Who would still start a business seriously after being reborn?

Chapter 478 Hunger Marketing
"Huh?" Everyone present was stunned.

Ma Huateng exclaimed in surprise, "President Cheng, if you release the internet cafe version of the Momo system, how will your Momo internet cafes expand nationwide? Isn't that like cutting off your own arm?"

"Yes, you've made too great a sacrifice. Let's issue a joint statement condemning Violet Mountain," another game company executive said hypocritically.

Cheng Yi frowned and said, "What happens after the condemnation? Aren't you still driven to a dead end by this software? Isn't JX Online still making a fortune? Besides winning on a moral level, what concrete counterattack can you possibly launch? At most, most of your games will have to shut down in six months!"

Cheng Yi's words immediately silenced everyone.

A few months ago, a game called "Elf" was shut down because a player named Jinshan Youxia was able to modify its data.

They were all gloating at first, but they never expected that they would suffer the consequences so soon.

Moreover, it's the constantly updated Violet Mountain Ranger Plus version.

Cheng Yi said, "Now that you've joined our platform, we have to be responsible for you! We won't take that 30% cut for nothing!"

Cheng Yi's righteous and stern words deeply resonated with the game company executives.

They suddenly realized that they had held too many prejudices against Cheng Yi in the past.

This prejudice is truly a mountain.

When they were in mortal danger, he and Momo Group resolutely stood up and stood in front of them.

"Mr. Cheng, we won't thank you. Just tell us what you need us to do," a game company executive asked.

Cheng Yi said, "Completely withdrawing from the Windows platform will give the Momo system's internet cafe version a bigger advantage. Of course, this period won't be too long, at most a month. You will not only be able to regain your current market share, but also make up for the market share you lost before!"

"Is that software really unable to run on the Momo system?" someone asked uncertainly.

Cheating software has always been a major concern for their game company. If Momo's system can really block cheating software, they would accept losing 80% of their market share, let alone half.

Cheng Yi said, "As long as we maintain the highest security policy for the Momo system, unknown software cannot be installed. If it cannot be installed, then there is no such thing as a cheat."

"Great."

"No wonder we were fine on the Momo system."

"President Cheng, even if we can't make up for it, we'll accept it! It's already like this, just give the order and we'll do it!" a game company executive shouted excitedly.

"Alright, then we've reached an agreement. Go back to your respective teams and shut down all Windows interfaces. After that, take a few days to rest and reorganize the Momo system, and then resolve the issues within the servers as soon as possible. Unfreeze all the frozen accounts, reclaim all the equipment and items that players have copied, and provide them with appropriate compensation! A week later, we will launch a system-wide ground promotion strategy."

"it is good."

"No problem, we'll get right on it!"

Without the slightest hesitation, everyone approved Cheng Yi's suggestion.

Soon, in less than three days, more than a dozen game companies issued announcements: "[Due to the serious cheating problem on the Windows system, our company has carefully considered the situation and decided to close the Windows channel and fully switch to the Momo system. Players' previous accounts can continue to log in on the Momo system servers. In addition, all previously frozen accounts have been unfrozen. As a game company, we cannot let players pay for cheating!"]

Some say that you only find out who's been swimming naked when the tide goes out.

The drastic measures taken by more than a dozen game companies not only surprised players, but even Lei Jun, who had been watching the show with tea, was somewhat bewildered.

He never expected that these game companies would run away so decisively.

Once these games are running, only four games remain in the entire Windows system.

Swordsman Love, Miracle, Stone Age, and Magic Baby.

What embarrassed Lei Jun the most was that with the cover of more than a dozen games, JX Online became the only new game that was not affected by online game modifiers.

At that moment, Lei Jun felt what it meant to be on pins and needles.

The most critical issue is that once those dozen or so games were taken down, the three games in Miracle couldn't withstand the pressure.

Originally, the firepower was shared among more than a dozen companies, but now, only these three companies are bearing the brunt.

Since Momo Internet Cafe doesn't have internet cafes in many districts and counties, players who can't find games to play flock to the only four games available, causing the online player count for these four games to skyrocket.

Aside from the game "Swordsman Love," which generated real income, the other three games, including "Miracle," were truly a struggle to make ends meet.

Farming attacks and money is a minor matter.

The key point is that this cheat can also duplicate items. Every game has items that can be used to recharge playtime. This item duplication function has led to many players having playtime cards for up to ten years.

In contrast, those games that abandoned the Windows channel, although their online traffic plummeted, managed to stabilize the situation. Momo Group also humanely waived their revenue sharing fees for three months.

The storm has only just begun, so Cheng Yi is not in a hurry to send people to do on-the-ground promotion.

Because the Chinese people have a different mindset than people from other countries, the Chinese are a very reserved people, and they really dislike door-to-door sales.

In the words of our ancestors, "trying too hard" is not a good deal.

The more indifferent you seem, the more they'll beg you to buy from them.

The more you try to sell to them door-to-door, the more resistant they become.

Internet cafe owners are generally not very educated and are even more resistant to door-to-door sales.

Cheng Yi waited at Momo Group for a week, but the internet cafe owners still hadn't come to his door. However, The9, the distributor of Miracle, did come.

The chairman of The9 personally flew to Jingzhou City and signed the Momo system entry agreement with Cheng Yi.

Meanwhile, Huayi's Stone Age and Netstar's Magic Baby finally couldn't hold on any longer.

Because Japan's JSS company strictly prohibits these two games from being installed on the Momo system, and has no effective means to prevent cheating.

On October 29, Huayi and Wangxing, as if they had agreed beforehand, simultaneously announced the cessation of operations.

The sudden shutdown of two games that once sparked a craze has prompted many players to reflect on their actions.

Did they go a little too far?

Game cheat codes are just a knife; the knife is right there, but they pick it up and personally kill their favorite games.

Stone Age and Magic Baby have now shut down, leaving only one game available on the Windows platform.

That's the story of the Swordsman.

Skinny dipping! And being watched skinny dipping by a group of people.

This feeling is really awful. Despite the fact that the number of online players of JX Online quickly soared from 8 to 91, and the martial arts trend swept across the country, with people discussing Tianwang, Shaolin, Wudang, Kunlun, Emei, Cuiyan, Beggars' Sect, and Tianren in every street and alley.

But Lei Jun was anything but happy at that moment.

The tide receded too quickly, so quickly that he didn't have time to react.

He feels like he's standing on the street, surrounded and criticized by countless people.

Yes, it is indeed an accusation.

Almost everyone now knows who created this online game modifier.

On November 3, Zhou Hongyi posted on Tianya Forum, denouncing someone from a certain mountain for impersonating 3721 to create cheat software.

Although Zhou Hongyi did not name names, everyone guessed who it was.

Sometimes, silence is the most lethal.

All the game companies remained silent, simply watching Lei Jun perform alone in the Windows channel.

"How could this happen?" At this moment, in the president's office of Jinshan, Xue Man said in a fit of anger, "This is outrageous! All the games are gone! We run an internet cafe, not a chat room!"

Mi Jing, standing nearby, added, "Chat rooms are no longer an option, and QQ has already shut down its Windows channel."

"What can our computers still do now?" Xue Man was somewhat exasperated.

Lei Jun isn't in a good mood either. He has always presented himself as a nice guy in the IT industry, maintaining a mysterious facade.

But now, not only has his veil been torn off by the Momo system, but he's probably even losing his clothes.

Lei Jun smiled and said, "Chairman Xue, don't be angry. Please sit down and have a cup of tea."

"What are you talking about, tea? My internet cafes are causing trouble!" Xue Man roared. "This is all your doing!"

“Chairman Xue, you’re going too far with what you’re saying.” Lei Jun frowned slightly and said, “What does this have to do with me? I just launched a game, and I didn’t shortchange you on the promotion fee.”

Xue Man slammed his hand on Lei Jun's table and angrily said, "Just tell me, did you release that 3721 online game modifier?"

Lei Jun's face darkened, and he said, "Chairman Xue, how old are you? I advise you not to make baseless accusations."

"Zhou Hongyi almost got your name on the list!" Xue Man said angrily.

Lei Jun smiled and said, "That guy bites anyone he can get his hands on. You actually believe what he says? Besides, he didn't name me, did he? If he had evidence, why didn't he name me? He still doesn't have any evidence, does he?"

Lei Jun's words silenced Xue Man.

That makes some sense.

Lei Jun said, "Momo Internet Cafe has been able to stay popular for so many years with just one game, Honghuang Zhanji. Why doesn't your Shikong Internet Cafe have the confidence to stay popular for a few years with one game like Jianxia Qingyuan?"

Lei Jun said confidently, "I can guarantee that Swordsman Romance will be no less than Primordial Era Chronicles."

Xue Man said, "Why don't you make another chat software? Momo Internet Cafes still have Momo Chat."

Lei Jun remained silent.

This chat software isn't something you can just create on a whim.
Lei Jun considered for a moment and said, "Actually, we can use MSN as a substitute for now. Microsoft's MSN is no less functional than QQ chat and Momo chat."

“MSN?” Xue Man said bluntly, “Are you kidding me? MSN hasn’t even finished the most basic localization. If you want to use MSN to replace QQ, you’d better make Microsoft lower its arrogant head, fully localize MSN, and then set up the servers in China.”

“These things all take time,” Lei Jun said. “You have to eat one bite at a time, and do things one step at a time. You can’t get fat in one bite.”

"I also want to get rich quick, but is there still time? Right now, many of my authorized distributors are eager to join Momo Internet Cafe," Xue Man said.

"Probably not? If they join Momo Internet Cafe, they won't even have any autonomy. Being your own boss and waiting for others to share your profits are two completely different experiences," Lei Jun said confidently.

Lei Jun said, "I think the most urgent thing is for you to hurry up and sign a supplementary authorization contract with them to restrict the operating system. If I were the president of Momo Group, I would open up the Momo system completely."

"Restrict the system? I'm not a system developer, what system am I supposed to restrict? Am I supposed to mandate that they have to use XP? There are still plenty of internet cafes in rural towns using Windows 2003!" Xue Man said, "Mr. Lei, you've really gotten me into a huge mess!"

Xue Man is now really panicking.

He truly didn't expect those game companies to choose such a drastic measure.

Keep in mind that once they log out of Windows, online activity will drop by at least 60%!

This is simply like drinking poison to quench thirst.

Who would be willing to suffer such a huge loss unless they were forced into a corner?
If this guy in front of me had less ambition and hadn't messed things up so much, things wouldn't have gotten to this point.
Just then, Mi Jing's phone rang.

Mi Jing answered the phone, and after listening for less than ten seconds, her expression changed drastically.

She stared at Xue Man in horror and said in a trembling voice, "Chairman Xue, the headquarters just called and said that many of our internet cafe owners are heading to Jingzhou City."

"Heading to Jingzhou City? What are they planning to do? This Momo system can only be used in Momo Internet Cafes! Do they want to join Momo Internet Cafes?" Xue Man exclaimed in surprise.

Mi Jing murmured, "No, Momo Group just released an announcement on its official website, saying that it has officially opened the installation service of Momo System 1.0 Internet Cafe Version to the whole country. This version is designed for Internet cafes and can perfectly resist viruses and plug-in software. There are 500 slots available initially, and they will be distributed on a first-come, first-served basis."

"How could this be?" Xue Man swallowed hard, his voice changing.

Lei Jun, standing to the side, quietly watched Xue Man, his eyes seeming to say: See, what did I tell you? Not listening to wise people leads to trouble.

Xue Man staggered a few steps before managing to regain his balance.

Momo's new system is now open.

It opened at this critical juncture!

If their internet cafes install the Momo system, then their internet cafe management system, which they spent a lot of money developing, will be useless.

You should know that the commission from this internet cafe management system is a major source of their monthly revenue.

"Chairman Xue, don't worry. They're only opening 500 stores initially. We still have a chance to make up for it," Mi Jing quickly advised.

Lei Jun chuckled and said, "If you believe those 500 companies, you've really fallen into a trap set by the Momo Group. They set up 500 companies for two reasons: first, to whet the appetites of those internet cafe owners and create the illusion of competition; and second, to lower your guard. If I'm not mistaken, no matter how many internet cafe owners rush over, they will install the system for them."

This marketing method is also known as scarcity marketing.

(End of this chapter)