Started as a comics editor

Chapter 275 Recruiting People?

The ANF live streaming section is now online.

The news spread like wildfire through the gaming industry, and Shen Lun naturally received the message from his subordinates, along with... a rough estimate of the data from the first day of ANF's live stream.

At this moment, he was sitting alone in the large leather chair in the CEO's office of Jiuxiao. Outside the window was a bustling city night view, with dazzling lights, but it could not dispel the gloom in his eyes.

The computer screen in front of him did not display the backend data of a PC game that Jiuxiao was so proud of, nor was it a meticulously crafted mobile game project plan.

Instead, it's the homepage of the ANF live streaming platform.

The interface is simple and clean, with a prominent feature in the center: a special recommendation for the League of Explorers in Hearthstone, along with several highly popular live stream windows lined up side by side.

Shen Lun's gaze was currently fixed on the live stream that was automatically playing in the center—[Measuring the World - Hearthstone Super Cool Guy].

The streamer named Miao Zhang was enthusiastically analyzing his newly assembled Arena deck, with comments flooding the screen like a waterfall, including "666", "Let me play this, let me play this", and "Tear it up! You're such a dog!" The atmosphere was filled with merriment.

Shen Lun's gaze was gloomy.

He recalled that not long ago, before the start of the Golden Week holiday, he was still feeling suffocated by the terrifying popularity generated by the new Hearthstone expansion, and was still trying to convince himself that Avalon should finally calm down, shouldn't it? Shouldn't it give the market and Jiuxiao some breathing room?

The results of it?
respite?

After achieving overwhelming success in both PC and mobile games, Avalon immediately opened up a third front – live streaming – without even taking a breath.

Moreover, this is not a small-scale operation.

They capitalized on the immense popularity of the new Hearthstone expansion, precisely channeling ANF's massive player base to this nascent livestreaming platform.

The Hearthstone section, prominently featured on the homepage, is gaining popularity.

On the screen, the streamer named Miao Zhang was still proudly showing off the arena cards he had chosen and analyzing the possibility of 12 wins.

The comments on the screen seemed to never stop, constantly scrolling by.

Shen Lun could almost see countless Hearthstone viewers who originally belonged to other live streaming platforms being drawn into the new vortex of ANF by this powerful centripetal force and the strong atmosphere of camaraderie.

but……

"Live stream...?"

As Shen Lun watched the eloquent and popular streamer on the screen, his tightly furrowed brows slowly relaxed, and he softly uttered two words that were somewhat unfamiliar to him.

Although Avalon hasn't stopped making a fuss, this seems like a relatively good result.

Avalon has not released any new games...

Shen Lun's mindset remains within the framework of traditional game companies.

In his view, live streaming is more of an added-value service, an accessory to game content, and another form of advertising and user retention channel, without any disruptive strategic value in itself.

Avalon's investment in building a live streaming platform is, in his view, merely a natural extension of its business scope, a new way to monetize that deviates from its core business, and its importance is far less than launching a brand new game that can shake up the market.

"At least... they didn't immediately pull out another mobile game on the same level as Hearthstone."

Shen Lun let out a long sigh of relief, as if a heavy burden had been lifted from his shoulders. He sank back deeply into the large leather chair, as if the high pressure and tense nerves of the past few days had found a brief respite.

After achieving great success in both PC and mobile games, Avalon finally stopped launching new game products and instead turned to the relatively milder field of live streaming.

This gave him the illusion that Avalon, this rampaging behemoth, finally needed to stop and catch its breath, to digest its overwhelming spoils.

Shen Lun rubbed his throbbing temples, then picked up the internal phone: "Notify the mobile game department that the 'Star Wars Chronicles' project will proceed as planned. Avalon will temporarily switch to live streaming. This is a window of opportunity for us to consolidate our mobile game position and buy ourselves some breathing room!"

at the same time.

E-Travel Headquarters, Jin Feng Office.

Jin Feng looked at the briefing and breathed a sigh of relief, casually tossing the report onto the table: "Live streaming? Is Avalon burning through its money? Do they think games are too easy to make? They're just dabbling in this now."

She made a joke, and finally felt relieved.

no way.

The psychological trauma left by "Dungeon Fighter Online" a while ago was too great.

Don't know when it started.

Avalon... This name had unknowingly become a huge shadow hanging over him and the entire EasyGame, a nightmare that could not be shaken off.

At first, Avalon only had FGO, which was worth paying attention to. However, both Jiuxiao and Yiyou felt they were in complete control of this rising star in the gaming industry, and even looked down on the company's achievements.

But as time went on, Avalon released three new games.

They got a little more serious and discovered that the mobile game market was much larger than they had imagined, so they began to join the battle for a slice of the pie.

Then they discovered... their game was completely no match for Avalon's games.

And then.

Avalon's games have even achieved success overseas.

The nature of the matter then began to change.

Through a series of dazzling maneuvers, Avalon has rapidly expanded the size of its game portfolio, even showing signs of dominating the market.

Major companies like Yiyou and Jiuxiao have finally taken things seriously and started actively contacting mobile phone manufacturers to establish strategic partnerships.

at last.

They regained some ground in the app store market by leveraging their inherent advantages as mobile phone manufacturers.

Subsequently.

They started to dream about the future, but they didn't dream for long.

...Dungeon Fighter Online is here.

The emergence of this game completely shed Avalon's label as a mobile game developer, and the game's terrifying influence and revenue-generating ability even impacted the traditional PC games of these big companies!
This is no longer something that can be handled simply by being serious.

Things are starting to look bad!!!

And it was at this time that a new version of Hearthstone was released.

It was also very popular.

Everywhere you look, you hear praise from players.

After briefly proving itself in the PC game market, Avalon has returned to the mobile game market, remaining confident and composed, and its content continues to be popular...

Both Shen Lun and Jin Feng realized what was happening.

This game company, which they initially disregarded and even looked down upon... is now completely incomprehensible to them.

And most importantly.

This company... doesn't seem to have had any truly disastrous experiences yet.

Starting with FGO, whatever they did afterward... it seems like they never failed.

Whether it's games, comics, websites, platforms... they've all been successful.

There wasn't even a minor setback that wouldn't cause serious harm.

Even Avalon, a game assistant that was initially not well-regarded, has gradually grown in popularity due to factors such as Hearthstone's deck-sharing feature and the game community.

Now, virtually every gamer playing Avalon games has this software installed. It's truly terrifying!

Nobody knows what kind of game Avalon will release next, or what kind of impact it will have on the industry.

After all, the lessons learned from Dungeon Fighter Online and Hearthstone are still fresh in our minds.

Will their next game fail?

Jin Feng felt that instead of hoping for that, it would be better to hope that they wouldn't release the game for the time being...

Although he knew defeat was inevitable for Avalon... their recent dominance was terrifying.

He was a little weak.

Avalon is quickly becoming a source of psychological trauma for him.

Now that the new Hearthstone expansion has been released, Avalon has started a live streaming website, which is... well, it's good news.

Anything that isn't related to games is good news!
As for whether their live streaming will have any impact on the gaming industry...

Jin Feng was not worried.

After all, ANF isn't the only live streaming platform on the market; other live streaming websites have gone much further.

Regardless, other live streaming websites won't just stand by and watch ANF's live streaming section succeed. After all, competitors are rivals, and he has a lot to say about that.

It was foreseeable.

Seeing the popularity of Hearthstone, other live streaming websites will probably go to great lengths to promote the game, even poaching talent from ANF (Asia, Cloud, and Fire) through higher salaries or larger share of gift revenue...

This will definitely cause some trouble for Avalon.

This is the opportunity for EasyPlay!
We need to leverage the channels of mobile phone manufacturers to complete our layout in the mobile game field!

Ok?
As Jin Feng pondered, he suddenly felt something was amiss, but the thought quickly vanished.

He frowned, not wanting to think about it any further, and turned to his assistant, instructing, "Tell the staff to concentrate resources and do everything they can to promote 'Wings of the Sky.' While Avalon is distracted by his livestream, let's win back our users!"

……

"Are other live streaming websites poaching streamers?"

at the same time.

Avalon.

After Tang Yao finished explaining the details of the new version of FGO.

Li Xue suddenly raised this question.

"Ah."

Holding the documents, Li Xue nodded gently and then explained softly, "The live streaming industry is currently a sunrise industry, right? There are quite a few newly emerging live streaming websites, and now that we've started a live streaming section, we're direct competitors."

Will other live streaming platforms contact those Hearthstone streamers featured on our homepage and poach them? Will they undermine our popularity and steal our newly acquired audience?
Do we need to prepare contingency plans in advance? For example, increasing the signing bonuses or revenue sharing for promising streamers…

"Need not."

Tang Yao looked enlightened, then shook her head and said seriously, "Absolutely not. The design of the anchor's salary structure must revolve around the platform's core advantages, rather than being led by the nose by competitors, such as competing on high salaries. That's like drinking poison to quench thirst."

Let other live streaming websites compete on high salaries; ANF won't join in. We prohibit blind, cost-insensitive, and vicious price wars with other platforms regarding streamer salaries. ANF's salary structure must be scientific and sustainable, capable of supporting a healthy pyramid-structured ecosystem, rather than relying on exorbitant contracts to support a few cash cows.

This is where Tang Yao's advantage comes into play.

He knew very well what the ultimate result would be if the live streaming industry used high salaries to poach streamers.

It's a complete mess.

Seeing Tang Yao's serious expression, Li Xue nodded slightly, then hesitated for a moment: "Then... how do we retain our streamers? Especially those top streamers with potential?"

"Our core competitiveness in ANF Live has never been based on a star streamer lineup built by throwing money at the problem."

Tang Yao chuckled and explained, "We rely on the unique stage that the entire Avalon ecosystem provides for them. After all, ANF is a website under our umbrella, and after this period of development, this website has become the base camp for ACG users and game players. This is one of the reasons why many streamers can instantly unleash their energy, and it is also the source of audience stickiness. Without ANF, the live streaming effect and interactivity of many streamers will be greatly reduced."

Otherwise, why did so many streamers fail to gain popularity on other live streaming platforms but become popular on ANF? It's simply because users haven't yet developed the habit of watching live streams, and ANF has a unique advantage by directly connecting with the player community, which is one of the advantages of our live streaming section.

The large user base of the ANF community, the value of homepage recommendations, and direct traffic entry points within the game... these are all natural and continuous sources of precise traffic that our platform's streamers enjoy.

Other platforms may offer them higher signing fees, but can they guarantee a continuous, accurate, and high-quality flow of game users? Especially when our game continues to be popular, this traffic bonus is huge.

In addition, ANF Live is not isolated; it is backed by the entire Avalon gaming community and the entire ANF website. Here you will find the most knowledgeable game enthusiasts and the most enthusiastic discussion atmosphere. Here, streamers can more easily find a sense of identity and belonging, and more easily build their own 'fan home'.

This strong community culture, based on shared interests, is also one of our strengths.

Li Xue seemed to be deep in thought.

"Of course, even with these advantages, if other live streaming platforms are willing to spend money, they can still poach the streamers. After all, no matter how many advantages there are, they will crumble under the cold, hard monetary contracts."

Tang Yao paused for a moment, then smiled brightly and said, "But Miss Li, they're poaching our streamers to stream our Hearthstone, our Dungeon Fighter Online, and even our other games on their platforms... Isn't that a good thing?"

"..."

Li Xue was stunned for a moment, then a look of realization flashed in her eyes, followed by a soft laugh.

"Understand?"

Tang Yao raised her hand and stretched vigorously, showing off her soft and full figure: "The game is popular enough that it's worth them spending a lot of money to compete for related content creators. So, wherever the streamers broadcast, they are essentially increasing the exposure, popularity, and discussion of our game content."

As long as he's streaming Avalon games, it's not a bad thing for us; it's just a change of streaming platform.

“ANF Live is our home turf, where we can provide the best experience and ecosystem integration, maximizing the value of streamers and the immersion of viewers. However, streamers on other platforms are also promoting our games for free and attracting potential users. What we need to do is ensure that Avalon's game assistant and community portal can still be easily mentioned and used in these external live streaming rooms. Those players who are attracted there will eventually return to our ecosystem to obtain the core services and content.”

"so."

Tang Yao put down her hand and concluded: "If we really can't retain a streamer, and they're willing to pay the breach of contract fee, then let them poach him. As long as our game continues to maintain high quality and popularity, and as long as our Avalon ecosystem maintains its irreplaceable advantages, wherever the streamer broadcasts, they are increasing the popularity of our Avalon."

ANF ​​Live aims to provide the optimal solution, attracting streamers and viewers who genuinely identify with our ecosystem and wish to develop long-term here. It seeks to compete through product strength and ecosystem engagement, rather than engaging in cutthroat competition through distorted salaries.

"understood."

Li Xue breathed a sigh of relief, and her tense shoulders relaxed.

Then, she looked at Tang Yao.

Tang Yao was raising her hand to tidy her long hair, which was slightly messy from stretching.

The afternoon sunlight streamed in through the window behind her, casting a soft golden glow around her.

She tilted her head slightly, her slender, fair fingers weaving through her cascading black hair with natural and elegant movements. A few unruly strands were gently tucked behind her ears, revealing her graceful neck and delicate earlobes. Her full bust rose and fell slightly with the movement of her arms, outlining a breathtaking curve. That softness and the seriousness and sharpness she had just displayed were strangely blended together, forming a highly impactful charm.

This decision-maker, who is usually decisive and has a keen strategic vision, now reveals a completely different charm, one that is uniquely feminine and languid.

really.

Li Xue thought of the decision-maker with piercing eyes and a mind so fast it was breathtaking, and then looked at the girl in front of her who was focused on combing her hair and exuded charm unintentionally.

I couldn't help but chuckle softly.

...That's completely unreasonable.

But it's really beautiful.

(End of this chapter)