League of Legends: Reborn in Season 3, Tuning the Entire League

Chapter 104 Innate Sales-Driven Holy Body, Remember to Download the Anti-Fraud App!
【Pfft hahaha! 】

[I'm laughing so hard I'm dizzy! Where did NXG find these live-streaming sales hosts?]

I want to report JM for using child labor!

[From explaining how to navigate around obstacles in the game to starting with zero frames and then moving on to esports peripherals, I'm completely baffled.]

[Originally priced at 500 yuan, now only 499 yuan in the live stream! What a genius streamer! Sponsors have really struck gold with you guys.]

(Logitech: Oops, everyone, don't misunderstand. All customers who placed an order in the NXG live stream today will receive a 50 RMB discount on our new mouse, plus three free maintenance gifts...)
Seeing the golden bullet comments from the sponsors in the live stream, Shi Zhenyu looked blankly at the price list pasted on the back of the computer.

"Oops, sorry, I think I put the wrong price in my link."

"I'll change it right away!"

Wow!
As he spoke, Shi Zhenyu fiddled with the box at their feet and pulled out several identical mice from their hands.

"I just checked the backend and it seems a few of you have already placed orders. I'm sorry, could you please click to reorder? As compensation, I'll send you a team-customized item!"

【! ! ! 】

【Can it still be like this? 】

No, I want one too!

"It's only 499, I can afford that too."

[It's just a fifty-dollar thing, who are you looking down on? Oh, who are you looking down on?]

Is it really the customized version you received? Tell me, Chinese people don't lie to Chinese people.

[Oh ho, could it be the legendary Lady Luck smiling upon us?]

[Little Stone, you're really going to make me laugh to death in this live stream, aren't you? You got the product link and price wrong!]

Or is this just another advertising tactic?

[I'm shivering. Everyone watching NXG's livestream is rich. A 500 RMB mouse... that's enough for my internet bill for several months of all-nighters.]

Hey bro, hey there, we offer a 1000 bonus for every 500 you top up!

Five hundred dollars in 13 is undoubtedly a huge sum for most gamers, but there are always some people with good financial means among the viewers of the live stream.

Soon, thanks to Shi Zhenyu's skillful maneuvering, the sales volume of his team's Taobao store soared.

Xiao Shitou's actions made Jiang Ming, who had been observing from the shadows, fall silent.

Is this the legendary innate ability to drive sales?
……

"No way, this can actually work?" Xu Jingya was stunned.

I thought he, the only good-looking guy in the NXG team besides Ming, would become the top seller during the live stream, but then a surprise surprise came out of nowhere.

The unassuming little stone became the dark horse.

Sales of e-sports peripherals probably can't catch up with this beast anymore. Xu Jing's eyes darted around, and he quickly came up with a very good idea by referring to Ming Ge's previous tutorial videos.

"Ahem, good evening everyone in the live stream! It's time for the incredibly handsome Xiao Xu, the God of Stomachs! Not 998, not 598, and definitely not 498, for just 48 you can take home a whole box of meat floss cakes or fish tofu double-pack snacks! From now on, if more than 50 people place an order, in addition to explaining the basic strategies for bot lane AD carries, Xiao Xu will also give you a detailed explanation and reveal the tactics of using Blue Ezreal with bot lane to prevent ganks."

The shrewd Xu Jing deliberately glanced behind him and spoke in a tone that seemed to be audible only to him and the viewers in the live stream.

[Blue EZ, is that the same Blue EZ that counters Royal Club's Manamune Trinity Force EZ?]

[Oh my god, is it even possible to talk about gameplay strategies?]

[Order now! It's only enough for fifty people. One serving for everyone in the live stream, everyone needs one!]

[Hey JM, look! Your streamer's already selling out team secrets!]

WE base.

"brush!"

“Let’s buy two cases of it too,” Abu said through gritted teeth.

WE's performance in the new season has been mediocre, so he needs to ensure WeiXiao's dominance in the bottom lane, and EZ happens to be WeiXiao's best champion.

Studying the NXG vs. Royal Club replays alone is too slow, and he hasn't figured out many details yet. The next match against NXG is also related to the All-Star voting, and he doesn't want anything to go wrong in the middle.

Royal Family Base.

UZI, who had just finished a ranked game and entered YY Live, was breathing heavily. Thinking about his newly received salary balance, he used his smurf account to donate fifty health potions and placed an order for fish tofu. He then typed, "Sorry, besides hero tutorials and such, can you teach us ordinary AD players how to defend against ganks in the bot lane?"

"Especially the jungler's level 2 gank on bot lane!"

How to prevent ganks and gank bot lane at level 2?

Xu Jing glanced at the live stream chat filled with comments from big spenders, then waved his right hand and said, "You've come to the right person. I'm not bragging, but when it comes to mechanics, I may not be the strongest AD in the LPL. However, when it comes to farming, team fight survivability, and damage output, I, who have truly inherited Ming's training, am the best!"

The young man's smug expression on the live stream camera was crystal clear, as if he had completely lost himself in the flattery from the fans in the live stream.

Many professional teams clearly haven't installed anti-bombing apps.

Seeing this, I gritted my teeth and bought it!

Even if I have to tighten my belt, I have to buy him a box, no, two boxes of pork floss cakes.

While the young people are still caught up in their own confusion, we might be able to glean one or two key tactical ideas from them.

JM, that cunning and wicked villain, is so scheming and calculating that he would never reveal NXG's powerful secret techniques.

Xu Jing and Shi Zhenyu's interaction with the audience was so lively that others followed suit, casually revealing team tactics or offering big discounts to fans, thus taking the lead in adopting the identity of live-streaming e-commerce hosts in this era.

Half an hour passed.

The audience was satisfied because they learned something real, and the professional teams were very satisfied because they "stole" some amazing skills!
The sponsors were very satisfied with the large number of products they sold and the increased product exposure they gained.

Of course, Jiang Ming was even more satisfied with the small amount of money he made through "Taobao live-streaming e-commerce"!

Inside room 120021 on the YY platform, a vibrant scene of life and everything thriving was on display.

After a brief interactive session, the NXG team members played one more game in a group before splitting up to play solo ranked games.

If the first half was about the team and its owner, Jiang Ming, attracting viewers, then the second half was the real test of whether the five team members were suitable for live streaming.

After two or three live streams, the club can obtain a detailed data analysis result through the YY platform.

Unfortunately, there's only so much live streaming resources available, and it's impossible to treat everyone equally and ensure everyone gets a share. Most of the resources need to be allocated to those who produce better program results, retain more viewers, and generate higher sales for online stores. This is essential for a team to operate healthily!

The popularity that team-based gameplay, hero mic chat, tactical analysis, skill sharing, and interactive product promotion brought to the NXG live stream was unimaginable.

First, the number of concurrent viewers in the live stream is already approaching the 300,000 mark, and breaking through it is only a matter of time.

Furthermore, in the All-Star voting section, the number of votes for all members of NXG is visibly increasing, especially for Jiang Ming, who is a key figure.

From the start of the live stream to campaign for votes, in less than two hours, the number of votes skyrocketed from 17,000 to over 96,000, leaving the second-place Ruofeng far behind.

It can only be said that a comment in the previous live stream was correct: most of the fans who voted for WE are players who frequently watch matches and follow esports news. On the contrary, fans of his tutorial videos may not necessarily know about the All-Star voting. Now, by campaigning for votes through the live stream, the difference in mid lane has become apparent instantly.

Seeing this, Jiang Ming felt somewhat relieved.

He definitely wants to go to the S3 All-Star event. Not only that, but if possible, he even plans to try to get one or two more spots for NXG's players.

This is the first time the LPL esports scene has received attention and support from the top. If OGN wins the championship, it will mean missing out on more than just an S3 championship spot.

As for voluntarily giving up going to the All-Star event and watching the LPL region suffer a crushing defeat in Shanghai, indirectly shattering the filter of the original marketing team and making NXG the savior of the region, it is certainly satisfying, but in the end, it is only beneficial to itself and not to the entire LPL or even the entire e-sports circle.

All the planning I've done along the way hasn't been in vain. As the saying goes, if the cake gets smaller, even if you enjoy it all by yourself, how much can you actually eat?

And believe it or not, a smaller cake also carries the risk of stomach upset.

……

It was 23 PM. After the limited entertainment value of the five young men from NXG had been almost completely exhausted, Jiang Ming knew it was time for him to take the stage again.

In the NXG team's live stream, the administrator posted a pinned comment.

"Alright, everyone, we're finally about to have JM's secret tutorial segment."

"Keep your eyes peeled, don't go away, it's getting even more exciting!!"

Wow, I didn't expect to get a surprise after waiting in the live stream for so long!

[Okay, okay, I knew the secret tutorial segment couldn't just be a simple extension of previous tutorial videos.]

[Hurry up, hurry up, don't let anyone else see this, I want to enjoy it all by myself!]

"It's just a pork floss pastry, I'll buy it, okay!"

[Left hand holding a pork floss cake, right hand holding fish tofu, and both hands gripping Logitech peripherals—isn't that enough support?]

[Several contestants stopped their livestreams to prepare for the lesson. JM, you really don't treat us like outsiders!]

[I've got my front-row bench and snacks ready. It's kind of amazing to be training with professional gamers for the first time!]

On camera, after finishing what they were doing, the five members of NXG all moved their mice and clicked into Jiang Ming's main live stream.

Cough!

Of course, what Jiang Ming was about to explain was actually something the contestants had already practiced many times. The five of them making such a gesture was simply a pre-planned performance by Jiang Ming.

As I said before, in this era, when it comes to marketing, Jiang Ming, whose mind is full of all sorts of novel ideas from the future, is unmatched.

Seeing that the number of online players in the upper right corner had exceeded the peak, Jiang Ming stopped hesitating, clicked on a file on his computer, and found the video recording of the match between No. 30 and IG.

That's right, he's going to review the details of Zed vs. Jax in the mid lane for the players, and at the same time, he's going to further demonstrate to the LPL teams how much influence a truly skilled coach can have on the game.

After thinking for a moment, Jiang Ming typed on the keyboard and changed the room name.

"A recap of the NXG vs. IG match: JM guides you through the strategic gameplay and lane management of the draft phase!"

"Before we begin, let's do one more advertisement as usual!"

【! ! ! 】

You bastard, you'd better die!

[It's impossible to finish watching, there's simply no way to finish watching it all. NXG should just rename themselves the Advertising Team; half of their hour-long livestream is filled with ads.]

Faced with angry comments, Jiang Ming wasn't afraid of being exposed by the viewers in the live stream. He coughed and said, "You've wronged me. This advertisement was a special benefit for all of you."

"Thanks to everyone's continued support, the sales of NXG team's online store, especially snacks, have reached the level of top distributors. Recently, Panpan, Daliyuan, and Three Squirrels reached sponsorship cooperation with the club, so Amin took the initiative to apply to the snack manufacturers that cooperate with our NXG club and obtained the qualification to supply directly from the factory to the store."

"To put it simply, Amin's JM shop will be separated from the NXG team merchandise store and reopen as a new snack brand, focusing solely on affordable or even low-priced snacks."

"Coca-Cola is 50 cents cheaper than in retail stores, meat floss cakes are 40 cents cheaper than wholesale, and fish tofu, duck feet and duck tongues, spicy strips... etc., are all cheaper than in stores outside."

Jiang Ming pulled up a comparison list in the live broadcast room.

"Furthermore, because the products are supplied directly by the manufacturer, the quality is guaranteed while reducing costs!"

"JM Food Time - Snack Chain Store online store will open simultaneously at 24:00 tonight. The first offline store will be located at Shop No. 11, Jinling University Town. It is currently under renovation. Please give us your support."

"I wonder, are you all satisfied with this advertisement?"

[A bottle of Coke for 2.4 yuan? I'll take it!!]

[Pork floss cakes with a price reduction of 40 cents per pack?]

However, on the other hand, we can actually accept JM occasionally running these kinds of ads.

Why, why are physical stores only opened at Jinling University? Are we at Southeast University not qualified?

[Waaaaah, I'm drooling uncontrollably because I love showing off snacks. If they were all this price, I'd buy them all!]

[Go go go! Break through the middlemen and cut their profits! JM, we support you!]

After the snack chain store finished its advertisement, Jiang Ming composed himself and slowly began to speak:
"I believe many viewers in the live stream watched our match against IG last month. After that day, my Weibo account received many private messages and comments on various platforms asking how I managed to lane against Jax with Zed. So today, I'll use this match to do a live stream recap and also talk about understanding minion waves in League of Legends and what a coach should consider during the draft phase."

At this moment, many of the comments in the live stream disappeared.

It wasn't that any audience members left; rather, everyone's hands unconsciously left the keyboard to listen patiently.

"Firstly, regarding the champion ban/pick phase, I didn't take IG's decision not to ban Zed at first, because there were still many strong mid-lane champions in Season 3, such as LeBlanc and Diana..."

[Hehehe, the pro teams hiding in the live stream heard that, right? JM has LeBlanc and Diana, his signature champions, hidden in his crotch.]

[You can't ban them all, you simply can't ban them all. Three ban slots aren't enough to ban all of JM's champions. Maybe Riot should consider increasing it to five bans.]

The prophet in the live stream, please sit down!
Jiang Ming glanced at the comments and chuckled. Who would have thought that a casual remark from a player would lead to Riot Games having to implement the five-ban and even global ban/pick system in matches as the seasons changed and the number of heroes increased?

"When picking champions on the first floor, I first gave Xiao Shitou the jungler Elise, which is strong in the current version."

"Players who like jungling should take note: Elise is definitely the top jungler in the current version. She has high damage in the early game, and her ganking ability combined with the laners is great. The key is that she doesn't need to consume too many resources. After setting the pace and completing the corresponding tasks, she can contribute a lot of damage in team fights in the mid and late game thanks to the kills and assists she gets in the early game."

"The current version of the jungle is too poor and does not support heroes who rely too much on farming."

"As we discussed earlier, the first pick was a jungler to avoid being targeted. After we picked Elise as our jungler, IG's first and second picks were Jarvan IV and Karthus."

"The prince is fine. As a jungler, he has ganking ability at level two. Although he is much behind in jungle skirmishes, he is not afraid of Elise in the early game. The problem lies with Karthus."

[Karthus, what happened to Karthus?]

[The people who said that probably didn't watch the game. IG didn't ban Shadow Shaman during the draft phase, so picking Karthus first was just asking for trouble.]

As someone who frequently watches JM's tutorial videos, all I want to say is, if anyone dares to pick Karthus first, even if they're two ranks higher than me, I can still beat them.

Indeed, Karthus encountering Zed in the mid lane is truly a classic case of "father beating son."

"So I kept an eye on it. Even though IG doesn't have a coach, the counter-relationship between Karthus and Zed is something that the IG players can't ignore given their skill level."

"There's a trick to it!"

Jiang Ming calmly raised his hand to the IG team members, not wanting to offend them over a replay livestream.

In fact, no matter who it is, Jiang Ming is used to doing this: belittling the enemy is actually belittling himself.

"However, since the opponent had already picked Karthus first, I, as the blue side, was able to take the counter-pick advantage, so of course I wouldn't let it go. I picked Zed on the second floor, and on the third floor, I defensively picked Zyra, who can limit Karthus's ability to enter the fray and deal damage."

"Our region's development of Zyra is still quite average. In fact, if used well, she's no less effective than Annie as a support." Jiang Ming's gaze was deep as he subtly reminded the professional teams behind the live stream once again.

You may not know how strong Zyra support is, but you must know how powerful Annie is as a mid-lane support, right?

"As it turns out, I was right. Xiaoxiao, that old fox, really did prepare a big surprise for me."

"The third and fourth floors respectively took down Jax and Janna, who greatly limits Zed in team fights."

Jiang Ming patiently explained, "As a support, Janna, when equipped with Exhaust, has a knock-up, a shield, and a slow. Her ultimate also provides knockback and healing effects, making her a very effective counter to Zed's engage."

"If we can drag the game into the mid-to-late game, with Janna's protection, IG's two carries will actually have a very good output environment. If they build a Quicksilver Sash, then my role in the mid lane will be mostly useless. If I can't team fight, then I can only split push, and the problem is—"

Jiang Ming prematurely spread his hands like a bear, "Whose Zed can carry a Jax in the late game?!"

[666, this is the top brain in the Chinese server!]

[In professional esports, do coaches really have to consider so many things?]

[My goodness, in just a few dozen seconds, JM saw right through Instagram's underwear.]

I now retract my previous assessment of NXG; their current achievements are entirely due to their solid capabilities.

(End of this chapter)