Who would still start a business seriously after being reborn?

Chapter 440 QQ Campus Network

These words made several executives feel somewhat heartbroken.

Their game, Westward Journey 2, has been incredibly difficult to develop. Originally scheduled for public beta testing in August 2002, it has been delayed until now due to funding issues. If it weren't for Shanda's investment, they probably wouldn't have been able to complete it by now.

Thankfully, it's finally finished!

Ding Sanshi is now hoping to use this game to boost the stock price of their company, NetEase.

The stock price has been sluggish all the way down, which is truly disheartening.

Their internet company relies on investors, but the depressed stock price has caused investors to lose confidence.

After hanging up the phone, Cheng Yi rushed to Zhu Zhiyu's office.

Zhu Zhiyu had lost his previous arrogance when Cheng Yi came to visit. He chatted with Cheng Yi for a while, which helped him resolve the misunderstanding between them.

Now that he's the student council president, he doesn't need to worry too much about his studies anymore, because he's different from others; he can't afford to waste time on studying.

Since the launch of the campus network, Cheng Yi has been going to the dormitory less and less often, and now he almost never goes to the dormitory.

In his previous life, he and Fei Zhengyu had some dormitory camaraderie, but in this life, even that last bit of dormitory camaraderie has slowly faded away.

Cheng Yi recruited Fei Zhengyu into the student union and promoted them to vice ministers of various departments. This was all he had done for the three of them.

They were just classmates. The so-called "eldest, second, and third oldest" were just idle jokes in the dormitory. After graduating from university, they went their separate ways. Strictly speaking, roommates are just closer than classmates, nothing more.

As for bringing Fei Zhengyu and the others into the group, Cheng Yi had never considered it.

He was a pragmatist. Everyone in the group had to be useful. Of the three, only Fei Zhengyu was qualified to join Momo Group. However, Fei Zhengyu's family was already millionaires, so there was really no need for him to hang around in Momo Group.

Cheng Yi stopped going to the dormitory, and Fei Zhengyu and the others had much less contact with him.

Life is like an online game.

Players around level 10 can only play with other players around level 10. You can never play with level 50 players because you'll be playing on different maps. If you force yourself to play with level 50 players, you'll only be taking from them. When that taking reaches a certain peak, the relationship will break down.

Entrepreneurs should not look back; looking back will only slow you down.

Because ordinary people are strolling, while you are running wildly, and in the process of running wildly, the branches and vines around you will always be left behind.

When you leave too many people behind, you gradually become numb and cold-blooded.

During this period, Black Panther Security underwent a large-scale reform of the separation of powers. Cheng Yi thought about it for a long time and finally gave up the idea of ​​dismissing these people. Instead, he transferred all the meritorious people who had expanded the territory to Lin Shengdong's side to serve as the heads of logistics points in various districts and counties of Momo's self-operated stores. The income of the heads of the logistics points in the districts and counties was much higher than that of the security district and county heads.

Most importantly, there aren't as many rules and regulations.

Lin Shengdong is gradually starting to offer door-to-door delivery services and is setting up a logistics point specifically for him, which can make up for his shortcomings.

This also includes the intention of helping Lin Shengdong cultivate his own power base.

Like the imperial court, the group places great importance on internal balance.

Although Cheng Yi stripped Zhang Gang of many rights, Zhang Gang's foundation remained, and Zhang Lingyu was not stripped of her power.

Bringing Lin Shengdong out at this time to check and balance things is the way of an emperor.

No boss wants a harmonious atmosphere within their company. If the company is too harmonious, the employees will spend their free time trying to find ways to get back at the boss.

If they become unruly because Du Yusheng is too weak, it would be a huge loss for Momo Group.

As a boss, you should encourage competition among your employees.

This is similar to education, where classmates compete, students from the same school compete, students from the same county and school compete, students from the same city and county compete...

When everyone is competing and getting caught up in the internal competition, there's no reason for the group to shrink.

This is called survival of the fittest, the cruelest survival rule within the group.

To prevent people from occupying the toilet without using it.

Although the people transferred to Lin Shengdong's side were Zhang Gang's men, human nature is such that people always follow whoever provides the benefits.

Just like these people, they didn't come to rely on Zhang Gang when he was setting up a street stall, but they all rushed over when Zhang Gang became the general manager of Black Panther Security.

loyalty?

Men don't care about loyalty; it's just that the price of betrayal is too low.

As long as the benefits Lin Shengdong brings them outweigh those from Zhang Gang, they will pledge their allegiance to Lin Shengdong without hesitation.

Cheng Yi never tests human nature, because that's the thing that can't withstand the test the most.

In this reform, more than 300 people were transferred from Black Panther Security, most of whom were middle-level managers.

To outsiders, Black Panther Security appeared to have suffered a major blow, but Zhang Gang noticed something quite different.

The reformed Black Panther Security has become more professional and disciplined. All the middle-level managers have been replaced by highly professional veterans. These people are incredibly stable and can remain unfazed even when thugs point fingers at them and curse at them. However, if the thugs take any extreme actions, they will strike back with lightning speed.

The previous Black Panther Security team was criticized in every district and county. They were disguised as security personnel but still did the same annoying things that everyone used to do. After all, the team leaders were Zhang Gang and Bai Yiheng's old subordinates.

Now, a security team with extremely stable emotions undoubtedly reduces the potential risks of Momo Internet Cafe.

This is the security detail; they are only responsible for the security of Momo Internet Cafe, and they don't need to concern themselves with anything else.

During this period, Momo Group's development has come to a standstill, and it has carried out large-scale internal reforms, mainly targeting Black Panther Security, Momo Internet Cafe, and Momo Virtual Equipment Trading Network. By March 14, all three subsidiaries with footprints across the country had completed their internal restructuring.

Meanwhile, Shengda Group did not stop its pace. Due to Lai Haiyang's influence, the Tonglu Gang rejected Shengda Group's invitation and chose to remain on the sidelines.

Left with no other option, Chen Tianqiao resorted to the National Internet Cafe Federation, a non-governmental organization, to lobby the 334 district and county internet cafes already won over by Momo Internet Cafe. Unfortunately, the owners of these 334 internet cafes were beyond redemption. To prevent Momo Internet Cafe from expanding further, Chen Tianqiao allocated one billion yuan as a special fund to support other internet cafes and invited Asia Ming Shi Security Group, the third-largest security company in China, to become the sole partner of the National Internet Cafe Federation, thus beginning a comprehensive effort to block Momo Internet Cafe's advance.

"President Cheng, this is all the information about QQ Campus Network. They are developing very rapidly. In just over half a month, they have already captured 21% of the campus market share." In the chairman's office of Handong University's intranet, Cheng Yi had just sat down when Chu Lang, the vice president in charge of the marketing department, quickly walked into his office and placed a document in front of Cheng Yi.

Starting from February 21st, Tencent's campus network began to be promoted in various universities. Their promotion method was very simple: leveraging the advantages of QQ, they set up a feature to give away Q coins to new users.

At the same time, they upgraded QQ, imitating the Momo app by launching QQ Show and QQ Farm features, seemingly aiming to kill two birds with one stone and sweep away both the Momo app and Renren.com.

Apart from the solid market in Handong Province, QQ has rapidly penetrated the campus markets in other provinces.

Cheng Yi put the documents aside and said, "Let's wait and see."

Chu Lang couldn't help but say, "President Cheng, we can't wait any longer. There are already so many QQ users on campus. Now they're so blatantly copying us. Are we just going to watch them swallow up our market?"

"What do you want to do?" Cheng Yi asked Chu Lang.

He is a person who likes to delegate. If he can solve 99% of the problems, while his subordinates can solve 70%, he will choose the 70% without hesitation, because people's energy is limited and no one can do everything personally.

Chu Lang thought for a moment and said, "We need to take countermeasures and hold a few events as soon as possible to boost user engagement. Our Momo Farm is already doing very well. Now QQ is copying us and creating QQ Farm. It's simply shameless!"

"Just do what you think is right," Cheng Yi said. "Relax, just treat it as practice."

"President Cheng, don't you have any instructions?" Chu Lang was taken aback. He had been under a lot of pressure these past few days and had originally planned to come and ask Cheng Yi for his opinion, but he didn't expect Cheng Yi to have such an indifferent attitude.

Cheng Yi thought for a moment and asked, "How many QQ coins do they give to new users?"

"They give 10 Q coins for each successful referral," Chu Lang said. "They're really going all out. I've rarely seen such a high referral reward. Tencent's Q coin recharge ratio is 1:1, which is equivalent to giving ten yuan for each new user you refer."

"It is indeed a bit too high." Cheng Yi nodded slowly.

Shengda Group's five-yuan user acquisition fee is considered quite high in the industry, but Tencent has offered a high price of 10 Q coins.

However, Shengda's five yuan is real money, while Penguin's 10 Q coins are virtual currency. Strictly speaking, their actual value is not much different.

"They also held a card-collecting event to win a limited-edition QQ Show outfit. By completing a series of activities on the campus network, students could get a very beautiful QQ Show outfit, which attracted many female students," Chu Lang said.

“Okay, here’s a plan. You post an announcement on the school’s intranet, offering to exchange Momo points for QQ coins,” Cheng Yi said. “1 QQ coin can be exchanged for 5 points.”

"Why?" Chu Lang exclaimed in surprise, "President Cheng, if this announcement is released, college students all over the country will go to QQ Campus Network."

Cheng Yi laughed and said, "They can go if they want. Clients are all interconnected anyway, and they don't have any indenture with you."

"But...but isn't this like raising a tiger to cause trouble?" Chu Lang couldn't understand.

Cheng Yi didn't elaborate to Chu Lang, but laughed and said, "The campus market is so big, they can come in if they want. We can all make money together. NetEase, Xinlang and Sohu can develop together, so why can't we develop together with QQ Campus Network?"

Seeing Cheng Yi's serious expression, Chu Lang asked in a trembling voice, "President Cheng, are you really planning to do this?"

"Okay." Cheng Yi nodded and said, "Go and do it. You can decide the rest."

"Okay." Chu Lang really felt like Cheng Yi had gone mad.

This announcement will drive college students across the country crazy.

1 QQ coin = 5 Momo points. Isn't this blatantly helping QQ Campus Network?

The purchasing power of Q coins is far less than that of Momo points.

Q coins can only be used on QQ to buy things like QQ Show items, but Momo points are different. Five Momo points can get you half an hour of free internet access, one errand run, or you can redeem items on the campus network. You could say that Momo points are the hard currency on campus.

If QQ coins could be exchanged for Momo points, Tencent would be laughing all the way to the bank.

However, since Cheng Yi had given the order, Chu Lang dared not disobey it.

The moment this message was published on Renren.com, it caused a sensation not only among universities but also among senior executives of Tencent.

What is Momo Group thinking?

Is there a mole within Momo Group?
This incredible feat is truly unheard of and unseen.

As soon as this announcement was released, QQ Campus Network's market share soared. Many college students spread the word and recruited new users for QQ coins. In less than 20 days, QQ Campus Network's market share reached 41%.

It can be said that what QQ Campus Network is doing now is just like what Honghuang Zhanji did before.

First, let the legendary game dominate the market and cultivate user habits, then copy it directly. This way, you can quickly seize the market without cultivating user habits.

"Penguin did a fantastic job!" In the chairman's office of Shengda Group, Chen Tianqiao couldn't help but burst into laughter as he looked at the outstanding results reported by Penguin.

During this period, he suffered greatly from depression and rarely laughed so heartily.

It's only been a little over a month, and it's already sharing the market with Renren.com.

Zhou Haibin chuckled from the side, "I have to say, Tencent is quite strong when it comes to copying."

"Yes." Chen Tianqiao smiled and nodded, saying, "Let Momo Group experience what it feels like to have something handed to them."

Zhou Haibin didn't seem so happy. He said, "I've reviewed the whole thing, and I still can't figure out what Cheng Yi was planning. How could someone as shrewd as him make such a foolish move?"

Chen Tianqiao thought for a moment and then slowly said, "I should understand what he wants to do."

"What are you doing?" Zhou Haibin looked at Chen Tianqiao with a surprised expression.

Chen Tianqiao laughed and said, "This is a form of currency suppression. Cheng Yi uses 5 Momo points to buy back 1 Q coin. Although these 5 Momo points don't have a real price tag, 10 points can be exchanged for one hour of internet time. A seat on the first floor of a Momo internet cafe costs one yuan per hour, which means that the actual value of these 5 Momo points is about 5 cents. If he receives enough Q coins and then sells them off, what do you think will happen?"

(End of this chapter)