Chapter 565 Just a Small Test
Although Cheng Yi said it very casually, there was a hint of anger in his tone that was hard to detect.

Cheng Yi knew how chaotic and unpredictable the media industry was in his previous life, and if this path continued, the man and woman would truly become enemies.

Huang Wenrong, Kong Feng, Zhang Lingyu, and even Li Weiwei, who had just finished making a phone call, all paused slightly.

"Assistant Li," Cheng Yi turned to Li Weiwei and said, "On behalf of the Group's Strategic Development Department, draft an 'Emergency Notice on Strengthening the Governance of Online Content Ecosystem' and submit it to me for review."

"Yes, President Cheng." Li Weiwei quickly put down the teapot and took out her notebook.

"The notification requirements are as follows." Cheng Yi's gaze swept over the executives present, finally turning to the window, as if he could see those figures stirring up trouble online.

"First, effective immediately, all online platforms controlled or significantly influenced by Momo Group, including but not limited to Mop, Tianya, BlogChina, Sohu Community, Xinlang Blog, QQ Zone, and Xiaonei, are required to conduct a comprehensive investigation of all accounts that publish or promote extreme materialistic views on relationships, induce irrational consumption, incite gender antagonism, or advocate that one-sided material contributions in a relationship equal true love."

"Yes!"

"Second, during the investigation, any account whose core content involves the aforementioned negative values, whether it is a media personality, a relationship guru, or an overseas public intellectual, will be permanently banned, regardless of the size of their followers. All related posts, blogs, and comments will be taken down and deleted without leaving any trace."

"Yes!"

"Third, notify the content review teams of all platforms under our control to include such remarks in the highest level of sensitive word list, establish a long-term review mechanism, and strictly prevent them from resurfacing."

"Yes!"

"Fourth, notify Momo's celebrity management company to cancel all films and songs that promote such negative views, and notify internet media to reduce the popularity of such songs. All songs already uploaded to the internet should be removed, including pirated versions."

"Yes!" Li Weiwei's heart trembled slightly.

This...this is getting serious.

Li Weiwei glanced at Cheng Yi, then hesitated, as if she wanted to say something but couldn't.

In fact, these values ​​are very beneficial to the development of Momo Group, because these views can not only help Audition Online, but also greatly increase the group's revenue.

Whether it's on campus networks or in games, as long as boys are encouraged to make voluntary contributions, they can earn a considerable income. This is why many forces are now fueling this trend.

Seeing Li Weiwei hesitate, Cheng Yi said coldly, "Tell them this is an order, not a discussion. I want to see an execution report on my desk within 24 hours, or they will bear the consequences."

"Yes!" Li Weiwei quickly wrote it down, her palms slightly sweaty. She could feel the immense power contained in this notice and the storm that was about to be unleashed.

That afternoon, Li Weiwei produced a draft, which, after being revised by Cheng Yi, became the second order signed by the president of Momo Group, causing a massive earthquake in the Chinese internet world like a nuclear bomb.

Mop Community.

A well-known influencer account with millions of followers, nicknamed "Master Wang, the Godfather of Relationships," saw its top-rated post, "The Highest Level of a Man's Love for You: Not Asking If You Want It, Just Giving You the Best," along with a series of blog posts advocating "Not Giving Gifts on Holidays Means Not Loving You" and "True Love Must Be Proved with Money," disappear without a trace within minutes.

The page only displays a cold, impersonal message: This user has been permanently banned for violating community rules.

As soon as Master Wang's account disappeared, his fan group instantly went into an uproar:

"Holy crap? Master Wang's account is gone?"

"I was just reading his new article! How did it suddenly disappear?"

"What's going on with Mop? What's wrong with what Master Wang said?"

"They must have offended someone; the closure was far too quick."

Tianya Forum.

Rose Knight, known for her sharp commentary and feminist perspective, along with her popular long posts criticizing stingy men and advocating that independent women should enjoy being supported by men, were erased without a trace, as if wiped away by an eraser.

The forum administrator unusually posted a pinned announcement: "To purify the online environment and resist harmful values, the platform will continue to crack down on content that incites conflict or induces irrational consumption."

Below the announcement, voices of support and opposition clashed fiercely.

Blog China.

Several well-known experts who are usually active on various TV emotional mediation programs have all had their blog pages turned into 404 errors.

Their carefully crafted relationship bibles, such as "How to Tell a Man's Sincerity from His Gifts" and "Can You Marry a Man Who Doesn't Spend Money on Women?", vanished in an instant.

The platform offered no explanation, simply continuing to ban users.

Editors of relevant emotional and social channels at portal websites such as Sohu and Xinlang also received clear instructions from the highest levels of the group.

All articles that address similar topics and have a clear bias, regardless of whether they are written by banned public intellectuals, have entered a strict review process.

Many manuscripts were either relegated to oblivion or required to be revised in a mild, neutral manner.

In less than 24 hours, those voices advocating materialism on the internet were quickly silenced by an invisible hand.

For the first time, these pundits and public intellectuals, who were used to wielding considerable influence online, felt the cold, iron fist of the platform.

All the channels through which they relied for survival to voice their opinions were cut off one by one.

However, these pundits and public intellectuals who are used to being in the spotlight and enjoying the right to speak will not give up easily.

"This is blatant censorship! Momo Group is stifling women's voices!" Wang Zhenhua, who was banned by Mop, immediately contacted the "Emotional Night Talk" program team of Tiancheng local TV station, with whom he had a good relationship.

The production team was looking for a hot topic, so they readily invited him to be a guest.

That evening, in the studio of "Emotional Night Talk," Wang Zhenhua, with a look of grief and indignation, spoke passionately to the camera: "Dear viewers! We are experiencing an unprecedented internet winter. Just because we, who dare to speak out for women and dare to expose the truth about emotions, have spoken the truth that some people don't want to hear, our accounts have been ruthlessly banned! Our voices have also been forcibly erased!"

Wang Zhenhua became increasingly agitated as he spoke, and couldn't help but shout, "Momo Group, this internet behemoth, is using its capital power to brutally interfere with freedom of speech and suppress our voices discussing healthy relationships between men and women! This is a trampling on women's rights! It is also a stifling of diverse voices in society!"

His performance was highly inflammatory, tearfully denouncing Momo Group's hegemony and anti-feminist stance.

After the program aired, it immediately aroused sympathy and discussion among a group of viewers who were unaware of the truth.

Other banned commentators followed suit, appearing on local TV and radio stations in their respective cities, raising the banner of defending freedom of speech and opposing capital's silencing, pointing the finger at Momo Group, and portraying themselves as righteous fighters suppressed by powerful forces.

In a short time, a wave of anti-strange public opinion swept across various regions.

The news was immediately placed on Cheng Yi's desk. "A clown," Cheng Yi said, a cold smile playing on his lips as he looked at the public opinion briefing compiled by Li Weiwei.

He picked up the internal phone himself and said, "Connect to the Global Vision Operations Center and find Zhao Gang."

The call was answered quickly.

“Mr. Zhao, it’s me.” Cheng Yi’s voice was unreadable. “Recently, some local TV stations have been very active, with unhealthy program content and the things they promote are somewhat contrary to the values ​​we advocate. I will have Assistant Li send you these lists later.”

Zhao Gang understood immediately on the other end of the phone and said, "Okay, I will immediately arrange for the technical department to remove these channel signals that do not conform to our platform's positioning from the broadcast list of the Global Satellite Dish and Internet TV."

Zhao Gang's efficiency is astonishing.

The next day, those public figures and intellectuals who had just been indignantly denouncing Momo Group on television were horrified to discover that the local TV stations they relied on to voice their opinions had disappeared from the nationwide Global Vision platform.

Instead, a message will appear indicating that the channel is undergoing signal adjustments and is temporarily unavailable or that the channel has not yet been authorized to broadcast on this platform.

For local TV stations that heavily rely on advertising and viewership ratings for survival, being taken off the air by Universal Vision, a rapidly expanding platform, was like a bolt from the blue.

The phone rang directly with the producer of "Emotional Night Talk" from the Tiancheng TV station director's office. His roar echoed throughout the floor: "Where's that bastard Wang Zhenhua? Get him out of here! Immediately! Right now! And from now on, all this kind of messy, inflammatory content is to be shut down!"

The situation is the same for other local television stations.

The station's leaders turned green when they saw the precipitous drop in viewership ratings.

Their local TV station couldn't even access cable satellite channels to begin with, and Universal Vision was their sugar daddy, but now, their sugar daddy doesn't want them anymore.

The iron fist of capital is sometimes more direct and brutal than platform bans.

Momo Group's move to cut off the last traditional media outlet for prominent figures and public intellectuals was a decisive blow.

In order to survive, the TV station did not hesitate to blacklist them.

The public figures and intellectuals who had nowhere else to turn felt a chill to the bone at this moment.

They were like flies trapped in a glass dome, able to see the outside world but no longer able to make a sound.

Anger and panic drove them to make a final struggle.

They turned their attention to magazines known for publishing inspirational stories, emotional tales, and social commentary—magazines later known as public intellectual magazines—which became their last hope.

Rose Knight Liu Wei worked through the night to write a long article titled "The Voiceless in the Capital Winter: Who is Stifling Our Voices?" Every word was heart-wrenching, denouncing the online hegemony of Momo Group and portraying herself as a tragic hero who pursued the truth but was silenced by the powerful.

She submitted her manuscript to Readers' Talk with high hopes.

Master Wang Zhenhua also concocted an article titled "Emotional Desert: When Material Things Become the Sole Measuring Standard for True Love and Discussion Is Forbidden," attempting to defend the values ​​he advocates from an academic perspective and criticize the cultural authoritarianism of the Momo Group.

The manuscript was quickly sent to the editorial office of "Tianxia Zhiyin" magazine.

They believe that these print media outlets, with their large readership and relatively independent viewpoints, will be their last stronghold. As long as they can generate widespread social discussion and sympathy, their media accounts will have a chance to be unblocked.

However, the manuscript they had placed high hopes on seemed to have sunk without a trace.

A few days later, an anxious Wang Zhenhua dialed the phone of a familiar editor at "Tianxia Zhiyin" magazine.

"Editor Li, my manuscript..."

The editor's helpless and formulaic voice came from the other end of the phone: "Mr. Wang, I'm so sorry. Your manuscript is quite sensitive and involves some controversial topics. After reviewing it, our editor-in-chief felt that it did not fit our magazine's current tone of promoting positive energy, so we will not publish it for the time being. Please understand."

"How have you all changed too?" Wang Zhenhua, his temper flaring, roared. "I never imagined that you would become the henchmen of capital! Where is the integrity of you intellectuals?"

"Idiot..." Editor Li cursed inwardly and hung up the phone.

The integrity of a scholar?
What is that?
Other well-known commentators received similar responses.

"We have received your article. It has a very unique perspective, but we have recently adjusted our layout, and we have already filled up the space with articles on similar topics. We are sorry that there is no space available."

"Your manuscript is still under review. You can check your mobile phone messages."

"Please leave a message after the beep..."

All the reasons for rejection were written in a grand and succinct manner, leaving no room for error.

These shrewd magazine editors had already sensed the changing winds.

Momo Group has demonstrated a terrifying power that extends across the internet, television, and even print media channels.

Why would a group of public intellectuals who are censored across the entire internet risk offending such a behemoth?
Fuck you, do you really think we're idiots?

The last hope of these famous commentators and public intellectuals has finally been shattered by their silent rejection.

They could only watch helplessly as their meticulously crafted manifestos lay on their computer's hard drive, knowing that these manifestos might never see the light of day again.

"That's terrifying." Inside T3 Company, Muller felt a chill run down his spine as he watched Momo Group suppress the public opinion storm they had been orchestrating for nearly a month in less than two days.

Samsung can do this in South Korea as well.

But this is China, which is several times larger than South Korea.

Having developed to this point, they have faced almost no symbolic suppression or resistance from the Momo Group, so Mueller felt that the Momo Group was nothing special.

But this incident made Muller realize something.

Momo Group didn't suppress Audition Online. Is it simply because they didn't take Audition Online seriously?
Muller swallowed hard, suddenly realizing that Audition Online had become a hot potato.

He is now facing off against the Chinese version of Samsung.

No, but China is a nation of etiquette... so it probably wouldn't resort to the kind of physical elimination that overseas IT giants are good at, right?

(End of this chapter)

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