Training the Heavens

Chapter 142 It’s time to do something big

After graduation, she did not accept the school's assignment to report to the film studio, but chose to find a job on her own according to Gao Jialin's arrangement. Gao Jialin had registered an advertising company for her in advance.

Now the film and television industry has not been opened to private capital, and film and television companies cannot be directly established, so a roundabout route can only be taken. Advertising companies deal more with institutions such as TV stations, and shooting commercials is also related to shooting film and television dramas. It is still appropriate to use advertising companies as a transition.

When the policies are relaxed in the future, they will be able to achieve seamless integration and enter the film and television industry on a large scale. This is what the Wang brothers of Huayi and Chen Xiaoxu did. With these two successful cases as reference, Gao Jialin also helped Chen Hong make the same arrangements.

As a reporter for Xinhua News Agency, Gao Jialin had good relationships with many newspapers and magazines, and also knew people at various TV stations. After taking Chen Hong on a tour, he was able to obtain a lot of advertising resources.

It is also easy to find customers. He has been traveling around the country in recent years, constantly interviewing various companies. Many of them have the need to publish advertisements. Gao Jiawang can get advertising contracts by just talking to them.

Chen Hong then arranged her subordinates to complete the production of advertisements based on the needs of these companies, and then published them in newspapers, magazines, television stations and other platforms. Gao Jialin gave her some ideas and produced several classic advertisements, which immediately made the company famous.

Many potential clients were attracted by these advertisements and came to the company to seek cooperation. The survival of the advertising company soon became no longer a problem. Chen Hong still had the energy to select projects and tried to take on those that would be helpful for future film and television productions.

Not long after, she also got the opportunity to actually participate in the filming of a TV series. Sichuan TV Station took a fancy to Gao Jialin's martial arts novel "Jianghu Envengeance" originally published in "Story Club" and planned to adapt this work into a TV series.

They sent someone to Shanghai to talk to Gao Jialin. After a few probing questions, Gao Jialin understood the TV station's current situation. "So you want to film this project, but the funds haven't been raised yet?"

"All TV stations are having a hard time now. Most of the annual budget is invested in hardware equipment maintenance and news editing and editing. Very little is left for the TV drama department, which can only get very limited investment. At most, it can produce three or four TV dramas a year. The poorer stations can only shoot one TV drama a year." The staff of Sichuan TV complained about being poor.

After saying that, he was afraid that Gao Jialin would worry too much, so he quickly added, "But you can rest assured about this play. As long as you agree, the adaptation fee will definitely be given to you as soon as possible, and we will also find a way to raise the filming funds as soon as possible. It will definitely not delay the filming."

"It's not easy to raise money, right? I know something about the situation at the TV station. The TV drama production department employs a large number of people, and many people have been waiting for several years without necessarily having the opportunity to make a film. The cost of filming "The Legend of the Jianghu" is not low. What will happen to them if you use up all the money?" Gao Jialin realized the opportunity.

"There's nothing we can do about it. There are too many people and too little food, so whoever grabs it first gets it." The TV station was also helpless.

"I do have a way to help you solve the funding problem. You only need to get half of the cost from the station and you can start filming directly. I just don't know if you are interested." Gao Jialin put out the bait.

Today's policies do not allow private capital to directly enter the field of TV drama production, but as long as you are willing to use your brain, you can still find ways to circumvent it.

"Tell me about it?" The other party was genuinely interested. "I'll introduce you to an advertising company. They can sponsor your TV series. You can give them some advertising time at the beginning and end of the film. They can attract clients and collect advertising fees. This way, they can recoup their investment, and you can make the TV series for less money. It's a win-win situation."

"When signing the contract, you can describe this money as the cost of purchasing advertising time. You should be able to guarantee that this money will be distributed to you once it reaches the TV station, right?" Gao Jialin offered his own solution.

It is definitely not possible to just invest money in the crew and ask for a return. However, it is fine to buy advertising time instead. This is what some companies did in the early days when they participated in TV drama production, and TV stations were willing to accept it because they were also short of money, so of course they were happy when someone was willing to give them money.

After going back to discuss it, Sichuan TV agreed to Gao Jialin's plan. Chen Hong used money to pave the way and successfully joined the crew of "Jianghu Envengeance" as a producer. He had a lot of say in the crew and could introduce familiar actors and behind-the-scenes staff to train.

She did not rush to look for companies to solicit advertising immediately, but concentrated on filming the TV series. When the TV series was almost finished, she took the edited trailers to visit companies. When the heads of these companies saw the trailers, they were surprised that they found it really attractive, so they competed to raise the price to grab the advertising time.

So before the TV series even started airing, the advertising company had already recouped its costs and made a profit.

When "Jianghu Envengeance" started to be broadcast, almost all the audiences in Sichuan were waiting in front of the TV, vying to watch this martial arts drama which was completely different from those in Hong Kong and Taiwan, and the ratings soared.

The companies that advertised also benefited from this, with product sales soaring. Their bosses were so happy that they approached Chen Hong to ask what they were planning to film next. They were also planning to purchase advertising time.

With these high-quality customers, it is much easier to talk to TV stations. Relying on this approach, Chen Hong gradually gained a firm foothold in the field of TV dramas. He only needs to wait for the policies to be relaxed in the future so that he can show his talents.

The one who took action even faster than her was Gao Jialin. At the end of March 92, the Shenzhen Special Zone Daily took the lead in publishing an editorial entitled "The East Wind Brings Spring", which once again emphasized the importance of reform and opening up and opened up a broad stage for the development of the private economy.

Gao Jialin heard the news and took action. He published an article in the newspaper, firmly supporting continued opening up and declaring that he would adapt to the needs of the times, resign and go into business, responding to the call with practical actions.

As soon as the article was published, Gao Jialin became a celebrity. Countless media outlets rushed to reprint his article, and many leaders praised him many times in public.

Wherever Gao Jialin went, local leaders welcomed him with open arms to invest and build a factory. He quickly found a suitable place, signed an investment agreement, and recruited workers to build a factory.

Then he called Jiang Wanmeng, Duan Yongping and other talents he had trained in advance and said, "The time has come to do something big. Come over here and let's give the people of the whole country a big surprise together."

(End of this chapter)