Huayu: From charlatan to great entertainer

Chapter 453 Sweet Concubine's Night Talk, First Live Stream Experience
Hello everyone! Long time no see!

In a sudden close-up shot of her face, Liu Yifei's pert nose almost pierced the screen, and her eyelashes were clearly defined.

She suddenly squinted one eye mischievously and leaned closer to the lens: "Hey, there's dust on this lens!"

After saying that, he blew a breath, and the scene was instantly covered with a layer of fog.

The photographer's voice-over said helplessly, "Teacher Liu, please don't do this, we're going to have our wages docked."

Xiao Liu stood next to Liu Yan, an earpiece clipped to his collar: "Teacher Zhang, long time no see, just kidding, haha."

Yang Siwei raised her eyebrows off-camera and gave a thumbs up to the former artist. Although she wasn't completely without makeup today, she only had simple concealer.

To create a buzz for the show, they started with this move, setting the tone for the entire talk show.

Even if other female celebrities were wearing makeup, their facial flaws and skin imperfections would be magnified at this distance.

Even if they were given this confident and playful entrance script, how many of them would dare to stand face-to-face with the camera?
It's not that Liu Yifei's face is flawless; it's just that she's confident enough or doesn't care about imperfections, which are then captured by the audience.

The barrage of comments on the Zhijie video instantly exploded, praising the top star's unique entrance, which exuded confidence and energy.

"Help! A celestial being's energy attack! My screen is soaked! My pants are soaked too!"

"Liu Yifei must have washed her face with dish soap, it's so clean."

An entrance that "suddenly appears in your world" immediately raises the audience's expectations.

Fans love her on-screen images as a fairy, an action heroine, and a female writer, but they love even more her carefree and unrestrained personality in private.

In particular, in this life, Xiao Liu is able to break free from the cocoon after experiencing hardships in love, allowing her to fully display her vibrant and energetic qualities.

Viewers from Hunan and Taiwan were already getting a headache from the dense barrage of comments.

Obviously, all of this will become ammunition for Travel Channel to fire at its competitors.

But what can they do?

Liu Yifei is a nuclear weapon of such magnitude; in all these years, the Chinese entertainment industry has only had one like her.

The previous actress, Yanzi, who had even higher national recognition, failed to capitalize on the multiplier effect of the internet age and struggled to achieve success in the film industry.

There is no shortage of attempts in the Chinese entertainment industry to create top-tier female stars like this.

Huayi, Chengtian, Yinghuang, and even Hunan TV's own Tianyu have been working hard for three or four years, but very few can even be said to be close to her.

Liu Yan, who has grown into a top host on Travel Channel, smiled and asked, "Qianqian, what have you been busy with lately since you returned from your charity trip to Sichuan Province?"

"Fans say you're not very dedicated, it's so hard to find news about you online."

Xiao Liu smiled and nodded: "I've been rehearsing plays for the past six months. In September, on the occasion of Mr. Cao Yu's birthday, the Beijing People's Art Theatre will be showing a series of excellent plays. Everyone is welcome to come and watch."

"That's impressive! You've watched 'Meteor Shower' recently, right? What did you think of it?"

Liu Yifei raised an eyebrow and chose to tell the truth: "Aside from the costumes and props being so exquisite that they're almost unbelievable, comparable to movie quality, the plot is still rather old-fashioned."

Adhering to the principles of authenticity and spontaneity, Liu Xiaolv once again unleashed his quirky style: "If it weren't for Lu Kuan Company's productions, I probably wouldn't have turned on the TV."

"But I have to say that Korean dramas and cheesy idol dramas are really addictive. Once I got into them, I haven't been able to put them down for the past few days, haha!"

Liu Yan was taken aback.

Everyone in the Hunan-Taiwan meeting room frowned, as no one expected her to answer the question that way.

"Do you think this was a question she designed, or was this what Liu Yifei originally intended?"

Ouyang Changqing's question left everyone scratching their heads.

What is the image of celebrities on variety shows in this era?
In the Chinese entertainment industry in 2008, there was still a carefully crafted filter separating celebrities from the audience.

The mainstream style of variety shows is either the glamorous stage of CCTV's "The Same Song" or the exaggerated games of "Happy Camp".

The celebrities, dressed in sequined gowns, recited standard answers under the guidance of teleprompters, their laughter as synchronized as if it had been rehearsed.

The interview program was more like a diplomatic press conference:
When female celebrities are asked about their skincare secrets, they invariably answer "drink more water and go to bed early and get up early," never mentioning cosmetic procedures or exorbitantly priced face creams.
When male actors talk about injuries sustained while filming, they invariably emphasize that "dedication is a given," and no one dares to complain about the spoiled boxed lunches on set.
Even when paparazzi catch them in the act, the official response is always "they're just good friends."

But how did Liu Yifei respond now?
"Korean dramas and cheesy idol dramas are both toxic."

She did not shy away from the fact that she had watched "My Girl," and placed herself in a neutral position from the outset;
"I probably wouldn't watch a show that isn't produced by Lu Kuan Company."

She spoke of supporting her boyfriend with such confidence and without the slightest attempt to hide it;

"I haven't put it down for the past few days."

Unlike other female celebrities who try too hard to maintain a high-class image, she admits that she also indulges in "low-brow fun," breaking away from the image of an ethereal fairy who is untouched by worldly affairs.

At that moment, the senior executives in the Hunan-Taiwan meeting room were thinking a lot. Was this a new variety show interview routine from Travel Channel or Ask World?

Actually, this is just them overthinking things; it's a common occurrence in the Chinese entertainment industry.

Didn't you, Yang Siwei, tell me to just do whatever I wanted?

What I said is also correct!

The praise and criticism were well-balanced, and at the end, the author tried to salvage the situation by stating that once you get into it, you won't be able to put it down.

Yao Jia, who is now the director of the directing department, knows Liu Yifei better: "Director, Liu Yifei seems to have this style. In 2002, when we co-produced 'Chinese Paladin' with Wenjie, she was very cheerful when she was interviewed."

"Fine." Ouyang Changqing shook his head helplessly. Where could he find a reason to complain?
The comments on the screen became even more frenzied.

"Washing machine: Did I make you a movie queen just to undermine me?"

"Washing machine: Your mouth is actually pretty useless if you don't use it for kissing."

"Washing machine: If your aphasia hadn't been cured back then, it would have been a happy ending."

. . .

Liu Yan, with her rich hosting experience, quickly grasped the signal from today's extraordinary guest.

Is that how you play?
"Sisi, we invited you here today to cheer on your junior from Beijing Film Academy, Jing Tian. With the recent hit drama 'Meteor Shower,' she's under a lot of pressure as a newcomer. Let's go in together."

"Ok."

As the two walked, the director's camera showed a medium to long shot of the luxurious villa.

Although there were no introductions or subtitles, many locals in Beiping recognized a fleeting glimpse of the eaves of the Summer Palace.

"Chu Yuxun lives here? Wow! I think she played the Ugly Duckling quite well. I thought she was a hardworking student from the Beijing Film Academy."

"What do you mean upstairs?"

"It is suspected to be a high-end villa near the Summer Palace, with an average price of over 6 yuan per square meter now."

The first step in establishing the contrasting persona has been taken, but only Yang Siwei knows that some of the comments were actually her own scheme.

Why emphasize the background of the "Sweet and Prosperous Flower" in the story?

Doesn't this contradict the goal of cultivating her approachable and down-to-earth persona?

This is the unique skill of Yang Siwei, an agent who has spent years designing images and playing public relations games for female stars.

In the national-level topic of making Jing Tian famous, the contrast between her image as a wealthy and elegant woman and her approachable and friendly girl-next-door persona provides the best material for news studies.

To give an imperfect example, the "contrast table" section of many small websites is a popular place for top spenders to recharge their accounts.

In the entertainment industry, creating a sense of contrast is also a marketing tactic that easily generates memorable moments and brings the audience closer.

Audiences naturally have negative preconceived notions about "second-generation rich kids" and "resource-backed celebrities," much like the later "Beijing circle princesses."

Their labels are arrogant, aloof, and relying on their connections to get ahead.

However, if Jing Tian actively breaks this expectation and shows a real, cute, and charming side that is inconsistent with her identity, it will create a strong contrast and give the audience a pleasant surprise of "she is so down-to-earth".

The internet has a long memory. The facts about Jing Tian's 1500 million yuan painting auction and living in a luxury mansion in the Summer Palace will be exposed sooner or later. Rather than being passively labeled, it is better to actively deconstruct the truth. This is also to avoid a "false persona" and maintain stability in the long run.

The most striking example of this is the couple that Jing Tian is currently most critical of.
In his early years, Boss Lu established the "washing machine ruins" persona that would never collapse, ignoring the gossip in the industry and letting it fester.
With someone protecting her in this life, Liu Yifei is even more uninhibited, loving whoever she wants. She might be a little more reserved in front of the camera, but she never pretends.

This kind of persona can be maintained in the long term and can also give brands and investors more trust.

Of course, there are also people on the internet saying that Mr. Lu's image has collapsed, mainly mocking him for being repurposed for home use and no longer able to fulfill his role as a substitute.

In the live stream, the camera followed Liu Yifei and Liu Yan's movements, slowly zooming in on the villa door.

Liu Yifei rang the doorbell and smiled at Liu Yan, "I've been here a few times. Jing Tian is pretty much like me in private; we're both the easygoing type."

"But I told her in advance that I was going to do the show today, so she should have tidied up a bit."

"You're here!" Jing Tian's voice came from the villa, carrying a hint of lighthearted joy.

In the camera's view from inside the house, she can be seen shuffling over from the living room in slippers, wearing a loose, pure white T-shirt with the neckline slightly askew, revealing a glimpse of her delicate collarbone.

The T-shirt was casually tucked into light-colored jeans, which accentuated her slender waist while giving off a relaxed, homey vibe.

Viewers watching the show on screens and in front of Zhijie Video recognized that this was Chu Yuxun's usual outfit, and the clothes she wore were also the best-selling items in the Zhijie Mall.

Because it offers great value for money and is very versatile.

"Sister Liu Yan, Sister Qianqian, please come in."

Liu Yifei changed her shoes, looked at her and smiled, "What activities did you attend during the day? Why are you still wearing your costume?"

"No, I just feel comfortable wearing them, they're loungewear."

From the moment he entered, Xiao Liu stepped back from his position at the camera station and began to take on the role of a supporting character.

The camera zoomed in on Jing Tian, ​​whose long hair was loosely tied into a half-bun, with a few wisps of hair falling naturally in front of her forehead, as if she had just woken up and hadn't had time to style it properly.

But this casualness actually gives her a more vibrant, girl-next-door charm, making her look anything but sloppy. Instead, she resembles that beautiful roommate from your university dorm who is so stunning even without makeup that it makes you envious.

Drama fans and those who didn't recognize Jing Tian but were watching the live stream because of Liu Yifei began to seriously observe this third-year female student at the Beijing Film Academy, guided by the camera.

It has to be admitted that her looks are also very striking.

The male audience's attention inevitably lingered on her chest, their masculine instincts taking over.

"Whoa! What did you just eat? The house smells!"

"Spicy strips. Do you want some?" Jing Tian magically pulled two packets out from under the coffee table.

Liu Yan laughed and said, "Why did you hide it before?"

Da Tian Tian said sweetly, "I originally thought that doing a show required being dignified and elegant, but the production team told me that I should be whatever I really am..."

She innocently shook the spicy strips at the two of them and said, "I love eating spicy strips when I'm stressed. They're so satisfying. You guys should try them too."

Liu Yan smiled and declined, "I don't have your figure. This bag is enough for me to run for a long time. Thank you!"

"Sister Sisi, would you like one?"

Before Liu Yifei could even reach out, Da Tiantian deliberately dodged her hand, laughing and teasing, "You only eat when you're under pressure. You, a movie queen with both a successful career and love life, don't deserve it!"

The chat erupted in laughter, while Xiao Liu was slightly angry.

He's taking advantage of the fact that he can't deal with her while she's on TV!

They're deliberately whispering in my ear.

Liu Yan found it amusing: "Is this how you two usually interact?"

Jing Tian complained to the people of the whole country: "The fairy in your eyes is a completely different person from Sister Qianqian in my eyes, but I can't say more today, haha."

Liu Yan had a computer in front of her for viewing the comments. She gestured for the camera to zoom in: "You have to say it. You've really piqued the audience's interest."

"Huh?" Da Tiantian leaned closer to look at the computer screen, appearing even more charming and adorable in the camera lens. A trace of spicy strip oil on her lips proved her love for this snack.

The three sat down on the sofa in Da Tian Tian's house. The camera slowly panned across the living room, where the Italian imported cloud-patterned marble floor was so shiny it could reflect a mirror, and the fragmented light refracted by the crystal chandelier fell on the ink paintings on the wall.

Just as the audience was marveling at the luxurious interior decoration and furnishings, the camera pointedly at a half-opened pack of Weilong spicy strips.

Liu Yan simply put the script aside, giving the two more room to improvise before getting to the exciting makeup removal segment.

"Sweetie, since we've gotten this far, why don't you two just reveal some secrets about each other today, so that our viewers can see what female celebrities are like in private?"

Liu Yan faced the camera: "Dear viewers, our program today doesn't really have a main storyline, but President Lu gave it a rather girly and beautiful name, 'Sweet Concubine's Night Talk'."

"We also want to create a more relaxed chat environment for our guests through this casual interview, and let everyone see the private lives of these glamorous female celebrities."

The comments section was flooded with supportive remarks. Everyone has a voyeuristic streak; otherwise, how would paparazzi like Zhuo Wei make a living?
From Xiao Liu's speech outside the door to the undisguised luxury inside and Jing Tian's girl-next-door image, the show has given the audience a strong sense of confidence.

Perhaps this is a show that is "not pretentious".

At least the Liu Yifei in front of everyone, whom we've practically watched grow up, wouldn't have caused so much trouble in the Chinese entertainment industry if she knew how to act.

Jing Tian sat cross-legged in the custom Hermès sofa, her long legs taut under her jeans, revealing toes painted with cartoon bandages. She was holding a spicy snack and mumbling, "It doesn't matter. I'm not some big star. Look at Sister Qianqian."

Liu Yan smiled and turned to Liu Yifei: "Qianqian, the pressure is on you."

"What kind of pressure is this? Is it more stressful than this bag of spicy strips lying on the coffee table worth hundreds of thousands?"

Xiao Liu sighed dramatically, "My boyfriend is contributing to the country, so I have no choice but to shoulder the responsibility!"

Upon hearing this, everyone in the Hunan-Taiwan meeting room, who had been looking serious, couldn't help but laugh.

It was only then that everyone belatedly realized that even professional program directors and producers, who usually have a critical eye, had become immersed in the relaxed and pleasant atmosphere, let alone ordinary viewers.

Eye-catching female celebrities, private mansions inaccessible to ordinary people, contrasting personalities, and interview routes without any script.

Ouyang Changqing was getting restless. He opened the large notebook that had been with him for seven or eight years and began writing something solemnly.

Yao Jia leaned over from the side:

Build trust with genuine, unforced reactions and emphasize the contagious nature of impromptu interactions in variety shows.

Satisfying the voyeuristic desires of the internet age and leveraging the guiding and hypnotic effects of bullet comments in the new media era is a new direction for the future development of television and online variety shows.

As Yao Jia pondered these summaries and insights, watching the hilarious scene of Liu Yifei and Jing Tian revealing secrets to each other, she began to understand the old station director's meaning.

This is the commodification of "realism," turning the audience's voyeuristic desires into emotional investment, and ultimately completing the transformation from onlookers to participants.

The glimpse of future variety show directions occasionally revealed by the time traveler was quickly detected by these top talents in the industry.

The biggest draw of the upcoming hit show "Where Are We Going, Dad?" is the contrast in the celebrities' identities and their instinctive reactions. Big stars and children go through a process of "demystifying class," which is similar to the story of a rich girl eating spicy snacks.

For example, "Back to Field" is essentially about close friends like Liu Yifei and Jing Tian having no taboos in private. The core of today's unscripted communication is aimless social interaction, highlighting the theme of authenticity rather than deliberate performance.

Mr. Lu used the internet to link film and television works with e-commerce, which was learned by Ma Yun and others, who started investing in Huayi a few years ago.
This program, "Sweet Concubine's Night Talk," designed to promote "Meteor Shower" and make Jing Tian famous, clearly made Ouyang Changqing and others realize something.

On the screen, Liu Yan guided the program: "Yi Fei, tell us about how you met Jing Tian, ​​and your first impression of her."

"I met her around 2006 when I attended a party in Hong Kong for a signing ceremony with Disney."

"Later, she came to the 'Sky of History' crew for an internship, and Lu Kuan handed her over to me." Xiao Liu recalled the scene at the time and said frankly, "Jing Tian's family background is very good. It was before she enrolled in the Beijing Film Academy. She came to the crew to learn."

"I was the only actress in the crew who was about the same age as her, and we got to know each other quite well after spending time together."

"My first impression was quite good; she seemed like a lively and adorable young girl."

Liu Yan turned to Jing Tian: "Tian Tian, ​​you can tell that you have great qualities. What was the reason you joined the film crew? This movie later achieved unprecedented success. You have a good eye for choosing a teacher."

Da Tian Tian laughed and said, "Well, my parents have a little money, but my acting skills are really poor!"

Liu Yan and Liu Yifei both smiled as they listened.

“I was studying at the Beijing Dance Academy and dreamed of becoming an actress, so I thought I would go to Teacher Lu’s film crew to learn from him, because everyone said he was the director who was best at training actresses.”

Da Tiantian gestured to Liu Yifei: "Just like Sister Qianqian, she was also honed under his guidance. I really admire her, to be honest."

Liu Yan interjected, tackling the topic back to "Meteor Shower" at the opportune moment, since that was the core issue of the day: "What does Yi Fei think of Jing Tian's performance in 'Meteor Shower'?"

When discussing the performance, Xiao Liu said seriously, "From my perspective, in terms of body control, Jing Tian demonstrated the advantage of her background at the Beijing Dance Academy. She was able to convey the character's emotions through precise physical movements, which is where she excelled."

"But on an emotional level, as a newcomer, it's inevitable that she's not smooth enough in transitioning between complex psychological scenes. Actually, these things need to be achieved through improving life experience and observing the target character. I think Tian Tian still has a lot of room for improvement."

After offering her objective praise and criticism, Liu Yifei didn't forget to make amends, since she was there to be the straight man today.

How to make amends? Of course, by using yourself as a raft.

"My first work in my professional career was also a TV series. At that time, I was actually in a state of chaos on the set, and my performance was much worse than in my sweet debut."

Liu Xiaolv is already showing signs of inheriting the style: "To paraphrase Stanislavski, an actor must knead himself into life like dough in order to produce a genuine performance."

"So it's good that Tian Tian is like this now, going to school normally, making friends, dating, and experiencing the ups and downs of life."

Da Tian Tian was furious at her serious expression. "All my joys and sorrows are because of you two!"
She couldn't help but laugh and tease, "Teacher Liu is right. May I ask where Teacher Lu can find a boyfriend like that?"

Liu Yifei smiled and replied, "I suggest you search for 'Lu Kuan's boyfriend' on the Wenjie Mall website. They offer free shipping to Beijing, Shanghai, Guangzhou, and the Yangtze River Delta region."

"If you really can't find him, just think of Murong Yunhai as Lu Kuan. Sometimes he can be just as despicable."

"Hahaha!" Liu Yan covered her mouth and laughed, thinking to herself that this was a boss lady who knew how to advertise.

The comments section went wild for a bit. It's no surprise, the most popular female star and the most popular male director in the Chinese entertainment industry always generate this much buzz.

"You can't let the washing machine hear this show, he might actually be tempted!"

"Suddenly I find Chu Yuxun adorable. No wonder they cast Jing Tian for the role. I'll follow her on Weibo first!"

"It's really interesting how these two good friends bicker in private. Unlike other female celebrities who act all high and mighty, as if a great beauty can't poop!"

Wearing a headset, Liu Yan received a notification and interrupted the two's conversation: "There are quite a lot of viewers for today's program. Our live broadcast room is currently operating at full capacity, so there may be some lag. Please forgive us."

"Then my colleague pointed out that the editor-in-chief of Vogue just posted a Weibo post giving you two some advice—"

“I suggest including ‘Lu Kuan’s boyfriend’ in the 2009 Spring/Summer Haute Couture collection, with a 1:10 allocation ratio for the Chinese mainland market. What do you think?”

Da Tiantian raised her hand with a charming smile, seemingly genuinely agreeing: "I agree! I'll try it, and if it doesn't work, I'll return it!"

"I disagree!" Liu Yifei slapped Jing Tian's hand away: "Now everyone online is saying that when you go out, you'll run into someone wearing the same clothes as Chu Yuxun. What does it mean if I run into someone wearing the same clothes as my boyfriend?"

The three people on the sofa covered their mouths and laughed, and the atmosphere in the barrage comments and the live broadcast on Travel Channel reached a small climax.

The main viewers of Zhijie Video are young netizens and fans who enjoy interactive bullet comments.
However, there are also a large number of target viewers watching the travel channel, and it is clear that starting today, they will also become followers of "Meteor Shower" and Jing Tian.

The senior executives of Hunan TV in the conference room knew that tonight's so-called live broadcast of a female celebrity's late-night talk could very well change the course of events.

Even if they invite Lee Da-hae and others to Happy Camp, so what?

If it weren't for tonight's program, which was destined to be another groundbreaking event in mainland entertainment and variety shows, and even innovative in its format by using live streaming, perhaps the amplification effect of Happy Camp would still be effective.

But with tonight's excellent performance as a precedent, naturally incorporating references to the Wenjie Mall, the plot of "Meteor Shower," and the characters into the chat was far more effective than inviting Korean stars who were not used to the culture.

Liu Yifei and Jing Tian, ​​one a top-tier actress and the other a rising star in the Chinese entertainment industry, leverage their natural advantage of localized language and genuine interaction to overwhelm scripted variety shows, contrasting sharply with Lee Donghae, who will seem like a "window display doll" needing a translator to communicate.

Not only Ouyang Changqing, but Yao Jia also had a set of contrasting images flashing through her mind at this moment:

Korean pop culture is like a luxury item in a shop window, looking quite sophisticated.

But the casual interviews between Liu Yifei and Jing Tian felt more like a cup of milk tea between best friends.

Warm, sweet, and real.

During the live broadcast, the host and two beautiful female guests chatted for about half an hour. Liu Yan saw that it was almost time to end the broadcast with a small surprise: a "live makeup removal" segment.

This segment clearly brings out the authentic and spontaneous atmosphere of the show to the fullest.

Liu Yifei spoke first: "Sweetie, Liu Yan and I have come all this way to visit, so we should at least offer to have a meal, right?"

"No problem, plenty of spicy strips!" Jing Tian joked, then smiled and asked, "What would you two teachers like to eat?"

"What do you think, Liu Yan?"

"You decide, Consort Yi. I only eat a little bit of everything, so I can't compare to you."

Holding his coffee, Xiao Liu said, "Hot pot, huh? A clear broth with meat and vegetables makes it less guilt-inducing."

"Okay, shall I remove my makeup?"

As Jing Tian spoke, she got up to find makeup removal tools, with the camera closely following her.

"For those of you who wear makeup, it's best to remove it before eating hot pot. The high temperature and steam in hot pot will melt and remove your makeup, which is not only unsightly, but also clogs your pores and makes the meal less enjoyable."

This conversation was obviously pre-planned. Da Tiantian returned to the camera and said, "How about I do a live makeup removal session today? To set an example for all the makeup-loving sisters?"

Xiao Liu laughed and said, "You are Chu Yuxun, so you have the final say. After all, your life motto is twofold: first, never act impulsively; second, never bow down to evil forces."

This is a classic line from the ridiculous drama "Meteor Shower," another seemingly casual use of a meme. This kind of topic and gimmick will spread very widely.

Liu Yan offered a half-hearted piece of advice: "Tian Tian, ​​you need to think this through. I've never heard of a female celebrity removing her makeup live on camera before."

"What kind of female celebrity am I? Just treat me like an ordinary girl." Jing Tian didn't care, or rather, since she had agreed to this project, she had plenty of confidence in herself.

Like Liu Yifei, she is still a twenty-year-old girl and can withstand the scrutiny of close-up cameras.

Especially today's live stream, which is in 360P resolution on Zhijie Video, isn't that scary.

However, this final "divine move" sent the audience on Hunan TV and the live chat into a frenzy.

If there were many onlookers and fans who came for Liu Yifei before, now everyone's attention has been drawn to Jing Tian's feat.

That's outrageous! A female celebrity removing her makeup live on air? Isn't that like tearing off her mask?

No wonder everyone was surprised by the makeup removal segment of tonight's "Sweet Concubine's Night Talk"—

In an era where female celebrities are even bound by contracts to not expose themselves to the public without makeup, and where they used pretentiousness as a symbol of status, this is a time when female celebrities still do not flaunt their wealth.

You're a newly debuted actress who's far from being famous, doing a live stream of removing your makeup?

The seemingly exaggerated program design is actually just a continuation of the aforementioned ideas.

Or perhaps it's to reduce the sense of distance, show Jing Tian's approachability, completely downplay the label of this rich heiress, and make her character blend into Chu Yuxun.

At the same time, this also serves as a deconstruction of the "standardized products" of K-pop actresses like Lee Donghae who come from the assembly line.

By using contrasting combinations like "spicy strips with Lafite" and "a 50-yuan T-shirt with diamonds," the perception that celebrities must be aloof is broken down, and empathy is established among ordinary viewers.

Then it was almost entirely Jing Tian's solo performance time, with Xiao Liu and Liu Yan only occasionally chatting on the sidelines and not even appearing on screen.

Jing Tian sat on the beige fabric sofa and casually grabbed a cushion with the Beijing Film Academy logo to put under her waist.

She held up a makeup remover pad in front of the ring light, then suddenly burst out laughing: "Look at this—"

The camera zooms in for a close-up, showing an ordinary cotton pad soaked in Bioderma face wash. As she wipes her eyeliner, she complains, "This was recommended to me by Sister Xixi. She's even lazier than me. She does her makeup haphazardly, so she does her makeup removal haphazardly too."

Xiao Liu's voice-over says: "This brand is pretty good. I'm not endorsing it, I just think it's good. If you're interested, you can search for it on the Wenjie Mall website; they have a flagship store there."

She didn't actually endorse anything, but this was one of the sponsors of "Meteor Shower".

The comments section is already buzzing with excitement.

"Do wealthy heiresses use Evian water to boil for bathing?"

"I saw it! Cotton pads with the LV monogram print! Holy crap! One of Jing Tian's cotton pads is more expensive than an entire outfit of mine."

"I now believe that many of the costumes, props and sets for the 'Meteor Shower' production team were provided by the actors themselves. This kind of budget is something that most production teams really can't afford."

While removing her makeup, Jing Tian explained to the audience: "I used to be a makeup novice, but because our crew's costumes, makeup and props were very professional, I learned a lot during filming last year."

"Actually, the most important thing in removing eye makeup is not to rub hard, but to first apply a wet compress!"

She picked up a new cotton pad, soaked it with makeup remover, and gently pressed it onto her eyelids. "Leave it like this for about 10 seconds to let the makeup remover dissolve the mascara and eyeliner, then gently wipe it down in the direction of eyelash growth—"

"See, this way you can easily remove it without pulling on your eyelids and causing wrinkles!"

Da Tiantian picked up another bottle of clear liquid and shook it:
"This is a makeup remover specifically for eyes and lips, unlike regular makeup remover! Because the skin around the eyes is the thinnest, regular makeup remover may irritate the eyes."

She suddenly leaned close to the camera and whispered, "Liu Yifei used the wrong makeup remover to remove her eye makeup last time, and her eyes hurt all night! How stupid of her!"

The bullying woman's voice came from off-screen: "What are you saying about me?"

"No, no, I was just exchanging makeup removal tips with netizens." Da Tiantian innocently glanced back at her, then picked up a bottle of foaming facial cleanser a little guiltily.

"After removing makeup, be sure to cleanse again with warm water! Cold water will cause residual makeup in the pores to solidify."

"Ouch!" The adorable Jing Tian accidentally squeezed out a large blob of foam: "This pump design is really anti-human."

Her hands were covered in foam, and her flustered appearance reminded viewers of Chu Yuxun. It wasn't until a live stream of Jing Tian removing her makeup, revealing her bare face with no room for pretense, that everyone saw her.

While it's not perfect, at 360P resolution, viewers would find it difficult to spot many flaws.

Compared to Chu Yuxun in the drama, Jing Tian's original almond-shaped eyes are revealed after removing her makeup, and she looks even more youthful after removing her mascara;
The redness around the nose and the faint acne marks on the forehead, concealed by foundation, actually highlight the vibrant skin of a 20-year-old girl, as well as a small, barely noticeable patch of dry skin on her lower lip.

Saying it's removing makeup is just like putting on a new "girl next door" look.

More realistic and vivid.

For netizens, it's already quite an achievement for a female celebrity to remove her makeup on a live stream. However, her appearance and demeanor after removing her makeup are even more like Chu Yuxun, and she seems more approachable.

Viewers in front of their televisions and Zhijie Videos may not have become die-hard fans immediately, but they all had a very good first impression of this ordinary girl.

She has an impressive family background, a unique and refreshing personality, an angelic face and a devilish figure, and is also Liu Yifei's best friend.

The actresses in Liu Yifei's circle of friends are generally well-behaved and rarely cause trouble or receive negative reviews.

Tonight, the barrage of comments went wild for the first time because of Jing Tian herself. The real-time data left the backend staff speechless. As the number of viewers accumulated, the server also experienced some noticeable lag.

Liu Yan knew it was time to wrap things up, and she and Liu Yifei stood behind Jing Tian, ​​who was handling the final cleanup.

"Yifei, you also appeared completely without makeup when you filmed 'Bad Genius' in 04, right?"

“Yes, it’s required for the role.” Xiao Liu put his hands on Jing Tian’s shoulders: “In fact, we didn’t have to do Jing Tian’s makeup for ‘Meteor Shower’. We could have saved the budget and bought her some spicy snacks.”

Jing Tian turned around and teased her, "So you used the money you saved in 04 to buy AD calcium milk?"

"Haha." Liu Yan covered her mouth and chuckled, then turned to the camera: "Dear viewers, today's program will be coming to an end soon."

"We are very happy to have the two of you spend the weekend with us. Tomorrow is Monday, a day full of energy, ready to get to work."

A staff member's voice came through the screen: "Sister Liu Yan, netizens are all asking when the next episode will be."

"To be honest, this episode came very suddenly. Our show doesn't even have a fixed name."

If it were a legitimate variety show, Travel Channel would be required to apply for and obtain a broadcasting license. However, the so-called "live broadcast" is actually just a high-profile interview, which is essentially exploiting a loophole in the policy.

The State Administration of Radio and Television has no idea what live entertainment broadcasts featuring real people are; most of what's available on the market are just live singing sessions with co-hosts.

Liu Yifei adjusted her earpiece and smiled, "I hope everyone will support 'Meteor Shower' and support Tian Tian and all the actors in the show. We'll arrange another celebration next time."

The barrage of comments was overwhelming, with everyone saying "It's a deal," and the background of the mansion in the shot gradually blurred before the live stream ended.

A deep cloud of doubt hung over everyone at Hunan TV. Judging from the importance that Wenjie placed on "Meteor Shower" this year and the coordination among various departments, the competition for the title of best drama this summer was far too fierce.

In this head-to-head battle between these two Korean dramas and cheesy idol dramas, Hunan TV is clearly the one that values ​​viewership ratings the most.

What Wenjie values ​​is the overall strategy of synergy between the e-commerce platform, Weibo, and video, but for Hunan TV, the narrow defeat in ratings means a decrease in its overall advertising revenue negotiation power next year.

I thought that Wenjie's operation of film projects represented by "Iron Man" was already amazing enough, but "Meteor Shower", which clearly had a low chance of success, still managed to come up with a surprising trick like "live broadcast", which was dazzling and helpless.

Tonight's "Sweet Concubine's Night Talk" program quickly went viral, and it's clear that Wenjie is once again stirring up trouble among its peers.

Dai Qing, a professor at the Communication University of China specializing in communication and media studies, shared her views on Weibo:
The matrix of subsidiaries of Wenjie Holdings ensures that it always has a way to innovate and introduce new products.

While local TV stations like Hunan TV are still anxious about leading or lagging in viewership ratings and advertising revenue expectations, Wenjie is focusing on revenue from other industry chains.

For example, the number of clicks on Zhijie videos, the number of registered users and activity levels on Wenjie Mall, the number of transactions, and the promotion of payment tools, etc.

This is the predicament of single-service operations versus combined arms operations involving land, sea, and air forces.

Currently, it seems that only the collaboration between Huayi Brothers, Ali, and Alispace has the ability to follow suit, especially through a film by director Feng Xiaogang, the pioneer of the Lunar New Year film season. We shall wait and see.

In conclusion, Wenjie Holdings has once again made a significant mark on the development history of the mainland entertainment industry and even the internet industry:
Audience members should not be counted, but valued.

Xiaoxue, editor-in-chief of ELLE magazine, wrote:
From a fashion perspective, due to the lagging level of economic development, the domestic fashion industry is developing relatively slowly.

The public generally regards Hong Kong, Taiwan, Japan and South Korea as fashion benchmarks and thinks that local aesthetics are "outdated". This concept leads brands to prefer Hong Kong and Taiwan celebrities as spokespeople, believing that they are more "high-end".

After the recent hit drama "Meteor Shower," Zhang Yu and I generally believe that, in terms of fashion elements alone, this work has already surpassed Hong Kong, Taiwan, Japan, and South Korea, and can be called an industry benchmark.

In today's Chinese entertainment industry, actresses like Fan Bingbing are beginning to exert their influence on the fashion industry internationally. We look forward to seeing more high-quality films and television series like this, which will help improve the fashion concepts, aesthetics, and taste of the Chinese entertainment industry.

In addition, we would like to urge Ms. Liu Yifei to actively participate in fashion events. We have already declined our interview and cover invitations for the second time.

After two days of development, on the morning of the 29th, the newly released ratings report from Sorey showed that "Meteor Shower" had tied with "My Girl" for the first time!
What surprised Wenjie even more was that, starting with its unique live streaming, the three sectors of Zhijie Video, Weibo, and Wenjie Mall all saw a turning point in their core operating metrics!

Four topics, including "Sweet Concubine's Makeup Removal Record" and "Chu Yuxun's Same Spicy Strips", have consistently occupied the top 10 trending topics, accumulating 110 million views.
Users spontaneously created comparison images of "Jing Tian without makeup VS Chu Yuxun", and related blog posts received more than 120 million interactions in a single day. Jing Tian's Weibo followers also skyrocketed from 60 to more than 300 million.

Most importantly, in terms of the Wenjie Mall, the number of people who linked their bank cards to Alipay increased by 14 during the period, and the daily active users of the mall approached the 300 million mark. Self-operated clothing related to "Meteor Shower" sold very well.

It's worth mentioning that these affordable items designed by Alexander Wang are also sold at significant discounts; they are purely traffic-driving products designed to entice users to register and activate their payment accounts.

This is the only store of its kind; there are no other branches. Fans of the drama, Jing Tian, ​​and even Liu Yifei's fans who saw Liu Yifei wearing the same clothes in the advertisements can only register and shop at Wenjie Mall.

Because the profit margin for affordable products is not high, piracy is not rampant. As long as we keep a close eye on Taobao and prevent various stores selling the same products from springing up like mushrooms after rain, we can avoid this problem.

"Meteor Shower" became a hit, and Jing Tian also started to become popular.

At 5 p.m. on the 29th, Lu Zheng, under the bright stars, was overjoyed after speaking with a senior leader from Shaanxi Province and immediately dialed the number of the "mastermind" behind the scenes.

However, Mr. Lu, who is currently overwhelmed with the preparations for the Olympic opening ceremony, is clearly not in such a good mood.

(End of this chapter)