Started as a comics editor

Chapter 226 Are you kidding?

Regardless of what others think.

The live stream continued, and Tang Yao began introducing the third game.

This time, the game is no longer a Western fantasy game, but it still has its own unique features... except this time it features a fairy mountain with rolling clouds and dazzling magical treasures.

Yes, it's the latest thing that domestic players are familiar with.

"...Traditional 2D turn-based games?"

Shen Lun had just closed the reservation page on the other end when he saw this scene, and everything went black before his eyes.

In fact, he also keenly realized that the type of game most easily ported from PC games to mobile phones is the traditional 2D turn-based game.

On the one hand, it's because FGO, currently the most commercially successful mobile game, is turn-based; on the other hand, it's because this gameplay style is indeed the easiest to execute well when mobile phone performance is limited!
Most importantly, this type of game has a considerable audience.

Shen Lun originally planned to first replicate the FGO model in "Starry Sky Poems" to test the waters, streamline the mobile game publishing process, force Avalon users to leave, leaving them with no way out, and then acquire and absorb its technical team at a low price, completely monopolizing the early dividends of the mobile game track.

Then, leveraging the popularity of FGO and Starry Sky Poems, we'll first capture users' minds!

Then, they began to seize the mobile game market on a large scale... crushing the market with multiple product lines, which is commonly known as 'raising a venomous insect'.

He plans to make games of all genres, including traditional 2D turn-based games.

As for why?
Very simple.

Shen Lun knew all too well what would happen once other manufacturers realized what was happening and shifted their focus to the mobile game market.

Despite the current boom in mobile games and the immense profits made by FGO, which even led to Jiuxiao specifically targeting Avalon for this reason, the shift from PC games to mobile games seems like a logical and easy decision to make.

But it's actually not easy at all.

Jiuxiao chose to bet on mobile games because of his own reasons.

Other manufacturers haven't shifted their focus to mobile games yet; they're just testing the waters. Compared to the highly mature PC game market, the mobile game market is still relatively small. Although FGO is indeed profitable, what about its competitors?

No competitor has succeeded yet.

Even Avalon only has one game, FGO.

This, coupled with the complexity of mobile phone hardware models, the instability of the player base, the need to start product development from scratch, and the significant difficulty in releasing the product...

Most importantly, PC games are also very profitable.

In this situation, they have readily available channels and players, and PC games have not yet declined significantly. In addition, there are many problems within large companies... Therefore, the decision to fully shift their focus to mobile games is very difficult to make.

For example, the companies Ninth City, Changyou, and Giant Interactive in Tang Yao's previous life missed the crucial transition period from PC to mobile.

In hindsight, they seem really foolish; they should have focused on mobile games much earlier.

But from their perspective at the time, they didn't necessarily think they were wrong.

After all, in hindsight, Baidu failed at everything – it couldn't succeed in food delivery, it couldn't succeed in ride-hailing, and it even got crushed by financial companies in AI – so it just looks like a complete idiot…

It can only be said that the limitations of the times have always existed.

If Tang Yao hadn't time-traveled, she wouldn't have dared to go all in.

Shen Lun's resolute shift of focus to mobile games was initially out of necessity.

Jiuxiao made a wrong decision, its overseas expansion was hindered, and the market share of its PC games was eroded.

Although it is the second largest internet company in China, its most important game business revenue has recently plummeted, almost halved. The shareholders are not letting it go, and Shen Lun's attempt to revive PC games failed, so he set his sights on mobile games.

of course.

This is just the beginning.

Soon, after carefully understanding the market, Shen Lun immediately realized that it was a very large market.

As any player familiar with FGO knows, they are very much looking forward to the new mobile game.

Moreover, the adoption rate of smartphones is very fast, extremely fast!

After realizing this.

Shen Lun then began to go all in.

Anyway, Jiuxiao's market share in PC games is being eroded, so those with nothing to lose are fearless.

He was even secretly pleased, thinking that although he had lost market share in PC games, every cloud has a silver lining.

Other manufacturers have not yet focused on mobile games.

This gave me the opportunity to seize the initiative. Currently, the only competitor in the mobile game market is the relatively unknown Avalon. As long as I can take them down...

Then, before other major companies could react, they massively seized the mobile game market.

It doesn't need to be exquisite.

But you must do a lot of it, and do it quickly. Put all your eggs in one basket, on different project teams and different game types. Whether it's micro-innovation, investment, acquisition, or agency, do it all. The key is to win by sheer volume.

At the same time, Jiuxiao's existing channel resources are used to violently brainwash users, creating the perception that mobile games are equivalent to Jiuxiao, and all kinds of in-game ads and pop-ups are used.

Of those, there will always be one or two blockbuster products!

Before long, as smartphones become more widespread and the market expands, the snowball effect of Jiuxiao's early investment will only grow bigger and bigger...

By then, the second and third blockbuster games had emerged, and it became clear that the mobile game market was beginning to grow significantly. Other major manufacturers were scrambling to shift their focus to mobile games.

What we are about to face.

That is Jiuxiao, who has completely established itself!
Jiuxiao will definitively solidify its position as the top mobile game platform!

just.

He's thinking very well...

But all of this is predicated on the success of "Starry Sky Poems" and that Avalon is indeed powerless to retaliate, just as he predicted.

Otherwise, even if other manufacturers didn't react, Avalon, as a true pioneer in mobile games, continued to release games, and Jiuxiao wouldn't be able to monopolize the early profits of the mobile game market.

After all, who knows if they'll come up with another FGO?

This is why Shen Lun, having failed to acquire Avalon, is now trying to suppress it.

He couldn't possibly let Tang Yao create a second hit mobile game.

But is Avalon truly powerless to fight back?
obviously.

No.

This live stream is the answer.

...They realized the mobile game market was huge even faster than Jiuxiao.

Their appearance, and the start of this live broadcast, completely disrupted Shen Lun's plans.

Single-player games, card games, and now traditional 2D turn-based games...

They dabble in every genre, with multiple games vying for market share...

Shit! !
This is clearly what Jiuxiao wants to do!!!
why! !

Why is this piece of shit company struggling?!
They even streamed the game live! How dare they?!
Why don't they use traditional marketing methods?!
Shen Lun stared at the anime girl illustrations on the screen, talking eloquently, and at the turn-based game being demonstrated on the screen. His head spun, and he was furious!

After a while.

He managed to calm down, gripped the mouse again, and reopened the ANF game section.

really.

The details page for the third game has also been launched, although the number of pre-registrations is not as exaggerated as that for Hearthstone.

But now the ANF game section... can really be considered to have taken shape.

Game platforms and game channels are typical two-sided startup projects, with users and games being the two biggest pain points for the platform.

ANF ​​already has a certain user base. Their previous problem was that they didn't have enough games. After all, to launch the entire game sector, relying on just one game like FGO is definitely not enough.

but now.

They got it...

"The Secret", "Hearthstone", and finally, "Fantasy Journey to the West".

Adding FGO to this, although there aren't many games, these games are all unique.

Most importantly... they're all mobile games!
Generally speaking, it is difficult for various manufacturers to integrate a game platform without any advantages, features, or resource backing.

Promising high commission rates?
This doesn't make any sense.

Because most manufacturers are aware that if a platform has no advantages or unique features, users are very likely to immediately switch to a familiar platform once they join. Even if they download and play games, they may hesitate to make in-game purchases due to concerns about the credibility of smaller platforms.

But now, FGO has proven ANF's operational and revenue-generating capabilities in the gaming sector, "Yun" has demonstrated their ability in the single-player game market, "Hearthstone" has targeted the card battle market, and now this "Fantasy Journey to the West" has directly entered the most familiar 2D turn-based game genre in China...

Each of their games has a unique competitive advantage, rather than simply being reskinned versions of other games to make money.

ANF ​​is using different types of games to reach as many players as possible, while leveraging ANF's own community attributes to create social stickiness among players within the platform—isn't this exactly the 'breeding' strategy that Jiuxiao wants to implement?

But the problem is...

This is Avalon!

If their next few games are also successful, it means...

Their gaming division will firmly establish itself and become an emerging channel that cannot be ignored in the mobile game industry.

After realizing this, Shen Lun unconsciously tightened his grip on the mouse.

If it turns out like this.

What's the point of targeting FGO with Nine Heavens?
They didn't spend a lot of money on external anime and manga channels... and in the end, they couldn't have any impact on FGO.

Instead, it has created a mobile game distribution channel that stands in the way of all game developers, demanding money from them.
Are you kidding me?!
(End of this chapter)