Who would still start a business seriously after being reborn?

Chapter 496 The Wildfire Plan! (New Moon, Requesting Monthly Tickets 0.0)

For a group to achieve stable and sustainable development, it must first ensure its own profits.

Driven by profit, the pace of development can accelerate, eventually leading to the pinnacle.

Too many companies, once they've developed a little, start relentlessly engaging in cutthroat price wars to drive their competitors out of business. Little do they know that while they're killing off their rivals, their own industry is already nearing its end.

There are two models for price wars.

One model is simple involution pricing, driving prices down to zero, killing off competitors one by one, then monopolizing the market and recouping profits even more aggressively. However, most companies don't even have time to see their competitors die before they themselves perish.

Another model is to differentiate the product by creating two products at different price points. One product is aimed at ordinary people, and this product can even be given away for free just to seize the market. The other product is aimed at consumer groups with different needs, such as wealthy people.

Microsoft and other giants follow the second model.

Free for individual users.

Enterprise users are being ruthlessly exploited.

It's not that they don't want to follow the first model, but once the market is disrupted, it's difficult to restore prices unless they have absolute monopoly power.

The next morning marked the day when Momo Group executives returned to work.

Executives earn dozens of times more than ordinary employees, so their vacation time is definitely much shorter.

Senior executives return to work on the first day of the Lunar New Year, senior managers return on the third day, and employees return on the eighth day – this is the rule of Momo Group.

In the morning, Lei Jun, President of Jinshan, Shi Lei, General Manager of Momo Virtual Equipment Trading Network, and Liu Weifeng, Marketing Director of Momo Group, arrived at Cheng Yi's office on time.

"Sit down, sit down." Cheng Yi came out of the inner room with a smile and said, "I'm so sorry to have called you over so early."

"It's late enough already, you really have a way with yourself," Lei Jun said irritably.

This Spring Festival, Lei Jun was constantly on edge, fearing that he would wake up to find a resignation letter from one of his technicians.

He didn't want to experience the wave of resignations that occurred in 1998 again.

Cheng Yi laughed and said, "I just wanted you to visit some relatives."

Lei Jun sat down on the sofa with an air of authority and said, "Let's get down to business."

Seeing Lei Jun's attitude towards Cheng Yi, Shi Lei gave Lei Jun an unfriendly look.

He was wondering whether he should go up and beat this guy up.

This guy can't even speak Mandarin properly, yet he dares to talk back to his older brother?

Shi Lei now has thousands of employees and is a well-known internet tycoon.

Momo Virtual Equipment Trading Network has become the third largest subsidiary of Momo Group in terms of revenue, with monthly profits of over 200 million yuan. It has monopolized the virtual equipment trading market nationwide, and many young people who are passionate about virtual equipment trading regard it as a god.
With just a word from Shi Lei, tens of thousands of energetic young men could be mobilized in no time.

These energetic young men aren't just good at making money; they can also beat people up.

Cheng Yi sensed Shi Lei's killing intent and couldn't help but glance at him.

Meeting Cheng Yi's gaze, Shi Lei lowered his head.

Throughout the entire ordeal, Liu Weifeng didn't dare utter a sound. He simply held a heavy laptop in his arms, his face still faintly glistening with the oil from staying up all night.

He received the meeting notice the day before yesterday. Li Weiwei kindly told him the meeting topic. Liu Weifeng did his homework for this, and last night he memorized the marketing plan until the early hours of the morning.

Cheng Yi smiled at Lei Jun and said, "Mr. Lei, don't be hasty. Microsoft wants to crush us with its technological hegemony, so we'll tear down its foundation."

"You make it sound so easy. Microsoft's position in China is deeply entrenched. How can you possibly overturn it?" Lei Jun frowned.

Cheng Yi took out the list of computer stores in various districts and counties compiled by Li Weiwei, handed a copy to each of Lei Jun and the other two, and said, "This is our weapon."

Lei Jun took the list, looked it over carefully, and then looked at Cheng Yi with a puzzled expression.

Cheng Yi picked up the list in his hand, pointed to the densely packed names on it, and said, "Our current advantage is that we have virtual equipment trading outlets all over the country, as well as these computer stores that you have in the towns and streets!"

"These 3000-plus computer stores are the first battle in our counterattack."

Cheng Yi's gaze swept over Lei Jun and the other two, and he said, "I'll name this plan 'Prairie Fire Plan'!"

Cheng Yi's expression turned serious. He looked at Shi Lei and said, "Starting from the eighth day of the lunar new year, all the managers of virtual equipment trading outlets will become special envoys for the promotion of the Momo system."

Cheng Yi then looked at Liu Weifeng and said, "Mr. Liu, starting at 3 PM this afternoon, please compile the clean ISO image of 'Cheng Yi XP Green Edition', the detailed installation and activation guide, and the download link, installation instructions, and promotional poster for 'Moc-os Home Edition' and give them to Shi Lei. Have him distribute them to every branch as soon as possible."

"Yes!" Liu Weifeng replied quickly.

"Shi Lei, notify all branches to have the CDs burned locally, and the group will cover the cost."

"Yes!" Shi Lei nodded immediately.

"Training can be conducted online. For all non-internet cafe users who come to trade equipment or recharge, proactively inform them about the problem of WPS crashing due to malicious Microsoft patches. For users whose transaction amount reaches 300 yuan, provide them with a free CD of Chengyi XP Green Edition. Tell them that this is a temporary clean XP system that can immediately solve problems such as WPS crashing."

"At the same time, we must strongly recommend Moc-OS Home Edition!"

"Our Moc-os system's slogan is: permanently free, the same as the one used in internet cafes, safe and stable, optimized specifically for Chinese users! We also provide them with free technical consultation and initial installation guidance. All internet cafes must display Moc-os promotional posters, and the computer desktops must be changed to Moc-os promotional images."

"In addition, we will send the Moc-os and Cheng Yi XP green version CDs to the computer stores on the joint list, tell them that they are completely free, and let them feel free to install them on their users. We will not charge them a penny for installing the system."

Standing next to Cheng Yi, Li Weiwei also began quickly taking notes:
Cheng's objective: To leverage existing customer traffic for precise targeting, provide free XP emergency lead generation, strongly recommend Moc-os conversion, develop local ground promotion, and expand coverage.

I need to prepare in advance: have the technical department staff on standby 24 hours a day to ensure the stability of the download server; and establish a problem-solving and feedback team to ensure a good user experience.

Lei Jun, who was listening nearby, was somewhat surprised and asked, "You're so openly selling pirated CDs? You don't think Microsoft will stand idly by, do you?"

"Then sue me. I haven't made any profit." Cheng Yi laughed. "I've been in Jingzhou for so many years, supporting so many people, all for this moment."

Lei Jun fell silent.

Although he already knew that Cheng Yi was a crazy person who liked to take unconventional approaches, he was still very surprised by how crazy he had become.

"And another thing..." Cheng Yi looked at Lei Jun and said with a smile, "How about we do a bundled sale?" "What kind of bundled sale?" Lei Jun asked, puzzled.

Cheng Yi laughed and said, "We will bundle the XP green version, Moc-os and your WPS installation discs together for sale. I have calculated it carefully, and we will sell them for 30 yuan. The commission will be given to the salesperson, and we will bear the cost of burning the discs ourselves."

"Isn't this throwing money away?" Lei Jun frowned slightly: "If we sell ten million copies, we'll lose thirty to forty million."

"How about this: I'll put you in charge of sales, and we'll still cover the cost of burning the discs. You can take all the profits."

Lei Jun's eyes suddenly lit up.

If that's the case, then if he sells one unit, wouldn't that be a revenue of 26 yuan?

If we sell ten million units, that would be hundreds of millions!
This deal is incredibly worthwhile.

Without hesitation, Lei Jun replied, "No problem, leave it to me."

"Don't rush to agree. If you can't sell five million units within a month, we'll take back your sales rights," Cheng Yi said.

"Don't worry." Lei Jun picked up the list in his hand and said, "As long as there are no problems with this list, I can sell at least ten million sets within a month."

Cheng Yi highly approves of Lei Jun's marketing skills, especially considering the low price.

A genuine domestic operating system plus genuine domestic office software, plus a free pirated XP system that doesn't require activation, all for only 30 yuan?
It costs 100 yuan to install a system at a computer store.

This is practically free!

"Deal." Cheng Yi stood up, shook hands with Lei Jun, and smiled, "Mr. Lei, I look forward to your success."

"Don't worry," Lei Jun said with a happy smile.

A few days later, at a computer store in the suburbs of Yanjing City.

This computer store isn't big, but business has always been good. The owner, Hu Jinxing, has solid technical skills and is an honest person, so he has a lot of repeat customers.

He had just seen a customer off when his phone rang on the counter.

This is an unfamiliar number, but the location it belongs to is Yanjing City.

"Hello? Who is it?"

"Hello, is this Mr. Hu from Xiao Hu Computer? I'm a specialist from the promotion department of Jinshan Software." A capable female voice came from the other end of the phone, laughing, "Our group is promoting our self-developed office software and the same domestic operating system used in Momo Internet Cafes nationwide. We understand that your store has a very good reputation and excellent technology, and we would like to invite you to become our cooperative promotion partner."

Hu Jinxing was a little confused: "The same operating system as Momo Internet Cafe?"

"Yes! Permanently free! Smoother and more secure than Windows, with game and ecosystem libraries comparable to Microsoft's." The female representative spoke quickly but clearly, and smiled, "Microsoft is cracking down hard on piracy right now and has sued many companies. Although you are a self-employed individual, you are a very successful boss. It's hard to guarantee that Microsoft won't notice you. Why not switch to a domestic operating system and become our partner? You will then receive an installation license, and you can install our system or office software on your customers without paying us any fees."

Hu Jinxing was tempted.

The female representative immediately guided them, saying, "We only have 100 cooperation slots available for the first batch. If you are interested, you should register as soon as possible. Do you need me to write it down for you? By becoming our partner, you can sell our genuine installation discs in your store. For each disc sold, you will receive a commission of 15 yuan."

"There's still a profit to be made?" Hu Jinxing was taken aback.

The female specialist said, "We have also set up a partner reward pool. Once the sales volume reaches a certain amount, a cash reward can be triggered."

“Okay, I’ll join,” Hu Jinxing replied immediately.

His shop gets a lot of customers every day, assembling and repairing computers; the traffic is indeed quite high.

But what are they after?

Hu Jinxing asked suspiciously, "Then how do we sign the agreement?"

"The agreement is in electronic format. Please provide an email address, and I will send it to you shortly. After you confirm it, sign it, put your fingerprint on it, and mail it to us. Thank you for supporting domestically produced software!" The female specialist's voice was tinged with amusement.

After Hu Jinxing provided his email address and hung up the phone, he soon received the electronic agreement, detailed installation instructions, and promotional images.

He looked at it carefully; the commission terms were clear and the process was not complicated.

He immediately took action, printing out promotional posters for Moc-os and WPS and hanging them in a prominent position at the store entrance.

The phrase "Domestic office software + domestic operating system for only 30 yuan" is particularly eye-catching.

Soon, a customer who looked like a student walked in carrying a computer case and said, "Boss, my computer system seems to be infected with a virus. It's really slow. How much does it cost to reinstall XP?"

Hu Jinxing immediately pointed at the poster: "Hey classmate, who still installs XP these days? Why don't you try this genuine domestic operating system? Internet cafes all use it now, it makes gaming super smooth! And you don't have to worry about lag."

The student looked at the poster, then at his old computer, and hesitated for a moment: "Is my computer configuration up to the task?"

Hu Jinxing laughed and said, "It can be installed on a Celeron 1, so there's absolutely no problem."

"How much?" the student asked.

Hu Jinxing said, "The usual system installation costs 100 yuan. How about this, you buy one of these packages, and I'll install both for you. You only need to give me 70 yuan in total."

“Okay, then I’ll buy one.” The student immediately took out his money.

At the same time, major computer magazines launched promotional campaigns organized by Sumireyama.

Chinese New Year Special Offer: The most powerful domestic operating system installation disc ever + genuine WPS installation disc, plus a free green XP installation disc, all for a special price of 30 yuan! Limited to the first 100 telephone users!

Numerous posts have appeared on various forums, primarily focusing on domestic operating systems and office software, with the level of interest rising in waves.

On the morning of the Lantern Festival, Cheng Yi was choosing a dress for the Handong TV Lantern Festival Gala while listening to Li Weiwei's rapid-fire report on the week's achievements:

"President Cheng! In just one week since the launch of the 'Prairie Fire' plan, 872 sites nationwide have been completed, and an estimated 10.5 CDs have been distributed. The number of users who have been guided to download and inquire about Moc-os is impossible to count precisely, but the number of visits to the Moc-os official website has surged by 300%, and the peak bandwidth of the download server has reached 85%!"

"What about Lei Jun? Do you have any data yet?" Cheng Yi asked, having changed into a Chinese-style suit.

“Lei’s side is progressing even faster; they’ve already signed contracts with over 1800 partner stores.” Li Weiwei’s tone was tinged with surprise.

(End of this chapter)