever at the time.

As the saying goes: A small hand of cards, a grand stage of society; the roles of the main characters, the supporting characters, the villains, and the clowns—who knows who they are?

This skit is full of satire and is very interesting!
One passage, "Tabloid reporter harasses famous actor," describes how many reporters are now becoming "uncrowned kings"—not only do they fabricate news, but they also attack celebrities for being arrogant and demanding whenever they have a grudge.
It is said to be adapted from Huang Hong's own experiences.

Reporter: Press it, Chairman!

Purchasing agent: Manager, secretary!
Reporter: You...you, as the secretary, are in charge of my chairman?
Purchasing agent: Ah, this is the female secretary! In a way, the female secretary can run the chairman's household!

The line "The female secretary manages the chairman" offended many female secretaries.

A female secretary from the foreign affairs department said indifferently, "Huang Hong! You've exaggerated the role of our female secretaries quite a bit!" Huang Hong had no choice but to apologize repeatedly.
The skit also mentioned the Ma Family Army:

"Purchaser: Foreigners win championships and there's nothing to say, but Chinese people win championships and they're accused of doping? Tell them, it wasn't the Ma's Army that used performance-enhancing drugs; it was the Ma's Army that gave 1.2 billion Chinese people and even Chinese people all over the world a shot of adrenaline. One day, China will be like the Ma's Army, running at the forefront of the world!"

Later, it was confirmed that Ma's Army had used pesticides.
Backstage in the summer, I deliberately glanced at the coaches of Ma's Army sitting in the first three rows, and I felt their smiles looked a bit stiff.
Oh, by the way, it's said that Huang Hong's daughter was born at the end of last year, but he's been so busy creating sketches that he hasn't named her yet.

After a newspaper in Liaoning Province reported the incident, Huang Hong received thousands of letters from viewers asking him to name his daughter—somewhat like the later phenomenon of "asking for names online."

Xia Tian: "Huang Hong's daughter was born at the end of last year, and we still haven't been able to name her. We need to give her a good name... Let's call her Li Gou Dan!"

……

After a few more songs, it will be summer and they will take the stage.

This summer, I'll be on stage with several of the main actors from "Romance of the Three Kingdoms"!
On one hand, it's a performance; on the other hand, it's also a way to advertise and promote the upcoming TV series "Romance of the Three Kingdoms."

In summer, he wore a full suit of armor and a red cloak, acting like the Little Conqueror of Jiangdong. He followed behind Liu Bei, Guan Yu, Zhang Fei, and Zhuge Liang, with Cao Cao leading the way.
Sister Ni, as the host, introduced everyone... The audience has been looking forward to this "Romance of the Three Kingdoms" series, which has been filmed for several years. They were very excited to hear from Sister Ni that it would finally meet the audience this year.

Next came the show, where the three brothers Liu Bei, Guan Yu, and Zhang Fei performed a segment of "The Oath of the Peach Garden" with songs and dancers, although the song "This Bow" was sung by Xia Tian.

CCTV still doesn't like Liu Huan.
After the three of them finished, Xia Tian sang "Wolong Yin" again, while Tang Guoqiang, wearing a feather fan and a turban, performed a patriotic and compassionate act.

Then all of them went down, and Xia Tian sang "Dreams Are Burning" in his final military uniform.

"Those who are destined, affectionate, and loyal will stand together like brothers."
Right and wrong, loyalty and treachery, good and evil, go their separate ways.

Both the land and the beauty await their sway.

The brilliant strategist and the talented young master, a dragon among men, could not bear such loneliness.

Forming alliances and friendships makes it difficult to find like-minded people.

Borrowing wind, fire, and arrows, a feather fan gently waves.

He shoulders all the responsibilities of honor and disgrace, rise and fall.
......"

This year's Spring Festival Gala reinstated live singing, but that's not really related to summer. They'll sing however they're told, whether it's live or lip-synced, it's all the same!
After he finished singing his thanks, he went backstage to remove his equipment.

After unloading, I greeted a few acquaintances and then left.

Let's go home and have some dumplings.
When I went home to eat dumplings in the summer, I even saw Feng Gong and Niu Qun's skit "The Idea Company" in the background.

These days, there are already companies called "Golden Ideas" that are responsible for marketing planning, which overlaps to some extent with Xiaoxu's Xiaotian Advertising.

But they were just independent operators, relying entirely on their own brains, unlike Xiaoxu and his group who were more organized and larger in scale.

Xiaotian Advertising has a very well-established system for advertising production and marketing planning, with a mature process and a wealth of ideas, resulting in excellent results.

Xiaotian Advertising is now a well-known advertising and marketing company in Beijing.

……

On February 13, the third day of the Lunar New Year, CCTV began broadcasting the NBA All-Star Game and NBA Finals via satellite.
This year's NBA All-Star Game was held in Minneapolis, Minnesota—Jordan's first All-Star Game since his retirement.

This also marked the beginning of live streaming NBA games in China.

—Of course, this time the NBA paid CCTV to broadcast it live.

Think about how they were later insulted and humiliated by the NBA, and they claimed they would stop broadcasting it, but they shamelessly picked it up again in less than two years.

Sigh, this is the official mouthpiece...

Soon foreign clothing brands, like Jordan and Nike, will be coming in!

Mi Zong's Liren Apparel naturally did not want to lag behind, sponsoring some domestic sports event apparel and making Qingniao Sports a well-known brand.

They also frequently hire people to write soft advertisements or sponsor film crews—product placement.

Oh, by the way, the fashion designers under Mr. Mi are really talented; they've actually developed a new product—women's yoga pants!

These pants are even more flattering than the previous cuff pants!
You guys are geniuses to find this fabric and this style!
……

Starting from the company's founding year in 92, the following ten years were the 1.0 era of commerce, with the theme of selling goods.

This is a buyer's market with a shortage of goods, as well as demographic and low-cost advantages. People's needs are also extensive, requiring only various goods to fill every corner of society.

Merchants only need to handle the production and distribution of goods to make money.

This led to the emergence of a large number of distributors, wholesalers, and retail stores.

Even if you only need to go to the south to buy a large quantity of fabric or clothing and then bring it back to the north to sell at a stall, it will be snapped up by people.

Daring to take risks and work hard, you can make a fortune by earning the price difference.

Gain an information advantage!

When e-commerce platforms emerged, we entered the 2.0 era. In that era, the information gap was greatly reduced.

Mi Zong and her team were clearly influenced by the summer heat – they understood the importance of advertising, publicity, planning, and marketing early on, and even started working on the industry chain!
(End of this chapter)