Who would still start a business seriously after being reborn?

Chapter 588 Charge Forward, Glory!

Another experience officer, Zhiyan, said to a group of players who were waiting in line to try the game: "You guys can actually warm up with us first? There are more devices over there, no need to queue, and you can get a feel for it before you come to challenge it. Your success rate will be much higher. We are all professional game consultants and can help you analyze the reasons for your mistakes."

Their appearance was like a devastating blow.

Compared to the busy sales staff at Samsung's booth, these esports experience officers understand games better, understand players' psychology better, and are more approachable and friendly.

They weren't just blatantly selling computers; they were offering a more sophisticated gaming experience.

Many players, especially male players, are very receptive to this approach.

They took the flyer, their eyes darting between the attractive saleswoman and the computer prices on the flyer, their minds quickly shifting from trying their luck at Samsung to seeking professional service across the street.

"Really? There's even professional guidance?"

"It's nearby? Shall we go check it out?"

"Anyway, the queue here will take a long time, let's try that computer you mentioned first..."

Soon, groups of two or three players began to disperse, chatting and laughing as they walked towards the Shilla Hotel not far across the street.

A clear flow of people was observed from the Samsung event venue to the Honor store at the Shilla Hotel.

The person in charge of the Samsung event quickly noticed this strange phenomenon of customer diversion. They were furious to see the pretty girls in silver uniforms elegantly stealing customers away from their own territory, but there was nothing they could do.

The other party neither slandered Samsung nor tried to solicit customers, so even if he was angry, he couldn't find an excuse.

Moreover, they were employees of the Shilla Hotel, and behind them stood Ms. Lee Boo-jin, who had just seceded and was enjoying great success.

I had no choice but to swallow this anger.

A large group of gamers crowded into the Honor computer store to test the brand-new Honor V1 computer and Honor S1 laptop, and were all very surprised by the listed prices.

The Honor V1 computer is priced at $400.

The Honor S1 laptop is priced at $600.

Both of these computers are capable of running the upcoming World of Warcraft beta and all currently available online games smoothly.

The Honor V1 and Honor S1 are branded computer production lines that Li Xiang and his team spent 10 billion yuan annually for more than three years to establish.

Every piece of hardware used inside is perfectly compatible with the Moc-os system.

Most importantly, the suppliers of these hardware are small and medium-sized European semiconductor and computer hardware companies invested in by Enze Capital.

In many people's eyes, these hardware devices are second-rate, no-name brands, but in Cheng Yi's eyes, they are a blessing.

Because it's a generic brand, they value customer expectations even more, and because it's a generic brand, the price is relatively cheaper.

Most importantly, they are willing to cooperate with Momo Group to carry out hardware customization business. For example, the M1 and M2 processors, which were designed by Huang Ganping's team and the Zhushen Network Research Institute, are perfectly compatible with the current Moc-os system and are completely comparable to Apple's G1-G5 processors.

To maximize performance, Honor's engineers integrated the memory and CPU onto the motherboard, eliminating the possibility of users upgrading themselves. If they want to upgrade, they can only do so by contacting an Honor service center.

There are many benefits to doing this. First, it prevents users from updating the system without authorization, which could cause it to lag. Second, it can generate additional revenue for Honor computers.

We've already sold it to you at such a low price and are even giving you a three-year warranty. Do you really think computer companies are doing charity work?
Upgrading the hard drive, 800 yuan isn't too much for you, is it?
Upgrading your graphics card, would you accept 1000 yuan?

If you can't accept it, don't upgrade. We only serve computer enthusiasts.

Honor computers are divided into four series.

These are used assembled computers from the G and P series, and brand new computers from the V and S series.

The S series is arguably the series that Momo Group cares about the most.

Back then, when Momo Internet Cafe was being harassed by Li Bing's family, they used a Honor S1 gaming computer to turn the tide, ultimately forcing Li Bing's family to back down and resolving the crisis for Momo Internet Cafe.

Subsequently, due to an agreement with Lianxiang Computer, the Honor S1 gaming computer was officially withdrawn from the market.

In the past six months, Honor Computer has clearly defined its brand division.

Momo Internet Cafe uses G-series computers, which is also the computer model with the largest production volume at Momo Internet Cafe.

These G-series computers are all modified from imported junk and second-hand computer parts. Whether they are good or bad is really a matter of luck. They are suitable for companies like Momo Internet Cafe, which have professional repair teams, to use in bulk.

The V-series and S-series computers are brand new, come with a three-year warranty, and have excellent performance.

At this moment, in Seoul, Tokyo, Singapore, Taipei, Hong Kong, Bangkok, Kuala Lumpur... in every major Asian city with a flagship Shilla Hotel, the first floor of the Shilla Hotel in its most bustling location is witnessing a similar scene.

Honor's flagship computer store is only located in the upscale Shilla Hotel.

Shilla Hotels & Resorts are divided into three categories: budget hotels, mid-range hotels, and upscale hotels. The majority of hotels are budget hotels. Out of more than 19000 hotels, there are only more than 300 upscale Shilla Hotels & Resorts, and their number also represents the number of Honor Computer flagship stores.

There are a total of 366 companies.

Inside the iconic luxurious entrance of the upscale Shilla Hotel, the once elegant, tranquil, and glamorous atmosphere has been replaced by a bustling, technologically advanced vibe.

Inside the Honor computer brand store, young people flocked to experience the computer demo units.

The brand-new Honor V1 computer screens display dazzling dance moves from Audition Online, team battles from the overseas version of Honghuang Zhanji, or cool visuals from other popular games, with a smoothness that far surpasses other computers in the same class.

The beautiful and well-dressed female gamers in the gaming companion department, who have undergone rigorous game training, have become the most eye-catching sight in the store. Since Honor computers have only launched two models, there is not much professional information to discuss, so these female gamers are more than capable of handling the sales work.

They are not only good-looking, but more importantly, they are skilled gamers and have excellent communication skills.

They moved effortlessly among customers, providing one-on-one guidance, equipment explanations, and experiential marketing.

This professional, even somewhat idol-like, service stands in stark contrast to the cold, impersonal sales counters of traditional computer stores, giving consumers an unprecedented sense of being valued and treated with respect. But the most compelling factor is undoubtedly the unbelievable price tag: a complete set including a monitor, keyboard, and mouse for only $400.

That's equivalent to about 3200 Chinese Yuan.

This price completely shattered people's preconceived notions about the price of branded computers.

Many consumers who lingered outside the store were initially attracted by the lively atmosphere and beautiful women, but after seeing the price, almost all of them showed expressions of shock and disbelief, and then squeezed into the store without hesitation to inquire about the details.

"Really only 400? Are you sure this isn't the price of a major component?"

"This configuration... how is that possible? It's cheaper than building it myself? And it really has a three-year warranty?"

"Holy crap, this is truly great value for money."

The three-year warranty promise completely ignited these people's desire to buy.

At the same time, a meticulously planned ground propaganda campaign is underway.

More temporary offline promoters, wearing vests printed with the logos of Honor computers and Shilla Hotel, appeared like ants in every digital plaza, university town, popular business district, subway exit, and even near large internet cafes in major Asian cities.

The beautifully designed flyers in their hands scattered like snowflakes across every corner of the city.

The flyer not only prominently featured the amazing offer of a complete Honor V1 gaming PC for $400, but also clearly indicated the address of the nearest Shilla Hotel Experience Center, along with the message that customers could receive a free gaming gift pack worth $799 upon presenting this flyer at the store.

These flyers were precisely placed into the hands of every young person who seemed likely to be interested in computers or games.

They appear on college students' desks, beside office workers' coffee cups, and next to internet cafe gamers' keyboards...

This simple yet highly effective ground promotion method, combined with the high-end image and exceptional experience of the Shilla Hotel's physical stores, has created a powerful marketing synergy that continuously attracts customers to the stores.

In just ten days, this direct offensive, focused on core Asian cities, achieved remarkable results.

The 366 Honor computer stores located in Shilla Hotels across Asia have sold more than 41 Honor V1 computers and more than 7 Honor S1 laptops.

While the Honor V1 computer was enjoying great success in high-end hotels in major cities, another, more covert, wider-reaching, and wildly fast-moving battlefront was quietly unfolding in many developing countries and regions in Asia, and was spreading rapidly like wildfire.

In these markets, consumers are extremely price-sensitive and have relatively low brand awareness.

This was Huang Fei's smuggling army.

In Bangkok's Chao Phraya River port warehouse district, deep in the dilapidated alleys of Manila, in Hanoi's secondhand electronics market, in Jakarta's wholesale distribution center...

Thousands of meticulously refurbished and reassembled off-brand computers began to be sold through the complex local distribution network.

These computers undergo standardized disassembly, sorting, testing, repair, and assembly at the Yantai City Feixiang Computer Factory. After being re-shelled and labeled, they have become high-quality second-hand computers that, while not brand new, are powerful enough to run mainstream online games such as Audition Online smoothly.

Their prices are also very attractive.

Only $200!

This price is incredibly attractive to ordinary students in Bangkok, small internet cafe owners in Manila, young migrant workers in Hanoi, and ordinary families in Jakarta.

Their sales channels weren't the glamorous Shilla Hotel, but rather the chaotic local electronics market stalls, small street shops controlled by local powerful figures or gangs, or even door-to-door delivery by motorcycle, cash on delivery, with no invoices, only simple receipts.

More often, they directly negotiate with the numerous illegal internet cafe owners scattered throughout urban and rural areas, providing them with computer installation solutions at extremely low prices to quickly enhance their competitiveness.

The more than 200 million computers that Huang Fei had stockpiled in warehouses at various docks were sold far faster than any computer store in the area, thanks to the surge of gray-market practices targeting lower-tier cities.

These computers perfectly meet the extreme demand for cost-effectiveness in the vast, underdeveloped markets of developing countries.

Although they lack brand-new packaging, attractive waiters, and luxurious environments, they provide the most essential functions at the lowest cost.

You can play games smoothly.

For many young people in underdeveloped parts of Asia, owning a computer capable of running online games is no longer an unattainable dream. In particular, many players of the game "Honghuang Zhanji" use the money they earn in the game to buy their dream computer.

Because they know that with enough effort, they can earn back the $200 computer cost through games.

The weather wasn't very good today; thick clouds seemed to be pressing down on the X-shaped building at Microsoft's headquarters campus.

Although the internal public relations machine was still running at full speed, trying to extinguish the fire of public opinion caused by the Pandora project, the atmosphere in the senior management meeting room was more gloomy and oppressive than the weather in Seattle.

A document from the Asian market was slammed heavily onto the expensive conference table by a senior vice president.

"Useless! Johnson is a piece of trash! Not only did he fail to solve the problem, but he also left us with such a huge mess!" The senior vice president's voice trembled with anger as he pointed to the glaring estimated data on the report: "Ten days, 366 stores, 48 computers sold," almost roaring.

What angered them most was the fact that more than two million generic computers equipped with Moc-OS were flooding into the low-end markets of various Asian countries through various gray channels.

If they are allowed to continue dumping their products like this, their roots in Windows in Asia may be uprooted.

The meeting room was deathly silent, save for heavy breathing and the rustling of papers being clenched.

“$400? How did they manage that? This makes no sense in business! This is dumping! Blatant dumping!” Another executive in charge of the hardware cooperation ecosystem said with a grim face, “If we let them continue like this, the Asian market will be in complete chaos.”

“They’re not just selling hardware…” the CTO said in a deep voice, “They seem to be building a complete, closed, and backward compatible alternative system for our ecosystem, especially the Pangu emulator. I’ve studied it carefully, and as long as you use this emulator, you can use our applications and games seamlessly.”

This is a confrontation mode they have never encountered before.

The competitor is no longer confined to competing within the rules of Windows, but has directly established its own territory and is frantically building a user base with a price that is almost like a game-changer.

At this moment, Microsoft President Steve Ballmer finally spoke. His voice was low and contained a hint of anger as he said, "Johnson's stupidity and recklessness have wasted a whole year of our time. This year of truce has instead become a golden period for the other side to grow stronger without any scruples."

(End of this chapter)