A century-old wealthy family that rose from Shanghai

After finishing his trip to New York, Chen Guangliang flew directly to London.

In the first-class cabin of the plane, Chen Guangliang realized that he didn't actually own a private jet, which was indeed rather shabby. Now that his four wives and children were mostly settled, and he had a very large cash flow, it was time to consider the idea of ​​a private jet.

Upon arriving at London Airport, Chen Guangliang saw Audrey Hepburn and her eldest son, Chen Wen'ou, come to greet him. The two stood together and looked more like siblings than mother and son.

When Audrey Hepburn saw Chen Guangliang, she immediately showed her delight and ran to his side, but she refrained from rushing into his arms; after all, their statuses were different now, and it would be somewhat inappropriate if they were photographed by reporters.

Escorted by bodyguards, the group boarded two Rolls-Royces, followed by two bodyguard vehicles, and quickly left the airport.

"Daiyi insisted on coming to pick you up, but I left her at the manor. You'll probably have to coax her later!"

Chen Guangliang laughed and said, "Let her come."

Audrey Hepburn, nestled in Chen Guangliang's arms, said, "No! If she comes, she'll probably cling to you!"

"Haha, so you're getting jealous of your daughter!"

Audrey Hepburn flashed a playful smile.

The four cars quickly drove into a manor in London, where the butler had arranged for people to greet and wait for them.

When Chen Guangliang arrived, he immediately tried to appease his only mixed-race daughter, Chen Daiyi, as the fact that she wasn't allowed to pick him up at the airport had already deeply upset her.

Of course, Chen Daiyi quickly took her father's arm and laughed.

In the third branch of the family, Chen Wenou is 23 years old this year, Chen Wenxi is 20 years old, and Chen Daiyi is only 15 years old.

In terms of looks, these three children are undoubtedly the most handsome.

In terms of intelligence and IQ, it seems that the three children from the fourth wife are the most intelligent.

However, if we consider the overall performance (IQ + EQ + appearance + ability), the eldest son's wife may have a slight edge, especially since his ability was personally cultivated by him from a young age.

Of course, it depends on who you compare it to. Any one of the children from the fourth branch of the family would be a suitable successor to the family.

After resting for a night, the next day everyone set up a parasol on the lawn in the manor and sat together as a family.

"Wen'ou, tell me about the situation with Red Bull Europe?"

After two years of entrepreneurship, let's check our work first.

When Chen Wenou founded Red Bull Europe, he not only received advice from Chen Guangliang, but also had Hong Kong Red Bull responsible for setting up factories and production, as well as Audrey Hepburn's administrative and marketing team transferred to him from Mattel.

You could say he stood on the shoulders of giants!
Chen Wen'ou immediately replied, "Father, Red Bull is now sold in seven countries in Europe, including the United States, the United Kingdom, Germany, France, Italy, the Netherlands, and Austria. We are continuing to obtain licenses in other countries. In terms of marketing, we have sponsored rock climbing, tightrope walking, and skiing, and a Red Bull racing team is also being prepared. In terms of sales, Red Bull is currently selling over 1000 million cans per month, which is growing very rapidly."

The results are excellent, something to be happy about!

After all, from the very beginning, Red Bull Europe did a few brilliant marketing things.

Chen Guangliang later said, "The story of Red Bull Europe needs to be told slowly, continuously, and persistently. In short, the slogan 'Red Bull gives you wings' is to encourage us to continuously sponsor brave adventurers and extreme sports. Our current advertising is still focused on sponsorship, but in the future, we will develop into storytelling advertising. Of course, we will take it one step at a time."

Although Red Bull's old slogan, "Red Bull gives you wings," led to a successful lawsuit in the US, with the argument that drinking Red Bull didn't actually give you wings, resulting in a $1300 million loss, who really cares about that amount of money? Besides, losing money is actually a marketing tactic.

"Yes, Father. Our team is growing stronger and stronger, and we will do a good job in the long-term development of this beverage, aiming to catch up with Coca-Cola and Pepsi."

"it is good"

Then, Chen Guangliang said, "You have been working for two years now and have achieved some small successes. In that case, I approve your entry into the board of directors of Mattel to assist your mother in her work. Of course, you need to learn to balance both businesses. Your brothers manage many industries, and you need to do the same."

Chen Wenou was immediately excited. This was his father's approval, and it also helped his mother share the burden.

"Thank you father"

Chen Guangliang waved his hand and said, "After you join Mattel's board of directors, you also need to establish your authority. Of course, this doesn't mean you'll clash with management, but rather, as the Chinese proverb goes, 'A new broom sweeps clean.' You need to come up with a marketing term—'Cauliflower Doll.' The divorce rate in the US has been rising in recent years, and the Vietnam War has left deep emotional scars, so society needs a kind of emotional support. We'll create a 'Cauliflower Doll,' and it will look something like this. The key is to use a differentiated design concept; each doll will have a unique appearance, birth certificate, footprints, and other personalized identifiers, and by signing an adoption certificate, we'll strengthen consumers' understanding of the parent-child relationship."

First, the company opened "Doll Hospitals" across the United States, with company employees dressed as doctors or nurses. After the "Cabbage Dolls" were introduced, they were placed in cradles awaiting "adoption," creating the impression that the dolls were truly alive. Curious people inevitably flocked to the "hospitals" to witness the "adoption" process.

After the "Cabbage Doll" is adopted, the company also establishes a birthday file. Every time the doll's birthday comes around, the doll's "adoptive parents" or "caregivers" will receive a birthday card from the company to further strengthen the relationship between the company and its customers.

Finally, merchandise related to the "cabbage doll" will also be sold, such as sheets, diapers, strollers, backpacks, and various toys. Since customers "adopt" the doll as a real baby and an emotional anchor, they will naturally buy the necessary supplies.

After receiving the 'Cabbage Doll' design, Chen Wen'ou couldn't help but marvel at his father's idea: "Father, won't he become the next Barbie doll?"

Chen Guangliang said with a smile, "No, it might last for ten years before people get tired of it. It's just a hype, unlike Barbie. You have an MBA from Harvard University and have realized the power of marketing in the past two years. I believe that under your leadership, promoting this cabbage doll won't be difficult. The key is that you also need to supervise Red Bull, as Red Bull is the core business."

"Okay, I will definitely take care of both, but my focus will be on the Red Bull business."

At this point, Audrey Hepburn, who had also been in business for twenty years, raised a question: "Wouldn't this affect Mattel's normal business? Why not simply set up a subsidiary, with Mattel holding 50% and Wen Ou holding the other 50%? This way, we can also protect the purity of Mattel's three IPs!"

Cabbage dolls are a marketing tactic; frankly, they're just 'deception'.

Audrey Hepburn's considerations were not without merit, and Chen Guangliang also began to think about them seriously.

"Yes, you make a good point. Let's establish a joint venture."

Mattel Group, whose subsidiary Mattel Toys owns three intellectual property rights: Barbie, My Little Pony, and Transformers; in addition to Mattel Toys, Mattel Group also has television stations and investment businesses.

Its investment business currently includes investments in Disney in the United States and Pearson Group in the United Kingdom, with no more than 5% equity stakes in either company.

Holding no more than 5% of the shares naturally does not require disclosure; however, this does not mean that the company has no ambitions toward the two major groups, it's just that the timing is not right yet.

Then, Chen Guangliang looked at Chen Wenxi, the second son of the third wife.

“Wenxi, you have one more year to graduate. You can go to your mother’s investment company then.”

Audrey Hepburn's investment companies also had substantial assets. When she cashed out in early 1973, her assets totaled $4 million, including some properties and mainly European securities.

When the oil crisis hit, the US stock market fell by 50%, but the British stock market plummeted by 70%. Therefore, when Audrey Hepburn began buying back British and other European stocks last September, she was essentially buying at the bottom, a very successful move. Of course, Chen Guangliang also understood that the British stock market's gains during this period were likely limited; only oil and related industry stocks saw significant increases in the late 9s. It wasn't until Margaret Thatcher came to power that the British stock market experienced a decade-long upward trend.

Even so, as long as you successfully buy at the bottom, the price will rise as much as it will, and you'll always receive dividends every year.

Chen Wenxi nodded and said, "I studied at a university in the UK, and my mother's investment company is also mainly based in Europe. I really hope to share the burden on my mother."

Chen Guangliang nodded in satisfaction. He was naturally pleased that his children were so heartbroken over their mother's suffering.

As for him, his relationship with his son has always been based on business—he doesn't need his son to dote on him; he just needs his children to listen to him, and that's all he needs.

Even if his son gets married and starts his own career, and thus becomes distant from him, Chen Guangliang is still happy—because he hopes his children will spread their wings and fly high. Of course, in business matters, they must listen to him, just like on a battlefield.

"Daddy, what about me?"

Chen Daiyi, who was standing next to her, was unhappy!
Chen Guangliang said with a smile, "Of course I won't forget our Daiyi. In the future, I will build a luxury goods group for you. But I have plenty of money and ideas. It all depends on whether our Daiyi has the business acumen!"

Chen Daiyi immediately said, "I've always been number one in my class, I can definitely do it! By the way, Daddy, what is a luxury goods group?"

"Haha, it's about acquiring a lot of luxury brands in a package. Okay, these things are still a long way off, so don't ask too many questions. Right now, you should focus on your studies, go to a top university, and then join your mother's investment company to gain experience after graduation."

"I can definitely do it! I'll become a strong woman like my older sisters!"

Chen Guangliang was taken aback. Not only were his sons competing with each other, but even his daughters were being compared.

Fortunately, the children of the four wives have different career plans in different countries and regions; otherwise, this family would also be plagued by conflicts.

Two days later, Chen Guangliang and Audrey Hepburn went to a log cabin-style villa at the foot of the Swiss Alps and spent a seven-day vacation there.

Chen Guangliang put everything aside. Of course, in special circumstances, he can also contact his assistant, whose team knows where he is!
The villa, designed in the style of a log cabin, had no servants, only Chen Guangliang and Audrey Hepburn.

Of course, Chen Guangliang didn't need to chop wood, but the servants had already prepared a week's worth of supplies in advance.

“Darling, shall we go for a bike ride?” Audrey Hepburn said happily.

During this time, this man belonged only to her, and that was happiness. Of course, in recent years, this man has gradually had more free time, and he would spend such a vacation with her every year.

"Okay, let's go inside and change!"

There are no cars in this place, so the two of them ride bicycles and occasionally run into acquaintances; of course, the people here are most familiar with Audrey Hepburn, and Chen Guangliang only comes to stay for a week in recent years.

Audrey Hepburn would occasionally bring her mother and children to stay here.

"The scenery here is so beautiful!" Audrey Hepburn exclaimed from her bicycle.

“I know there’s a place in China with similar scenery; that place is called Western Xinjiang,” Chen Guangliang once said.

"Western Xinjiang, I've seen a map of China, it seems to be in the west. Have you ever been there?"

Chen Guangliang shook his head. He had never been there in either his previous or current life, and in his previous life he had only seen it on a video app. However, he believed that China's territory was vast and that it had no shortage of various landscapes.

However, in this life, he may not go to the Western Frontier. After all, by the time China's infrastructure is completed, he will probably be over a hundred years old and won't have the energy to take risks.

"I've never been there, I've only heard of it!"

Audrey Hepburn nodded and didn't continue. She knew quite a bit, so she knew when to stop.

Soon, the two rode a long way, stopping occasionally to greet people.

No one here knew exactly what they did, only that they must be very rich. They didn't even know the ages of Chen Guangliang and Audrey Hepburn, probably thinking that Chen Guangliang was only in his thirties and Audrey Hepburn was only in her twenties!
at the same time.

Nippon Art Electronic Co., Ltd.

Chen Wenying is currently holding a meeting with the management and technical staff of Electronic Arts Corporation.

Among the technical backbone, Shinji Mikami, Masayuki Uemura, and Genyo Takeda were the most trusted by Chen Wenying and were known as the "Hardware Three Heroes".

By this time, Electronic Arts (EA) had already grown to a considerable size, achieving remarkable success from its initial 'laser shooting system' to its arcade game 'gunfight'.

In particular, 'gunfight' is currently the most popular game in Japan and the second most popular game in the United States (licensed to Chen Wenhai's Atari), achieving remarkable success.

With these two successful examples, Electronic Arts (EA) has clearly become a burgeoning and successful video game company. Financially, the company has also invested in securities over the years, accumulating a large number of high-quality stocks on its books.

"The company's focus is on the COLOR TV GAME 15 game console, developed in cooperation with Mitsubishi Electric. What is the current progress?"

The product development opportunity arose when Mitsubishi Electric's original partner suddenly went bankrupt this spring, and Mitsubishi instead invited Nippon Electric Industries to cooperate.

Since EA doesn't directly manufacture integrated circuits, collaboration is the best option.

Mitsubishi Electric was interested in EA because of the success of its 'laser shooting system' and 'gunfight arcade game'.

Although it's called a collaboration, it's actually led by EA (Japan Electronics Corporation), with Mitsubishi Electric primarily manufacturing integrated circuits. The person in charge of this project at EA is Masayuki Uemura, a former engineer at Sharp. He joined EA after selling solar cells to Shinji Mikami, who needed them for a laser shooting system.

Masayuki Uemura then said, "This project is currently in full-scale development, and I will coordinate the work of the two teams."

Chen Wenying nodded. Although he was also very knowledgeable about technology, what he wanted to do now was become the president of Electronic Arts.

He was, of course, the 'commander-in-chief' of this project. Through market research, he discovered that similar products were priced between 2 and 3 yen, and proposed to control the cost to within 1 yen in order to enhance competitiveness.

Engineer Masayuki Uemura was responsible for coordinating the technical teams of both sides to achieve cost control goals in component selection and production process optimization.

Chen Wenying firmly believes in his father's two sayings: "Fun games are more important than excellent hardware" and "The technology of gaming equipment is not as useful as its price."

After the meeting, Chen Wenying felt much more confident.

Although both older brothers are involved in this industry, Japan has a major advantage: the combined strength of technology and cost. Chen Wenying believes that Hong Kong's Midea Games Entertainment cannot compete with EA in hardware, and will likely become a game software company under his father's guidance, at which point EA can collaborate with them. Meanwhile, Atari in the US might temporarily lead EA in hardware, but will inevitably lose to EA in the future. He wonders how his brother will adapt then.
Of course, with such a large market in the United States, he believed that Bago would definitely become a leader in the technology field. (End of Chapter)