League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 79 The map of Yan could be a little longer! (Seeking monthly votes)

"Next, I will conduct some standard post-match interview training for you." Fu Ying stood in the middle of NXG's training room, dressed in a simple formal suit, calmly looking at the few young people in the room.

She is a third-year student majoring in Broadcasting and Hosting at Jinling University. She accepted the training part-time job offered by her junior, Jiang Ming, from the School of Economics and Management, on the recommendation of a teacher in her department.

“Provide game players with standardized training on post-match interview procedures, similar to those used in sports.”

"They're actually a group of sixteen or seventeen-year-old high school kids. No wonder they need systematic instruction."

When Fu Ying first heard that her task was to train competitive athletes on proper language in post-match interviews, she found it unbelievable. What? When did answering questions from reporters or hosts need to be trained?
Now I understand. It's normal for a group of young people who have only graduated from junior high school and lack experience to not have the corresponding ability to handle situations. Without external help, the interview could easily turn into a train wreck.

"Don't feel too much pressure. In fact, no matter what kind of competition it is, the host will go over the questions with you before the post-match interview."

"We just need to make sure that our language, demeanor, and answers are all appropriate and polite."

"Firstly, regarding language expression and communication skills, we don't have high requirements. Just try to think clearly and express what you want to say fluently. It's best to avoid too many filler words, pauses, or repetitions, and ensure that what we say is easy for the host and the audience to understand."

"Another aspect is the control of volume and speaking speed. It is not advisable to speak too loudly into the microphone, as this can easily cause microphone popping... Speaking too fast or too slow will also affect one's image on stage."

Jiang Ming leaned against the door, quietly watching the senior student he had hired for a few hundred yuan to give "image management" training to the contestants.

Yes, it's about managing the personal image of the contestants.

He is consciously cultivating his team members into e-sports celebrities, just like sports stars. In addition to basic appearance and clothing, the players' words and actions should also be included, especially the post-match interview segment where they will directly interact with the audience. He does not want his team members to stumble in this aspect.

Stumbling and making a fuss during an interview and ruining one's image are minor issues. Other players of the same era didn't perform much better than NXG. The key is not to say anything carelessly during an interview.

If someone says things like "I want to prove I'm the world's best jungler" or "you mom boom boom," the controversy might explode instantly.

Therefore, after the LPL main event added a post-match interview segment, Jiang Ming immediately arranged for someone to provide relevant training to the players.

The course on interview etiquette and image management for broadcasting and hosting is actually an elective for many people who are not in the field. Some of them want to see beautiful women and handsome men, but many more want to learn something real for self-improvement.

For the first time ever, the five kids showed no resistance to the intensive study sessions arranged by the club. Perhaps it was the inferiority complex stemming from dropping out of junior high school that was acting up. When they heard Fu Ying teaching about elective courses from Jinling University, they listened with utmost attention.

Fu Ying's training focused more on general knowledge such as body language, dress, and appearance.

Jiang Ming will also provide the players with more esports interview skills. After all, it's better to let the players talk about their understanding of the game and the competition, their professional interpretation of the in-game clashes, and their game replays than to let them talk about their life ideals.

Well, once you reach a certain level, it's not impossible to quote a couple of Bible verses.

……

After watching for a while, and waiting for Senior Sister Lin, accompanied by Uncle Zhou, to return with the package, Jiang Ming turned around and left the training room.

"Wow... what's in this huge box of yours?"

Uncle Zhou put the box he was carrying on the ground, and its heavy weight made a dull thud upon impact.

Lin Jingyi, who was helping out, wiped the sweat from her neck and asked curiously.

"Why don't you open it and see what's inside?" Jiang Ming smiled mysteriously.

"Mysterious."

Lin Jingyi wasn't exactly a typical girl; bursting with curiosity, she took a paper cutter from the kitchen toolbox after getting Jiang Ming's permission.

Swish!Swish!
With clean and swift movements, Lin Jingyi slashed through the tape wrapped around the box with two cuts and flipped it over with her right hand facing down.

"Ah... why are there these things!"

The box was filled with all sorts of fan support items, from A4-sized banners to stickers about half the size of a palm, and uninflated red and white light sticks...

"What else did you think it was?" Jiang Ming took out a small folding fan, with the official photos of the five NXG players printed on the front and the NXG team logo in a watercolor style on the back. "I specially asked the factory to rush to make this for the first opening match of the LPL main event."

"The problem is whether anyone will buy them now. Junior, you are quite famous among players, but our NXG doesn't have that many fans yet, not at the stage where they can afford to buy support items."

Fan support and fan merchandise are familiar concepts to Lin Jingyi, but the problem is that NXG is far from being able to sell fan merchandise and have audiences at the games actively spend money to support them.

"Who said I was going to sell!"

Jiang Ming, who was playing with his fan, waved it back and forth for a moment. "Don't make the map of Yan Kingdom so short. We're in the fan-building stage, so even if we give it away for free, it won't cost us much."

"Besides, these things aren't expensive. It's just a matter of me selling a couple more boxes of pork floss cakes in my live stream."

"So what are you planning to do? Will you just draw it online for free?" Lin Jingyi immediately thought of Jiang Ming's almost non-stop live stream.

"Some items, like small fans, masks, and T-shirts, will be given away through an online lottery, while the rest will be distributed on-site."

"Sent on-site?"

"Well, I'll have to trouble you with this, senior."

Jiang Ming's idea was to invite a few college students with good looks and temperament to accompany their team directly to the competition venue. They would set up NXG team posters at the audience ticket check area, and then the audience could receive them by following NXG's social media accounts.

Even the distribution of support items can be divided into three categories: high, medium, and low. Those who only follow but are not very active are in one category; those who post online, actively follow NXG, or even come to the game specifically for NXG are in another category; and finally, there are the veteran fans who joined the NXG fan group during the preseason. As early as last week, when the LPL officially released tickets, these college student fans with plenty of time pre-purchased seats for the opening match.

Jiang Ming told Senior Lin all his thoughts!

He's a pro when it comes to managing his fanbase.

Lin Jingyi said, "It's easy for college students to find part-time jobs. I'll just post an ad in the group later."

"Oh, right, find another male college student, preferably the outgoing, socially adventurous type, with good benefits."

February 3, 2013.

Suzhou Taicang LOFT Industrial Design Park, Jiangsu Province.

Two hours before the first LPL regular season match, many young faces were already standing in the wide plaza outside the park.

However, the dense crowd all turned to the right, as if something there was attracting them.

The midday sun was like a pillar of fire. Although it was only early spring in March, it already felt quite hot, just as the sunlight spilled over the glass curtain wall of the venue.

Whoa!

Yu Xiaotang tiptoed and pasted the last poster on the edge of the truss, the sound of the plastic hitting the table echoing in the girl's ears.

The silver and blue NXG team logo on the poster shone brightly in the sun. Neatly arranged in front of the support area were various support items such as fluorescent bracelets, team badges, and banners. The team slogan "With dreams as wings, we ride the wind" trembled gently in the midday breeze.

“Spread the banners over here into three stacks.” She turned to her partner Su Xiao and reminded her, “If we stack them all together, it will be very troublesome when we distribute them later.”

The two girls were wearing jackets with the team name NXG printed in silver on the back. Su Xiao was busy adjusting the small lightbox on the corner of the table. The blue and white beams of light strips intertwined to form the team's flame logo, attracting many players waiting to enter to stop and look.

"NXG?"

"Are you staff members of the NXG team?" A boy in a red hoodie approached and examined the team posters on the display stand and rack in front of him. He had a WE support badge hanging around his neck.

Some of the more outgoing audience members gathered around upon hearing this. At this moment, Yu Xiaotang tucked a stray strand of hair behind her ear, smiled, and shook the fluorescent bracelet in her hand. "Half and half. We are members of a self-organized team support group, but these support items are distributed here for free by the team."

"Oh, they're being given away for free?"

Diagonally opposite is the entrance passage to the competition venue. At this moment, the once empty passage has been filled with many young men and women with curious eyes.

Seeing people looking at the NXG booth, Yu Xiaotang deliberately raised her voice and said, "Yes, today is the opening match of the LPL main event. As long as you follow our NXG team's official Weibo account, or participate in related discussions on esports forums, you can receive a free support gift."

The partner next to her tiptoed and waved the support fan in mid-air, the blue and white tassels drawing a beautiful arc in the twilight.

"Official account? Yes, yes, yes! I followed them before the preseason." A girl in a JK skirt excitedly raised her hand from behind, then subconsciously reached for money in her wallet. Yu Xiaotang, however, shoved the entire set of support items into her arms: "The girl said it's free. If you'd like, scan the QR code to join the NXG fan club group. You can see timely tactical analysis from the experts there. If you followed our NXG team during the preseason, you're considered a long-time fan and you'll get an extra set of support gifts!"

A commotion suddenly broke out in the crowd. Many people were interested. If it were just stickers or banners, they might not have been very interested, but the exquisitely crafted little fans in the hands of the two female staff members of NXG could clearly be classified as merchandise gifts.

Besides, why not take advantage of getting it for free?

"Is it enough to just follow the official Weibo account?"

Once there's a first, there will be a second. When the first person to try something new successfully gets to receive a small gift from NXG, even fans of other teams in the square will come forward with the thought of "why not take it for free," take out their phones to follow NXG's official account on the spot, and become temporary NXG team fans.

It's worth mentioning that in the previous LPL promotions, NXG was presented as a strong team in the new season. In addition, Jiang Ming, the owner, has the identity of JM, who has produced a large number of LOL tutorial videos. He has a natural affinity among casual players, and people are happy to have such a title as NXG temporary fans.

"Come on, come with me to get an NXG support gift."

"Oh, didn't you ask me to come and watch WE's match with you today?"

Two college students who looked like a couple were talking in the distance. The boy looked confused. "Aren't you girls the ones who change your minds so quickly?"
Last week you were a die-hard WE fan, willing to spend your pocket money on travel expenses to buy tickets to watch the game live rather than buy clothes or bags. Now you're easily won over by a little bit of cheap team merchandise?

"Ahem, no, it's just that I really like NXG's fan."

“Isn’t your roommate a long-time fan of JM’s live stream? Ask him if he can get a whole set of support gifts. I only want the fan, and you can take the rest back to him.”

"Okay, I'll ask."

The male college student looked troubled, but he couldn't refuse his girlfriend's request, so he had no choice but to bite the bullet and join the back of the line.

Soon, the male college student at the front of the line received his gift and left satisfied.

"Um... um... I only started following the NXG team today, but my roommate has been watching JM's streams since last year. He's a long-time fan and couldn't come to the event today. Can I get a ticket for him?"

The male college student took out his phone, which contained a link to a JM live stream that he had shared in the dormitory QQ group last year.

Godfather, if this works, I'll definitely treat you to a meal when we get back.

“Of course, no problem.” Su Xiaoyan smiled. “We just need to verify whether the player really follows the NXG team. Since they are loyal fans of JM, they can claim the merchandise package prepared by the team.”

"Hey, is this really possible?"

A long-haired girl behind the male college student exclaimed, as if she remembered something. After taking the gift from the male college student, the girl quickly stepped forward and showed photos on her phone. "What about me? I went to the preseason tournament in Shanghai last time. We even took a picture with Ming after the game. Oh, and I'm in the team's fan group too."

"Why don't you tell us you're organizing these activities in private?"

Should we say something in the support group?
Yu Xiaotang and Su Xiao exchanged a glance without making a sound. Could they tell each other that they, as two staff members, had only put on the NXG team uniforms this morning?

Fortunately, Lin Jingyi had already provided relevant training to the two long-haired girls, who were die-hard fans, before they started their part-time jobs.

"The event was just a spur-of-the-moment idea. NXG has only been established for a short time and we don't have many fans, so we were worried that we wouldn't be able to organize it."

Su Xiao took out a jacket from a bag behind her. "But Ming said that if any fans in the fan support group come to the event today, they can get a team jersey as a surprise."

"Wow!"

"so good?"

The long-haired girl screamed, almost jumping up and down with excitement.

(End of this chapter)