Started as a comics editor

Chapter 210 Strangulation
"Did the investors tell you that?"

Tang Yao was puzzled by this: "Why would an investor tell you this?"

Upon hearing this, Li Xue said helplessly, "Ever since Avalon rose to prominence at the end of last year, there have been people trying to give it money. You should know about this, right?"

"Oh……"

Tang Yao drew out her words, realizing what was happening.

Avalon is clearly a rising star in a booming industry with high long-term certainty and short-term momentum.

If we really have to categorize it, it should be considered an investment that adds value to existing assets.

The so-called "icing on the cake" type of investment targets are simply companies whose business models have been proven and whose industry prospects are very good. However, these types of investment targets are mostly overvalued by investors, and it is basically impossible to buy them at a cheap price and get free money. They can only be bought at a high price, hence the name "icing on the cake" type.

Of course, Avalon is a special case. Its initial funding came from Li Xue, while Tang Yao, through her personal abilities and by seizing the opportunity, successfully achieved a miracle of making a fortune with a small investment.

The company's equity structure is currently very clean and clear, and it hasn't been exaggerated to the point of being overvalued by investors.

However, it's still just icing on the cake, because Avalon isn't short of money at all right now; the monthly revenue from FGO is enough for Tang Yao to do a lot of things.

But precisely because everyone knows that it makes money, and because ANF's rise has been more dramatic than anyone expected, a large number of investors are still willing to throw money at it.

Not an exaggeration.

If Tang Yao wanted money now, she could easily raise a lot.

of course.

Tang Yao didn't want to, but her attitude only made more people want to get involved and get a piece of the pie.

“I’ve received quite a few inquiries from investors recently, and my cousin has contacted me twice more.”

Seeing that Tang Yao had figured out the cause and effect, Li Xue explained: "Today, an investor called, most likely wanting us to accept their money, so she deliberately revealed to me that Jiuxiao's 'Starry Sky Poems' project team has started to make large-scale contact with the ACG-related channels that we have contacted before."

For example, ACG Dream, the largest anime-related forum in China, MyAnime, the largest anime rating website, and fan art and illustration sharing sites... Basically, I contacted them all except ANF.

Moreover, unlike "Dark Night's Decree," which simply advertises its own game, they promised higher advertising fees, or even a certain percentage of revenue sharing, on the condition that all FGO-related promotional materials be removed, even if it means paying us a penalty for breach of contract. Not only our materials, but also the advertising materials for "Dark Night's Decree" must be removed.

The investor meant that Jiuxiao clearly wanted to strike later and make sure that for a period of time, all anime and manga fans would only know about their "Starry Sky Poems"...

Speaking of which.

Li Xue paused, then said apologetically, "Tang Yao, I'm sorry. When we finalized the contracts with these channels, we didn't sign any exclusivity agreements. So, Jiuxiao's approach of attracting channels to replace their ads with higher advertising fees and revenue sharing is a common business competition tactic. As long as it doesn't involve false advertising, commercial bribery, or malicious defamation, we can't do anything about it if they simply compete for resources with better conditions, unless they offer a higher price."

"……without."

Although Tang Yao was a little confused, she still held Li Xue's hand, then gently shook her head and comforted her, "You've only been in this job for a short time, and I didn't expect Jiu Xiao to do this... But what was the purpose of that investor saying all this?"

"They said we should take advantage of Avalon's current value and bring in external capital as soon as possible, so they can help us withstand the impending Nine Heavens Impact..."

Li Xue turned around and grasped Tang Yao's hand. Her slender, fair fingers turned slightly white from the force, and a hint of regret appeared on her beautiful face.

Tang Yao noticed, but did not continue to comfort her.

Some things don't need to be said a second time.

This feeling will pass.

So she simply pulled Li Xue closer to her, knee to knee, showing that she didn't mind, and then frowned and pondered.

Something about this investor just doesn't feel right...

However, she quickly gave up on thinking about it further.

Because it makes no sense.

Regardless of the other party's thoughts or what's wrong with them, she has no intention of accepting investment anyway.

The problem is not big.

On the other hand, it's Jiuxiao's side...

Tang Yao slowly said, "It seems that Jiuxiao is not only after making money from one or two games. They want to surround and block other competitors, and use money to forcefully close the gap between their own games and the competition, or even overtake them..." "Hmm."

Li Xue nodded: "I think so too. They are latecomers, and the example of 'Dark Night' is right in front of them. ANF's channel advantage is still very obvious. They obviously don't want to repeat the same mistakes, but the potential of mobile games is obviously huge, and they are eyeing this market, so they resorted to this method..."

ANF ​​has no other options for now, so they'll cut off our other channels to reduce FGO's exposure, which will also help suppress other competitors.

I even suspect that their initial intention in investing in us was to leverage FGO's current advantages to achieve their goals.

They want to leverage their strength to overtake others and seize half of the mobile game market.

Tang Yao couldn't help but shake her head and said softly, "You're really good at making calculations."

"Yes... They'll probably sign an exclusivity agreement next, and then we'll only have ANF as our only channel."

Li Xue was silent for a moment after hearing this, then squeezed Tang Yao's slender and soft hand and whispered, "Although I checked before I came, the percentage of players coming from external channels for FGO wasn't very high, but the current popularity of FGO owes a lot to external channels..."

"Yes."

Tang Yao was aware of this as well: "Although the impact may not be significant in the short term, it will definitely have an effect in the long run..."

can only say.

You really shouldn't underestimate other people; money can be really useful sometimes.

But fortunately.

ANF ​​is no longer in a state of near-death like it was right after the acquisition.

They were targeted at that time.

That's the real problem; they'll probably have to rack their brains to figure out how to keep the game popular.

It's true that good wine needs no bush.

However, it is not very suitable for mobile games that require frequent updates.

of course.

ANF ​​is far from being able to rest easy...

Because nobody knows what Jiuxiao will do next.

Moreover, the audience for the ANF game section is not wide enough, and its popularity is not high enough. Most importantly, it is currently only supported by FGO.

Most users come to the website to watch videos and don't associate it with games.

Ok.

It seems that the intermodal transport issue can't be delayed any longer.

And there's the matter of the live stream...

Think of this.

Tang Yao took a deep breath, disregarding any discomfort, and said directly, "Miss Li, could you please compile a list of the game demos that were sent to me? I'll play them first and select a batch of suitable games as soon as possible. Then I'll tell Kang Ming about the live stream, and we can start preparing."

"It's pointless for us to compete with them by throwing money at external channels. We should focus more on how to quickly build up ANF's gaming section and increase its popularity..."

Compared to simply throwing money at something.

Tang Yao still prefers to focus on ANF and develop her own channels.

Although Tang Yao had never run a website or done live streaming in her previous life.

But fortunately.

She does have some experience in marketing.

(End of this chapter)