Huayu: From charlatan to great entertainer

Chapter 518 The Bad Seed Strikes Again

Fans have been exposed to a lot of PDA in the past two years, but it's mostly from Liu Yifei's official brand on Weibo.

For example, her official relationship announcement photos, marriage certificate photos, and the aurora borealis from her last honeymoon trip in Ushuaia.

But this time, the dog food came from CCTV's "Art Life," which was a different flavor and made it all the more memorable.

That damned Zhu Jun went even further and booked a special program where the whole family of four would come together as guests. This left Liu's fans speechless, forced to swallow their anger and tears.

I thought that with the passage of time, these stubborn fans would gradually change their minds, but I didn't expect that this hatred of having their wives stolen would remain so strong and show no signs of abating.

"Art Life" is a classic interview program on CCTV, with a broad audience base and high credibility. According to the statistics of the following day, the rating of this episode reached 14%.

The highest rating for the previous version of "Art Life" after its 2009 revamp was for the November interview with the cast of "My Brother is Called Shunliu," which had an official rating of 12.1%.

The TV series is currently being filmed in full swing, with Kang Honglei continuing as director and the original cast, including Wang Baoqiang and Zhang Guoqiang, all returning.

Since the first "Soldiers Sortie" in 2004, Travel Channel has maintained its traditional advantage in military-themed dramas, including the later "Bright Sword" and "My Chief and My Regiment".

What does a 14% viewership rating mean?
Based on CCTV-Sofres's audience demographics, this episode was estimated to have been watched by approximately 1.25 million viewers nationwide, which is a significant boost to the promotion of the film "Under the Hawthorn Tree," which was released just a week ago.

In late February, the mainland Chinese film market had almost no other competitors, with only Jason Statham's "Transporter 3" consistently dominating the male market. "Under the Hawthorn Tree" reached its peak screening share at the end of February, exceeding 55%, a figure that past romantic dramas could not achieve.

This also taught a lesson to Wanda and LeEco Culture, who had just entered the market.

Regardless of the film's quality, this kind of marketing that uses the buzz surrounding a popular actress to boost the film's success is still something they should learn from and emulate.

In particular, the comments on the film and Liu Yifei by Zhang Yimou, Zhao Benshan and others in the program, as well as the honeymoon postcards planned by Zhu Jun and the future program reservations for "a family of four", all provided space for the discussion and marketing of the film-related topics to ferment.

Meanwhile, the "artistic life" of young actress Liu Yifei has also sparked widespread discussion among netizens.

“The show ‘Art Life’ usually features veteran artists, but this episode’s young artist is quite interesting. No wonder my two kids are such a fan of her.”

"Will we ever see a washing machine and a fairy godmother starring in a movie with their kids someday? I'm suddenly looking forward to it."

"I started high school in 2002 and got to know Zhao Ling'er through the TV series 'Chinese Paladin.' Eight years have passed in the blink of an eye. I'm studying animation design, and I hope to enter the animation industry someday. Keep going!"

"There are female celebrities and actresses of this age in China who have appeared on 'Art Life,' such as Yan Zi and Zhou Xun. Liu Yifei is younger than them, but she has more experience both at home and abroad over the years."

"I like her candor on the show, especially her part about attributing her success to the initial resources provided by her family. But I have to say, without your own hard work and mindset, no matter how many resources you have, it's all in vain, and it would be difficult to get to where you are today with the washing machine."

"The episode that I support the washing machine the most. I hope that Liu Yifei can leave behind more beautiful character silhouettes. Your artistic career is less than ten years old. I look forward to a '30-year career review of Liu Yifei' in the future."

"Her belly looks quite big, she must be in her late pregnancy. Wishing her a safe pregnancy! I look forward to seeing the two actresses, Liu Yifei and Liu Xiaofei, on screen together in the future! I'll also be buying a ticket to 'Under the Hawthorn Tree'!"

……

In mid-March, "Under the Hawthorn Tree" officially ended its theatrical run, with a total domestic box office of 2.35 million RMB, ranking fifth across the 2008-2009 Lunar New Year, Spring Festival, and Valentine's Day film seasons.

排在前面的有《让子弹飞》3.9亿、《非诚勿扰》3.6亿、《画皮2》2.6亿、《人在囧途》2.4亿。

Excluding the mainland market, the total box office revenue in Hong Kong, Macau and Taiwan was approximately RMB 5500 million, while the copyrights for other Asian regions totaled USD 750 million, equivalent to approximately RMB 5100 million.

With the North American and European rights still up for sale, the film grossed around 1.1 million yuan, which was split among China Film Group, Wenjie Film Studio, and New Pictures Film Studio.

Of course, since nearly 7000 million of the total budget of 3000 million was the package price for Lu Kuan and his wife, plus the distribution of Wenjie and the box office revenue, the big winner of this project is self-evident.

The fact that a romantic drama with a rather obscure subject matter and background could achieve such results has already brought smiles to the faces of Han Shanping, Zhang Weiping, and others.

Zhang Yimou's previous art film, "Riding Alone for Thousands of Miles," had an investment of 6000 million RMB, but only grossed 3000 million RMB at the domestic box office. If it weren't for the explosive box office success in Japan due to Ken Takakura, it would have been a huge loss.

《山楂树之恋》的下画也标志着横跨08-09年的贺岁、春节、情人节档正式告一段落，4月1号上午10点，电影局官博发布了开年以来的票房数字。

Undoubtedly, this is both an announcement of good news and a way to claim credit.

According to the report:
2009年1-4月全国城市院线总票房高达31.8亿，较2008年同期增长28%，这个数据是以自然年计算，没有把11、12月贺岁档的票房算入，不然数字更加令人咋舌。

Of these, the top five films alone contributed over 10 billion yuan in box office revenue (partially from 2009). No wonder Wanda and coal bosses were eager to enter the market; such a feast was indeed something everyone coveted.

综合08年11月到09年4月的总票房数字来看，近55亿的内地电影大盘，大麦网和问界两家在线票务网站的线上购票占比仅25%左右，整体市场规模20亿露头。

This is because ticket purchases are currently mainly done via PC, and this scale will not see a significant breakthrough until mobile devices arrive.

However, for Ali and Wenjie, which are vying for payment users, this market size of 20 billion yuan translates to nearly 5000 million paying users when converted into movie tickets priced at 25-40 yuan each.

Of course, this is just the first time to take advantage of the deal; retention rate is another issue.

However, compared to the current total number of payment tool users nationwide, which is no more than 1.5 million, this number is considerable and can be considered a battleground for all parties.

Moreover, the arrival of mobile devices is just over a year away—

In the previous life, by the end of 2009, the number of mobile internet users in China had reached 1.55 million. In the second half of the year, 3G was put into commercial use, and mobile payment apps began to appear.

In 2010, after gaining momentum from the "Double 11" shopping festival in 2009, Alipay officially began popularizing mobile payments through its app.

For business strategies and plans that need to be laid out five or even ten years in advance, this timeframe is incredibly fast approaching.

However, due to well-known reasons, Wenjie was at a disadvantage in the previous competition because it had a first-mover advantage and was always short of funds.

However, the situation changed after Wuyue Culture went public.

As early as the end of February 2009, Wuyue Culture, which had been listed for about a month, had a market value of around 14 billion yuan. Liu Yifei, who held about 20% of the shares, entrusted a lawyer to handle the share pledge procedures, intending to obtain a huge amount of funds.

Faced with the bank's compliance review, the Wenjie Law Firm team cited the Supreme People's Court's Enforcement Office document [2002] Zhi Ta Zi No. 22, which stipulates the period restrictions on the transfer of shares by the promoters in the Company Law.

In this equity pledge, the term should be understood as a restriction on the actual transfer time, rather than a restriction on the time when the equity transfer agreement is reached.

This indicates that restricted shares are only subject to time restrictions on transfer, but they are still transferable equity and therefore can be pledged.

Accordingly, Liu Yifei, as a non-controlling shareholder and a director, supervisor, or senior executive of a non-listed company (who has since resigned), successfully signed a pledge agreement with the China Development Bank, with Wenjie acting as the guarantor.

For the relevant departments of the China Development Bank, although such an agreement carries certain legal risks, the credit risk is very low, so they turn a blind eye to it.

According to relevant laws and the internal credit management regulations of the China Development Bank, cultural industries are characterized by light assets, and the China Development Bank only granted a 45% collateral ratio.

In addition, with the window regulatory guidance that the single pledge ratio should not exceed 80% of the shareholding, and the prudent decision of the China Development Bank, Xiao Liu finally obtained more than 11 billion yuan in pledged funds from the China Development Bank, with an annualized interest rate of about 7.5% and a term of one year.

Of course, Liu Yue, Xiao Liu's maternal uncle, also played an important role in this process. Including the previous loan, they have raised nearly 18 billion yuan from the restructured China Development Bank. (Chapter 503)
However, this 18 billion is backed by Wenjie's assets, and such business is a considerable achievement for him, which is a win-win situation.

After the pledged loan was disbursed, the money was injected into Wenjie through Liu Yifei Studio, a "one-person limited company," via a loan agreement.

On the one hand, following the previous loan from the China Development Bank, the government continued to provide Gao Jun with funds to build 4K and IMAX facilities;
On the one hand, Xie Ning was paid for the special effects technology and equipment imported from abroad for "Ball Lightning";

The final part, naturally, will be transformed into supplementary ammunition, ready to be fired at the axis of evil during the May Day and summer holidays.

After one act ends, another begins. Damai.com launched "one-yuan flash sale tickets" and increased the first order discount from "10 yuan off" to "15 yuan off" before the Lunar New Year. Even though its membership policy with LeTV was destroyed by malicious actors, it still maintains a significant lead in market share.

On April 1st, half a month after "Under the Hawthorn Tree" ended its theatrical run and the movie-going frenzy before and after the Spring Festival officially subsided, several shareholders of Damai.cn gathered to discuss the current competitive landscape.

Today's meeting will be held at Wanda's headquarters.

Outside the floor-to-ceiling windows is the bustling street scene of the CBD, and sunlight shines through the semi-transparent blinds onto the dark brown solid wood conference table.

Several laptops, projector remotes, and printed market analysis reports were neatly arranged in front of the business leaders.

Cao Jie, General Manager of Damai.cn, confidently introduced the company: "Distinguished leaders, I just finished discussing our market share of approximately 70% since November. Now, I will report on the main problems we are currently facing in online ticketing..."

"With online and offline business fully integrated, the main customer complaints and feedback we receive are still about the website's smoothness and the convenience of seat selection."

Old Ma is quite familiar with IT: "Are the additional servers added during the Spring Festival peak period enough, and the temporary expansion of AWS cloud servers sufficient to alleviate the shortage?"

The concept of AWS cloud servers originated in 2006 and was initially launched by Amazon. By 2010, it had reached a commercial scale with annual revenue of 10 billion, fully validating the business model of servers.

Ma Yun naturally became familiar with this cutting-edge technology because of Amazon.

"It's an architecture issue," Cao Jie said with a wry smile. "Our engineers will submit a technical report on the specific problems, and we'll ask Ali and Baidu's technical staff for assistance then."

Li Yanhong remained impeccably polite: "That's no problem, but what about the situation in the other world? Why are their servers so stable?"

"On the one hand, their business volume is still too small and hasn't been tested yet," Cao Jie laughed. "If LeEco Culture hadn't been caught off guard by the anti-piracy campaign, we would have had far more than 70% market share."

"On the other hand, Mr. Lu previously collaborated with Mike Solomon on Mytube, who is well-known in the field of architecture. With the technical support of Netflix, Wenjie Online Ticketing has an advantage in distributed system architecture and elastic scaling."

"They are currently using a NoSQL architecture, and although our Oracle database cluster is stable, its response speed is not fast enough."

When faced with two evils, choose the lesser. When Damai.cn was developing its online ticketing website, it estimated that its potential adversaries would only come to their senses after the Spring Festival.

In the absence of competition, stability is naturally the priority.

As for response speed, with subsidies and deals to be had, consumers should have some patience.

"Let's put the technical stuff aside for now. Let the engineers figure it out themselves after the meeting. Everyone can chat about their own situation. That should be great, right?" Liu Chuanzhi had a mediocre New Year.

The two cards, LeEco Culture and Li Yinghe, did not yield the desired results, but the process of privatization of Lianxiang is being prepared in full swing, so at this time, I am still in a relatively good mood.

Old Ma looked at the old chairman and smiled, "President Liu, Alipay is doing very well. Damai.cn has an online ticketing scale of about 15 billion yuan, which has driven more than 1000 million Alipay card-linked users, and the repurchase rate is also 68%."

Ma Yun, who should be considered the company that has gained the most industrial benefits from the axis of evil, joked, "Sometimes we really have a love-hate relationship with this opponent!"

Chairman Liu laughed heartily: "Oh? What do you mean?"

Li Yanhong and Wang Jianlin, who had been somewhat silent, also raised their heads.

"Everyone says that Lu Kuan and Zhang Yimou made a call to action back then and started making commercial films in mainland China. Starting in 2002, they gradually cultivated the market, and by this year, the rise of Chinese films was almost an open secret."

"It's a pity that while he amassed countless resources and profits from the film industry, it also allowed us to build Damai.cn by relying on the prosperity of Chinese films!"

Old Ma was quite proud of the achievements Ali had made since last November: "Movie tickets are such a wonderful tool for online payments. Small, frequent transactions are so important for cultivating payment habits!"

Old Wang, unusually, played the straight man today: "Mr. Ma, if we keep doing this, Alipay should be able to overtake us by the end of next year's Lunar New Year film season, right?"

"I dare not say! I dare not say!" The alien hurriedly waved his hand: "To paraphrase what Lu Kuan said on 'Art Life,' we should just do good deeds and not worry about the future, haha!"

Everyone laughed. This old man really knew himself and his enemy well; he even watched his opponent's show with a stiff nose.

Wang Jianlin cleared his throat: "Wanda's situation is also very good. This year, we saved nearly 2000 million yuan in human resource costs during the Spring Festival. In addition, thanks to the Damai.cn recharge and consumption rebate activities, Wanda's merchandise sales revenue growth rate during this year's Spring Festival also exceeded 30%."

"Haha! It seems that it's not just Old Ma who's doing well, Wanda is getting some meat too!" Chairman Liu clapped his hands and laughed. He was very happy to see the united and victorious situation before him.

Those who follow the right path receive much help, while those who stray from it receive little. This self-proclaimed richest man in mainland China should have learned his lesson by now.
Although Lao Wang's relationship with these individuals was limited to business collaboration, it is undeniable that Damai.cn's online ticketing and Spring Festival marketing efforts have indeed further increased Wanda's single-screen output.

Take the "revenue from sales" example, why did he emphasize this point in his report?
Take the previous incarnation of Wanda in 2009 as an example:

That year, Wanda Cinemas' box office revenue reached 8.33 million yuan, accounting for 13.4% of the total national box office that year, ranking first.

As a film company that integrates cinema chains and theaters, after deducting 5% special funds and 3.3% business tax, and roughly assuming a 57% revenue share, Wanda's revenue from film sales is 4.3 million yuan.

Based on the industry standard that merchandise sales account for 12% of box office revenue, Wanda's revenue from merchandise such as popcorn, ice cream, merchandise, cola, and snacks was just over 1 million yuan that year.

The former's gross profit margin is only 10-15%, while the gross profit margin of the sold products is as high as 50% or more, which is quite terrifying.

For every qualified cinema manager, in addition to being proficient in scheduling films, increasing concession revenue is of paramount importance.

The shareholders of Damai.cn exchanged pleasantries and boasted among themselves, and General Manager Cao Jie delivered an exceptionally impressive PowerPoint presentation, creating a pleasant atmosphere in the Wanda headquarters conference room. Li Yanhong suddenly remarked, "You may not know this, but I met this General Manager Lu during the Spring Festival Gala. His attitude wasn't very good at the time."

Old Ma asked curiously, "How was it bad? He had just outmaneuvered LeEco, so he should have been in a great mood."

"He mentioned the report against Google. Chairman Liu, if any problems arise, I'll have to trouble you to keep an eye on things," Li Yanhong said in advance, offering a heads-up.

Two tigers cannot share one mountain; he is determined to drive the "jackals" out of the border.

"It's alright, we'll just deal with it as it comes." Liu Chuanzhi calmly sipped his hot tea. "We've been dealing with him for a year now, and we know each other's 'biological habits' pretty well. He's used to using both business and administrative methods, so we just need to be on guard."

He then turned to Wang Jianlin: "Mr. Wang, Wanda Pictures now has Feng Xiaogang, and that guy named Wu..."

"Wu Ershan".

"Yes, it's him." Chairman Liu tapped the table lightly. "Thanks to Lu Kuan, I've become interested in Chinese films at my age, haha."

Everyone laughed, and he continued, "Xiao Gang and Xiao Wu occupy two of the top five spots in this year's domestic films. Jianlin, you have great foresight. Please make good use of such director resources."

"By the time of the 09 Lunar New Year and Spring Festival film seasons, we won't have to hold our noses and give Wenjie's films such high screen time anymore. Then we can really go all out!"

Old Liu declared with great enthusiasm, "Securing a firm foothold in online ticketing is the first step, which will break his monopoly in the film industry chain!"

"The second film will shake his foundation, a film that challenges the boundaries! He'll pay back exactly how he attacked Huayi Brothers before!"

Ma Yun clapped her hands: "President Liu, you should have said that at lunchtime. I would have loved to toast you properly, haha!"

Wang Jianlin ignored their discussion about Lu Kuan; in business, he would fight back without hesitation.

However, it's best not to be so outspoken about personal "ideologies," since that person is no pushover, and there's no point in trying to gain an advantage through words.

"Xiao Gang is preparing to film a movie adapted from Liu Zhenyun's novel called '1942,' and Wu Ershan has also written his own script called 'Swordsman's Laughter,' an action comedy film."

Ma Yun hesitated for a moment: "Action comedy is fine, but '1942' sounds like a bad thing these days. What kind of subject matter is that?"

"The historical documentary about the War of Resistance against Japan is related to the great famine in Henan Province at that time."

"This film is going to be released during the Spring Festival? Isn't that a bit overconfident?"

Wang Jianlin remained expressionless. He hadn't intended to say much today. After all, Wanda Pictures had already been handed over to his subordinates, and his son would be returning to work in the second half of the year. He wasn't the owner of a film company.

"These are internal issues that I didn't get involved in. But from 'Aftershock' to the film about the Nanjing Massacre, aren't Lu Kuan making two consecutive tragic films?"

Ma Yun smiled and shook her head, not refuting it further. After all, this was "internal affairs of another country," and Lao Wang's expression had already been rather unfriendly.

Although this time traveler didn't exploit the domestic system, the butterfly effect he created on mainland directors was still enormous.

After the filming of "The Sky of History", the plot about Minnie Vautrin protecting female students was already moving enough. It is unlikely that "The Flowers of War" will be made. In addition, "A Simple Noodle Story" has been avoided. Zhang Yimou's career path has been changed.

Kuzi was a major victim of the disaster. Does he still have the confidence to make a film with the same name as "Tangshan Earthquake"?

The copyright of "If You Are the One" is now held by Huayi Brothers and Wuyue Media. It is estimated that it will be handed over to Ning Hao and others to make a sequel and rake in money in the next year or two, and it will have nothing to do with him anymore.

However, Kuzi doesn't have to worry about scripts, as a group of writers in the Beijing literary circle are his source of inspiration for screenwriting.

Liu Chuanzhi had now come to understand Wang Jianlin's temperament and, fearing that Lao Ma would make things worse if he continued, naturally changed the subject: "Wenjie's funding is basically in place now. 11 billion is not a small amount, is it? Everyone should not let their guard down."

Li Yanhong frowned: "I wonder which channel he opened up at the China Development Bank this time, and how he managed to inject so much capital into Wenjie."

"Fortunately, there are basically no big or good movies being released in China from now until May Day and the summer season. He is basically holding money with nowhere to spend it. We can deal with him slowly."

Everyone nodded. The previous question was "even a clever cook can't cook without rice," but now it's "drawing a sword and looking around in bewilderment," having only caught the last train of "Under the Hawthorn Tree."

If there aren't many good movies showing in theaters, how are audiences expected to buy tickets?

Without buying tickets, there's no way to attract users, let alone compete with Damai.cn. Our current absolute advantage of 70% market share is irreversible.

Otherwise, why would the Axis of Evil have gone to such lengths to gain a huge first-mover advantage during the Lunar New Year and Spring Festival film seasons?
The internet industry's philosophy of "one day ahead is equivalent to one year" goes without saying. Even if your online ticketing service suffers from severely low user loyalty, switching platforms as soon as they receive high subsidies—

You are just one person asking questions, but we are four, and at crucial moments, we can even add the support of the Taishan Club, just like the Giant Group that united to save Shi Yuzhu back then.

Even if you're rich, you probably don't have more bullets than we do, right?
This is where their confidence lies.

With a combination of strategic maneuvering and a numerical advantage of 80 against 60, this would have been a certain death trap if the person hadn't been a time traveler.

After some discussion, the people on Damai.cn had no clear prediction as to how Wenjie would turn 11 billion RMB into an atomic bomb to bomb his own position.

Apart from allocating some subsidies specifically for "Under the Hawthorn Tree" in early March, there doesn't seem to be any other major activity.

Wang Jianlin remarked, "Lu Kuan has always liked to take risks. The head of Wanda Cinemas told me that they are building 4K and IMAX theaters at great expense, and they are going bankrupt to build them. I suspect that a significant portion of this 11 billion yuan will be distributed as profit."

"He's that optimistic? Even if he wanted to make peace with Wendy Deng and use this incident to negotiate with Fox, did he really need to go to such lengths?"

Ma Yun spat out a tea leaf with a "pui" sound, still unable to forget the bitterness of Huayi's change of ownership.

Aside from Zhou Jun and Wang Xiaolei, who were already unconscious, he might be in even more pain than Wang Dajun.

……

Regardless, Damai.com, which initially only attempted "night raids on enemy camps," maintained a firm advantage after the war shifted to positional warfare. In their view, the next phase was about to begin—an annihilation campaign.

That noon, Liu Chuanzhi unusually broke his usual routine and drank a few more cups with everyone, prompting Liu Qin, who had come to take care of her father, to repeatedly urge him to stop.

Amidst clinking glasses and exchanging toasts, everyone chatted about the promising future of Ali, Baidu, Wanda, and LinkInfo, laughing and chatting in a lively atmosphere.

Only Liu Qin found it amusing. She had finally won against the youngsters, and although they were still sarcastic, they all seemed quite pleased with themselves.

After the banquet, everyone parted ways at the door. Old Liu, a little carried away with his pride, said, "Everyone, like Ma Yun, I now also agree with Comrade Lu Kuan's saying, 'Just do good deeds and don't worry about the future!'"

"Go ahead and do it. I think by the end of summer at most, we won't even have time to throw a celebration party!"

Liu Qin's expression changed, and she gently patted her father's hand, saying, "Dad, watch your step if you've had too much to drink."

Ma Yun and the others didn't think much of it. What they thought was a celebratory drink was the great victory of Damai.com's "annihilation battle." Little did they know that this business tycoon had another grand plan.

“Great! With the old chairman’s words, we can rest assured. Damai.cn still needs Cao Jie…” Ma Yun was playing the straight man when she turned her head and found that Damai.cn’s general manager was gone.

Where is Cao Jie?

No one noticed until Cao Jie ran out of the restaurant looking anxious.

"Wenjie issued an announcement, which should be their next move regarding online ticketing." Cao Jie gestured to his phone: "I just received a call from the vice president; I have to go back immediately."

Wang Jianlin pointed to his car: "You can take my car back first; business is important."

Cao Jie didn't have a driver, and he was too drunk to drive.

Li Yanhong and Ma Yun both turned serious, as if they had instantly entered a "wartime state," forgetting the boastful words they had just uttered at the dinner table.

The main reason is that this richest man has brought too many surprises to everyone over the past year.

Seeing the slight panic among the children, President Liu remained calm and composed: "We'll meet force with force and water with earth. With a 70% advantage, why should we be afraid?"

"You guys discuss this again. If you need me to do anything, contact him directly and fight him!"

The old chairman waved his hand and got into his car and left. Wang Jianlin, Li Yanhong and others did not dare to let their guard down and rushed to the headquarters of Damai.cn.

In the conference room, the vice president had already prepared all the presentation materials.

Actually, there wasn't much to prepare for. The official Weibo account of Wenjie only released the news two hours ago. It's just that the middle and senior management of Damai.cn haven't quite figured out what kind of tactic this is.

Ma Yun, Wang Jianlin, and the others, who were still smelling of alcohol, looked at the information on the projected screen and wondered, "What is this?"

"Ask the World Farm" - A permanently free Flash game!
Consumption is cultivation, points are redeemed for happiness!
Description: Ask the World Farm is an innovative and casual virtual farming game!
Every player can claim free seeds and resources, and enjoy a lightweight and relaxing game with friends and family!

Simply link your Wenjie account, and every expenditure you make on the Wenjie platform, including ticket purchases, online shopping, video streaming, and Weibo membership activation, will automatically be converted into farm-exclusive points.

Farm points can be used to unlock additional land, redeem items, and exchange for special types of seeds.

Some special seed varieties will be co-branded with your favorite celebrities; two special seeds are already available.

The iris seed represents Liu Yifei, the "Fairy Sister," which is the meaning behind her character's English name in the Berlin coronation.

The dandelion seed, representing Asian superstar Jay Chou, is a warm symbol in Jay Chou's song "The Promise of Dandelions".

Whether it's a special seed or a regular seed, you can harvest the fruit after patiently waiting for it to mature, thus enabling interaction between friends.

Special seeds can be redeemed for exclusive merchandise featuring the corresponding celebrity, as well as valuable entertainment benefits such as movie vouchers, priority access to concert tickets, and video memberships!
No need to spend money on props, just accumulate points through consumption—Wenjie Farm makes your entertainment life "more and more fruitful"!
At 10 AM on April 6th, top celebrities including Liu Yifei, Jay Chou, Su Chang, Hu Ge, Wang Baoqiang, Jing Tian, ​​and Tang Yan will be online to play games with you!
注：从2009年4月6号起至12月31号，凡在问界票务账号预充值的用户可获双倍积分！——
Ma Yun: ?
Wang Jianlin: ?

Li Yanhong: ?

The three were completely bewildered. "What does this mean?" they asked. "What's that bastard up to now?"
If this were in their previous lives, even if these three had never played Happy Farm, they should have at least heard of it or known about it, since in that other timeline, this phenomenal mini-game had already become a sensation.

But why hasn't this timeline become popular?
Farm games were developed by Five Minutes in 2008, but later became very popular through Renren.com, a social network for acquaintances, and in May 2009, Sharingan developed "Penguin Farm".

Bring it to you!

Penguin Farm's servers crashed on its first day of release, reaching a peak of 1600 million daily active users, making it a national-level game.

"Did you steal anything today?" has become a common social greeting, with users setting alarms for midnight to collect their virtual crops, leading to numerous family conflicts and social news stories.

In this life, Wang Xing, like the other stumbling blocks along the way, is still working on the sewing machine. Renren.com in China no longer exists, but a few small websites that copied Facebook from abroad have failed to gain any traction.

Times have changed, and the farm has become a powerful tool in Boss Lu's hands.

The evil axis couldn't figure out how to catch up with its own side, which had an absolute advantage, during the off-season, since it only managed to catch the last train of "Under the Hawthorn Tree" for marketing.

Even now, the "bad seed" has already given them the answer.

But look at this last note:
Users who pre-charge their Wenjie Ticketing account will receive double points.
How effective will it be?

Admittedly, if users with online spending power can be captured and pre-paid, these users who have already paid sunk costs will become fans of the platform during next year's Lunar New Year season.

After all, points are just an added perk; watching movies is the main purpose.

However, just to get a celebrity merchandise or other small gift, you have to spend a couple hundred yuan to pre-charge, and then work hard to play the game to get it.

Is it just such an inconspicuous little Flash game?
Does Wenjie, who has never made games, think users are idiots?
Which brilliant product manager came up with this collaboration idea?
The evil Axis members, sitting in the conference room at this moment, were pondering their questions, but fortunately, their doubts would soon be answered.

At 10:4 AM on Saturday, April 6th, the highly anticipated mini-game "Wenjie Farm" was officially launched.
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PS: Attention!
1. The book will be featured on the recommendation page tomorrow (the 8th). Chapters will be posted after 2 PM, not before midnight. Readers who are able, please subscribe to all chapters to support the author. Thank you! (Subscribe after 2 PM)
2. Many readers have asked about the word count in the comments section and book community. The book was initially estimated to be around 500 million words long, which means there are still about four months left.

Currently, the data is steadily increasing and relatively stable; further developments will depend on the situation.

If the data remains stable and shows a slight upward trend, I will continue writing the storyline, including the children's storyline.

Otherwise, all the plot holes from before would be filled, and the story would be perfectly completed.

I urge those who are using pirated copies to switch to legitimate versions and give the author some support!
That's all I can plan for now, thank you!

(End of this chapter)