League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 255 Post-Match Celebration!

Jiang Ming's interview was broadcast throughout the esports community along with the live stream of the S3 World Championship.

Meanwhile, with the participation of countless esports players, the topic quickly went beyond its original niche.

The Weibo trending topic was topped in a second!
[The birth of an undefeated legend at the S3 World Championship!]

Besides the top spot, LOL occupied most of the top ten spots on the popularity chart. Many players who like to surf the Internet woke up to find that the whole world seemed to be surrounded by the words "League of Legends".

In the name of esports, we pay tribute to all those who love and persevere!

The Nanjing University student who created a miracle at the Shanghai All-Star Game has once again made headlines.

Esports should never be simply equated with gaming, and JM has once again proven this to be true.

[The remarkable story of five ordinary people with extraordinary talent, NXG's legend is an ode to those with great perseverance.]

This era is never short of starting points; what it lacks is the determination to turn those starting points into legends.

Esports has long transcended winning and losing; it is the new language of the digital age and a spiritual bond connecting young people around the world.

[Seventy million viewers, a carnival emanating from Gen Z culture.]

"what?"

"How much? How much did you say?"

Nearly 70 million viewers!!!

As the World Championship came to a close, countless players cheered for NXG's 3-0 victory over SKT and were thrilled by JM's tactical understanding and hero skills displayed in the BO5 finals. Meanwhile, another group of people who were quietly following the data of this leading esports professional tournament were letting out an incredibly sharp bang.

What does it mean that a total of 70 million viewers worldwide watched the live stream through online streaming, digital television, and other channels?
It's worth noting that the S2 World Championship only had 8.2 million viewers last year, so this figure represents a tenfold increase. In comparison, the NBA Finals only had 20 million viewers during the same period.

How can it not be surprising that a professional competition in an online game can completely overshadow basketball giants in terms of popularity?

Most importantly, this is a game that has only been online for three years, and the professional league has only just started to develop. In a sense, this year is the first year that the LOL professional league has become professional.

This doesn't even include the data from LPL regions' domestically organized offline big-screen viewing events. If those are included, the number of viewers could potentially exceed 80 million.

This explains why those business leaders and big capital executives were so excited.

In any industry, once the number of participants reaches a sufficient scale, the value derived from it often becomes an immeasurable figure.

When this highly attractive figure appeared on the desks of countless capital managers, without any hesitation, the teams in those businesses responsible for developing new markets quickly sprang into action.

With a viewership of 80 million, any company can extend its brand exposure from short-term exposure into a solidified form of publicity.

In particular, the high engagement and youthfulness of esports viewers make it closely related to industries such as fast-moving consumer goods, automobiles, digital products, and cultural tourism.

"Contact NXG directly and ask their team members how much they're willing to sell!"

"What, you suggest buying directly from the ten players on NXG's second team? What's your reasoning?"

"We have limited funds, so it's not cost-effective to spend a lot of money to buy players. We recently managed to get a spot in the LPL secondary professional league, and we need to recruit players and training staff as soon as possible."

"Are there plenty of players in the youth training camp?"

"To be more specific, which club's youth academy?"

"NXG? If you know about it, then go! What are you waiting for?"

Jinling!

Inside the NXG eSports Club.

Lin Jingyi has been in a strange state of both pain and pleasure these past few days—her phone is practically ringing off the hook. It's either inquiries about whether LPL team slots are for sale, or requests to transfer players.

What kind of application is this?!
Please, the LPL Summer Playoffs aren't even over yet, and there are still two or three months until the LPL transfer window opens.

"Yes, I am the general manager of Jingjie Culture... Major matters of NXG Esports Club still need to be reported to our General Manager Jiang."

"Hmm, LPL league team slots... well, we do intend to sell one or two slots, but everything will have to wait until the end of the Summer Split."

"invest?"

"I'm sorry, we are not considering accepting 100% investment at this time."

"Buying youth players? Of course, that's no problem. Our club is happy to find a good stage for the players to showcase their abilities."

"Please contact Manager Mo regarding player transfers."

"sponsor?"

"Haha, then I definitely need to have time!"

"..."

Unable to bear the harassment any longer, Lin Jingyi simply changed her phone number. Even so, many resourceful people were still able to find her through various channels.

Ultimately, Lin Jingyi had to publicly state that everything would wait until her boss returned from North America to China.

During this period, most people chose to follow the procedures and wait patiently, but a few impatient individuals attempted to circumvent the rules...

For those who choose to circumvent the rules, dealing with them would likely be incredibly difficult for the average person.

But for Jiang Ming and Lin Jingyi, or rather for the NXG club, which is practically tied to Jinling University, it's a matter of whoever makes a move will die.

It's worth noting that Jiangming Jingjie Culture's document regarding the first "Ionia Cup" Jinling Station had just been circulated among the school's senior management, and a copy was even sent directly to the Jinling commander-in-chief!

……

Regarding the level of busyness.

The LPL operations team believes they are not much less capable than Lin Jingyi and heads of major capital markets.

The moment NXG won the championship, their prepared congratulatory message was already displayed on the homepage of the game client!

League of Legends LPL Official!

#2013 League of Legends World Championship#
#S3 Champion!#
#NXG Team!#
Congratulations to NXG on winning the championship with a perfect record!

To celebrate our NXG team winning the first championship for our region, our official account is offering generous skin rewards! Share this post and comment for a chance to win a permanent skin!

League of Legends @NXG Esports Club!
#NXG Team Grand Finals Hero Skin Half-Price Event#
#Battle Night Resumes!#
To celebrate the crowning of the S3 champions, for ten days starting today! All players who log in to the game can experience the heroes and skins used by the NXG team during their World Championship journey for free.

[At the same time, we will select ten champion skins for the final BO5 series and offer them at half price.]

[Battle Night Event: Double Gold and Double Experience return this weekend!]

[Third installment of the championship event: Successors of the undefeated legend!]

During the event, players who log in to the game and play at least three games will be able to randomly receive a free hero skin. Before receiving the skin, the skin's value will increase by a certain level for each additional game won.

LPL, the company behind the championship campaign, spared no expense in its marketing and promotion efforts.

As expected, players went crazy for the massive amount of championship rewards offered by the Chinese server!

(End of this chapter)