Who would still start a business seriously after being reborn?

Chapter 413 Initial Power of Membership Level

"Jiang Yuxi! Don't you know how to knock before entering?" Cheng Yi roared in anger.

Jiang Yuxi jumped in fright and quickly said, "I had something urgent to do and forgot to knock."

"Go out and knock on the door first," Cheng Yi ordered.

"Okay." Jiang Yuxi responded immediately, obediently went out and closed the door.

"Bang, bang, bang." Soon, there was a knock on the office door, and Jiang Yuxi's voice rang out from outside: "President Cheng, may I come in?"

"come in."

Jiang Yuxi pushed open the door and peeked in, only to find the scene before her had changed drastically.

Du Yusheng was sitting on the sofa, slowly sipping his tea, while Cheng Yi stood beside him, reporting on his work.

Jiang Yuxi rubbed her eyes, feeling that the scene was somewhat eerie.

Was that really a hallucination?

It seems I really can't stay up late anymore.

"Jiang Yuxi, is there anything I can help you with?" Cheng Yi asked Jiang Yuxi after reporting his work.

Jiang Yuxi said, "It's about the same thing as last time. Isn't our group's internet cafes going to expand? I'm applying to install a TV in each internet cafe so that users who don't have computers can watch TV while they wait."

"Jiang Yuxi." At this moment, Du Yusheng, who was sitting on the sofa, spoke up: "It's too unrealistic to install TVs in internet cafes. Even if internet cafe users don't have any computers to play on, they'll just stand there and watch others play. Who would watch TV?"

Cheng Yi agreed with Du Yusheng's words, but Jiang Yuxi's suggestions also had room for improvement.

Jiang Yuxi said, "They watch others play computer games just because the content on the computer is better than what's on TV, right? As long as the content on our TV is better than what's on the computer, isn't that enough?"

"Go on," Du Yusheng said, adopting the airs of a chairman, as he elegantly picked up his teacup and took a small sip.

Jiang Yuxi said, "I think our TV shopping company can also do TV online game demonstrations. Our company's performance has been stable for several months now, and we also want to make a breakthrough."

"What is the TV game showcase?" Du Yusheng asked Jiang Yuxi.

Jiang Yuxi said, "It's just about showcasing gameplay, recommending new games, and selling game equipment. Your website only has pictures, but we can sell on TV. We can pre-record the content, burn it onto a CD, and play it on the TV in the internet cafe. It's not troublesome at all."

Du Yusheng glanced at Cheng Yi subconsciously and noticed that Cheng Yi's expression was also somewhat surprised.

Goodness, is Jiang Yuxi planning to become a game streamer?
"Is that a plan in your hand?" Du Yusheng asked, noticing the document in Jiang Yuxi's hand.

Jiang Yuxi immediately placed the document on the tea table and said, "Chairman Du, you must take a look. President Cheng always criticizes me, but I think you are much wiser than President Cheng."

"Of course, I am the chairman after all, and the chairman is more sensible." Du Yusheng chuckled and said, "Alright, you can go back first. I will read it carefully before making a decision."

"Okay." Jiang Yuxi bowed to Du Yusheng before leaving Cheng Yi's office.

As soon as Jiang Yuxi left, Du Yusheng immediately stood up and gave his seat to Cheng Yi. He then scurried to the door and locked it before saying, "Boss, I think what Jiang Yuxi said is very feasible. TVs only cost a few dollars. We can put four TVs in each internet cafe, and that shouldn't be a problem. Jiang Yuxi's TV shopping company is facing a bottleneck right now. She's almost sold out of the mobile phones, and for those other miscellaneous items, most people go to the offline Momo direct-sale stores after watching TV shopping. Jiang Yuxi is under a lot of pressure to meet her sales targets."

"Yes." Cheng Yi was aware of Jiang Yuxi's current situation.

Only after experiencing the peak can one feel desolate.

At its peak, Momo TV Shopping Company had monthly revenue of over 200 million yuan. However, as the Xiaolingtong market became saturated, their revenue began to decline steadily.

In the first quarter, Momo TV Shopping's revenue was nearly 300 million yuan. In the second quarter, revenue reached 500 million yuan. In the third quarter, revenue declined back to 300 million yuan. Now, as the fourth quarter is about to end, their company's revenue is only a little over 200 million yuan.

Actually, this revenue is already very impressive in the TV shopping industry.

The profit margin on the goods they sell is around 20%, so 200 million would be more than 40 million.

This year, their company's net profit has already reached 100 million.

Although this revenue would make most internet companies envious, for Jiang Yuxi, her company is currently in a state of decline.

That's why she gritted her teeth and started bothering Cheng Yi every week, hoping he would help her submit her project proposal.

Du Yusheng said, "Boss, I think..."

"Do you think this is feasible?" Cheng Yi asked Du Yusheng.

Du Yusheng said, "Absolutely feasible."

Cheng Yi laughed and said, "Momo Internet Cafe and university computer labs are already our traffic platforms, do we still need to put on TVs?"

Du Yusheng muttered, "At least those who are in line without a machine can take a look."

"They've already walked into our internet cafe, do we still need to send them messages on TV?" Cheng Yi said. "Right now, Yu Sen and his team are working on a local advertising database. As long as they click on the video ads in the local advertising database on our internet cafe computers, watching for 30 seconds a day will earn them 5 Momo points, which is equivalent to half an hour of free internet access. Isn't that better than TV without rewards or mandatory access?"

"This..." Du Yusheng also felt that what Cheng Yi said was more impressive, and couldn't help but say, "Then won't our internet cafe and computer room revenue decrease?"

“We charge advertisers,” Cheng Yi said. “Advertisers pay one yuan per play. This is probably the cheapest ad. Even if it’s shown to 300,000 people, it’s only 300,000 yuan. And it’s a targeted, mandatory ad. After watching it, there’s a multiple-choice question related to the ad to answer. If you answer it wrong, you won’t get any points on Momo.”

“What we need now is external traffic,” Cheng Yi said. “Moreover, burning CDs and playing them on TV is too complicated. Even in Handong Province, it’s impossible to play them the next day, let alone nationwide.”

“That makes sense.” Du Yusheng understood what Cheng Yi meant.

If televisions were placed in university computer labs and played DVD recordings, then DVDs would have to be sent to computer labs all over the country every day, which would be an enormous undertaking.

Cheng Yi said, "Actually, I've been planning how to attract traffic."

Although Momo Internet Cafe in Handong Province has formed a huge traffic platform, the users of this traffic platform have been locked. Even the peak version of Douyin has to constantly attract traffic from outside, so Momo Internet Cafe naturally has to attract traffic as well.

The more traffic, the better.

"Fatty, I'm planning to start a TV station," Cheng Yi said, surprising everyone.

Du Yusheng exclaimed in surprise, "A TV station? Boss, you're not kidding, are you?"

“I’m not kidding,” Cheng Yi said. “I’ve been thinking about this ever since our internet cafe stepped out of the province.”

"Come here." Cheng Yi beckoned to Du Yusheng and came to the desk.

He took out a document from the thick stack of files. The cover read: Feasibility Report on Building an Internet Television Station and Standardized Satellite Dishes. "What's this?" Du Yusheng picked up the document and began to read it carefully.

This feasibility report is quite long; it took Cheng Yi nearly half a month to write it, and it contains very detailed operational procedures.

Du Yusheng read through the pages one by one, becoming increasingly alarmed with each reading.

After reading to the very last page, Du Yusheng said, "Boss, isn't this a huge undertaking? How do you plan to get started?"

“The satellite dish market is very chaotic right now, there’s no standard, and many satellite dishes can receive overseas TV signals. Actually, with our current technology, we can easily handle this,” Cheng Yi said. “Starcom has the production qualifications. We just need to set up a relay station for program access authorization and information management for the satellite dish, and then the satellite dish will become a legal and compliant standardized satellite dish. We can decide which TV station appears on the satellite dish.”

"Most of the satellite dishes currently circulating in society are manufactured by OEMs. I have calculated the production cost, which is about 38 yuan per set, and the selling price is 80 yuan. If we produce them through Starcom's factory, the cost should be reduced to 30 yuan. As for the TV station, we can purchase the Shinan District TV station. This TV station is now half dead, with its viewership almost zero. We can borrow the qualifications of the Shinan District TV station and try to pull some strings to turn the Shinan District TV station into an internet TV station."

Cheng Yi laughed and said, "Anyway, we don't need to go through cable TV channels, so we don't need to abide by any restrictions on broadcasting online games. Wherever our satellite dish covers, our internet TV station will cover."

Du Yusheng never imagined he could start a television station.

This really shows that the bolder the person, the greater the harvest!

Du Yusheng smacked his lips and squeezed out a sentence: "I think it's okay, but boss, since we have a good relationship with the Information Industry Association, we can just find a way to get on a cable TV channel, right? It's just a matter of a word, isn't it? I've seen a lot of garbage TV stations that sell things 24 hours a day."

Cheng Yi shook his head and said, "There's no need to provoke that trouble. Getting involved with that connection will only bring more trouble in the future. Let's just develop our own path. Although it may be a bit slower to get started, once we've developed, no one can stop us."

"Okay." Du Yusheng agreed with Cheng Yi's words.

Internet TV is Momo Internet Cafe's biggest asset when it operates outside the province.

With Momo Internet Cafe as the main driving force, the satellite dish business can be laid out in any area where the internet cafe is located.

Since the cost is only 30 yuan, even if each province sends 10 million units, it will only amount to 300 million yuan.

The returns from 300 million would be enormous.

The combination of internet television stations and Momo Internet Cafe's own traffic platform creates a true integration of online and offline experiences.

Internet TV stations are responsible for exploiting the internet industry by broadcasting advertisements for games and websites, while Momo Internet Cafes are responsible for monetization by helping these games and websites achieve effective conversions.

Based on this calculation, for every 100 yuan earned in the internet industry, 50 yuan goes into the pocket of Momo Group.

Advertising accounted for 20% of total profits.

Momo Internet Cafe will then charge a service fee of 30% of the total profit.

At this price point, compared to the traffic platforms of my previous life, it's an absolute bargain.

In my previous life, 70%-90% of my online game revenue went to traffic platforms like Douyin and Kuaishou.

Buying users from traffic platforms has become the only way for online games to survive.

Cheng Yi handed over the satellite dish and television station matters to Du Yusheng.

Firstly, Du Yusheng was very experienced in setting up internet cafes, and secondly, he had very good relationships with various departments in Handong Province.

With Du Yusheng handling the matter, the approval process for satellite dishes and the purchase of television stations would be very simple.

Many employees at the Shinan District TV station are not being paid their salaries. The local finance department has long considered shutting them down, but due to the inability to pay the high restructuring costs, it has remained just a thought.

Frankly speaking, these district and county-level television stations shouldn't exist in the first place.

Unable to get on cable TV channels, their only function is to broadcast local county government news to thin air.

After explaining the matter in detail to Du Yusheng, Cheng Yi produced the financial statements from Momo Games.

The first hit of "Primordial Era" was a great success, with its online player count even surpassing that of "Momo Legend".

Now that Momo Internet Cafes have established flagship stores in every prefecture-level city, the previous plans can be implemented.

The 274 four-story shops purchased last year in 274 prefecture-level cities across the country are now ready to prove their worth.

From January to now, Honor Computer has maintained a production rate of 2000 computers per day. From January to December, they produced a total of more than 700,000 computers, of which 360,000 were used in university computer labs and 274000 were used in 274 four-story shops.

The layout of internet cafes outside the province is different from that in Handong Province. Handong Province focuses on rapidly seizing the market, which is a completely reckless expansion. Shops can be found anywhere, and computers can be placed anywhere. The only difference is that they are divided into smoking areas and non-smoking areas.

The layout of internet cafes outside the province is different; these 274 internet cafes are all divided into four floors.

Internet access fees vary from floor to floor.

There are 400 computers on the first floor, and the internet access fee is 1 yuan per hour.

There are 300 computers on the second floor, and the internet fee is 2 yuan per hour.

There are 200 computers on the third floor, and the internet fee is 3 yuan per hour.

There are 100 computers on the fourth floor, and the internet access fee is 4 yuan per hour.

The higher you go, the more luxurious the decor and the more comfortable it is to play on. The fourth floor, in particular, offers an experience similar to that of Lianjiang Internet Cafe.

However, the second, third, and fourth levels cannot be accessed simply by spending money; a membership level is required.

Black Iron Card and Bronze Card users can only use the first-tier computers.

Silver and Gold card users can access the second tier.

Platinum and Diamond cardholders can access the third tier.

Star Card and Supreme Card users can enter the fourth level.

Silver cardholders and above can enjoy the service of reserving seats half an hour in advance, while Platinum cardholders and above can rent a Momo computer for free.

Upgrading your membership level is simple: just make purchases through any of the paid channels at Momo Internet Cafe.

Including but not limited to: Honghuang War Chronicles, Lianzhong Games, Xinlang Ringtones, and gift-giving on Renren.com...

(End of this chapter)