Started as a comics editor

Chapter 260 Eve
The mobile game craze... has really taken off.

Especially with the encouragement of the three giants.

Unlike the somewhat troublesome and strict joint operation review process of the ANF game section, Blue River truly accepts all comers!
and.

It's not just Blue River's app store that has launched a large number of mobile games; other mobile phone manufacturers have followed suit after seeing this.

The mobile games that had been piling up due to Avalon began to appear in major mobile app stores like a tidal wave.

As for why Avalon caused a surge in mobile game releases...

Just look at the Nine Heavens and you'll know.

Their game, Stargazer: The Stars, was also announced early on, but ultimately chose to avoid the limelight in the face of Avalon's three newly released games...

of course.

Compared to large companies.

Those smaller factories that follow the trend have more to consider.

Before the emergence of the Big Three.

Many smaller studios have tried to compete with Avalon, but Avalon controls the established distribution channels, and they also released three wildly popular new games during that time…

and so.

Ok.

Try and die.

In the end, not a single drop of water was splashed.

In contrast, "Fantasy Journey to the West", which was co-operated with ANF, is doing very well!

In this situation, smaller factories would naturally prefer to operate in conjunction with ANF.

But ANF's requirements are just too high!

...A bunch of games are waiting.

This leaves many mobile games waiting somewhere.

And then came the wait.

Then the three giants appeared.

They discovered that Jiuxiao and Yiyou's new games seemed to be doing quite well on mobile channels, and with the added support of mobile phone manufacturers... many small companies immediately gave up the idea of ​​listing on the ANF game section and turned to mobile app stores instead.

Then, a whole bunch of games appeared on the app store.

The scene of all sorts of random games is strikingly similar to the one after games like "I am MT" and "Onmyoji" became wildly popular in Tang Yao's previous life, where all sorts of monsters and demons suddenly appeared.

the most important is.

Most of them... even made money!
Now, even more manufacturers are flocking to it!
Neither Blue River Technology nor other mobile phone manufacturers have adjusted their listing requirements in the face of this situation; they still allow any mobile game to be listed.

This further exacerbated the chaos.

Many games are just scams designed to lure people in and then disappear.

But the channel partners didn't make any demands whatsoever!

And these games all made money...

This time.

In a short period of time, the entire mobile game industry became a complete mess!

The image that Avalon had cultivated in the early stages, representing high-quality mobile games, collapsed instantly.

But did this make them more restrained?

no……

On the other side of the Blue River, things remain unchanged.

The investment market remains hot; now, as long as you say you make mobile games, a bunch of investors will immediately rush over with their hot money.

obviously.

Whether it's the investors, the distributors, or the producers.

Everyone wants to be a beneficiary.

cost?

When a game can be played and people spend money as soon as it's listed on an app store, who cares about the cost?

Things in the future.

talk about it later!

It's fortunate that Avalon didn't get involved, otherwise it would have been a real problem.

Avalon.

Tang Yao stared at the densely packed announcements of new game launches on her phone screen, her pretty face full of helplessness. Sunlight streamed through the blinds behind her, casting dappled shadows on her face, making her expression appear particularly solemn.

That's right.

In the end, she moved into a private office.

As Avalon gradually expands in size.

It really wasn't appropriate for her to continue hugging and cuddling with Li Xue outside... cough, it wasn't appropriate for her to continue sitting outside.

Because it would affect other staff members.

Ok.

It's not because of shyness.

of course.

This is not the point.

The focus now is on the game.

Tang Yao thought that after being baptized by Avalon, the same thing that happened to her in her previous life wouldn't happen here.

But obviously.

She underestimated the power of a trend...

"The Immortal Cultivator, Three Kingdoms Card Battle, Magical Girl Raising Diary..."

Li Xue stood behind her, softly reciting the game names, then shook her head and said, "More than twenty games have appeared in just one week..."

"..."

Tang Yao didn't speak, but simply opened the details page of one of the games. Looking at the rough UI and the familiar gameplay, she couldn't help but frown slightly: "Reskinned, plagiarized, shoddy. It's a disaster."

"Yes...but they all made money."

Li Xue: "For example, this game, 'Cultivation Master,' reportedly generated over a million in revenue on its first day."

"..."

Upon hearing this, Tang Yao rubbed her temples, and the chaotic state of the early mobile game market in her previous life flashed through her mind.

The situation then was exactly the same as now—capital poured in like crazy, low-quality games flooded the market, and players complained bitterly until that harsh winter arrived.

"Ji Zhuo is killing the goose that lays the golden eggs."

Tang Yao sighed softly, "If we allow these low-quality games to proliferate, it will ultimately harm the healthy development of the entire industry."

"What they want is distribution channels."

Li Xue gently shook her head: "They probably don't care. After all, as long as they can make money, that's all that matters. ANF's review standards are unlikely to be lowered, and those small manufacturers... in the face of profit, no one cares about long-term development, especially when the first person to try something new makes a fortune."

"I... never mind, at least we didn't get involved."

Tang Yao was speechless. She wanted to say something, but didn't know how to start, so she could only adjust her mindset.

After all, she had witnessed this scene in her previous life...

"Yes."

Li Xue looked at Tang Yao's fair profile: "Our reputation is still pretty good right now because we didn't get involved, and most of the games on app stores are imitations of ours, so many players are indignant on our behalf..."

"but……"

Li Xue changed the subject: "They have indeed had a significant impact on us. The increase in new users on the ANF game section has stagnated... and the number of game downloads has also dropped considerably. As for the number of mobile games that want to co-operate with us, that has plummeted."

Aside from a small number of developers who are genuinely confident in their games and believe that ANF offers a brighter future, most developers are sending their games to mobile phone manufacturers.

"normal."

Tang Yao was mentally prepared for this: "If I were them, seeing other peers making a fortune while I'm still stuck here with ANF, not even sure if I can get joint operation... I would also feel unbalanced and just launch the game first."

"Ultimately, we also have problems on our side..."

"However, since we've decided not to get involved with other channels, we can't relax the review process, otherwise it might turn into another app store... It's not suitable to do that right now. In the early stages, we should focus on our own games and build up our reputation first."

"But the download issue definitely needs to be addressed."

Tang Yao lowered her head slightly, deep in thought, muttering to herself as she confirmed her train of thought.

Then, as she was talking, she suddenly looked up and asked, "Ms. Li, about the ANF mobile app..."

"Hold on."

Upon hearing this, Li Xue seemed to have been prepared. After leaving a message, she immediately walked out of Tang Yao's office.

Then a few minutes later.

She returned and handed a document to Tang Yao.

Tang Yao reached out and took a look, then looked up: "PC version? Are you planning to make that too?"

"Ah."

Li Xue nodded and then explained, "Actually, Cai Quan had already been preparing for ANF's mobile version after hearing your suggestion. After all, you've always said that mobile is the future trend. Now we just need to separate the game section, which isn't too difficult."

Considering that our upcoming games will mostly be PC games... and some will even be single-player games, I thought I'd make a client for PC as well.

This will make it easier for players to download and manage games, and it will also pave the way for new games in advance. Otherwise, if only mobile versions are available, it will be awkward when existing single-player and PC games are launched.

But having clients on both PC and mobile is different. We can guide players to download the client corresponding to the game they want to play. At the same time… we can also add forum functionality to the mobile version, allowing discussions about games that can't be played on mobile devices. And didn't you say that, apart from Left 4 Dead, other games might be able to be made mobile?

This is also one of the factors to consider, as I have written here..."

Li Xue pointed to the documents in Tang Yao's hand.

Tang Yao followed Li Xue's slender finger and looked over, then murmured, "Something like Battle.net?"

Li Xue's idea, simply put, is to partially separate the already established ANF game section from ANF and make it an exclusive channel for Avalon.

Similar to Battle.net.

However, it's not quite the same as Battle.net, considering that Avalon started with mobile games.

Therefore, both platforms will be compatible, while different functions will be provided based on the characteristics of the PC and mobile platforms.

Hearing Tang Yao's mutterings, Li Xue asked curiously, "Battle.net? Is that a new name?"

"No."

Tang Yao came to her senses and looked at Li Xue's dignified, virtuous, and beautiful face. She smiled and said, "I was just thinking of a similar software... Miss Li, you really helped a lot. You're really reliable."

"..."

Li Xue gently shook her head: "I didn't help much, it was something you mentioned before..."

"If I say it's there, then it's there! Do it this way."

Tang Yao interrupted Li Xue directly, gently patted her flat stomach, and then took her soft hand in hers, giving her an answer.

There's no need for the two of them to be so polite.

"it is good……"

Li Xue glanced at their clasped hands and said nothing more, only saying, "According to Cai Quan's estimate, both clients can be launched within three weeks... Should we avoid the limelight for now and postpone the launch date slightly?"

"So fast?"

Since last time.

After realizing that her energy was limited, Tang Yao calmed down a bit and focused her energy on maintaining the updates of the comics and the game.

As for the rest... they were all left to Li Xue.

So she really didn't know things were progressing so quickly.

"Yes, because the mobile side has been preparing for this for a while now."

"Then let's launch it within three weeks, no need to postpone it."

Tang Yao thought for a moment, picked up her phone and glanced at it, then said, "Actually, what they did might not be a bad thing for us."

"Isn't it necessarily a bad thing?"

"Ah."

"look."

Tang Yao showed Li Xue her phone screen.

Although games have made money in the mobile app store in the short term, most of them have seen a surge in negative reviews.

On the screen, several glaring player comments stood out:
[What garbage! Can this even be called a game?]

[A bottomless pit of pay-to-win! Even the legendary FGO wouldn't dare play like this! Stupid game!]

This is basically a reskinned game; it's completely different from what was advertised!

[This game is trash!!]

【…】

Li Xue pondered, "Players are already developing a resistance to this type of game...is this our opportunity?"

"Ah."

Tang Yao nodded: "Although those reskinned games made money in the short term, when the market is almost poisoned by low-quality games, players will naturally crave truly good games... Players aren't stupid, and if we can do a little bit of work at that time, where do you think players will go?"

Li Xue's eyes lit up, and she gripped Tang Yao's fair and delicate hand tightly.

Tang Yao smiled and continued:
"Of course, simply launching a client is not enough to achieve this."

"We cannot blindly pursue the number of users, but rather we must give full play to our advantages."

"The main points are to achieve the following: high quality, community-based, and differentiated."

"Besides launching the client, we still need to do a few things."

"First, we will accelerate the development of our new games while rationally scheduling the release of new expansion packs for older games, setting a benchmark with truly high-quality games."

"Second, strengthen the community functions of the ANF platform to help players develop a sense of belonging."

"Third... we might be able to create a 'developer support program.' Of course, it's a bit early to talk about this now, but providing support to teams that insist on making high-quality games—with funding, technology, and traffic allocation—would definitely attract more dedicated games to us..."

"in addition……"

Tang Yao began to speak eloquently.

Li Xue looked at the beautiful boss beside her, realized what was going on, and smiled helplessly.

fraud.

They said it was a great help.

I clearly already had a plan.

They must have thought about it long ago!

All you do is flatter people...

coax……

Li Xue smiled again.

"Miss Li, are you listening?"

Tang Yao slightly raised her snow-white chin, tilted her head and looked at Li Xue, who suddenly smiled shyly, with a puzzled expression.

"It's nothing, I'm listening."

Li Xue suddenly snapped out of her daze, straightened her expression, and began to discuss with Tang Yao.

The two people's soft voices continued to ring out.

Avalon's 'little plan'... is beginning to take shape.

……

The recent chaos in mobile games caused by mobile phone manufacturers has led to many cheated players cursing and complaining.

Every game-related forum is filled with complaints!

After all, many games are just a case of false advertising!
However, this was a minor issue for Ji Zhuo of Blue River Technology.

Even though some staff members noticed this and mentioned it to him.

He didn't take it too seriously.

Because in his opinion.

Chaos is the ladder.

The most important thing right now is to scale up the business! And to solidify the necessity of app stores for mobile games! That's the most crucial thing!
What's the point of censorship, what's the point of infamy?

Everyone has to step aside.

compare to.

He was more concerned about Avalon.

This company did not contact Lanhe, nor did it contact any other mobile phone manufacturers, as far as Ji Zhuo knew.

Avalon is like a stubborn old man, completely unwilling to accept this new channel and ignoring the booming mobile app stores.

Ji Zhuo was somewhat unhappy about this.

on the one hand.

Avalon's mobile games still hold the largest market share; without them, app stores always feel like something's missing.

To put it in an easier-to-understand way, imagine that during the peak years of a product's popularity, it wasn't available on the App Store... which was definitely a loss for the distribution channels.

On the other hand.

Avalon may not have made any significant moves, but it hasn't gone bankrupt, and they certainly have a knack for making games...

Ji Zhuo was genuinely afraid that the other party would release another blockbuster game, thereby attracting players back to their so-called ANF game section.

It ruined the excellent situation.

Actually it's not just him.

Jiuxiao and Yiyou were also somewhat worried about this and kept a close eye on Avalon.

"So what exactly do you want to do?"

Thinking about it.

Ji Zhuo frowned, then opened a search engine and found Avalon's official website.

originally.

He just wanted to see if Avalon showed any signs of releasing a new game.

but.

I just opened the official website.

Ji Zhuo's attention was drawn to an announcement—

[ANF Games Mobile App! Coming Soon!]

Ji Zhuo: "...?"

(End of this chapter)