After rebirth, I became a great master

Chapter 610 Expanding Overseas Markets
Amidst laughter and warmth, the family of three traveled from the west to the east.

It was less of a business trip and more of a honeymoon.

Zhou Haoran did not even participate in the talks with several investment institutions as the founder or major shareholder, but rather as an advisor.

The whole process went smoothly.

The one with the highest price gets it.

This is the basic logic of the business market.

It's worth mentioning that one of Sequoia Capital's investment managers, Stockton, is a purebred white American who can speak fluent Chinese.

Zhou Haoran asked him if he had studied in China.

He said no.

His wife is of Chinese descent.

His wife is a high-achieving student, a graduate of Columbia University, fluent in English, and also works on Wall Street. However, his wife's parents also came to the United States and live with them.

The elderly couple only speaks Chinese.

In order to communicate with his two elders, he started learning Chinese.

He learned it all on his own.

When I have free time, I watch Chinese-language TV programs on the US to learn about Chinese culture and language at the same time. There's no other way; we only have one TV at home, and my two elders can only watch Chinese programs.

Zhou Haoran immediately became interested upon hearing this, "American Chinese Television?"

Stockton said, "Yes, a local channel."

"How did it go?"

“It’s not very good. Compared to TV stations that broadcast in other languages, there are still many shortcomings. To help them do better, I even helped them secure $150 million in funding.”

"you know?"

Zhou Haoran's eyes lit up.

Stockton laughed and said, "I know it. It's a Chinese-run television station in New York... Would you like to meet it?"

"Sure, maybe I can offer some help."

Zhou Haoran was very interested.

This so-called American Chinese Channel...

It doesn't look very good at all!
The United States has media freedom, and anyone can run a television station, resulting in at least hundreds or even thousands of television stations in the country.

However, this television station is advertised as "American Chinese".

That's quite a gimmick.

Just like an award becomes very authoritative and sensational when it is cloaked in the guise of the "United Nations".

Zhou Haoran is now a leader at Red Star TV.

In charge of overseas business!

This was simply part of his job responsibilities.

If Red Star TV can reach a strategic cooperation with US Chinese TV, thereby creating a cultural export of domestically produced film and television content for Americans to watch, then that would be of great political significance.

Because Red Star TV had been criticized before.

This was also one of the main reasons why Shan Wendong almost stepped down. One of the biggest reasons for the overly radical reforms was that Hongxing TV had imported and dubbed too many American dramas over the past ten years.

For example, American films and television series such as "Roots," "Growing Pains," "Money Madness," "Grand Hotel," "Angel Heart," "Hot News," and "Nightingale Hotline" are very popular.

Education has influenced a group of people living in the harbor.

Red Star TV even launched a "Overseas Film and Television" section.

It was completely halted starting last year.

The "Overseas Films and Television" section was shut down, and the entire translation team was laid off.

Instead, domestically produced dramas and some Hong Kong and Taiwan dramas have taken their place.

There's no way around it; American culture is too infectious and persuasive, and its influence is too profound. The wave of immigration in the 1990s led too many of China's elites to go to the United States... especially those from seaports.

This phenomenon must be curbed.

We need to limit Chinese people's understanding of American culture.

Zhou Haoran took action, changing the import to export model, and broadcasting some high-quality domestic films and television programs on American television stations to influence a group of Americans... Only through such reforms and adjustments can Red Star TV become a model of reform among domestic television stations.

That afternoon, Zhou Haoran went to the US Chinese Radio Station with Mr. Stockton.

Just as he had guessed.

This is a very inconspicuous private small television station that uses a wired connection.

There are only 26 employees in total.

It generates less than $300 million annually, with an annual profit of less than $20.

It's just a small company.

But that's okay, it's an American television station, and that's enough. Currently, only Crown TV in China has overseas operations and broadcasts film and television content abroad, but it doesn't generate any revenue and instead has to spend millions of dollars to maintain it every year.

As a local television station, Red Star TV is able to export content to the United States.

Not only does it not cost the government a single penny, but it can even generate some copyright revenue.

This is much better than Crown Casino!

Zhou Haoran expressed his intention to help US Chinese Channel connect with Red Star Channel and promote a cooperative relationship between the two. Red Star Channel's high-quality content could then be broadcast on US Chinese Channel.

The other party immediately agreed.

"We're willing to cooperate!" "However..." The president of the American Chinese Channel is named Limas Tang, and he speaks Cantonese. "Mr. Zhou, as you can see, our channel's resources are limited. If we want to import Red Star Channel's film and television works, we may not be able to offer too much in copyright fees."

Zhou Haoran was in full charge of overseas business. He could make decisions on his own and said with a smile, "It's okay, I can be replaced."

"Replacement?"

Limas Don was very curious.

Zhou Haoran said, "You just said that the content reported by the American Chinese Channel mainly focuses on the current living conditions of Chinese Americans. There are also some interviews with local Chinese, neighborhood news, and news events."

"Yes, they are all relatively inexpensive programs."

Limas Don was in an awkward position; he had limited funds and couldn't afford to invest in making films and television series.

Zhou Haoran laughed and said, "That's enough. We can do it this way: resource exchange. Red Star TV will provide some high-quality film and television content and variety shows, and you will provide some news materials from the United States. In special events, you will also need to send someone to serve as a temporary special correspondent for Red Star TV to represent Red Star TV in the United States for interviews, liaison, and logistical support."

"that would be great!"

Limas Tang's eyes lit up, and he immediately understood what Mr. Zhou meant.

He wants to promote US Chinese Channel as an overseas extension of Red Star TV. To put it bluntly, he wants US Chinese Channel to have the opportunity to partner with a super-large television station like Red Star TV.

Zhou Haoran decided, "Since you agree, then you should make preparations. Send a negotiation team to the harbor to discuss the cooperation terms with Red Star TV in person and reach an agreement!"

……

That night, the three of them stayed at the Ritz-Carlton Hotel near Central Park.

It was another wonderful time for the three of them to spend together.

There are many beautiful women.

Such exquisite beauties are rare.

Not to mention that they are both sisters.

While I was taking a bath, Tang Shiyi called.

"Good news." Tang Shiyi heard the Sheng sisters laughing and joking on the phone, so she got straight to the point, "Fitto Records has officially signed a contract for a total of HK$4000 million."

"Okay, next we'll integrate the mainland record industry, make 'City Playlist' a success, and try to use as many artists signed to our own record company as possible in the future, so that the profits don't go to outsiders."

Zhou Haoran is playing the game of industrial ecosystem collaboration.

This is how we can outperform all copycats of "City Playlist" in terms of creativity, cost, and scale.

Don't say anything else.

Other similar shows like "The Same Song" would cost 30 yuan to hire a top singer. "City Playlist" only needs to cost 15 yuan. This cost alone is enough to bankrupt "The Same Song".

There are essentially two strategies to win in a competition.

One is better.

One type is even curlier.

Clearly, the latter is a better competitive strategy because it is easier to implement.

Tang Shiyi said softly, "The 'City Playlist' is doing quite well now, and we've already completed 10 episodes. Progress was somewhat halted in the past few months due to the floods. However, the results are already evident, with the highest-grossing episode exceeding 1500 million."

"so much?"

Zhou Haoran was a little surprised.

Tang Shiyi explained in detail: "The local cultural and tourism departments provided 750 million yuan in funding. Local enterprises also contributed more than 200 million yuan in sponsorship. After the program was produced, the commercial breaks in the program brought in more than 400 million yuan. There were also more than 100 million yuan in rebroadcast fees from other TV stations. In the end, the profit that Tangren Media made exceeded 400 million yuan."

They earned 400 million yuan from just one episode.

Thirty to forty issues a year.

How much does it cost?
Zhou Haoran asked, "Didn't you say it would be broadcast on other TV stations for free? How come there's a rebroadcast fee of over 100 million?"

Tang Shiyi pursed her lips and said, "Some TV stations are unwilling to be tied to our pre-arranged advertising slots. They want to edit the program content, so they didn't choose the free version but paid for it. There are a total of 4 satellite TV stations."

How many free-to-air channels are there?

"52, of which 7 are satellite stations."

"The free strategy is still more widely adopted!"

Zhou Haoran's strategy of broadcasting "City Playlist" for free has made this new music variety show a phenomenon, and it has been broadcast on many TV stations in China.

There are now more channels for broadcasting.

This greatly increases its attractiveness to local authorities and local businesses.

They are even more willing to pay a high price to invite CityPlaylist to create playlists for their cities.

Zhou Haoran laughed and said, "Now there's another one."

"Ok?"

Tang Shiyi had never heard of it.

Zhou Haoran said, "American Chinese Television."

"American Channel." Tang Shiyi was somewhat surprised. "They've expanded overseas?"

Zhou Haoran said proudly, "We just talked about it today, and it's not finalized yet, but it's pretty much a done deal! When planning and promoting the 'City Playlist' in the future, we can add this as a selling point. The 'City Playlist' can promote a city to overseas Chinese and let more overseas Chinese see how prosperous and strong our motherland is today."

"Ouch..."

Tang Shiyi didn't understand politics very well, but he immediately understood the powerful political achievement implications of this concept.

Zhou Haoran said, "City Playlist can provide singers with a large international stage to showcase their talents, not only gaining significant recognition domestically but also expanding overseas. Next, City Playlist will collaborate with ATV, with ATV exclusively broadcasting it in Hong Kong. What do you think is a suitable price for this season's broadcast fee?"

“I’ll go ask around, maybe…” Tang Shiyi suddenly realized that making money had become so easy. “The collaboration between City Playlist and ATV might bring in tens of millions of Hong Kong dollars in revenue for Tangren Media every year.”

"At least! It's worth more than a TV series!"

(End of this chapter)