Started as a comics editor

Chapter 220 A strong opponent

In fact, most people find it difficult to realize the impact of large-scale advertising on a product and its erosion of users' minds.

Tang Yao's previous life's "Endless Winter" is a prime example.

This game's marketing strategy is a typical example of user acquisition through paid marketing, driven by ROI, using customized marketing plans to quickly increase the product's market share.

Throughout the first half of the year, the advertising and promotion expenses of Century Huatong, the publisher behind this game, increased significantly, and were basically concentrated on this game.

With such a large-scale advertisement, a user who sees the game's ad on Bilibili for the first time might not have much of an impression, but might just think that the game's concept is somewhat interesting.

But users see related ads every day.

The ads can be seen not only on Bilibili, but also on novel reading apps and WeChat official accounts, which will make them have a deeper impression of the game.

Players may not know that this is a multi-channel advertising campaign for the game, designed to reach and influence potential players on the largest scale and with the highest frequency.

But after multiple rounds of advertising blitzes, players did gain a thorough understanding of the game.

Perhaps I'm not planning to play yet.

But one day, when I have some free time or feel like it, I might open the game.

This has resulted in the game's extremely stable revenue, achieving a monthly global revenue of over 1 million US dollars.

of course.

This is not solely due to marketing efforts; it is also related to the game's combination of ARPG and SLG elements, the various ranking systems that stimulate players' competitive mentality, and the overall strategy targeting paying players.

However, it must be said that this is inseparable from its excellent but costly marketing strategy.

The current "Starry Sky Poems" also uses this approach. It's not just about grabbing channels; they also have a lot of customized marketing strategies.

Moreover, they did a better job than the previous version of "Dark Night Oracle" that used this approach.

At least in terms of the selection of promotional materials and the level of professionalism, they are superior.

Most importantly, if "The Dark Night's Decree" hadn't gone completely mad and the comic adaptation had turned out like that, and if it had put a little more effort into the plot, it wouldn't have been unable to survive. Its failure was related to its marketing strategy, but ultimately it was defeated by the fact that its terrible plot offended the huge comic book fanbase that had been attracted to it.

But Starry Sky Poems does not have such concerns.

They have a completely original storyline, although you can see the shadow of FGO... but there is a precedent of "Dark Night's Decree", and now there is a large-scale promotion.

This will definitely attract a large number of players.

As for FGO, it is currently relatively isolated and its influence is still uncertain, but its former dominance is no longer visible.

Many players have noticed this.

However, they don't care. As long as the game is still running, why would players worry about such things?

Within ANF (Area of ​​Fate/Apocrypha), FGO (Fate/Grand Order) remains very popular.

However, given this situation, it's hard to say whether "Starry Sky Poems" will successfully launch its public beta.

Since they are similar types of games, the competitor's high-frequency advertising blitz across all channels can indeed quickly capture users' attention in the short term, especially among general anime and manga fans.

This saturation strategy will inevitably bring a large number of new users in the early stages of the game's public beta, and may even divert some casual FGO players.

Everyone knows this.

Therefore, there has been a sense of tension within Avalon recently.

The staff finally felt like they had met a formidable opponent.

After all, "The Decree of the Night" is really bad. Even with the promotional materials being beautified, it still feels like a flop.

However, in terms of quality, Starry Sky Poems does indeed feel comparable to FGO.

This made the company's staff a little nervous, but they also began to work hard to overcome the tasks at hand.

For example, regarding the preparations for the live stream... Tang Yao originally thought it would take another week, but ANF had it ready in just two days.

Clearly, most of the staff did not want "Starry Sky Poems" to be outdone.

Although.

The game that's currently being heavily promoted is Hearthstone, a game that's jointly operated and streamed by ANF.

They couldn't quite see how this had to do with FGO, nor did they know how this would affect the aggressive "Starry Sky Poems".

But since it was a project proposed by Tang Yao, they still chose to believe it.

Of course, for Tang Yao, it would be better not to believe it at all...

She wanted to tell the staff that FGO's core competitiveness lies in its rich storyline and extremely high user engagement. Moreover, version 1.6 is coming soon, and it will be difficult to shake the core players of the game simply by relying on advertising. This is FGO's moat.

Furthermore, while *Starry Sky Poems* has a good appearance, its inner content is still unknown, lacking a comparable emotional connection, and may face retention issues later on. So don't be so nervous! I'm not mentally prepared for the live stream yet!

But seeing how enthusiastic the staff were...

finally.

She still didn't dare to say it.

Then, by the time she realized it, everything was ready...

Aside from herself...

"No, how could it be so fast?"

Tang Yao was somewhat dejected: "I wasn't prepared at all... how come they can send out live broadcast notifications now?"

"Actually, there's no need to prepare."

Li Xue, sitting to the side, couldn't help but chuckle and said, "Just do what you feel like. I think the audience will love watching it. Besides, didn't you write out the process? Just follow the process. It's rare to see the staff working so hard..."

"Show me what you're capable of doing as you please?"

Tang Yao gave Li Xue a slight glare, who seemed quite pleased.

During this period, the weather was neither too hot nor too cold, and Li Xue even fulfilled her promise before the live broadcast started.

At this moment, she was dressed in a dignified and elegant suit skirt, with soft, smooth black stockings covering her slender legs, exuding an air of sophistication and a mature yet youthful charm.

She is the epitome of a mature and sophisticated woman.

"I'm not the main character."

Li Xue gently lifted her two long legs, which were covered in black stockings, and said with a light smile, "And I wore black stockings as you requested."

"..."

Tang Yao reached out and grabbed her plump, fleshy legs, saying fiercely, "Then I'll make you stand in front of the camera all by yourself, and you'll be the star!"

"..."

Because it was being supported.

Li Xue's small, delicate feet, also encased in black stockings, were mostly off her high heels, forcing her to stand on tiptoe.

It looks a bit acrid...

However, Li Xue didn't mind, she just rolled her eyes at Tang Yao: "Are you willing to do that? I only wanted you to see it..."

"Your trick won't work on me."

Tang Yao gently pinched her long legs, feeling their amazing elasticity: "I want you to do a live broadcast, and then I'll let you move as you please..."

Upon hearing this, Li Xue blinked and said, "...Then do it, as long as you're willing to."

"..."

Tang Yao glared at Li Xue, but finally let go of her hand.

I wish we could do that.

Of course, she wasn't too reluctant to part with it.

Although other people in the company could see that Li Xue was wearing black stockings... Tang Yao really didn't want more people to see it.

do not know why.

"I'll stay with you, won't I?"

Li Xue straightened her skirt and put her delicate feet back on her high heels. Knowing that Tang Yao was avoiding reality because she wasn't prepared and was a little shy, she said softly, "Besides, with the wig, who knows what we're doing behind the camera?"

"……I see."

Tang Yao took a deep breath and resignedly said, "Tell ANF to get ready. The promotional materials can be released now."

Actually, she was just complaining a bit; there was no escaping it.

We have to do it, even if it's tough.

Now that Li Xue is with me, it's all worth it.

After all, we can't really let Jiuxiao seize the initiative, can we?
In addition, Tang Yao was actually quite looking forward to seeing what Jiu Xiao would think once the ANF game section was established.

...Targeting FGO, huh? Coveting the mobile game market, huh?
Ha! Me too!
(End of this chapter)